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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Journal of Business & Banking Jurnal Master Pariwisata (JUMPA) Neo-Bis Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review Jurnal Ilmiah Pariwisata SINERGI: Jurnal Ilmiah Ilmu Manajemen International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Petra International journal of Business Studies (IJBS) Ecopreneur.12 Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Accounting and Management Journal Community Development Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Oeconomicus Journal of Economics Indonesian Journal of Cultural and Community Development Indonesia Berdaya Advances in Global Economics and Business Journal Jurnal ABDIMAS STMIK DHARMAPALA Jurnal Kedaymas International Journal of Education, Social Studies, And Management (IJESSM) Pattimura International Journal of Mathematics (PIJMath) Semanggi: Jurnal Pengabdian kepada Masyarakat Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JCSE: Journal of Community Service and Empowerment Jurnal Ilmiah Pariwisata International Journal of Business and Management Technology in Society (IJBMTS)
Mohamad Yusak Anshori
Universitas Nahdlatul Ulama Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Indonesia Berdaya

 1 
Sosialisasi Perhitungan Numerik Terkait Forecasting Pengunjung Hotel (Studi di Hotel Primebiz Surabaya) Firman Yudianto; Teguh Herlambang; Mohamad Yusak Anshori; Mukhtar Adinugroho; Afib Rulyansah
Indonesia Berdaya Vol 4, No 3 (2023)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2023511

Abstract

The huge increase in the number of hotels has led to stiff competition. In the past, competition generally emphasized the quality of hotel services and facilities, but now it is also necessary to improve the ability to manage hotels efficiently. The Covid pandemic has forced hotel management to think and work hard to increase revenue and reduce costs without reducing the quality of service to guests who stay overnight. Hotels that are managed efficiently will be able to win the competition. Therefore, making forecast models and accurate estimates will help hotel managers manage hotels effectively and efficiently, so it is necessary to develop software for forecasting and estimation systems. In this community service activity, we synergize management knowledge with mathematics so that it can be used more easily, accurately, effectively and efficiently in hotel management. In this activity socialization of simulations or numerical calculations related to hotel visitor forecasting is carried out.
Go Digital! Empowering MSMEs in Kragan Village, Sidoarjo to Enhance Digital Marketing Skills Karya, Denis Fidita; Mardhotillah, Rachma Rizqina; Anshori, Mohamad Yusak; Rihlah, Jauharotur
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251236

Abstract

Digital transformation has become a critical need for Micro, Small, and Medium Enterprises (MSMEs), especially those in rural areas, to remain competitive in today’s market. This community service program was designed to enhance the digital marketing capabilities of MSMEs in Kragan Village, Gedangan Subdistrict, Sidoarjo Regency, East Java. The program was initiated in response to the low levels of digital literacy, limited access to online platforms, and the challenges MSMEs face in adapting to the evolving digital economy. Using a participatory approach, this initiative provided targeted training on social media marketing, e-commerce platforms, content creation, and basic digital tools such as WhatsApp Business and Canva. The methodology consisted of three phases: (1) problem identification and proposal submission, (2) implementation of workshops and hands-on mentoring, and (3) post-program evaluation through surveys and interviews. Results showed significant improvements in participants’ ability to utilize digital platforms, increased confidence in online business promotion, and a rise in customer engagement. Moreover, the training fostered knowledge sharing among MSME actors and strengthened their awareness of digital branding. The theoretical framework draws upon the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), highlighting how perceived usefulness and ease of use influence digital adoption. The program also applied the Community of Practice (CoP) approach to encourage peer learning and collaboration. This initiative demonstrates that with proper support and contextualized training, rural MSMEs can transition toward digital platforms effectively. The project also produced an Intellectual Property (IP) output in the form of training modules and digital marketing guides tailored for MSMEs. The findings call for ongoing mentorship, policy support, and infrastructure investment to ensure sustainability. 
Sosialisasi Pengembangan Sistem Manajemen Strategi dengan Pelatihan Simulasi Estimasi Profitabilitas Perusahaan di PT Abisakti Surya Megakon Katias, Puspandam; Herlambang, Teguh; Adinugroho, Mukhtar; Yudianto, Firman; Anshori, Mohamad Yusak
Indonesia Berdaya Vol 4, No 4 (2023)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2023609

