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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurnal Ilmiah Manajemen dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Ekonomi Moneter : Jurnal Keuangan dan Perbankan West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health International Journal of Economics, Business and Innovation Research SENEMA UNBI Mengabdi
A A Ngr Bagus Aristayudha
Program Studi Bisnis Digital, Fakultas Bisnis, Sosial, Teknologi, Dan Humaniora, Universitas Bali Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Exploring the Dynamics of Innovation Antecedents and Outcomes in Business Performance Aristayudha, A A Ngurah Bagus; Widnyani, Ni Made; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra
Journal of Economics and Public Health Vol 3 No 1 (2024): Journal of Economics and Public Health: March 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i1.3328

Abstract

The current research critically addresses a significant gap in understanding the intricate dynamics between the drivers and outcomes of innovation within various organizational contexts. While innovation is widely recognized as a crucial driver for growth and competitiveness in the rapidly evolving business landscape, the specific mechanisms through which these drivers influence outcomes remain underexplored. This lack of detailed insight is a substantial barrier to effective strategy development and implementation, underscoring the importance of this study. The research aims to thoroughly explore key antecedents such as organizational culture, leadership, financial strategies, and external environmental conditions that promote an innovative environment. It also evaluates the extensive impact of these innovations on business performance, focusing particularly on market competitiveness, operational efficiency, and customer loyalty. By examining the connections between these factors, the study seeks to outline the pathways through which innovation enhances business performance across various industries and market conditions. The formulated research questions are designed to identify the principal antecedents of innovation, assess their broad impacts on business metrics, and ascertain under which circumstances these effects are maximized. This comprehensive analysis intends to bridge the theoretical and empirical gaps, providing insights that could guide both academic research and practical business strategy development in the realm of innovation management.
The Influence of Digital Marketing on Consumer Purchase Decisions of Shopee Application Users Rettobjaan, Vitalia Fina Carla; Aristayudha, AA Ngurah Bagus; Astitiani, Ni Luh Putu Surya; Widnyani, Ni Made
Journal of Economics and Public Health Vol 3 No 1 (2024): Journal of Economics and Public Health: March 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i1.3412

Abstract

The development of e-commerce in Indonesia is increasing, slowly people are starting to abandon conventional shopping habits and switch to online shopping. E-commerce is used as a solution as a buying and selling medium that can save time and costs. Shopee is an e-commerce company that already has a name and is one of the big players in the business world. Purpose: The purpose of this research is to determine the influence of digital marketing on Shopee application users on purchasing decisions. This research is an analytical observational study with a cross sectional approach. The sample used in this research was 100 Bali International University students who were calculated using the Slovin formula. The sampling technique uses Consecutive Sampling. The data collection tool uses a questionnaire and the results are then analyzed using Path Analysis. Validity and reliability tests were carried out to ensure that the instruments used in this research had a high level of accuracy and consistency. Website, search engine marketing, web banner, social network and affiliate marketing variables have a significant influence on consumer purchasing decisions using the Shopee case study application at Bali International University with a total determination value of 0.761. Digital marketing is reaching as many consumers as possible in an efficient manner through various web-based media such as blogs, websites, emails, AdWords or social networks.
The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Ni Kadek lisa Pebrianti; A.A Ngurah Bagus Aristayudha; Kadek Riyan Putra Richadinata
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

Abstract

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.
The Influence of Social Media Marketing, Brand Image, and Word of Mouth on Purchasing Decisions of Arak Bali Beverages in Bali Province I Wayan Bima Thompson; A. A. Ngurah Bagus Aristayudha; Ni Luh Putu Surya Astitiani
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1301

Abstract

As a regional staple that is of considerable cultural and economic significance in the Bali region, Arak Bali is the subject of this study, which aims to investigate the influence that social media marketing, brand image, and word of mouth have on the decisions that customers make about the purchase of Arak Bali. In a preliminary study with 10 participants, it was discovered that twenty percent of respondents were more interested in purchasing Arak Bali, while eighty percent preferred alcoholic beverages that were imported from other countries. This was the finding of the survey. For the purpose of this investigation, a quantitative methodology is applied, with a specific emphasis placed on the positivist paradigm. In addition to that, a survey that is comprised of questionnaires and random sampling is utilized. This study is centered on individuals who are wine drinkers and who reside in the province of Bali. These individuals are the focus of the investigation. For the purpose of this experiment, the sampling was carried out using the method of random sampling, and samples were gathered from as many as one hundred different individuals. Subsequent to the implementation of a double linear regression analysis strategy, the data is processed with the help of SPSS software version 29, which is the method that is utilized for the purpose of data analysis. The conclusions of this study indicate that the significance value of social media marketing is 0.001 less than 0.05, the significance value of brand image is 0.007 less than 0.05, and the meaning value of word of mouth is 0.001 less than 0.05. As a result, it is possible to draw the conclusion, on the basis of the analysis of the data, that social media marketing, brand image, and word of mouth have a substantial positive influence on the decision to purchase Bali Beverages in the province of Bali. Based on the data, it can be concluded that good marketing through social media, the building of a powerful brand image, and positive word of mouth all have a significant impact on the decisions that consumers make regarding their purchases. These findings provide essential information that can be utilized by Arak Bali in the development of its marketing strategy in highly competitive sectors.
The Influence of Social Media, Price, and E-Word of Mouth on Purchasing Decisions at Florist Flower Shops Ni Putu Ayu Putri Maharani; Ni Made Widnyani; A A Ngurah Bagus Aristayudha
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1230

