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Journal : BABASAL English Education Journal

Behind the Charm of Billboards: An Analysis of Social Semiotics of the Propaganda Language of the 2024 Kendari Mayoral Candidates Rahmawati, rahmawati; Muhammad Hasyim; Yusniati N. Sabata; Andi Muh Ruum Sya’baan; Sulfiah
BABASAL English Education Journal Vol. 5 No. 2 (2024): -
Publisher : English Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/beej.v5i2.3305

Abstract

This study aims to unveil the charm behind the political campaign billboards for the 2024 Kendari Mayor candidate that use propaganda language through social semiotics analysis. The data used in this study are two billboards from candidates for Mayor in Kendari City in 2024 who have the highest electability survey results or candidates who are popular in the people of Kendari City. This study used a qualitative approach to analyze written text and visual text on billboards. The results showed that the two billboards analyzed had similarities in using propaganda language, such as logos, slogans, background colors, and the color of candidates' clothes. This research shows that the object of billboard participants is used to attract the attention of the audience and that the propaganda language in billboards moves through various elements such as logos, slogans, photo techniques, color composition, image arrangement, background color, and color of the candidate's clothing.
Emotes in Mobile Legends Game Communication: A Semiotic Perspective Sya'baan, Andi Muh. Ruum; Hasyim, Muhammad; Iman, Muhammad Nur; Rahmawati, Rahmawati; Lakuana, Nurhaida
BABASAL English Education Journal Vol. 5 No. 2 (2024): -
Publisher : English Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/beej.v5i2.3311

Abstract

This research aims to determine the meaning and function of expressions using emotes in the Mobile Legends game. The object of this research is the Mobile Legends game. The research data is in the form of emotes in the game and grouped using Pierce's semiotic approach (Representation, object and interpretant), then data analysis is carried out by describing the meaning of emotes in the Mobile Legends game. The results found that there are several functions of emote markers such as expression markers of praise, ridicule, surprise /surprised, recognizing greatness, and frustration increasing enthusiasm, 'being stupid/don't care. There are several communication systems in the Mobile Legend game including: 1) Chat column feature, 2) Quick chat feature, 3) Direct conversation feature. , and 4) Emotes. Of these four features, the emote feature is most widely used in communication when playing the Mobile Legends game. This emote feature is a form of communication that combines several elements, namely images, text, movement and sound. This certainly creates a more interesting playing atmosphere.