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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurnal Ilmiah Manajemen dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Ekonomi Moneter : Jurnal Keuangan dan Perbankan West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health International Journal of Economics, Business and Innovation Research SENEMA UNBI Mengabdi
A A Ngr Bagus Aristayudha
Program Studi Bisnis Digital, Fakultas Bisnis, Sosial, Teknologi, Dan Humaniora, Universitas Bali Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pemberdayaan Masyarakat Mengenai Literasi Data Dalam Pemasaran Wisata Di Desa Batuan, Sukawati Gde Palguna Reganata; I Kadek Arya Sugianta; Khadijah Febriana Rukhmanti Udhayana; I Gede Wahyu Surya Dharma; I Gede Karang Komala Putra; Ni Kadek Winda Patriani; Kadek Riyan Putra Richadinata; Vitalia Fina Carla Rettobjaan; Ni Made Widnyani; A. A. Ngurah Bagus Aristayudha; Ni Putu Surya Astitiani
Jurnal Aplikasi dan Inovasi Iptek Vol 4 No 2 (2023): Jurnal Aplikasi dan Inovasi Iptek No. 4 Vol. 2 April, 2023
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/jasintek.v4i2.105

Abstract

Pariwisata di Bali sedang mengalami tantangan akibat pandemi. Optimalisasi pemanfaatan teknologi informasi menjadi salah satu cara untuk mengembangkan potensi wisata di era post pandemic. Namun, perjalanan usaha pariwisata di Desa Batuan, Kecamatan Sukawati, Kabupaten Gianyar masih menerapkan pola tradisional yang sebagian besar mengandalkan pihak ketiga dan kunjungan tamu secara insidentil. Selain itu, masyarakat Desa Batuan belum memanfaatkan teknologi informasi yang tersedia secara maksimal dalam rangka mengelola pariwisata berbasis digital. Pemberdayaan skill digital dalam konteks literasi data, komunikasi dan kolaborasi, kreasi konten digital, keamanan, dan pemecahan masalah perlu dilakukan untuk meningkatkan kesadaran masyarakat akan pentingnya eksistensi pariwisata budaya berbasis digital. Berdasarkan sosialisasi yang diberikan, diperoleh hasil bahwa seluruh aspek skill digital telah dipahami dengan baik dimana skor total 3,29 (skor maksimum 4,00). Aspek keamanan direspon paling baik dengan skor 3,52, sedangkan aspek menciptakan konten digital dengan skor paling rendah yaitu 3,06. Gambaran ini menunjukkan bahwa walaupun skor pemahaman responden telah baik, beberapa aspek perlu ditingkatkan seperti bagaimana menciptakan konten digital yang baik. Penyuluhan ini juga diharapkan dapat memberikan wawasan dan pola pikir yang berkembang dalam menghadapi situasi pandemic ini dan dapat diimplementasikan dalam bidang pariwisata
PENGENALAN PEMANFAATAN TEKNOLOGI PEMBAYARAN DIGITAL BAGI WARGA PENGGIAT USAHA DI WILAYAH DESA TANDEG Vitalia Fina Carla Rettobjaan; Ni Made Widnyani; A.A. Ngurah Bagus Aristayudha; Ni Luh Putu Surya Astitiani; Kadek Riyan Putra Richadinata
Jurnal Abdimas Ilmiah Citra Bakti Vol 4 No 2 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v4i2.1445

