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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurnal Ilmiah Manajemen dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Ekonomi Moneter : Jurnal Keuangan dan Perbankan West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health International Journal of Economics, Business and Innovation Research SENEMA UNBI Mengabdi
A A Ngr Bagus Aristayudha
Program Studi Bisnis Digital, Fakultas Bisnis, Sosial, Teknologi, Dan Humaniora, Universitas Bali Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Social Media Marketing, Brand Image, and Word of Mouth on Purchasing Decisions of Arak Bali Beverages in Bali Province Thompson, I Wayan Bima; Bagus Aristayudha, A. A. Ngurah; Surya Astitiani, Ni Luh Putu
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1301

Abstract

As a regional staple that is of considerable cultural and economic significance in the Bali region, Arak Bali is the subject of this study, which aims to investigate the influence that social media marketing, brand image, and word of mouth have on the decisions that customers make about the purchase of Arak Bali. In a preliminary study with 10 participants, it was discovered that twenty percent of respondents were more interested in purchasing Arak Bali, while eighty percent preferred alcoholic beverages that were imported from other countries. This was the finding of the survey. For the purpose of this investigation, a quantitative methodology is applied, with a specific emphasis placed on the positivist paradigm. In addition to that, a survey that is comprised of questionnaires and random sampling is utilized. This study is centered on individuals who are wine drinkers and who reside in the province of Bali. These individuals are the focus of the investigation. For the purpose of this experiment, the sampling was carried out using the method of random sampling, and samples were gathered from as many as one hundred different individuals. Subsequent to the implementation of a double linear regression analysis strategy, the data is processed with the help of SPSS software version 29, which is the method that is utilized for the purpose of data analysis. The conclusions of this study indicate that the significance value of social media marketing is 0.001 less than 0.05, the significance value of brand image is 0.007 less than 0.05, and the meaning value of word of mouth is 0.001 less than 0.05. As a result, it is possible to draw the conclusion, on the basis of the analysis of the data, that social media marketing, brand image, and word of mouth have a substantial positive influence on the decision to purchase Bali Beverages in the province of Bali. Based on the data, it can be concluded that good marketing through social media, the building of a powerful brand image, and positive word of mouth all have a significant impact on the decisions that consumers make regarding their purchases. These findings provide essential information that can be utilized by Arak Bali in the development of its marketing strategy in highly competitive sectors.
The Influence of Product Quality and Price on Repurchase Interest Through Consumer Satisfaction at Coffee Shops in Denpasar City Widnyani, Ni Made; Aristayudha, A.A. Ngurah Bagus; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Astitiani, Ni Luh Putu Surya
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i6.4959

Abstract

Consumer satisfaction is a measure of the value of a product and service that will affect consumer interest in repurchasing the product or reusing the service. In addition to the quality of the product itself, price is one of the indicators that indirectly affects consumer response to repurchase the goods. This study aims to determine the effect of product quality, price on repurchase interest through consumer satisfaction at coffee shops in Denpasar. Method: This study uses a quantitative method with a differential analytical descriptive approach. The number of samples used was 100 respondents calculated from the number of indicators in the question. The questionnaire used has been tested for validity and reliability. The results of the study were analysed usingalternative structural equation modeling (SEM) method PLS (Partial Least Square) with the SmartPLS 3.0 M3 program. The results of this study indicate that price and consumer satisfaction factors affect consumer repurchase interest, while product quality is not significant to consumer repurchase interest. Mediating consumer satisfaction is proven to only apply to the relationship between price and repurchase interest. Satisfaction indirectly influences consumer repurchase interest in addition to paying attention to product quality and the price of the product itself.
DIGITAL TRANSFORMATION TO BUILD THE IMAGE OF RSU PAYANGAN: BRANDING STRATEGY IN THE DIGITAL ERA Widnyani , Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Aristayudha, A.A. Ngurah Bagus
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 4 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i4.4101

