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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurnal Ilmiah Manajemen dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat WIDYA MANAJEMEN Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ekonomi Moneter : Jurnal Keuangan dan Perbankan West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health International Journal of Economics, Business and Innovation Research SENEMA UNBI Mengabdi
A A Ngr Bagus Aristayudha
Program Studi Bisnis Digital, Fakultas Bisnis, Sosial, Teknologi, Dan Humaniora, Universitas Bali Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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A NEW PARADIGM OF 'SELLING' FOR COMMUNITIES IN THE TRADITIONAL VILLAGE ENVIRONMENT, BEWARE OF ONLINE TRANSACTION FRAUD USING DIGITAL PAYMENT Fina Carla Rettobjaan, Vitalia; Bagus Aristayudha, AA Ngurah; Widnyani, Ni Made; Putu Krisna Juliharta, I Gede; Ning Septyarini Putri Astawa, Ni Luh Putu
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2023): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i2.1620

Abstract

The rapid development of the internet from year to year has encouraged the advancement of information exchange in this world. This also greatly affects the increase in internet use for business transactions both digitally and conventionally to make payment methods using digital payments. Easy and efficient payment methods are certainly inseparable from increasingly sophisticated crimes as well. The implementation of this community service aims to remind the business community to be more vigilant, especially against all attempts of criminal behavior in the transaction process. This activity was attended by 150 people from the Sibang Kaja Traditional Village, both online and offline. The activity lasted for 4 hours which began with the resource person delivering material then continued with the Digital Ethic and Digital Safety applications. After the material presentation session, it was continued with a discussion where the enthusiasm of the participants was seen regarding digital payments. Community service like this should be carried out continuously to increase public awareness in the midst of rampant digital crime.
INOVASI DIGITAL: PENINGKATAN LITERASI DIGITAL KREATIF BAGI SEKA TERUNA TERUNI DI DESA SELAT KABUPATEN BADUNG Fina Carla Rettobjaanusantara, Vitalia; A Ngurah Bagus Aristayudha, A; Made Widnyani, Ni; Diana Wulandari, Putu; Yogistana Ananda Dika, Putu; Luh Trisna Cariza Dewi, Ni
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 6 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i6.2201-2208

Abstract

Perkembangan teknologi digital menuntut generasi muda untuk memiliki literasi digital yang tidak hanya bersifat konsumtif, tetapi juga kreatif dan produktif. Literasi digital menjadi keterampilan esensial bagi generasi muda dalam menghadapi era digital. Namun, masih banyak pemuda di pedesaan yang memiliki keterbatasan dalam memahami dan memanfaatkan teknologi secara produktif. Kegiatan pengabdian ini bertujuan untuk meningkatkan literasi digital kreatif bagi Seka Teruna Teruni di Desa Selat melalui pelatihan berbasis inovasi digital. Metode yang digunakan meliputi pendekatan partisipatif dengan pelatihan langsung, diskusi interaktif, serta praktik pembuatan konten digital yang relevan dengan kearifan lokal. Peserta diberikan wawasan mengenai keamanan digital, strategi pemasaran digital, serta teknik produksi konten kreatif. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman dan keterampilan peserta dalam memanfaatkan teknologi digital secara inovatif dan bertanggung jawab untuk keperluan edukatif, kewirausahaan, dan pelestarian budaya. Dengan adanya kegiatan ini, diharapkan generasi muda di Desa Selat mampu menjadi inovator digital yang berdaya saing dan berkontribusi positif dalam masyarakatt, serta mampu beradaptasi dan berkontribusi dalam ekosistem digital secara lebih produktif.
Transformasi Digital: Meningkatkan Pemasaran Hasil Pertanian Melalui Media Sosial Aristayudha, A A Ngurah Bagus; Richadinata, Kadek Riyan Putra; Indraswari, Ni Putu Fani Dian
UNBI Mengabdi Vol. 6 No. 1 (2025): UNBI Mengabdi Januari
Publisher : Universitas Bali Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34063/um.v6i1.399

Abstract

Program pengabdian ini bertujuan untuk meningkatkan literasi digital dan keterampilan pemasaran digital bagi anggota Kelompok Agropertiwi di Desa Ubung Kaja. Dalam kondisi awal, anggota kelompok menghadapi kesulitan dalam memanfaatkan media sosial dan pemasaran digital untuk menjangkau pasar yang lebih luas, mengakibatkan penurunan penjualan hasil pertanian. Program ini mencakup pelatihan penggunaan media sosial, pengelolaan konten, serta penggunaan alat analisis untuk strategi pemasaran digital. Hasilnya menunjukkan bahwa 80% peserta menjadi lebih familiar dengan media sosial dan mampu mengelola konten, sementara 70% dapat menggunakan alat analisis untuk mengevaluasi strategi pemasaran mereka. Meskipun demikian, tantangan terbesar adalah resistensi terhadap teknologi baru di kalangan anggota yang lebih tua, yang memerlukan pendekatan pelatihan yang lebih intensif dan berkelanjutan. Program ini berpotensi mendukung keberlanjutan ekonomi hijau dan perluasan akses pasar bagi kelompok tani.   This community service program aims to improve digital literacy and digital marketing skills for members of the Agropertiwi Group in Ubung Kaja Village. In the initial condition, group members faced difficulties in utilizing social media and digital marketing to reach a wider market, resulting in a decrease in sales of agricultural products. The program included training in the use of social media, content management, as well as the use of analytical tools for digital marketing strategies. The results showed that 80% of participants became more familiar with social media and were able to manage content, while 70% were able to use analytics tools to evaluate their marketing strategies. Nonetheless, the biggest challenge is the resistance to new technology among older members, which requires a more intensive and sustainable training approach. This program has the potential to support green economy sustainability and expanded market access for farmer groups.
Dinamika Dualistik Otomasi Bisnis: Analisis Kritis Anteseden Kinerja dan Tantangan Pada Bisnis A A Ngurah Bagus Aristayudha Aristayudha; Vitalia Fina Carla Rettobjaan; Ni Made Widnyani; Kadek Riyan Putra Richadinata; Ni Luh Putu Surya Astitiani
Widya Manajemen Vol. 8 No. 1 (2026): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/y6fxqd49

