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All Journal Ekonomi Bisnis Gadjah Mada International Journal of Business Akuntansi Krida Wacana Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen SABDAMAS Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Akuntansi Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa International Journal of Application on Economics and Business Jurnal Manajemen Maranatha
KENI KENI
Faculty Of Economic And Business, Universitas Tarumanagara, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH CORPORATE REPUTATION, BRAND SATISFACTION DAN BRAND ATTITUDE TERHADAP CUSTOMER LOYALTY PADA INDUSTRI PENERBANGAN DI INDONESIA [THE EFFECT OF COMPANY REPUTATION, BRAND SATISFACTION AND BRAND ATTITUDES TOWARDS CUSTOMER LOYALTY IN THE FLIGHT INDUSTRY IN INDONESIA] Keni Keni; Purnama Dharmawan; Nicholas Wilson
DeReMa (Development Research of Management): Jurnal Manajemen Vol 16, No 1 (2021): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v16i1.2743

Abstract

This research was conducted in order to uncover the effect of Reputasi Perusahaan, Kepuasan Merek and Sikap Merek, both direct and indirectly toward Loyalitas Konsumen in the Indonesian airlines industry. This research implemented survey method in which a total of 300 questionnaires were distributed to the respondents who participated in this research. After a thorough analysis, all of the data had been deemed valid and usable to be further processed in this research. All of the data were then further analyzed by using Partial Least Suares-Structural Equation Modeling (PLS-SEM) by using SmartPLS 3.2.8 modeling software. Based on the results of the data analysis, authors would like to conclude that both Reputasi Perusahaan and Kepuasan Merek had a positive impact on Loyalitas Konsumen, both directly and indirectly through Sikap Merek, in the Indonesian airlines industry.Abstrak dalam Bahasa Indonesia Penelitian ini dilakukan guna mengetahui bagaimana pengaruh reputasi perusahaan, kepuasan merek dan sikap merek terhadap loyalitas pelanggan pada industri penerbangan di Indonesia. Penelitian ini mengimplementasikan metode survei, dimana kuesioner dipilih dan digunakan sebagai instrumen untuk mengumpulkan data dari responden yang berpartisipasi didalam penelitian ini. Adapun kuesioner akan disebarkan kepada 300 responden yang berpartisipasi pada penelitian ini, dimana berdasarkan hasil analisis awal terhadap data penelitian, seluruh data dinyatakan valid dan dapat digunakan didalam penelitian ini. Setelah seluruh data berhasil dikumpulkan, maka data selanjutnya diolah dengan menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan menggunakan perangkat lunak SmartPLS 3.2.8. Berdasarkan hasil analisis data, peneliti menyimpulkan bahwa reputasi perusahaan dan kepuasan merek berpengaruh positif terhadap loyalitas pelanggan, baik secara langsung maupun tidak langsung melalui sikap merek, pada industri penerbangan di Indonesia. 
Intergenerational Communication, Country of Origin Dan Word of Mouth Untuk Memprediksi Ekuitas Merek [Intergenerational Communication, Country of Origin and Word of Mouth for Predicting Brand Equity] Keni Keni; Widya Octaviani
DeReMa (Development Research of Management): Jurnal Manajemen Vol 13, No 2 (2018): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v13i2.863

Abstract

The purpose of this research are to examine whether intergenerational communication, country of origin, and word of mouth can predict brand equity. The population of this research is smartphone consumers. The sample is of 200 smartphone consumers in Jakarta using online questionnares with the nonprobability sampling technique with convenience sampling. The data analysis used in this study was multiple regression analysis.  The results of this study are intergenerational communication, country of origin and word of mouth are positively and significantly predictors of brand equity. Abstrak dalam Bahasa Indonesia : Penelitian ini dilakukan untuk menganalisis pengaruh komunikasi intergenerasi, country of origin dan word of mouth terhadap ekuitas merek. Populasi dalam penelitian ini adalah para pengguna ponsel pintar di Indonesia. Proses pengambilan data dilakukan dengan menyebarkan kuesioner kepada 200 konsumen ponsel pintar di Jakarta dengan teknik sampling non probabilitas berupa convenience sampling. Setelah data dikumpulkan, data kemudian dianalisis dengan menggunakan metode regresi linear berganda. Berdasarkan hasil analisis data, diperoleh hasil bahwa komunikasi intergenerasi, country of origin and word of mouth memiliki pengaruh positif dan signifikan terhadap ekuitas merek.
PENGARUH PENAYANGAN IKLAN DARING SELAMA PANDEMI COVID-19 TERHADAP KOGNISI KONSUMEN AKAN KEBUTUHAN DAN DAMPAKNYA TERHADAP PERILAKU PEMBELIAN KONSUMEN Cynthia Cynthia; Sherly Sherly; Fidelius Marlfel; Marlyn Marlyn; Keni Keni
Prologia Vol 5, No 2 (2021): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v5i2.13245