Abstract

Digital transformation has revolutionized various sectors, including healthcare, where RSU Payangan recognizes the importance of adapting to digital marketing trends to strengthen its brand image and maintain competitiveness. This community service program aims to explore the effectiveness of digital marketing in building RSU Payangan’s image through intensive training and discussions with hospital management. The activity is designed to enhance management’s understanding of relevant digital marketing strategies in the contemporary era. The methods used include in-depth interviews to assess previously implemented marketing strategies, surveys on public perception of the hospital’s image, and evaluations of the effectiveness of past marketing strategies. The results indicate that the strategic application of digital marketing successfully increased public awareness of RSU Payangan’s healthcare services, accompanied by greater community engagement on digital platforms. Success indicators include improved management understanding of digital marketing, increased digital traffic, heightened community engagement on social media, and positive changes in public perception of RSU Payangan’s image. With positive feedback from training participants, this activity demonstrates that digital marketing is an effective tool to strengthen the hospital’s image amidst the increasingly competitive healthcare sector.
Literature Review of Achieving Sustainability through Circular Economy: Analysing Potential and Challenges for SMEs and Communities A A Ngurah Bagus Aristayudha
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

The growing waste problem is a significant global issue, particularly in countries like Indonesia, which ranks second in waste production. This literature review explores the potential and challenges of implementing circular economy practices in Micro, Small, and Medium Enterprises (MSMEs) and communities to achieve sustainability. A circular economy framework promotes recycling, reuse, and extending product lifespans, aiming to reduce environmental impacts while enhancing resource efficiency. Despite the potential benefits, the transition to a circular economy faces hurdles such as limited awareness, insufficient infrastructure, and inadequate policy support. This study evaluates existing literature to understand these barriers and explore strategies for successful implementation. By analyzing the integration of circular economy principles in MSMEs and communities, this review aims to identify pathways to enhance economic, social, and environmental sustainability through effective circular practices.
PENGUATAN MANAJEMEN USAHA DAN PEMASARAN MELALUI DIGITALISASI PADA USAHA RUMAH MAKAN DEPOT DEWA AYU I Putu Agus Eka Rismawan; A A Ngurah Bagus Aristayudha; Dewa Ayu Diyah Maharani
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 1 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Pengaruh teknologi sangat memberikan dampak di berbagai bidang terutama pada bidang ekonomi seperti pada halnya Usaha Mikro Kecil Menengah (UMKM). Dalam hal ini pelaku UMKM akan menghadapi tantangan persaingan antar kompetitor yang dimana pelaku UMKM dituntut untuk membangun strategi pemasaran agar bisa tetap bertahan dan bersaing. Pada kegiatan observasi pada rumah makan Depot Dewa Ayu, pemilik UMKM mengatakan bahwa akhir-akhir ini terjadi penurunan pendapatan yang diakibatkan oleh banyaknya kompetitor baru dengan jenis usaha yang sama. Adapun permasalahan yang dihadapi pemilik UMKM yaitu: 1) Kurangnya pemanfaatan media sosial sebagai wadah promosi; 2) Kurang optimalnya pencatatan keuangan pada unit usaha. Dari permasalahan tersebut kami memberikan beberapa solusi yaitu: 1) Melakukan penyuluhan mengenai pemanfaatan media sosial sebagai wadah promosi; 2) Memberikan penyuluhan mengenai pembuatan pembukuan keuangan sederhana. Diharapkan dengan dilakukan program pengabdian masyarakat ini dapat membantu UMKM dalam pengoptimalan manajemen usaha dan pemasarannya sehingga dapat bertahan dan bersaing dengan kompetitor di pasaran.
The Influence of Stress on Work Performance Through Leader Support Moderation in Digital Msmes in Denpasar City Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Aristayudha, A.A. Ngr Bagus; Widnyani, Ni Made; Ada, Kadek Bramdhika; Dewi, Putu Febri Candra
Journal of Economics and Public Health Vol 4 No 1 (2025): Journal of Economics and Public Health: March 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v4i1.6067

