Articles
<![CDATA[Index Kepuasan Pengguna Layanan terhadap Pelayanan pada Kantor SAMSAT Makale, Kabupaten Tana Toraja ]]>
<![CDATA[Limbongan, Mey Enggane]]>;
<![CDATA[Oktajayanice, Wildalend]]>
<![CDATA[ Jurnal Ekonomi, Bisnis dan Terapan (JESIT) Vol. 3 No. 2 (2022): Jurnal Ekonomi, Bisnis dan Terapan (JESIT) ]]>
Publisher : <![CDATA[UKI Toraja Press ]]>
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DOI: 10.47178/dq8bz674
<![CDATA[This study aims to determine the service user satisfaction index towards services at the Makale SAMSAT office, Tana Toraja Regency. The research method uses quantitative descriptive analysis with the calculation of the Community Satisfaction Survey (SKM) at PERMENPAN RB Number 14 of 2017. The data collection techniques were carried out using observation, questionnaires and documentation techniques. The results of the study were based on the calculation of the Community Satisfaction Survey of the 9 elements that had the highest IKM value, namely facilities and infrastructure with an SKM value of 8.4 and an IKM conversion value of 85 in good category. While the element that has the lowest IKM value is the element of service costs/tariffs getting an SKM value of 2.773 and the IKM conversion value of 69.325 is in the poor category. Overall, the IKM value at the Makale SAMSAT Office service unit is 3.093 with an IKM conversion value of 77.85 which means the service quality at the Makale SAMSAT Office, Tana Toraja Regency is at the 'B' or "Good" level.]]>
<![CDATA[Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Usaha Jahit Sepu’ta Di Kecamatan Rantepao Kabupaten Toraja Utara ]]>
<![CDATA[Mey Enggane Limbongan]]>;
<![CDATA[Wensy Senolinggi]]>
<![CDATA[ JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 1 (2023): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/jrime-itb.v1i1.168
<![CDATA[The purpose of this study was to determine the significant effect of product quality on customer loyalty with customer satisfaction as an intervening variable in Sepu'ta Sewing Business in Rantepao District, North Toraja Regency. The type of research used is quantitative research with the sampling technique used, namely purposive sampling of 80 respondents, with testing using the SPSS application program. The data analysis technique used is a simple linear regression method. The results of this study indicate that product quality has a positive effect on customer satisfaction and customer loyalty. Likewise, the consumer satisfaction variable has a positive effect on customer loyalty. Furthermore, this study states that there is no effect of product quality on customer loyalty through customer satisfaction as an intervening variable. The direct effect of product quality is 0.419 greater than the indirect effect of customer satisfaction and customer loyalty 0.282. It is hoped that with the results of this research, the Sepu'ta Sewing Business will pay more attention to product quality so that it can increase the level of customer satisfaction and will also foster customer loyalty. In addition, it can improve product quality and other variables to determine which factors are more influential as other variables to determine which other factors are more influential as intervening variables on customer loyalty.]]>
<![CDATA[Cultural Immersion for International Students: APath to Promoting TorajaTourism ]]>
<![CDATA[Limbongan, Mey Enggane]]>;
<![CDATA[Ardiyanti, Wilma Dian]]>;
<![CDATA[Patadungan, Ellyn]]>;
<![CDATA[Panimba, Marniati Winta]]>;
<![CDATA[Salu, Angelia]]>
<![CDATA[ Jurnal Literasiologi Vol 12 No 3 (2024): Jurnal Literasiologi ]]>
Publisher : <![CDATA[Yayasan Literasi Kita Indonesia ]]>
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DOI: 10.47783/literasiologi.v12i3.752
<![CDATA[This study explores the role of cultural immersion programs conducted by the Tourism Study Program at UKI Toraja in promoting Toraja tourism. This study employs a qualitative research design, focusing on an in-depth exploration of the experiences of international students who participated in cultural immersion programs in Toraja. A case study methodology was chosen to provide a detailed examination of a specific instance of cultural immersion, making it possible to identify the key elements that contribute to its effectiveness in promoting tourism. The study involves international students who participated in cultural immersion programs organized by the Tourism Study Program at UKI Toraja. Participants were selected through purposive sampling to ensure that those included in the study had direct and substantial experiences with Toraja culture. Semi-structured interviews were conducted with both international students and local community member. The researcher engaged in participant observation during several cultural immersion activities, including traditional ceremonies, community events, and daily interactions between students and local residents. The data collected from interviews and observations were analyzed using thematic analysis. The study results confirm that the cultural immersion programs conducted by the Tourism Study Program at UKI Toraja play a significant role in promoting Toraja tourism by enhancing cultural understanding and intercultural competence, fostering personal and academic growth, and positioning students as cultural ambassadors.]]>