Abstract

Online ads which are basically faster, more effective, and more accurate tend to be more engaging than traditional ads. The influence of online ads does not happen instantly, other factors contribute to the changes in consumer behavior to become more impulsive. Consumer need for cognition is the factor that mediates the relationship. Consumers who have need for cognition tend to be more easily influenced by online ads, especially when it's done repeatedly. Therefore, this study was conducted to examine the relationship between repeated online ads and consumer need for cognition for the changes in consumer behavior that was strengthened or weakened by the COVID-19 pandemic. Hypothesis testing was carried out by using Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis with SmartPLS software. The research results showed that repeated online ads and consumers' need for cognition had a positive influence on consumer buying behavior, but the COVID-19 pandemic had a negative effect.
DAMPAK IMPLEMENTASI MBKM PADA KOGNITIF MAHASISWA UNIVERSITAS X: REKOMENDASI PENINGKATAN MBKM DI PTS Jap Tji Beng; Keni Keni; Nafiah Solikhah; Rita Markus Idulfilastri; Fransisca Iriani Roesmala Dewi; Mira Bella; Nina Perlita; Sri Tiatri
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol 6, No 1 (2022): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmishumsen.v6i1.16077.2022

Abstract

Merdeka Belajar Kampus Merdeka (MBKM) adalah suatu program yang ditetapkan oleh Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi Republik Indonesia (Kemendikbudristek RI) sejak tahun 2020. Universitas Tarumanagara telah berkomitmen dalam menerapkan program Merdeka Belajar Kampus Merdeka (MBKM) sebagai bagian dari kurikulum sejak tahun 2020. Sejalan dengan kebijakan MBKM, upaya Kemendikbudristek menjaga mutu Perguruan Tinggi adalah dengan menggunakan Indikator Kinerja Utama (IKU). Salah satu sub indikator yang keberhasilan terdapat pada IKU-7, yaitu mahasiswa terlibat dalam kelas yang kolaboratif dan partisipatif. Penelitian ini bertujuan melihat dampak implementasi kelas kolaboratif dan partisipatif pada mahasiswa yang teribat dalam MBKM, khususnya dalam bentuk Pengabdian Kepada Masyarakat (PKM) di Kabupaten Belitung. Penelitian ini menggunakan metode kualitatif yaitu qualitative descriptive dengan pendekatan participatory ethnography. Peneliti terdiri atas 7 dosen dan 6 mahasiswa pelaksana 3 PKM di Kabupaten Belitung. Partisipan yang menjadi sasaran  penelitian ini adalah  6 Mahasiswa MBKM yang terlibat dalam Pengabdian Kepada Masyarakat (PKM) tersebut. Pengumpulan data dilakukan melalui metode observasi dan wawancara sebelum, selama, dan sesudah pelaksanaan acara PKM di Kabupaten Belitung. Penelitian menghasilkan tiga temuan dalam aspek kognitif yaitu: (a) kegiatan pembelajaran kolaboratif dan partisipatif meningkatkan pengetahuan mahasiswa MKBM mengenai pelaksanaan kegiatan pengabdian kepada masyarakat; (b) meningkatkan kemampuan analisis pada mahasiswa; dan (c) meningkatkan kemampuan dalam hal problem solving pada mahasiswa. Hasil penelitian dapat digunakan sebagai gambaran dampak pelaksanaan MBKM, dan selanjutnya dapat menjadi rekomendasi untuk peningkatan MBKM di perguruan tinggi swasta.
DAMPAK PSIKOLOGIS MAHASISWA PADA IMPLEMENTASI PEMBELAJARAN KOLABORATIF DAN PARTISIPATIF DI KABUPATEN BELITUNG Rita Markus Idulfilastri; Sri Tiatri; Keni Keni; Nafiah Solikhah; Fransisca I. R. Dewi; Jap Tji Beng
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol 6, No 1 (2022): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmishumsen.v6i1.16074.2022

