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Journal : Nomico

The Effect Of Service Quality On Customer Interest In Saving At Islamic Banks With Religiosity As A Moderation Variable Maraliza, Helma
Nomico Vol. 1 No. 5 (2024): Nomico-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/036j9a50

Abstract

This study aims to explore the influence of service quality on customer interest in saving in Islamic banks, with religiosity as a moderation variable. The research method used was multiple regression analysis using primary data from 145 respondents of Islamic bank customers in Southeast Sulawesi. The results of the analysis show that the quality of service has a significant positive influence on customer interest in saving at Islamic banks. In addition, the findings also revealed that religiosity plays a role as a moderation variable that strengthens the relationship between service quality and customer interest. The implication of this study is that Islamic banks need to pay attention to and improve the quality of their services, as well as consider religious values in marketing strategies and product development. Thus, the integration between good service quality and awareness of religious aspects can be an effective strategy in increasing customer loyalty and the overall success of Islamic banks.
The Effect of Sharia Finance Socialization and Education on PublicInterest in Using Sharia Banking Services Maraliza, Helma
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/dgtfr826

Abstract

This study aims to analyze the influence of Islamic finance socialization and education on public interest in using Islamic banking services. Involving 66 respondents in two major cities in Indonesia, this study uses a survey method with questionnaires to collect data that measures respondents' perception and understanding of Islamic finance principles, such as profit-sharing and the prohibition of usury. Data analysis using SPSS shows that socialization and education of Islamic finance have a significant positive influence on the increase in public interest in using Islamic banking services, where more than 65% of respondents reported an increase in interest after participating in the socialization and education program. These findings indicate that effective education strategies are very important in communicating Islamic finance concepts in order to build public understanding and trust. The implication of this study is the need for Islamic banks and financial institutions to continue to strengthen Islamic financial socialization and education programs to expand public access to sharia-based financial services. This step not only supports the growth of the Islamic banking sector, but also strengthens sustainable financial inclusion in Indonesia.