Abstract

The study aims to determine how Social Media, Price, and E-Word of Mouth influence Purchase Decisions, particularly in flower shops in Denpasar city. This research uses a quantitative approach. Sampling was done using Nonprobability Sampling with Random Sampling, resulting in a sample size of 100 respondents. Data were processed using SPSS version 26 software. The analysis method used was multiple linear regression analysis, with respondents being customers of flower shops in Denpasar city. The research instrument was a questionnaire. Statistical analysis methods used in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t-tests, F-tests, and correlation tests. The results showed that the t-value for social media was 6.123, which is greater than the t-table value of 1.66088, indicating that social media affects purchase decisions. The t-value for price was 2.829, greater than the t-table value of 1.66088, indicating that price affects purchase decisions. The t-value for E-WOM was 3.734, greater than the t-table value of 1.66088, indicating that E-WOM affects purchase decisions. The F-test value was 91.937, which is greater than the F-table value of 2.699, indicating that social media, price, and E-WOM simultaneously influence purchase decisions.
The Influence of Social Media Marketing, Brand Image, and Word of Mouth on Purchasing Decisions of Arak Bali Beverages in Bali Province Thompson, I Wayan Bima; Bagus Aristayudha, A. A. Ngurah; Surya Astitiani, Ni Luh Putu
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1301

Abstract

As a regional staple that is of considerable cultural and economic significance in the Bali region, Arak Bali is the subject of this study, which aims to investigate the influence that social media marketing, brand image, and word of mouth have on the decisions that customers make about the purchase of Arak Bali. In a preliminary study with 10 participants, it was discovered that twenty percent of respondents were more interested in purchasing Arak Bali, while eighty percent preferred alcoholic beverages that were imported from other countries. This was the finding of the survey. For the purpose of this investigation, a quantitative methodology is applied, with a specific emphasis placed on the positivist paradigm. In addition to that, a survey that is comprised of questionnaires and random sampling is utilized. This study is centered on individuals who are wine drinkers and who reside in the province of Bali. These individuals are the focus of the investigation. For the purpose of this experiment, the sampling was carried out using the method of random sampling, and samples were gathered from as many as one hundred different individuals. Subsequent to the implementation of a double linear regression analysis strategy, the data is processed with the help of SPSS software version 29, which is the method that is utilized for the purpose of data analysis. The conclusions of this study indicate that the significance value of social media marketing is 0.001 less than 0.05, the significance value of brand image is 0.007 less than 0.05, and the meaning value of word of mouth is 0.001 less than 0.05. As a result, it is possible to draw the conclusion, on the basis of the analysis of the data, that social media marketing, brand image, and word of mouth have a substantial positive influence on the decision to purchase Bali Beverages in the province of Bali. Based on the data, it can be concluded that good marketing through social media, the building of a powerful brand image, and positive word of mouth all have a significant impact on the decisions that consumers make regarding their purchases. These findings provide essential information that can be utilized by Arak Bali in the development of its marketing strategy in highly competitive sectors.
The Influence of Product Quality and Price on Repurchase Interest Through Consumer Satisfaction at Coffee Shops in Denpasar City Widnyani, Ni Made; Aristayudha, A.A. Ngurah Bagus; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Astitiani, Ni Luh Putu Surya
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i6.4959

Abstract

Consumer satisfaction is a measure of the value of a product and service that will affect consumer interest in repurchasing the product or reusing the service. In addition to the quality of the product itself, price is one of the indicators that indirectly affects consumer response to repurchase the goods. This study aims to determine the effect of product quality, price on repurchase interest through consumer satisfaction at coffee shops in Denpasar. Method: This study uses a quantitative method with a differential analytical descriptive approach. The number of samples used was 100 respondents calculated from the number of indicators in the question. The questionnaire used has been tested for validity and reliability. The results of the study were analysed usingalternative structural equation modeling (SEM) method PLS (Partial Least Square) with the SmartPLS 3.0 M3 program. The results of this study indicate that price and consumer satisfaction factors affect consumer repurchase interest, while product quality is not significant to consumer repurchase interest. Mediating consumer satisfaction is proven to only apply to the relationship between price and repurchase interest. Satisfaction indirectly influences consumer repurchase interest in addition to paying attention to product quality and the price of the product itself.
DIGITAL TRANSFORMATION TO BUILD THE IMAGE OF RSU PAYANGAN: BRANDING STRATEGY IN THE DIGITAL ERA Widnyani , Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Aristayudha, A.A. Ngurah Bagus
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 4 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i4.4101