Abstract

Pembelajaran kolaboratif dan partisipatif merupakan salah satu indikator keberhasilan utama (IKU) yang dipersyaratkan untuk menilai ketercapaian pelaksanaan MBKM. Kegiatan penelitian ini berbasis projek (team-based project) yaitu kegiatan proyek lapangan yang dilakukan sesuai setting sebenarnya, bukan kegiatan di dalam kelas. Tujuan penelitian untuk melihat dampak psikologis pembelajaran kolaboratif dan partisipatif berpengaruh sebelum dan setelah melaksanakan proyek. Konsep teori yaitu kesiapan berubah (readiess to change) dan passion. Dimensi kesiapan berubah terdiri change of efficacy, ketepatan berubah, dukungan manajemen, manfaat pribadi dan dimensi passion terdiri dari harmony passion dan obsessive passion. Metode penelitian menggunakan kuasi eksperimen dengan jumlah sampel 6 mahasiswa UNTAR dan diambil data pre-test, post-test dan wawancara. Pengolahan data menggunakan korelasi dan compare mean t-test. Hasil penelitian menunjukkan terjadi hubungan kuat dan signifikan antara pre-test, post-test pada kesiapan berubah dan passion. khususnya pada dimensi-dimensi ketepatan melakukan perubahan, change of efficacy dan harmony passion. Namun hasil perbedaan rata-rata menunjukkan signifikan hanya pada change of efficacy. Kesimpulan penelitian memperlihatkan dampak psikologis change of efficacy terjadi pada mahasiswa yang melakukan implementasi pembelajaran kolaboratif dan partisipatif di kabupaten Belitung. Mahasiswa meyakini proyek yang dilakukannya memberikan dampak perubahan pada masyarakat. Keyakinan diri mahasiswa yang relatif kuat sebelum dilaksanakan proyek dan menjadi semakin bertambah kuat setelah selesai proyek dilaksanakan. Saran penelitian selanjutnya dilakukan beberapa kali proyek kegiatan untuk mempertahankan konsistensi data.Collaborative and participatory learning is one of the main success indicators (IKU) required to assess the achievement of MBKM implementation. This research activity is project-based (team-based project), namely field project activities carried out according to the actual setting, not activities in the classroom. The aim of the research is to see the psychological impact of collaborative and participatory learning before and after implementing the project. The theoretical concepts used are readiness to change and passion. The changing dimension consists of changes in efficacy, changes in accuracy, management support, personal benefits and the passion dimension consists of harmony passion and obsessive passion. The research method used a quasi-experimental with a sample of 6 UNTAR students and pre-test, post-test and interview data were taken. Processing of data using correlation and comparing the mean t-test. The results showed that there was a strong and significant relationship between pre-test, post-test on readiness to change and passion. especially on the dimensions of accuracy in making changes, changes in efficacy and passion for harmony. However, the results of the mean difference showed significant only in the change in success. The conclusion of this research is the impact of psychological impact on efficacy changes that occur in students who implement collaborative and participatory learning in Belitung district. Students believe in projects that have a changing impact on society. Students' self-confidence is relatively strong before the project is implemented and becomes stronger after the project is completed. Subsequent research suggests several project activities to maintain data.
KREDIBILITAS SUMBER, NILAI DARI UANG, KUALITAS YANG DIRASAKAN, DAN SIKAP TERHADAP MEREK SEBAGAI PREDIKTOR TERHADAP INTENSI MEMBELI PADA PRODUK KECANTIKAN LOKAL [SOURCE CREDIBILITY, VALUE OF MONEY, PERCEIVED QUALITY, AND ATTITUDE TO BRAND AS PREDICTORS OF BUYING INTENTION OF LOCAL BEAUTY PRODUCTS] Yulianti Yulianti; Keni Keni
DeReMa (Development Research of Management): Jurnal Manajemen Vol 17, No 1 (2022): MAY
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v17i1.4992