Abstract

Teknologi masa kini memberikan perubahan pada pola perilaku konsumen dalam memanfaatkan teknologi digital terlihat dari penggunaan digital dalam transaksi pembayaran yang menjadi trend dimasa kini. Pembayaran transaksi tunai tanpa menggunakan uang tunai disebut dengan digital payment. sebagai inovasi baru financial technology di era revolusi industri 4.0. Pelaksanaan PkM ini bertujuan untuk meningkatkan pemahaman masyarakat sebagai pelaku dunia usaha untuk lebih memahami metode pembayaran secara digital. Kegiatan ini diikuti oleh 270 orang masyarakat desa Adat Tandeg, baik secara online maupun offline. Kegiatan berlangsung selama 2 jam di mana diawali dengan narasumber menyampaikan materi kemudian dilanjutkan dengan penyampaian pemanfaatan metode pembayaran secara digital. Setelah sesi pemberian materi dilanjutkan dengan diskusi di mana terlihat antusiame peserta untuk mengenai digital payment. Hasil kegiatan ini yaitu masyarakat dapat memanfaatan teknologi pembayaran digital yang mempermudah mereka dalam melakukan transaksi.
MEDIA SOSIAL SEBAGAI ALTERNATIF DALAM PENINGKATAN PENJUALAN UMKM DI KOTA DENPASAR Ni Made Widnyani; Vitalia Fina Carla Rettobjaan; A. A. Ngurah Bagus Aristayudha; Ni Luh Putu Surya Astitiani; Kadek Riyan Putra Richadinata
Jurnal Abdimas Ilmiah Citra Bakti Vol. 4 No. 1 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v4i1.1435

Abstract

Media sosial adalah Tren terbaru. Sejak merebaknya Pandemi Covid-19 di Indonesia, terjadi beberapa permasalahan yang berdampak besar pada sektor ekonomi. Penurunan pendapatan dan penjualan dari pemilik usaha usaha kecil hingga besar. Melihat situasi ini menuntut perlunya fokus pada pertumbuhan hubungan kerja yang saling bergantung, ini dapat dilakukan dengan media online untuk menjual dan memperkenalkan produk lewat media digital atau dikenal sebagai media sosial. Kegiatan ini bertujuan agar dapat memberikan pemahaman dan pemanfaatan media sosial sebagai sarana untuk melakukan kegiatan bisnis. Media sosial ini mampu mengoptimalkan penjual berinteraksi dengan pelanggan dari mana saja dan kapan saja. Sasaran kegiatan ini adalah pelaku usaha UMKM di Kota Denpasar berjumlah 15 orang yang dilaksanakan pada bulan juni 2021. Metode yang digunakan dengan pemberian materi dan pelatihan pembuatan akun media sosial serta membuat content menarik, penggunaan media sosial Instagram dan Google My Business, serta membuat logo usahakepada pelaku usaha UMKM di Kota Denpasar. Hasil dari kegiatan ini dapat menjadikan pelaku usaha UMKM di Kota Denpasar paham akan penggunaan media sosial sebagai alternatif dalam meningkatkan penjualan.
PENGENALAN PEMANFAATAN TEKNOLOGI PEMBAYARAN DIGITAL BAGI WARGA PENGGIAT USAHA DI WILAYAH DESA TANDEG Vitalia Fina Carla Rettobjaan; Ni Made Widnyani; A.A. Ngurah Bagus Aristayudha; Ni Luh Putu Surya Astitiani; Kadek Riyan Putra Richadinata
Jurnal Abdimas Ilmiah Citra Bakti Vol. 4 No. 2 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v4i2.1445

Abstract

Teknologi masa kini memberikan perubahan pada pola perilaku konsumen dalam memanfaatkan teknologi digital terlihat dari penggunaan digital dalam transaksi pembayaran yang menjadi trend dimasa kini. Pembayaran transaksi tunai tanpa menggunakan uang tunai disebut dengan digital payment. sebagai inovasi baru financial technology di era revolusi industri 4.0. Pelaksanaan PkM ini bertujuan untuk meningkatkan pemahaman masyarakat sebagai pelaku dunia usaha untuk lebih memahami metode pembayaran secara digital. Kegiatan ini diikuti oleh 270 orang masyarakat desa Adat Tandeg, baik secara online maupun offline. Kegiatan berlangsung selama 2 jam di mana diawali dengan narasumber menyampaikan materi kemudian dilanjutkan dengan penyampaian pemanfaatan metode pembayaran secara digital. Setelah sesi pemberian materi dilanjutkan dengan diskusi di mana terlihat antusiame peserta untuk mengenai digital payment. Hasil kegiatan ini yaitu masyarakat dapat memanfaatan teknologi pembayaran digital yang mempermudah mereka dalam melakukan transaksi.
Literature Review of Leadership for Youth: Identifying the Most Effective Styles for Change Agents A A Ngr Bagus Aristayudha
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.913