Abstract

The growth of the Micro, Small, and Medium Enterprises (MSMEs) sector in Denpasar City, Bali, is increasingly rapid along with the penetration of digital technology. Digital MSMEs are the main drivers of economic growth and job creation. However, amidst this progress, worker welfare and the performance of digital MSMEs still face challenges, especially work stress that can affect employee performance. Factors such as a competitive business environment and pressure to adapt to new technologies often increase stress among workers. This study aims to investigate the effect of stress on the work performance of digital MSME employees in Denpasar City, considering the moderating role of leader support. This study uses an observational analytical method with a quantitative approach and a cross-sectional design. Data were collected through structured questionnaires distributed to digital MSME employees in the Denpasar City area. The research sample consisted of 100 employees selected using the proportional random sampling technique. Data analysis was performed using statistical methods, including descriptive analysis to summarize respondent characteristics, correlation analysis to examine relationships between variables, and multiple regression analysis to test the effect of work stress on work performance. Additionally, a moderation analysis was conducted to assess the role of leader support in moderating the impact of work stress on performance. The validity and reliability of the questionnaire were tested using Cronbach’s Alpha and factor analysis to ensure consistency and accuracy of the measurement instruments. Hypothesis testing was carried out at a 95% confidence level (α = 0.05) to determine the significance of the relationships among variables.The results showed that work stress had a negative effect on work performance, while leader support had a positive effect on work performance. Leader support was also shown to moderate the relationship between work stress and work performance. These findings provide important insights for digital MSME owners to understand the role of leader support in creating a healthy and productive work environment. This study is expected to provide practical recommendations for MSME managers to manage stress and improve employee well-being and business performance.
PENINGKATAN LITERASI KOMUNIKASI DIGITAL DAN PROMOSI BUDAYA BALI DI DESA ADAT BLAHKIUH Rettobjaan, Vitalia Fina Carla; Widyani, Ni Made; Wirajaya, Made Karma Maha; Aristayudha, A A Ngurah Bagus
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 2 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i2.4611

Abstract

Desa Adat Blahkiuh sebagai pusat budaya lokal menghadapi tantangan dalam mempromosikan warisan budayanya secara digital, khususnya di era komunikasi moderen yang serba cepat dan berbasis teknologi. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan literasi komunikasi digital dan keterampilan promosi budaya masyarakat melalui pelatihan berbasis teknologi informasi dan media sosial. Mitra kegiatan adalah warga dan pengelola sosial media Desa Adat Blahkiuh yang memerlukan pendampingan dalam produksi konten digital budaya. Metode pelaksanaan meliputi observasi kebutuhan mitra, pelatihan penggunaan perangkat lunak desain grafis dan video, praktik membuat konten kreatif budaya lokal, serta evaluasi keberlanjutan program. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam mengelola media sosial, membuat konten promosi budaya, serta pemahaman terhadap etika komunikasi digital. Kesimpulannya, program ini memberikan dampak positif terhadap pelestarian budaya Bali melalui media digital, serta memberdayakan masyarakat desa untuk berpartisipasi aktif dalam promosi budaya secara mandiri dan berkelanjutan.
THE EFFECT OF DIGITAL TRANSFORMATION ON BUSINESS PERFORMANCE IN DENPASAR MSMEs (CASE STUDY ON GO-FOOD MERCHANT DENPASAR) A.A. Ngurah Bagus Aristayudha; Vitalia Fina Carla Rettobjaan
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.136 KB)

Abstract

MSMEs play an important role in Indonesia, which is a country with MSMEs accounting for 60 percent of the gross domestic product, and able to provide 97 percent of the total national workforce. This shows that MSMEs play a major role in economic development in Indonesia at IDF 2019. The key to economic development through MSMEs is collaboration or partnership. Gojek Indonesia through the Go-food service is here to help MSMEs, not only marketing services for culinary products, but financial services with Gopay, delivery services with Gojek, digital operational services in terms of recording with Gobiz. Therefore, it is important to know the impact of digital transformation on MSMEs, especially in partnership with Go-food. Knowledge of this impact will be very useful for Go-food companies to develop the competitiveness of Go-food partners, especially in Denpasar. The purpose of this study was to determine the effect of digital transformation on business performance of SMEs in Denpasar. The research method used is quantitative and qualitative, namely by using a questionnaire and in-depth interviews with research respondents.
The Function of National Culture in Moderating Digital Marketing's Influence on Consumer Purchase Interest (Case Study on Tokopedia Users in Denpasar City) rettobjaan, vitalia fina carla; Bagus Aristayudha, A.A. Ngurah
Moneter: Jurnal Keuangan dan Perbankan Vol. 11 No. 1 (2023): APRIL
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v11i1.139