Abstract

Perkembangan dunia bisnis saat ini mengalami kemajuan yang sangat pesat serta persaingan yang begitu ketat. Saat perusahaan semakin berkembang, maka tingkat kesenjangan sosial dan kerusakan lingkungan pun semakin tinggi karena adanya aktivitas perusahaan yang tidak terkendali terhadap berbagai sumber daya untuk meningkatkan laba perusahaan. Dalam literatur, profitabilitas bank, diukur dengan laba atas aset (ROA), biasanya dinyatakan sebagai fungsi determinan internal dan eksternal. Faktor penentu internal terutama dipengaruhi oleh keputusan manajemen bank dan tujuan kebijakan, faktor penentu profitabilitas tersebut tingkat likuiditas, provisi, kecukupan modal, biaya manajemen dan ukuran bank. Profitabilitas merupakan faktor penting di dalam perusahaan, sehingga pada penelitian ini dilakukan estimasi profitabilitas untuk mengetahui laba rugi perusahaan. Oleh karena itu, membuat model perkiraan (Forecast) dan estimasi yang tepat akan sangat membantu pengelola perusahaan secara efektif dan efisien, sehingga diperlukan pengembangan perangkat lunak untuk sistem forecasting dan estimasi. Pada kegiatan pengabdian masyarakat ini kami mensinergikan ilmu manajemen dengan ilmu komputasi sehingga dapat digunakan dengan lebih mudah, akurat, efektif dan efisien didalam pengelolaan hotel. Di dalam kegiatan ini dilakukan Sosialisasi simulasi atau perhitungan numerik terkait estimasi profit perusahaan.
Optimalisasi komunikasi pemasaran digital bagi UMKM di Karangrejo, Kediri Karya, Denis Fidita; Anshori, Mohamad Yusak; Mardhotillah, Rachma Rizqina; Adinugroho, Mukhtar; Zhulqurnain, Mohamad Rijal Iskandar; Khusnah, Hidayatul
Indonesia Berdaya Vol 4, No 4 (2023)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2023622