Abstract

According to the UU Kepemudaan, the youth are those aged 16 to 30 who have a vital role in driving change in social, economic, and political domains. The objective of this study is to determine the leadership styles that have a beneficial impact on young people, examine how these styles influence them, and uncover any common qualities among these styles. Although there has been considerable research on leadership, there is a lack of studies explicitly concentrating on youth. Young people display distinct attributes, including a significant reliance on technology and a drive to have a positive impact. Effective leadership styles should elicit inspiration, motivation, and empowerment in individuals. This study used a literature review methodology to investigate the following research questions: What are the most appropriate leadership styles for young people? What impact do these methods have on young people as agents of change? Do these styles share any similar characteristics? The results suggest that transformational, transactional, and supporting leadership have a major impact on young people by increasing their motivation, engagement, and productivity. Typical antecedents encompass well-defined objectives, unambiguous job expectations, assistance, acknowledgment, personal growth opportunities, and consistent evaluation. The study asserts that comprehending different leadership styles is crucial for optimizing the potential of young individuals and suggests additional empirical investigation and examination of the function of technology in leadership.
The Impact of Digital Marketing, Price and Product Quality on Coffee Shopping Interest in The Coffee Shop Enjel Merry Barsilewin; Vitalia Fina Carla Rettobjaan; A A Ngurah Bagus Aristayudha
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1078

Abstract

Bali is an exotic island in Indonesia, famous for its stunning natural beauty, rich in culture, the island is known as the “Dewata Island”. Besides its natural beauty Bali is also known as one of the best specialized coffee producers in the world. Bali Coffee has also become one of the leading agro industries in the Bali region. Bali coffee is a very promising commodity because its addictive nature makes it difficult for its fans to abandon this bitterly aspiring drink. The study aims to explore respondents' views on factors such as digital marketing, price and quality of products against interest in buying Coffee at Coffee Shop in Karangasem district. The research method used is quantitatively descriptive samples in this study are 100 people. On the results of the tests that have been carried out against the digital marketing variable (X1) against the buying interest variables (Y) where the influence that occurs is positive, on the result of the testing that has been done against the price variable, (X2) against the buy interest variable(Y), where the impact that occures is positive. On the test results that have taken place against the quality variable of the product (X3) against the purchase interest variabel (Y), digital marketing, price and quality of the products individually or jointly have a positive influence on the coffee shopping interest in the coffee shop in Karasemang district.
The Impact of Digital Marketing, Price and Product Quality on Coffee Shopping Interest in The Coffee Shop Barsilewin, Enjel Merry; Carla Rettobjaan, Vitalia Fina; Aristayudha, A A Ngurah Bagus
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1078

Abstract

Bali is an exotic island in Indonesia, famous for its stunning natural beauty, rich in culture, the island is known as the “Dewata Island”. Besides its natural beauty Bali is also known as one of the best specialized coffee producers in the world. Bali Coffee has also become one of the leading agro industries in the Bali region. Bali coffee is a very promising commodity because its addictive nature makes it difficult for its fans to abandon this bitterly aspiring drink. The study aims to explore respondents' views on factors such as digital marketing, price and quality of products against interest in buying Coffee at Coffee Shop in Karangasem district. The research method used is quantitatively descriptive samples in this study are 100 people. On the results of the tests that have been carried out against the digital marketing variable (X1) against the buying interest variables (Y) where the influence that occurs is positive, on the result of the testing that has been done against the price variable, (X2) against the buy interest variable(Y), where the impact that occures is positive. On the test results that have taken place against the quality variable of the product (X3) against the purchase interest variabel (Y), digital marketing, price and quality of the products individually or jointly have a positive influence on the coffee shopping interest in the coffee shop in Karasemang district.
The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Pebrianti, Ni Kadek lisa; Aristayudha, A.A Ngurah Bagus; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