Abstract

The current phenomenon of business automation, encompassing technologies such as RPA and AI, has become a transformative mega trend that promises significant increases in productivity and profitability. Simultaneously, it raises risks of job displacement and ethical dilemmas. This research aims to critically analyze and synthesize scientific findings regarding the main drivers (antecedents), comprehensive impacts (consequences), and sectoral differences in the adoption of business automation. This study utilizes a Comprehensive and Systematic Literature Review approach, analyzing 50 highly relevant papers published between 2018 and 2025. The results identify five main drivers: Technological Readiness, Organizational Culture, Human Resource Involvement, External Pressure, and Perceived Benefits. The impact of automation is dualistic, providing operational gains while posing psychological and technical risks. This research provides a novel contribution by synthesizing a model that distinguishes automation dynamics across sectors and addressing the gap in existing literature that remains generalized and sector-undifferentiated.
Evolution Of Entrepreneurial Leadership And Innovation In Shifting MSME Sustainability From Personal Driven Toward System Driven Models AA Ngurah Bagus Aristayudha; Ni Made Widnyani; Vitalia Fina Carla Rettobjaan; Kadek Riyan Putra Richadinata
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 2 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/f3pb1608

Abstract

The Industrial Revolution 4.0 has increased pressure on Micro, Small, and Medium Enterprises (MSMEs) to integrate sustainability into their business strategies. However, sustainable practices often remain highly dependent on individual leaders and are not yet fully embedded in organizational systems. This study aims to examine how entrepreneurial leadership contributes to sustainable business through innovation and how these relationships vary across different stages of the MSME business life cycle. A quantitative, cross-sectional approach was employed using data from 392 MSME owners and managers in Badung Regency, Bali, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with Partial Least Squares Multi-Group Analysis (PLS-MGA) specifically applied to compare the sustainability mechanisms across three business-age groups: less than three years, three to five years, and more than five years. The findings show that entrepreneurial leadership has a positive and significant effect on sustainable business, both directly and indirectly through innovation. The PLS-MGA results further demonstrate that the strength of these relationships differs across business life-cycle stages. In businesses operating for less than three years, sustainability is predominantly Personal-Driven, as the leader’s individual capabilities function as a central strategic resource, consistent with the Resource-Based View. In businesses aged three to five years and more than five years, the mediating role of innovation becomes stronger, indicating a gradual transition toward System-Driven Sustainability. This pattern suggests that organizational maturity changes the role of entrepreneurial leadership from a direct driver of sustainability into a system architect who develops and institutionalizes innovation within organizational routines. Practically, MSME leaders should prioritize direct leadership and resource mobilization during the early stage, while progressively developing formal innovation capabilities, routines, and organizational systems as the business matures. The study contributes theoretically by explaining how sustainability mechanisms evolve from leader-dependent practices toward system-based structures across the MSME life cycle. It also provides a life-cycle perspective for strengthening MSME resilience by aligning entrepreneurial leadership with the progressive development of innovation capabilities.
Co-Authors Ada, Kadek Bramdhika Agoes Ganesha Rahyuda Barsilewin, Enjel Merry Dewa Ayu Diyah Maharani Dewi, Putu Febri Candra Enjel Merry Barsilewin Fina Carla Rettobjaan, Vitalia Fina Carla Rettobjaanusantara, Vitalia I Gede Karang Komala Putra I Gede Riana I Gede Wahyu Surya Dharma I Putu Agus Eka Rismawan I Putu Prisa Jaya . I Wayan Bima Thompson Ida Bagus Ketut Surya Indraswari, Ni Putu Fani Dian Kadek Riyan Putra Richadinata Khadijah Febriana Rukhmanti Udhayana Luh Trisna Cariza Dewi, Ni Made Karma Maha Wirajaya Made Widnyani, Ni Maharani, Ni Putu Ayu Putri Ni Kadek lisa Pebrianti Ni Kadek Winda Patriani Ni Luh Putu Surya Astitiani Ni Luh Putu Surya Astitiani Ni Made Widnyani Ni Made Widyani Ni Putu Ayu Putri Maharani Ning Septyarini Putri Astawa, Ni Luh Putu Nyoman Trisna Aryanata Pebrianti, Ni Kadek lisa Putu Krisna Juliharta, I Gede Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Riyan Putra Richadinata, Kadek Sugianta, I.K.A Sugianta, Kadek Arya Thompson, I Wayan Bima Vitalia Carla Rettobjaan Vitalia Carla Rettobjaan Vitalia Fina Carla Rettobjaan Vitalia Fina Carla Rettobjaan Widnyani , Ni Made Widnyani, N.M Widnyani, Ni Made Widyani, Ni Made Wulandari, Putu Diana Yogistana Ananda Dika, Putu