Abstract

Kediri, salah satu kota di Jawa Timur, memiliki UMKM yang beragam, tetapi juga menghadapi masalah serupa. Pemerintah setempat telah berupaya meningkatkan kinerja UMKM melalui akses keuangan lebih mudah dan promosi produk. Namun, di desa Karangrejo, Kediri, UMKM menghadapi kendala keterbatasan akses keuangan, kurangnya pengetahuan manajemen, dan kurangnya pengembangan bisnis. Untuk mengatasi ini, Tim Pengabdian Masyarakat FEBTD UNUSA membantu dengan pelatihan dan pengembangan strategi, terutama dalam bidang Marketing Communication (MarCom). MarCom adalah alat penting untuk mempromosikan produk UMKM. Ini mencakup branding, komunikasi pemasaran, hubungan pelanggan, promosi langsung, dan konten pemasaran. Dalam dunia digital, MarCom digital menjadi kunci sukses. Ini membantu UMKM menjangkau pasar yang lebih luas, efisien biaya, meningkatkan brand awareness, menargetkan konsumen tepat, dan memungkinkan pengukuran yang akurat. UMKM di Karangrejo, Kediri, memiliki masalah manajemen, kurangnya strategi pemasaran, dan keterbatasan dana. Mereka perlu memperkuat manajemen, mengembangkan strategi pemasaran, mencari sumber dana tambahan, memanfaatkan teknologi, dan melakukan riset pasar yang lebih baik. Dukungan dari pemerintah, sektor swasta, dan masyarakat penting untuk membantu UMKM mengatasi tantangan ini. Melalui upaya bersama, UMKM di Karangrejo dapat tumbuh dan berkontribusi lebih besar terhadap pertumbuhan ekonomi nasional. Abstract: Kediri, a city in East Java, has a variety of MSMEs, but also faces similar problems. The local government has made efforts to improve the performance of MSMEs through easier access to finance and product promotion. However, in Karangrejo village, Kediri, MSMEs face limited financial access, lack of management knowledge, and lack of business development. To overcome this, the FEBTD UNUSA Community Service Team helps with training and strategy development, especially in the field of Marketing Communication (MarCom). MarCom is an important tool for promoting MSME products. This includes branding, marketing communications, customer relations, direct promotion and content marketing. In the digital world, MarCom digital is the key to success. This helps MSMEs reach a wider market, is cost efficient, increases brand awareness, targets the right consumers, and enables accurate measurement. SMEs in Karangrejo, Kediri, have management problems, lack of marketing strategies, and limited funds. They need to strengthen management, develop marketing strategies, seek additional funding sources, utilize technology, and conduct better market research. Support from the government, the private sector and the community is important to help MSMEs overcome this challenge. Through joint efforts, MSMEs in Karangrejo can grow and contribute more to national economic growth.
Co-Authors Adinugroho, Mukhtar Afib Rulyansah Agustina, Heni Akhmad ‘Izzul ‘Arobi Aldo Fodyansa Ana Toni Roby Candra Yudha Andasari, Alfina ARDIANSYAH, DAVID Arifin, Ravica Ulya Azrida Ayu Rahmania Bahari, Annisa Indira Larashati Bambang Syairudin, Bambang Berlian, Bruce Dame Dhea Berto Mulia Wibawa Brumadyadisty, Garry Dennis V. Madrigal Denpharanto Agung Krisprimandoyo Dieky Adzkiya Dinita Rahmalia, Dinita Elfita, Rizki Amalia Fajar Annas Susanto Farisi, Rizaldi Al Fasila, Ira Fatikhasari, Niken Firdeana Fitrotul Ula Fodyansa, Aldo Ghofur, Moh. Abdul Hein Ko Ko Htet Heni Agustina Herwindo, Raden Denny I Dewa Gde Satrya Widyaduta Ima Kurniastuti Indrianawati Usman Ira Fasila Isqi, Isye Fadiata Istiqfari, Shintya Vira Jamilah Ahmad Jannah, Sifa Imroatun Jauharotur Rihlah Jessica Inggita Karya, Denis Fidita Khasanah, Siskha Nur Khusnah, Hidayatul Leni Yuliana Mardhotillah, Rachma Rizqina Mardiyah Anugraini Mardiyah Anugraini Mardiyah Anugraini, Mardiyah Meda Sulistyaningtyas, Febronia Melissa Tanuwijaya Michelle Vebby Tanzil Salim Mira Nirmala Gita Moch. Sahri Moh. Abdul Ghofur Mohamad Rijal Iskandar Zhulqurnain Mohammad Andri Dwi Aprianto Monica Maria Mughni, Ahmad Syafiq Muhammad Rafli Mukhtar Adinugroho Ninnasi Muttaqiin Nuzulul Fatimah Pradana, Favian Aditya Purnamawati . Puspandam Katias Puspandam Katias, Puspandam Putri, Diana Suryami Putri, Nadita Mutiara Rachma Rizqina Rachma Rizqina Mardhotillah Raden Denny Herwindo Rasyid, Reizano Amri Reny Nadlifatin Riyan Sisiawan Putra Rizki Amalia Elfita Rizki Amalia Elfita Rofifah, Jihan Safitri, Ika Santoso, Ismanto Hadi Sari, Dewi Wulan Sari, Dewi Wulan Shintya Vira Istiqfari Sholikhah, Inayatus Sufa, Siska Armawati Sukoco, Anton Sukoco, Anton Susanto, Ismanto Hadi Teay Shawyun Teguh Herlambang Tri Deviasari Wulan Udisubakti Ciptomulyono Udisubakti Ciptomulyono Ula, Fitrotul Umi Salamah Vanessa Ellena Lodan Verriana, Rusdyana Intan Verriana, Rusdyana Intan Virniasai, Putri Yuliana Viviane Langner Wahyuni, Khairi Wijayanti, Destin Rafika Yudianto, Firman Zhulqurnain, Mohamad Rijal Iskandar