Abstract

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.
The Phenomenon of the Brick and Click Strategy in Empowering Business Ecosystems in the Digital Age Widnyani, Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Aristayudha, A.A. Ngurah Bagus; Richadinata, Kadek Riyan Putra
Journal of Economics and Public Health Vol 2 No 3 (2023): Journal of Economics and Public Health: September 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i3.2466

Abstract

The rapid development of the digital era has spawned various strategic methods or techniques that can be used by business actors both online and offline. Brick and Click is one of the business strategies used by companies to integrate offline and online businesses into one unit that is currently being loved by consumers and business movers. The purpose of this research is to find out more deeply about the phenomenon of implementing the Brick and Click strategy used by business activists in Empowering Business Ecosystems in the Digital Age. In this study used a qualitative research method with a phenomenological approach where researchers collected data by interviewing 4 main participants and 2 participants as triangulation who had carried out the Brick and Click strategy for approximately one year. After the data is collected, the data is sorted and analyzed and finally conclusions are drawn. The research results produced four themes in the Brick and Click method, namely the concept of the Brick and Click method, how to implement the Brick and Click method, the obstacles and advantages of the Brick and Click method, and the role of inventory management. The use of the Brick and Click strategy provides great benefits for business drivers and consumers.
Systematic Review: Leadership Style in Maintaining Business Sustainability in the MSME Industry Aristayudha, A A Ngurah Bagus; Riana, I Gede; Rahyuda, Agoes Ganesha; Surya, Ida Bagus Ketut
Journal of Economics and Public Health Vol 2 No 4 (2023): Journal of Economics and Public Health: December 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i4.2741

Abstract

Leadership style is the way a leader chooses to direct or coordinate the work that will be given to his subordinates. The leadership style chosen by a leader depends on the goals of the organization or company, who is being led, and the type of business led by the leader. Systematic review using the Google Scholar database. Search results using the keyword leadership style in maintaining business continuity in the MSME industry" using the Google Scholar electronic data base. After carrying out an analysis based on a complete composition, namely 5 articles used in this article. The results of this research show that there are many types of leadership styles, but the choice of leadership style depends on the situation and conditions of the organization or business being led. The types of leadership styles include democratic leadership style, authoritarian leadership style and leadership styles that are appropriate to current conditions, namely transactional and transformational. MSMEs are a type of small business that also requires a leadership style that is appropriate to the type of business and the goals of the business to maintain the stability or sustainability of the business. Leadership style is a method or tactic used by a leader to direct and coordinate activities in an organization so that organizational goals are expected to be achieved.
Co-Authors Ada, Kadek Bramdhika Agoes Ganesha Rahyuda Barsilewin, Enjel Merry Dewa Ayu Diyah Maharani Dewi, Putu Febri Candra Diana Wulandari, Putu Enjel Merry Barsilewin Fina Carla Rettobjaan, Vitalia Fina Carla Rettobjaanusantara, Vitalia I Gede Karang Komala Putra I Gede Riana I Gede Wahyu Surya Dharma I Putu Agus Eka Rismawan I Putu Prisa Jaya . I Wayan Bima Thompson Ida Bagus Ketut Surya Indraswari, Ni Putu Fani Dian Khadijah Febriana Rukhmanti Udhayana Luh Trisna Cariza Dewi, Ni Made Karma Maha Wirajaya Made Widnyani, Ni Maharani, Ni Putu Ayu Putri Ni Kadek lisa Pebrianti Ni Kadek Winda Patriani Ni Luh Putu Surya Astitiani Ni Made Widyani Ni Putu Ayu Putri Maharani Ning Septyarini Putri Astawa, Ni Luh Putu Nyoman Trisna Aryanata Pebrianti, Ni Kadek lisa Putu Krisna Juliharta, I Gede Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Riyan Putra Richadinata, Kadek Sugianta, Kadek Arya Thompson, I Wayan Bima Vitalia Carla Rettobjaan Vitalia Carla Rettobjaan Vitalia Fina Carla Rettobjaan Widnyani , Ni Made Widnyani, Ni Made Widyani, Ni Made Yogistana Ananda Dika, Putu