<![CDATA[The Influence Of Promotion and Ease Of Access On Online Purchasing Decisions At Shopee: Case Study On Students Of The UKI Toraja Management Study Program ]]>
<![CDATA[Mey E.Limbongan]]>;
<![CDATA[Irmawati Mangguali]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v1i1.404
<![CDATA[The purpose of this study was to determine the effect of promotion and ease of access on online purchasing decisions at Shopee (case study on students of the UKI Toraja Management study program). The type of research used is quantitative. The population in this study were students of the UKI Toraja Management Study Program Class of 2020 totaling 402 students. The number of samples calculated using Purposive Sampling technique obtained as many as 80 respondents. With the results of the study partially showing that the promotion variable has a positive and significant effect on purchasing decisions. This is evidenced by the tcount value of the promotion variable of 4.822 where this value is greater than the ttable value of 1.991. Partially, ease of access also has a positive and significant effect on purchasing decisions, with a tcount value of 4.238 where this value is greater than the ttable value of 1.991. The results of the study simultaneously show that the two independent variables in this study, namely the promotion variable and ease of access, have a positive and significant effect on the dependent variable, namely the purchase decision, this is evidenced by the fcount value of 34.683 where this value is known to be greater than the ftabel value of 3.12. Meanwhile, based on the coefficient of determination (R2), a value of 0.474 is obtained, meaning that the two independent variables affect the dependent variable by 47.4%, while the remaining 52.6% is influenced by other factors not included in this study.]]>
<![CDATA[Promotion Strategy Of Soponyono Restaurant In Maintaining Customer Existence In Kesu' Sub-District, North Toraja District ]]>
<![CDATA[Jeanne Fransisca Bokko]]>;
<![CDATA[Mey E.Limbongan]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v1i1.405
<![CDATA[Promotion Strategy of Soponyono Restaurant in Maintaining Customer Existence in Kesu' District, North Toraja Regency” This study aims to answer the questions (1) How is the promotion and promotion strategy carried out by Soponyono Restaurant? (2) How to maintain customer existence? This research uses a qualitative descriptive method. Data collection by means of observation, interviews, and documentation with business owners, employees and customers of Soponyono Restaurant. The results obtained from this study are the Promotional Strategy of Soponyono Restaurant using promotional media using social media, namely WhatsApp and YouTube and how to maintain customer existence by being kind, polite and friendly to customers and convincing customers that in Soponyono Restaurant the food and beverage menus are delicious, delicious and comfortable places.]]>
<![CDATA[Promotion Strategy Through Instagram Social Media In Increasing The Number Of Wolio Barbershop Consumers In Toraja ]]>
<![CDATA[Susanti Susanti]]>;
<![CDATA[Abedneigo C. Rambulangi]]>;
<![CDATA[Mey E. Limbongan]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v1i2.407
<![CDATA[The promotion strategy is very important to implement. Especially in businesses that prioritize services because consumers must feel the benefits of services in order to carry out purchasing activities. So this study aims to determine the promotion strategy via Instagram in an effort to increase the number of Wolio Barbershop services in Makale District. This research is a qualitative research conducted at one of the SMEs in Makale District which is a barbershop named Wolio. This study used an interview instrument conducted with 7 people with details of 1 Barbershop owner, 1 Admin, and 5 Wolio Barbershop customers. The conclusion of this study states that the promotion strategy via Instagram in an effort to increase the number of Wolio Barbershop services in Makale District is due to its suitability with the Wolio Barbershop segmentation which focuses on young people who are concerned with their appearance. Especially nowadays there are so many new hairstyles that encourage the younger generation to look their best. The most dominant strategy implemented is sales promotion through special discounts such as Ramadhan Kece which provides price discounts for consumers of up to 60%. Apart from that, from Direct Marketing by making posts containing Price Lists. This means that the posts made by Wolio Barbershop contain the prices available for services at Wolio Barbershop. Constraints in efforts to increase the number of Barbershop Wolio services in Makale District include less creative Instagram content, lack of promotional costs, and no special sales team.]]>
<![CDATA[The Effect Of Viral Marketing And Electronic Word Of Mouth On Purchase Decisions Of Tiktok Shop Application Users ]]>
<![CDATA[Maria Sonda Baco]]>;
<![CDATA[Mey Enggane Limbongan]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v1i2.408