Abstract

Digital transformation has revolutionized various sectors, including healthcare, where RSU Payangan recognizes the importance of adapting to digital marketing trends to strengthen its brand image and maintain competitiveness. This community service program aims to explore the effectiveness of digital marketing in building RSU Payangan’s image through intensive training and discussions with hospital management. The activity is designed to enhance management’s understanding of relevant digital marketing strategies in the contemporary era. The methods used include in-depth interviews to assess previously implemented marketing strategies, surveys on public perception of the hospital’s image, and evaluations of the effectiveness of past marketing strategies. The results indicate that the strategic application of digital marketing successfully increased public awareness of RSU Payangan’s healthcare services, accompanied by greater community engagement on digital platforms. Success indicators include improved management understanding of digital marketing, increased digital traffic, heightened community engagement on social media, and positive changes in public perception of RSU Payangan’s image. With positive feedback from training participants, this activity demonstrates that digital marketing is an effective tool to strengthen the hospital’s image amidst the increasingly competitive healthcare sector.
Literature Review of Achieving Sustainability through Circular Economy: Analysing Potential and Challenges for SMEs and Communities A A Ngurah Bagus Aristayudha
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growing waste problem is a significant global issue, particularly in countries like Indonesia, which ranks second in waste production. This literature review explores the potential and challenges of implementing circular economy practices in Micro, Small, and Medium Enterprises (MSMEs) and communities to achieve sustainability. A circular economy framework promotes recycling, reuse, and extending product lifespans, aiming to reduce environmental impacts while enhancing resource efficiency. Despite the potential benefits, the transition to a circular economy faces hurdles such as limited awareness, insufficient infrastructure, and inadequate policy support. This study evaluates existing literature to understand these barriers and explore strategies for successful implementation. By analyzing the integration of circular economy principles in MSMEs and communities, this review aims to identify pathways to enhance economic, social, and environmental sustainability through effective circular practices.
PENGUATAN MANAJEMEN USAHA DAN PEMASARAN MELALUI DIGITALISASI PADA USAHA RUMAH MAKAN DEPOT DEWA AYU I Putu Agus Eka Rismawan; A A Ngurah Bagus Aristayudha; Dewa Ayu Diyah Maharani
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 1 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengaruh teknologi sangat memberikan dampak di berbagai bidang terutama pada bidang ekonomi seperti pada halnya Usaha Mikro Kecil Menengah (UMKM). Dalam hal ini pelaku UMKM akan menghadapi tantangan persaingan antar kompetitor yang dimana pelaku UMKM dituntut untuk membangun strategi pemasaran agar bisa tetap bertahan dan bersaing. Pada kegiatan observasi pada rumah makan Depot Dewa Ayu, pemilik UMKM mengatakan bahwa akhir-akhir ini terjadi penurunan pendapatan yang diakibatkan oleh banyaknya kompetitor baru dengan jenis usaha yang sama. Adapun permasalahan yang dihadapi pemilik UMKM yaitu: 1) Kurangnya pemanfaatan media sosial sebagai wadah promosi; 2) Kurang optimalnya pencatatan keuangan pada unit usaha. Dari permasalahan tersebut kami memberikan beberapa solusi yaitu: 1) Melakukan penyuluhan mengenai pemanfaatan media sosial sebagai wadah promosi; 2) Memberikan penyuluhan mengenai pembuatan pembukuan keuangan sederhana. Diharapkan dengan dilakukan program pengabdian masyarakat ini dapat membantu UMKM dalam pengoptimalan manajemen usaha dan pemasarannya sehingga dapat bertahan dan bersaing dengan kompetitor di pasaran.
Co-Authors Ada, Kadek Bramdhika Agoes Ganesha Rahyuda Barsilewin, Enjel Merry Dewa Ayu Diyah Maharani Dewi, Putu Febri Candra Enjel Merry Barsilewin Fina Carla Rettobjaan, Vitalia Fina Carla Rettobjaanusantara, Vitalia I Gede Karang Komala Putra I Gede Riana I Gede Wahyu Surya Dharma I Putu Agus Eka Rismawan I Putu Prisa Jaya . I Wayan Bima Thompson Ida Bagus Ketut Surya Indraswari, Ni Putu Fani Dian Khadijah Febriana Rukhmanti Udhayana Luh Trisna Cariza Dewi, Ni Made Karma Maha Wirajaya Made Widnyani, Ni Maharani, Ni Putu Ayu Putri Ni Kadek lisa Pebrianti Ni Kadek Winda Patriani Ni Luh Putu Surya Astitiani Ni Made Widyani Ni Putu Ayu Putri Maharani Ning Septyarini Putri Astawa, Ni Luh Putu Nyoman Trisna Aryanata Pebrianti, Ni Kadek lisa Putu Krisna Juliharta, I Gede Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Riyan Putra Richadinata, Kadek Sugianta, Kadek Arya Thompson, I Wayan Bima Vitalia Carla Rettobjaan Vitalia Carla Rettobjaan Vitalia Fina Carla Rettobjaan Widnyani , Ni Made Widnyani, Ni Made Widyani, Ni Made Wulandari, Putu Diana Yogistana Ananda Dika, Putu