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All Journal al-Afkar, Journal For Islamic Studies Misykat al-Anwar Jurnal Kajian Islam dan Masyarakat IJISH (International Journal of Islamic Studies and Humanities) Communicare : Journal of Communication Studies Jurnal Ekonomi Bisnis Indonesia At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Kalijaga Journal of Communication Jurnal Pewarta Indonesia Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Caraka : Indonesia Journal of Communication Virtu: Jurnal Kajian Komunikasi, Budaya dan Islam At Tawasul: Jurnal Komunikasi dan Penyiaran Islam El Madani: Jurnal Dakwah dan Komunikasi Islam Journal of Mathematics Instruction, Social Research and Opinion Ad-DA’WAH: Dakwah dan Komunikasi Islam Da'watuna: Journal of Communication and Islamic Broadcasting ROBBAYANA: Jurnal Pendidikan Agama Islam BAYYIN: Jurnal Komunikasi dan Penyiaran Islam INJECT Interdisciplinary Journal of Communication
Fanshoby, Muhammad
UIN Syarif Hidayatullah Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Kalijaga Journal of Communication

 1 
Optimizing Gender Equality Messages on the Mubadalah.id Website Ma'rifah, Iza; Fanshoby, Muhammad; Hermansah, Tantan
Kalijaga Journal of Communication Vol. 6 No. 1 (2024)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.61.03.2024

Abstract

This qualitative study aims to measure the optimization of Search Engine Optimization (SEO) on content containing gender equality values ​​on the mubadalah.id website. This research focuses on the editorial team's and writers' efforts to use SEO on the mubadalah.id website using Computer-Mediated Communication (CMC) theory to optimize asynchronous communication. The values ​​of gender equality are seen from the perspective of Qira'ah Mubadalah, which has three indicators, namely a perspective (minzhar) that humanizes humans, a way of reading (qira'ah) reference texts by placing men and women as subjects and whole human beings, and ways of grouping (qa'idah) experiences, mutuality, or cooperation between men and women. This research uses interview and digital observation methods. The results show that mubadalah.id has a comprehensive SEO strategy, but there is still room for improvement in its implementation.
Co-Authors Agung Setyo Budi AGUNG SETYO BUDI Ahmad Rifqi Arief Maulana Ali Wahyudi, Suryadi Amatullah, Wafa Andi Faisal Bakti & Venny Eka Meidasari Andi Fakhrullah Aniq Nahdia Lulu Annawawie Bakti, Andi M. Faisal Edi Amin Fanshabi, Achmad Dzikri Gun Gun Heryanto Hasbullah, Muhammad Najmudin Hayat, Heni Hermansyah , Tantan Hermansyah, Tantan Hidayah, Khofifah Nur Iza Ma’rifah Khairunnisa, Fauziah Khofifah Nur Hidayat Lestari, Dewi Laras M. Iqbal Nur Aulia Fazri Ma'rifah, Iza Mahbubi Sukma, Garda MARIA ULFAH Marzuki, Abid Mochamad Farhan Nasrudin Muhammad Najmudin Hasbullah Muhammad Sirajuddin Muhammad Yudhi Lutfi Murodi Nabilah, Osha Nisa, Ishmatun Nofia Natasari Novi Andayani Praptiningsih Nur Azizah, Amanda Tazqia Nuraida, Aida Putri, Helviani Rakib, Kanjul Rizky Amalia Sanjaya, Makroen Sondi Silalahi Sri Arnita susanti, mimah Syamsul Yakin Tantan Hermansah, Tantan Wahyu Prasetyawan Zaeni Rokhi