Abstract

The aim of this study is to empirically examine source credibility, value of money, perceived quality, and attitude toward brand in predicting purchase intention of local beauty products. Data was collected by distributing online questionnaires. The total respondents collected were 153 respondents who were consumers of local beauty products. Data were analyzed using the Partial Least Square – Structural Equation Modeling (PLS-SEM) and processed using SmartPLS 3 software. The results showed that source credibility and value for money could not positively predict purchase intention of local beauty products. Meanwhile, perceived quality and attitude toward brand can positively predict purchase intention of local beauty products. In addition, source credibility can positively predict purchase intention through attitude toward brand on local beauty products. From the results, the firm is able to determine the right strategy to increase consumer purchase intention on local beauty products.Bahasa Indonesia Abstrak: Tujuan dari penelitian ini adalah menguji secara empiris source credibility, value of money, perceived quality, dan attitude toward brand dalam memprediksi purchase intention pada produk kecantikan lokal. Data dikumpulkan dengan o kuesioner secara online. Total responden yang terkumpul sebanyak 153 responden yang merupakan konsumen dari produk kecantikan lokal. Data dianalisis menggunakan metode Partial Least Square – Structural Equation Modeling (PLS-SEM) dan diolah menggunakan software SmartPLS 3. Hasil penelitian menunjukkan bahwa source credibility dan value of money tidak dapat memprediksi secara positif purchase intention pada produk kecantikan lokal. Sementara, perceived quality dan attitude toward brand dapat memprediksi secara positif purchase intention pada produk kecantikan lokal. Selain itu, source credibility dapat memprediksi secara positif purchase intention melalui attitude toward brand pada produk produk kecantikan lokal. Dari hasil penelitian ini, perusahaan dapat menetapkan strategi yang tepat guna meningkatkan niat beli konsumen pada produk kecantikan lokal.
System Quality, Perceived Value, Brand Personality, dan User Engagement untuk memprediksi Behavioral to Subscribe Pelanggan Layanan Online Streaming Yohanes Nuhadriel; Keni Keni
Jurnal Bisnis dan Akuntansi Vol 24 No 1 (2022): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v24i1.1143

Abstract

Technology has become the industry that has the most influence on the national and global economy. Along with the increasing growth of internet users due to the Covid-19 pandemic, has increased the level of competition in the online streaming service industry is getting higher, Furthermore to increase competitive advantage and business continuity, online streaming services need to increase the level of loyalty to subscribe. This study aims to empirically test 1) system quality, perceived value, and brand personality on subscription behavior. 2) system quality and perceived value of user interaction. 3) user interaction on behavior to subscribe. 4) system quality and perceived value towards subscriber behavior through user interaction. The research hypothesis was tested using PLS-SEM to 163 respondents, namely online streaming service customers. The results showed that only system quality could not predict behavior to subscribe directly, while all other variables were able to predict behavioral to subscribe.
S-COMMERCE CUES SEBAGAI PREDIKTOR TERHADAP REPURCHASE INTENTION: CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI Sherly Sherly; Keni Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 6, No 1 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i1.16190

Abstract

Penelitian ini dilakukan untuk memprediksi repurchase intention melalui s-commerce cues (reliability dan responsiveness) dan customer satisfaction sebagai variabel mediasi. Sebanyak 155 responden yang dapat digunakan pada penelitian ini. Pengujian hipotesis menggunakan Partial Least Square – Structural Equation Modelling (PLS-SEM) dengan software berupa SmartPLS. Dalam penelitian ini, reliability dan customer satisfaction dapat memprediksi secara positif serta signifikan pada repurchase intention, namun responsiveness dapat memprediksi secara positif repurchase intention, namun tidak signifikan. Reliability dan responsiveness dapat memprediksi secara positif dan signifikan customer satisfaction. Customer satisfaction juga dapat memediasi reliability dan responsiveness pada repurchase intention. Melalui penelitian ini, s-commerce dapat mengimplementasikan strategi pemasaran dengan memperhatikan reliability, responsiveness, dan customer satisfaction yang dapat meningkatkan repurchase intention.This study is to shows how customer satisfaction mediates the relationship between s-commerce (social commerce) cues (i.e. reliability and responsiveness) and repurchase intention. Data was collected, where 155 respondents can be used for this study. The hypothesis testing used in this study is Partial Least Square – Structural Equation Modelling (PLS-SEM) analysis with SmartPLS software. The study shows that reliability and customer satisfaction has positive and significant effect on repurchase intention, but responsiveness has been found not significant, but has positive effect on repurchase intention. Reliability and responsiveness has been found positive and significant on customer satisfaction. Customer satisfaction has been found can mediate reliability and responsiveness toward repurchase intention. From this study, s-commerce can implement their marketing strategies through reliability, responsiveness and customer satisfaction that may leads to repurchase intention. 
Pengaruh Brand Image, Brand Awareness, dan Brand Trust terhadap Purchase Intention pada Produk Kecantikan Ramah Lingkungan Mirtsa Zahara Hadi; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6, No 3 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i3.18649

