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The Impact of Digital Marketing, Price and Product Quality on Coffee Shopping Interest in The Coffee Shop Enjel Merry Barsilewin; Vitalia Fina Carla Rettobjaan; A A Ngurah Bagus Aristayudha
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1078

Bali is an exotic island in Indonesia, famous for its stunning natural beauty, rich in culture, the island is known as the “Dewata Island”. Besides its natural beauty Bali is also known as one of the best specialized coffee producers in the world. Bali Coffee has also become one of the leading agro industries in the Bali region. Bali coffee is a very promising commodity because its addictive nature makes it difficult for its fans to abandon this bitterly aspiring drink. The study aims to explore respondents' views on factors such as digital marketing, price and quality of products against interest in buying Coffee at Coffee Shop in Karangasem district. The research method used is quantitatively descriptive samples in this study are 100 people. On the results of the tests that have been carried out against the digital marketing variable (X1) against the buying interest variables (Y) where the influence that occurs is positive, on the result of the testing that has been done against the price variable, (X2) against the buy interest variable(Y), where the impact that occures is positive. On the test results that have taken place against the quality variable of the product (X3) against the purchase interest variabel (Y), digital marketing, price and quality of the products individually or jointly have a positive influence on the coffee shopping interest in the coffee shop in Karasemang district.

The Impact of Digital Marketing, Price and Product Quality on Coffee Shopping Interest in The Coffee Shop Barsilewin, Enjel Merry; Carla Rettobjaan, Vitalia Fina; Aristayudha, A A Ngurah Bagus
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1078

Bali is an exotic island in Indonesia, famous for its stunning natural beauty, rich in culture, the island is known as the “Dewata Island”. Besides its natural beauty Bali is also known as one of the best specialized coffee producers in the world. Bali Coffee has also become one of the leading agro industries in the Bali region. Bali coffee is a very promising commodity because its addictive nature makes it difficult for its fans to abandon this bitterly aspiring drink. The study aims to explore respondents' views on factors such as digital marketing, price and quality of products against interest in buying Coffee at Coffee Shop in Karangasem district. The research method used is quantitatively descriptive samples in this study are 100 people. On the results of the tests that have been carried out against the digital marketing variable (X1) against the buying interest variables (Y) where the influence that occurs is positive, on the result of the testing that has been done against the price variable, (X2) against the buy interest variable(Y), where the impact that occures is positive. On the test results that have taken place against the quality variable of the product (X3) against the purchase interest variabel (Y), digital marketing, price and quality of the products individually or jointly have a positive influence on the coffee shopping interest in the coffee shop in Karasemang district.

The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Pebrianti, Ni Kadek lisa; Aristayudha, A.A Ngurah Bagus; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.

The Phenomenon of the Brick and Click Strategy in Empowering Business Ecosystems in the Digital Age Widnyani, Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Aristayudha, A.A. Ngurah Bagus; Richadinata, Kadek Riyan Putra
Journal of Economics and Public Health Vol 2 No 3 (2023): Journal of Economics and Public Health: September 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i3.2466

The rapid development of the digital era has spawned various strategic methods or techniques that can be used by business actors both online and offline. Brick and Click is one of the business strategies used by companies to integrate offline and online businesses into one unit that is currently being loved by consumers and business movers. The purpose of this research is to find out more deeply about the phenomenon of implementing the Brick and Click strategy used by business activists in Empowering Business Ecosystems in the Digital Age. In this study used a qualitative research method with a phenomenological approach where researchers collected data by interviewing 4 main participants and 2 participants as triangulation who had carried out the Brick and Click strategy for approximately one year. After the data is collected, the data is sorted and analyzed and finally conclusions are drawn. The research results produced four themes in the Brick and Click method, namely the concept of the Brick and Click method, how to implement the Brick and Click method, the obstacles and advantages of the Brick and Click method, and the role of inventory management. The use of the Brick and Click strategy provides great benefits for business drivers and consumers.

Systematic Review: Leadership Style in Maintaining Business Sustainability in the MSME Industry Aristayudha, A A Ngurah Bagus; Riana, I Gede; Rahyuda, Agoes Ganesha; Surya, Ida Bagus Ketut
Journal of Economics and Public Health Vol 2 No 4 (2023): Journal of Economics and Public Health: December 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i4.2741

Leadership style is the way a leader chooses to direct or coordinate the work that will be given to his subordinates. The leadership style chosen by a leader depends on the goals of the organization or company, who is being led, and the type of business led by the leader. Systematic review using the Google Scholar database. Search results using the keyword leadership style in maintaining business continuity in the MSME industry" using the Google Scholar electronic data base. After carrying out an analysis based on a complete composition, namely 5 articles used in this article. The results of this research show that there are many types of leadership styles, but the choice of leadership style depends on the situation and conditions of the organization or business being led. The types of leadership styles include democratic leadership style, authoritarian leadership style and leadership styles that are appropriate to current conditions, namely transactional and transformational. MSMEs are a type of small business that also requires a leadership style that is appropriate to the type of business and the goals of the business to maintain the stability or sustainability of the business. Leadership style is a method or tactic used by a leader to direct and coordinate activities in an organization so that organizational goals are expected to be achieved.

