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All Journal Journal of Research and Technology CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Majalah Ekonomi Jurnal Penamas Adi Buana International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Economics, Business, and Government Challenges Unri Conference Series: Community Engagement Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Jurnal Pengabdian Masyarakat (ABDIRA) GREENOMIKA Journal of Economics Development Issues Journal of Accounting and Digital Finance Jurnal Kajian dan Penelitian Umum JFAS : Journal of Finance and Accounting Studies EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Widiar Onny Kurniawan
Universitas PGRI Adi Buana
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Journal : Unri Conference Series: Community Engagement

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Digitalisasi Marketing Untuk Mendorong Kemandirian dan Kesejahteraan Pengusaha Keripik Pare Dilem Mojokerto Irianto, Apri; Mukhtar, M. Nushron Ali; Kurniawan, Widiar Onny; Sawitri, Aristha Purwanthari
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.601-605

Abstract

This service program aims to increase the independence and welfare of bitter melon chip entrepreneurs in Dilem Village, Mojokerto through digitalization marketing. Entrepreneurs in this village face challenges in expanding the market due to limited knowledge about digital technology. The program began with a survey to identify the digital skill levels of entrepreneurs, which showed that most still rely on traditional marketing methods. In response, intensive training was provided, covering the use of social media, e-commerce platforms, as well as digital marketing strategies and content marketing. Based on the results of the survey, the service team conducted training and assistance regarding marketing digitalization. The results of the program show a significant increase in digital skills among entrepreneurs, characterized by the active use of social media and e-commerce in marketing their products. In addition, sales volume is increasing, which has a positive impact on the economic well-being of entrepreneurs. Digitalization marketing is effective in expanding the market and increasing the competitiveness of local products. This program provides a model that can be adapted by other small and medium entrepreneurs to support the independence and economic welfare of bitter melon chip entrepreneurs in Dilem Mojokerto Regency.
Co-Authors Adi, Bayu Afkar, Taudlikhul Agustin, Fannisa Putri Akhamd Qomaru Zaman Alviansyah, Redondo Amelia Widya Hanindita Ardhiani, Mutiara Rachma Aristha Purwanthari sawitri Astutik, Erna Puji Athohillah, M. Bambang D.W Bambang Dwi Waryanto Bayu Rama Laksono Bisma Arianto Ch. Menuk Sri Handayani Choirul Alam Cholifah Tur Rosidah Christina Menuk Sri Handayani Danisa Firda Kusuma Wardani Didik Subijantoro Estiasih, Soffia Pudji Fachrudy Asj'ari Fachrudy Asj'ari Fachrudy Asj’ari Fadia Dwi Agustin Fadilla, Sabrina Ricke Faradillah Septianti FAUZIYAH Fauziyah Fauziyah Fauziyah Fauziyah Febrianti, Triana Ferara, Wanudya Ajeng Ferara, Wanudya Ajeng Ferry Hariawan Ferry Hariawan Firdausia, Yuli Kurnia Gani Putra Fiantono Gintan Regita Maharani Gintan Regita Maharani Gusti Dian Prayogi Hanindita, Amelia Widya Hariawan, Ferry irianto, apri Istikhoroh, Siti Kafidin Muzakki Khabib, Samsul Latif , Nashrudin Latif, Nashrudin LISTYOWATI, ANIES Liviana Dwi Rahmadhani M. Athoillah M. Nushron Ali Mukhtar Maharani, Gintan Regita Miradji, Mohamad Afrizal Muhammad Athoillah, Muhammad Muhammad Habibie Al Hamzah Munir Rachman Nanda Kirana Nanda Kirana Nashrudin Latif Nisa, Seftya Khairun Nur Rohmah Nur Rohmah Nurdina Nurdina Putri, Chika Aulia Putri, Chika Aulia Ria Dini Apriliasari Rosmiati Rosmiati Rosmiati Rosmiati RR. Ella Evrita Hestiandari Saidon, Intan Marzita Saidon, Intan Marzita Samsul Khabib Saputri, Adheriana Wida Saputri, Adheriana Wida Satianingsih, Rarasaning Seftya Khairun Nisa Sembodho, Ageng Sheli Rachmawari Sherly Widya Mei Sigit Prihanto Utomo Subakir Subakir Suhardiyah, Martha Suharyanto Suharyanto Sukandani, Yuni Sutama Wisnu Dyatmika Tarisya Maulidya Wati TAUDLIKHUL AFKAR Tony Susilo Wibowo Ulfa Puspa Wanti Widodo untung lasiyono Utomo, Sigit Prihanto Wafiq, Ahmad Ahsanul Wardani, Waqiah Nilam Zaman, Akhamd Qomaru