Abstract

This study aims to analyze the effect of brand image, brand awareness, and brand trust on the purchase intention of eco-friendly beauty products. The total hypothesis proposed is 3 points. The data analysis technique used in this research is Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS software (3.3.0). The data analysis procedure was grouped into three stages, namely outer model analysis, inner model analysis, and hypothesis testing. The number of respondents sampled in this study was 100 respondents from a total of 119 respondents who answered the questionnaire that had been distributed. The results of the study showed, that there was an insignificant positive effect of brand image on purchase intention, while brand awareness positively and significantly influenced purchase intention, and there was a positive and significant influence of brand trust on purchase intention. Penelitian ini memiliki tujuan untuk menganalisis pengaruh variabel brand image, brand awareness, dan brand trust terhadap purchase intention pada produk kecantikan ramah lingkungan. Total hipotesis yang diajukan sebanyak 3 poin. Teknik analisis data yang digunakan dalam penelitian ini yaitu Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan menggunakan software SmartPLS (3.3.0). Analisis data penelitian ini dilakukan dalam tiga tahap yaitu analisis outer model, analisis inner model, dan pengujian hipotesis. Responden penelitian ini berjumlah sebanyak 100 responden dari total 119 responden yang menjawab kuesioner yang telah disebarkan. Berdasarkan hasil penelitian, ditemukan bahwa terdapat pengaruh positif tidak signifikan brand image terhadap purchase intention, sedangkan brand awareness secara positif dan signifikan mempengaruhi purchase intention, serta terdapat pengaruh positif dan signifikan brand trust terhadap purchase intention.
Pengaruh Service Quality dan Customer Experience terhadap Loyalitas Nasabah Bank di Jakarta: Trust sebagai Variabel Mediasi Leonardo Lantang; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6, No 3 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i3.18645

