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All Journal Jurnal Pembangunan Pendidikan: Fondasi dan Aplikasi AGRIEKONOMIKA Jurnal Ekonomi Modernisasi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Eco-Entrepreneur AKRUAL: Jurnal Akuntansi Jurnal Studi Manajemen dan Bisnis MBR (Management and Business Review) PEDAGOGIA AFRE Accounting Financial Review Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Efektor International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management Jurnal Graha Pengabdian SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Quantitative Economics and Management Studies International Journal of Social Service and Research Journal of Applied Business, Taxation and Economics Reseach Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) International Education Trend Issues Journal of Sustainable Community Service Efada : Jurnal Pengabdian Masyarakat
Mohammad Arief
Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura
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Journal : Eco-Entrepreneur

 1 
Pengaruh Korean Waves Dan Brand Ambassador BTS Terhadap Minat Beli Konsumen Dengan Brand Images Sebagai Variabel Mediasi Sari, Dewi Suci Puspita; Arief, Mohammad
Eco-Entrepreneur Vol 10, No 1 (2024): Juni
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v10i1.28692

Abstract

Pengaruh Bauran Pemasaran, Motivasi, dan Gaya Hidup Terhadap Keputusan Pembelian (Studi pada UMKM Batik Tanjung Bumi) Himmah, Hikmatul; Arief, Mohammad
Eco-Entrepreneur Vol 10, No 2 (2024): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v10i2.28700

Abstract

The decision to purchase Nasi Krawu Bu Azza in terms of brand, price, product quality and packaging Fikri, Ahmad Kanzul; Arief, Mohammad
Eco-Entrepreneur Vol 9, No 2 (2023): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v9i2.29757

Abstract

The background of this research is the increasingly tight competition in the Nasi Krawu business which has an impact on decreasing the number of visitors to Nasi Krawu Bu Azza. This study aims to determine the effect of brand, price, product quality and packaging on purchasing decisions for Nasi Krawu Bu Azza in Gresik. This study uses quantitative methods and sampling in this study uses accidental sampling and is analyzed using multiple linear regression analysis. The results of this study indicate that the variables Price, Product Quality and Packaging partially have a positive and significant effect on purchasing decisions, except for the brand variable.
Co-Authors Abdilah, Eka Novianti Abdul Basid Afriyandi, Herry Ainul Yakin Anwari Al Azhar, M. Habib Albar Bari'na, Moch. Yusufa Andi Basuki, Andi Ari Gunawan AS, Fathor Buyung Adi Dharma Camelia N. C., Inneke Della Rulita Nurfaizana Dewi Ayu Miftahul Jannah Dian Novita Sari, Dian Novita Dyah Lestari Fathor AS Fikri, Ahmad Kanzul Haryadi, Bambang Henny Wuryanti K Heny Kusdiyanti, Heny Heri Pratikto Himmah, Hikmatul Ilham Maulana Imam Agus Basuki Iqbal, Fikri Dainuri Leny Marita Madziatul Churiyah Muhammad Alkirom Wildan Nurita Andriani Nurita Andriani Nurita Andriani Permansyah, Sigit Prasetyono Prasetyono Pribanus Wantara Purbo Suwasono Purnomo, Nanto Rahman, Muhammad Fansuri Rahmawati, Vera Eka Rita Tri Ariska Rosiawan, Rizki Wahyudha Sakdiyyah, Dewi Ayu Sari, Dewi Suci Puspita Suryani, Ani Wilujeng Suspito, Maulana Aji Swasono Rahardjo Syaiful Hamzah Nasution Yanti Rosalinah Yuli Agustina, Yuli Yustina Chrismardani