Abstract

The purpose of this study is to ascertain how national culture influences the influence of digital marketing on customer purchasing interest. (Case Study of Tokopedia Users in Denpasar City). There are many elements that influence consumer buying interest, but some of them are rarely quantified, such as the impact of national culture on the use of digital marketing. This study uses a combination of methods. 106 respondents made up the study's quantitative sample, while 8 informants made up the study's qualitative sample. The smartPLS tool is used to assist in the data analysis for this investigation. The findings demonstrated that the impact of digital marketing had a favorable affect on consumer purchasing interest. The influence of national culture on consumer purchasing interest is beneficial.
MEMBANGUN GENERASI DIGITAL CERDAS DAN AMAN: STRATEGI LITERASI DIGITAL UNTUK SISWA YKIP DENPASAR A. Ngurah Bagus Aristayudha, A.; Made Widnyani, Ni; Fina Carla Rettobjaan, Vitalia; Riyan Putra Richadinata, Kadek
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 8 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i8.%p

Abstract

Program literasi digital yang dilaksanakan oleh Yayasan Kemanusiaan Ibu Pertiwi (YKIP) Denpasar telah berhasil meningkatkan kesadaran dan keterampilan digital anak-anak asuhnya. Program ini terdiri dari serangkaian kegiatan pelatihan yang mendalam, termasuk sesi diskusi, penerapan pretest dan posttest, serta kegiatan praktik, yang dirancang untuk meningkatkan pemahaman peserta tentang risiko berbagi informasi secara online, mengatasi cyberbullying, pembuatan password yang kuat, dan pengembangan konten digital positif. Hasil dari program ini menunjukkan pentingnya pendidikan literasi digital yang terintegrasi dan praktis dalam mempersiapkan anak-anak untuk menjadi warga digital yang bertanggung jawab dan kritis. Ke depan, YKIP berencana untuk memperluas cakupan program ini guna memasukkan lebih banyak aspek literasi digital sesuai dengan perkembangan teknologi terkini, memastikan anak-anak asuh YKIP dapat beradaptasi dan berkontribusi secara aktif dalam masyarakat digital.
Co-Authors Ada, Kadek Bramdhika Agoes Ganesha Rahyuda Barsilewin, Enjel Merry Dewa Ayu Diyah Maharani Dewi, Putu Febri Candra Enjel Merry Barsilewin Fina Carla Rettobjaan, Vitalia Fina Carla Rettobjaanusantara, Vitalia I Gede Karang Komala Putra I Gede Riana I Gede Wahyu Surya Dharma I Putu Agus Eka Rismawan I Putu Prisa Jaya . I Wayan Bima Thompson Ida Bagus Ketut Surya Indraswari, Ni Putu Fani Dian Khadijah Febriana Rukhmanti Udhayana Luh Trisna Cariza Dewi, Ni Made Karma Maha Wirajaya Made Widnyani, Ni Maharani, Ni Putu Ayu Putri Ni Kadek lisa Pebrianti Ni Kadek Winda Patriani Ni Luh Putu Surya Astitiani Ni Made Widyani Ni Putu Ayu Putri Maharani Ning Septyarini Putri Astawa, Ni Luh Putu Nyoman Trisna Aryanata Pebrianti, Ni Kadek lisa Putu Krisna Juliharta, I Gede Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Riyan Putra Richadinata, Kadek Sugianta, Kadek Arya Thompson, I Wayan Bima Vitalia Carla Rettobjaan Vitalia Carla Rettobjaan Vitalia Fina Carla Rettobjaan Widnyani , Ni Made Widnyani, Ni Made Widyani, Ni Made Wulandari, Putu Diana Yogistana Ananda Dika, Putu