<![CDATA[The research problem is how much influence Viral marketing and electronic word of mouth have on purchasing decisions for users of the tiktok shop application. This study aims to determine the effect of viral marketing and electronic word of mouth on purchasing decisions among users of the Tiktok shop application for students of the Faculty of Economics, UKI Toraja, class of 2022. The type of data in this research is primary data obtained from a questionnaire of respondents, namely students of the UKI Faculty of Economics. Toraja class of 2022 and secondary data obtained from previous research and journals needed in this study. The method in this study is multiple linear analysis. The results of calculations with the T test obtained on the variable viral marketing t count 1.279 < t table 2.002, E-WOM t count 2.149 > t table 2.002 and from the results of the Fcount test 2.492 < 3.16 and the conclusion from the results of this study that viral marketing and electronic word of mouth does not have a significant and simultaneous influence on purchasing decisions on users of the tiktok shop application.]]>
<![CDATA[Digital Marketing Strategy In Increasing Sales Case Study On A+ Toraja Clothing Screen Printing ]]>
<![CDATA[Nelce Opang]]>;
<![CDATA[Abedneigo C. Rambulangi]]>;
<![CDATA[Mey E. Limbongan]]>
<![CDATA[ Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business ]]>
Publisher : <![CDATA[Universitas Kristen Indonesia Toraja ]]>
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DOI: 10.55606/iceb.v1i1.409
<![CDATA[This study aims to determine the increase in sales of digital marketing strategies in the A+ Toraja Clothing business. The procedure for collecting data from this study is observation, interviews, dokumentation, interviews, dokumentation. The type of research using research methods which include 4 (four) things, namely interaktive and interesting content, mobile marketing ( marketing), digital marketing integration and sustainable marketing. The conclusion of this study is to increase sales to MSME actors implementing digital marketing strategies. Digital strategies to acquire consumers, build preferences, promote brands, increase profits.]]>
<![CDATA[Seminar Kewirausahaan – Identifikasi Keinginan atau Kebutuhan Bagi Persekutuan Pemuda Gereja Toraja (PPGT) Klasis Nonongan Salu ]]>
<![CDATA[Rahma Gusmawati Tammu]]>;
<![CDATA[Marniati Marniati]]>;
<![CDATA[Mey Enggane Limbongan]]>;
<![CDATA[Dina Ramba']]>;
<![CDATA[Helba Rundupadang]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Sains dan Teknologi ]]>
Publisher : <![CDATA[Fakultas Teknik Universitas Cenderawasih ]]>
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DOI: 10.58169/jpmsaintek.v2i2.209
<![CDATA[The Toraja Church Youth Fellowship (PPGT) is an inseparable part of the church's organizational structure. PPGT has various work programs designed to foster enthusiasm and direct the young generation to become an independent generation in various aspects. Entrepreneurship seminar activities in the Sub Theme: Identifying Wants or Needs aim to provide financial education for the younger generation so they are able to manage personal finances through self-identification of whether they buy goods because they really need them or just because they want them. This activity is attended by more than ± 25 people. The method used is lecture, discussion and question and answer. The result of this community service activity is that the young generation is able to define what wants and needs are and is able to identify needs or desires in making decisions to purchase a product.]]>
<![CDATA[Pendampingan Strategi Pemasaran Hasil Kreatifitas Pengolahan Media Ramah Lingkungan Panti Asuhan Kristen Tangmentoe ]]>
<![CDATA[Astriwati Biringkanae]]>;
<![CDATA[Mey Enggane Limbongan]]>;
<![CDATA[Isak Pasulu]]>;
<![CDATA[Grace Sriati Mengga]]>;
<![CDATA[Lisa K. Wibisono]]>
<![CDATA[ Jurnal Masyarakat Mengabdi Nusantara Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya ]]>
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DOI: 10.58374/jmmn.v3i2.267
<![CDATA[Community service is one of the three pillars of higher education, aiming to provide solutions to the problems faced by society, including in the aspect of economic empowerment. Panti Asuhan Kristen Tangmentoe is a non-governmental organization located in North Toraja, under the auspices of the Toraja Church. This orphanage has great potential in developing the creativity of its foster children, particularly in their skills in processing eco-friendly materials from bamboo waste. The challenge that arises is how to market the children's creative works. To ensure that these products can be enjoyed by a wider audience and generate positive economic impact, proper guidance is needed in marketing strategies. The stages implemented included product marketing training and mentoring, with evaluations conducted after each phase. This mentoring activity resulted in several positive impacts for Panti Asuhan Kristen Tangmentoe. The foster children and the orphanage staff were able to process bamboo materials into various creative products. These results not only pertained to improved skills and understanding of marketing strategies, but also included social and economic impacts on the orphanage. In terms of marketing, the training participants were able to implement the strategies taught. The products are now being marketed through social media and local e-commerce platforms, receiving positive responses from consumers.]]>
