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Journal : Pinisi Business Administration Review

The Impact of Consumer Knowledge in Making Decisions to Purchase Tupperware Environmentally Friendly Products in Makassar City Syukur, Muhammad; Seppa, Yusi Irensi; Arifin, Ibrahim
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.50509

Abstract

Study This aim For know impact from knowledge consumer in taking decision purchase product friendly Tupperware environment in Makassar City. Type research used  is study qualitative descriptive that can help researcher with explain the realities on the ground. Data collection techniques in the form of Observation , Interview and Documentation . Data analysis techniques in the form of stage First data reduction process that focuses on selecting , simplifying , abstracting and transforming raw data from notes field . Stage second is presentation of data, ie drafting information become possible statement withdrawal conclusions , and the third stage is drawing conclusions based on data reduction and presentation. Research results show that knowledge consumer give impact positive in taking decision purchase product friendly Tupperware environment in Makassar City. it can seen from knowledge product , knowledge purchasing and knowledge usage which is part from knowledge consumers who have partially owned  big informants/  consumers . With own knowledge consumers , understanding , and confidence consumer about marketed Tupperware products , then will affect behavior consumer in buy so that consumer will take decision related purchase product with buy desired Tupperware product . . Keywords : Knowledge , Consumers , Purchasing Decisions 
Co-Authors . Anindyajati ., Muhammad Syukur A. Octamaya Tenri Awaru Abdul Rahman Adam Hermawan Agustang, Andi Dodi May Putra Ahmad Fudhail  Majid Ahmad, M Ridwan Said Ahmad, M. Ridwan Said Akbar, Muh. Akmal, Muh Ikramullah Aksayanti Al Faris, Risman Alimuddin, Ardawati Andi Ima Kesuma Anindyajati Anindyajati Anis Fauzia Arifin, Ibrahim Ibrahim Arifin, Jamaluddin Arsyada, Muhammad Farih Aslinda, Andi Awaru, Andi Octamaya Tenri Ayu Shabrina Bahri bahri Cahyaning Gita Rizkita Devi Nisa Hidayati Dewi Hastuti Diki, Hendrawan Edy Meiyanto Edy Meiyanto Eka Wahyuni Nurul Qori'ah Endah Subekti Ernawati Syahruddin Kaseng Fachrian, Ahmad Maulana Farikha Maharani Fatimatuz Zahroh Fatimatuz Zahroh Firdaus W Suhaeb Hasni Hasni Heroweti, Junvidya Hidayati, Nurul Arlin HUSNA, ASMA'UL Ilham Saputra Jamilah Jamilah Jayadi, Abd Asathin Bardan Jumadi Jumadi Kabur, Savio Ricardus Khibran, Muh Fauzan Khoirul Anwar Lina Wahyuni Lina Wahyuni Mubarak, M. Alwi Muddiin, Muhammad Imaa Muhammad Nur Muhammad Syukur Musdalifah Musdalifah Mustahar AM, Muh. Abid Muthi Ikawati Mutiani Mutiani Mutmainnah M., Ulfah N, Muh Ilham Nirwana NUR FADILAH Nur Hidayah Nurfadilla, Rizki Nurmagfira Nurul Arlin Hidayati Pratama, S.Si., M.Si., Mario Pratiwi, Nevy Ramadhan S, Muhammad Syahrul Rijal, Muh. Rizaldi Syam , Muh Rizki Suciantika Sadriani, Andi Safitri, Nurafia Sari Haryanti Sari Haryanti Seppa, Yusi Irensi Sri Wahyuni Taufik, Parham Tiara Nur’aini Umi Any Tiyas Wati Zainal Arifin Zainal, Henni Zulfafasya, Nisrina Zulkifli Arifin