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Journal : SEIKO : Journal of Management

Determinan Peringkat Obligasi Korporasi Erna Apriani; Indra Permana
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2669

Abstract

Bonds are one of the company's instruments for obtaining income without going through banks and financial institutions. In 2020, at the beginning of the emergence of the covid-19 pandemic in Indonesia, the issuance of bonds scored a record high for the last five years. This shows that corporations are trying to raise funding through debt securities. During the pandemic, many countries went into lockdown. Of course, this affected corporations whose sales were more than 50% of exports; from this description, the researchers chose mining sector corporations listed on the IDX to analyze how big and influential they are 1). Profitability to bond ratings, 2). Leverage on bond ratings, 3). Coupons against bond ratings, 4). Maturity to bond rating. The method in this study includes the type of applied causality with the type of quantitative analysis that is analytic, the population in this study is the mining sector corporate bonds which are still traded in 2020-2021, with a sample of 45 corporate bonds from 5 mining sector issuing companies, the analytical technique used is ordinal logistic regression, using SPSS 25 analysis tool. The study results conclude that leverage (DER) harms bond ratings, while profitability (ROA), coupons, and maturity do not affect bond ratings. Keywords : Profitability, Leverage, Coupon, Maturity, Bond Rating
Efektivitas Digitalisasi Terhadap Keputusan Pembelian Online Wiyarno Wiyarno; Erna Apriani; Indra Permana
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4025

Abstract

Technological developments in digitalization are so very rapid. Their influence is also very significant in changes and human behavior. They are starting from using the internet, social media, online transactions, and virtual meetings to increasingly sophisticated smartphones supporting all these activities. Digitalization has made changes consumer behavior in shopping change drastically. Nowadays, changes in consumer behavior in shopping have been dominated by online transactions. The average cross-generation has used and understood the use of online media, especially the millennial and gen z generations. This study analyzes the effectiveness of digital marketing, influencer marketing, and online customer reviews on purchasing decisions. The analysis method in this study is quantitative causality. The population taken is Pelita Bangsa University students, the sample taken is students belonging to the millennial and gen z generations who transact online shopping in e-commerce and marketplaces, with data analysis techniques in this study using regression double linear. The results of the data analysis that has been carried out, the first and second hypotheses are rejected, with the conclusion that digital marketing and influencer marketing do not influence online purchasing decisions. The results of the third hypothesis are accepted, with the conclusion that online customer reviews can influence online purchasing decisions in a positive direction.