Exploring the Dynamics of Innovation Antecedents and Outcomes in Business Performance Aristayudha, A A Ngurah Bagus; Widnyani, Ni Made; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra
Journal of Economics and Public Health Vol 3 No 1 (2024): Journal of Economics and Public Health: March 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i1.3328

The current research critically addresses a significant gap in understanding the intricate dynamics between the drivers and outcomes of innovation within various organizational contexts. While innovation is widely recognized as a crucial driver for growth and competitiveness in the rapidly evolving business landscape, the specific mechanisms through which these drivers influence outcomes remain underexplored. This lack of detailed insight is a substantial barrier to effective strategy development and implementation, underscoring the importance of this study. The research aims to thoroughly explore key antecedents such as organizational culture, leadership, financial strategies, and external environmental conditions that promote an innovative environment. It also evaluates the extensive impact of these innovations on business performance, focusing particularly on market competitiveness, operational efficiency, and customer loyalty. By examining the connections between these factors, the study seeks to outline the pathways through which innovation enhances business performance across various industries and market conditions. The formulated research questions are designed to identify the principal antecedents of innovation, assess their broad impacts on business metrics, and ascertain under which circumstances these effects are maximized. This comprehensive analysis intends to bridge the theoretical and empirical gaps, providing insights that could guide both academic research and practical business strategy development in the realm of innovation management.

The Influence of Digital Marketing on Consumer Purchase Decisions of Shopee Application Users Rettobjaan, Vitalia Fina Carla; Aristayudha, AA Ngurah Bagus; Astitiani, Ni Luh Putu Surya; Widnyani, Ni Made
Journal of Economics and Public Health Vol 3 No 1 (2024): Journal of Economics and Public Health: March 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i1.3412

The development of e-commerce in Indonesia is increasing, slowly people are starting to abandon conventional shopping habits and switch to online shopping. E-commerce is used as a solution as a buying and selling medium that can save time and costs. Shopee is an e-commerce company that already has a name and is one of the big players in the business world. Purpose: The purpose of this research is to determine the influence of digital marketing on Shopee application users on purchasing decisions. This research is an analytical observational study with a cross sectional approach. The sample used in this research was 100 Bali International University students who were calculated using the Slovin formula. The sampling technique uses Consecutive Sampling. The data collection tool uses a questionnaire and the results are then analyzed using Path Analysis. Validity and reliability tests were carried out to ensure that the instruments used in this research had a high level of accuracy and consistency. Website, search engine marketing, web banner, social network and affiliate marketing variables have a significant influence on consumer purchasing decisions using the Shopee case study application at Bali International University with a total determination value of 0.761. Digital marketing is reaching as many consumers as possible in an efficient manner through various web-based media such as blogs, websites, emails, AdWords or social networks.

The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Ni Kadek lisa Pebrianti; A.A Ngurah Bagus Aristayudha; Kadek Riyan Putra Richadinata
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.

The Influence of Social Media Marketing, Brand Image, and Word of Mouth on Purchasing Decisions of Arak Bali Beverages in Bali Province I Wayan Bima Thompson; A. A. Ngurah Bagus Aristayudha; Ni Luh Putu Surya Astitiani
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1301

As a regional staple that is of considerable cultural and economic significance in the Bali region, Arak Bali is the subject of this study, which aims to investigate the influence that social media marketing, brand image, and word of mouth have on the decisions that customers make about the purchase of Arak Bali. In a preliminary study with 10 participants, it was discovered that twenty percent of respondents were more interested in purchasing Arak Bali, while eighty percent preferred alcoholic beverages that were imported from other countries. This was the finding of the survey. For the purpose of this investigation, a quantitative methodology is applied, with a specific emphasis placed on the positivist paradigm. In addition to that, a survey that is comprised of questionnaires and random sampling is utilized. This study is centered on individuals who are wine drinkers and who reside in the province of Bali. These individuals are the focus of the investigation. For the purpose of this experiment, the sampling was carried out using the method of random sampling, and samples were gathered from as many as one hundred different individuals. Subsequent to the implementation of a double linear regression analysis strategy, the data is processed with the help of SPSS software version 29, which is the method that is utilized for the purpose of data analysis. The conclusions of this study indicate that the significance value of social media marketing is 0.001 less than 0.05, the significance value of brand image is 0.007 less than 0.05, and the meaning value of word of mouth is 0.001 less than 0.05. As a result, it is possible to draw the conclusion, on the basis of the analysis of the data, that social media marketing, brand image, and word of mouth have a substantial positive influence on the decision to purchase Bali Beverages in the province of Bali. Based on the data, it can be concluded that good marketing through social media, the building of a powerful brand image, and positive word of mouth all have a significant impact on the decisions that consumers make regarding their purchases. These findings provide essential information that can be utilized by Arak Bali in the development of its marketing strategy in highly competitive sectors.

The Influence of Social Media, Price, and E-Word of Mouth on Purchasing Decisions at Florist Flower Shops Ni Putu Ayu Putri Maharani; Ni Made Widnyani; A A Ngurah Bagus Aristayudha
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1230

The study aims to determine how Social Media, Price, and E-Word of Mouth influence Purchase Decisions, particularly in flower shops in Denpasar city. This research uses a quantitative approach. Sampling was done using Nonprobability Sampling with Random Sampling, resulting in a sample size of 100 respondents. Data were processed using SPSS version 26 software. The analysis method used was multiple linear regression analysis, with respondents being customers of flower shops in Denpasar city. The research instrument was a questionnaire. Statistical analysis methods used in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t-tests, F-tests, and correlation tests. The results showed that the t-value for social media was 6.123, which is greater than the t-table value of 1.66088, indicating that social media affects purchase decisions. The t-value for price was 2.829, greater than the t-table value of 1.66088, indicating that price affects purchase decisions. The t-value for E-WOM was 3.734, greater than the t-table value of 1.66088, indicating that E-WOM affects purchase decisions. The F-test value was 91.937, which is greater than the F-table value of 2.699, indicating that social media, price, and E-WOM simultaneously influence purchase decisions.

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