Abstract

The purpose of this research is to verify whether: 1) service quality and customer experience can affect customer loyalty; 2) service quality and customer experience can affect the trust of customers; 3) customer trust can affect customer loyalty; 4) trust can mediate the effect of service quality and customer experience on customer loyalty. The sample was selected using a convenience sampling method with 151 respondents from of private bank in Jakarta. Data processing technique using structural equation modeling and calculated with application SmartPLS 3.3.0. The result of this research shows that: 1) service quality and customer experience have a positive effect on customer loyalty; 2) service quality and customer experience have a positive effect on customer trust; 3) customer trust has a positive effect on customer loyalty; 4) trust can positively mediate service quality and customer experience on customer loyalty. Tujuan dari penelitian ini adalah untuk menguji apakah: 1) kualitas layanan dan pengalaman nasabah dapat mempengaruhi loyalitas nasabah; 2) kualitas layanan dan pengalaman nasabah dapat mempengaruhi kepercayaan nasabah; 3) kepercayaan nasabah dapat mempengaruhi loyalitas nasabah; 4) kepercayaan nasabah dapat memediasi pengaruh kualitas layanan dan pengalaman nasabah terhadap loyalitas nasabah. Sampel dipilih dengan metode convenience sampling berjumlah 151 responden yang merupakan nasabah salah satu bank swasta di Jakarta. Teknik pengolahan data menggunakan model persamaan struktural yang dikalkulasi dengan aplikasi SmartPLS 3.3.0. Hasil penelitian menunjukkan bahwa: 1) kualitas layanan dan pengalaman nasabah memiliki pengaruh yang positif terhadap loyalitas nasbah; 2) kualitas layanan dan pengalaman nasabah memiliki pengaruh yang positif terhadap kepercayaan nasabah; 3) kepercayaan nasabah memiliki pengaruh yang positif terhadap loyalitas nasabah; 4) kepercayaan nasabah dapat memediasi secara positif terhadap efek kualitas layanan dan pengalaman nasabah terhadap loyalitas nasabah.
Co-Authors Ade Junior Agatha Rania Candra Elvareta Ai Ling Ai Ping Teoh Ai Ping Teoh Ai Ping Teoh Ai Ping Teoh Alain Moelya Warisadi Alex Frederickson Zai Alex Santana Alexander , Alexander Alexander Alexander Alexandra Fenetta Alvin Putra Winata Alvindy, Alvindy Anastasia Kristinawati Anastasia Ria Utami Anastasia Silvi Andrea Ang Amelia Angeline Arinda Anthony Halim Aristo, Evodius Arnaldo, Aron Aryon, Debora Christina Azka Zukhrufa Bella Chechelia Tambunan Bella Sutanto Bella Vianita Bramasta, Arya Adi Bryan Samuel Gunawan Buana, Salsabila Ayunda Martsa Buana, Salsabilla Ayundha Marthsa Budiarto, Ferdian Burmansah Burmansah Caecelia Cynthia Limanan Callista Callista Calvin Johari Calvin, Nicholas Celline, Aprilia Chandra Yudha Cahyadi Chandra, Cindy Chang, Kevin Christian Halim Christofer, Andrew Christopher Edbert Ang Clarence Clarence Clarence, Clarence Clarissa Cynthia Cynthia Cynthia Cynthia David, Tonny Delvin Valentino Agustinus Dini Oktaviani Djaruma, Juwita Edi Surya Negara Elis, Elis Emerald, Serena Evelina Larisa Sidharta Fajri Adrianto Febriany, Dessy Feranvin Osman Ferdian Surganingtyas Eko Trisatmodjo Fernando Fernando Fidelius Marlfel Fidelius Marlfel Fincent Sutanto Fransisca I. R. Dewi Fransisca Iriani Roesmala Dewi Gaus Gunawan Gerry Marvinson Hadiwidjajalu, Kentji Halbert Kurniadi Halim, Christian Hartawan, Christofer Novrisatya Helen Veronica Hendi, Hendi Hendra Wijaya Hendro Hendro I Made Genta Wedangga Ica Rika Candraningrat Ida Puspitowati Ida Puspitowati Ika Nurul Febrianti Immanuel, Sandy Ivan Adrian Jacky Sona Putra Janice Atalie Leow Jap Tji Beng Jimmy Jap Johansen Johansen JONATHAN WILSON CHANDRA Jorken Jorken Jovita Damayanti Tjipto Juliana Juliana Jundrio, Harry Kanto Kanto Kawi, Jeffrey Saputra Kayla Aletha Kelvin Andika Saputra Kristanto, Harry Kristian Wibisono Kurniawan, Alwin Fajar Laurence, Kenny Leonardo Lantang Leonardo Tan Lerbin R. Aritonang R Leviani, Marissa Liap, Valensia Fanny Ludya Lim, Sherliana Limanan, Caecelia Cynthia Lita Marchella Tanumiharja Lydiawati Soelaiman Lydiawati Soelaiman M. Nurul Rizki Maria, Ivonne Markus, Harris Marlyn Marlyn Martono Martono Massie, Andrew Christian Meilia Japiana Meilia Japiana Michael Finley Michelle , Michelle Ming, Yeo Wei Mira Bella Mirtsa Zahara Hadi Nelsen Sifran Nicco Dhitya Arya Winata Nicholas Wilson Nicholas Wilson Nicholas Wilson Nicholas Wilson Nico Michael Bryan Nina Perlita Novilia Puspitasari Nugraha, Tarsisius Bisma Nyotowidjojo, Kartika Sari Orlando, James Oscar, Yessica Paul Kristiawan Pribadi Paulina Kristiani Pauline, Delvina Pratamaputra, Dennis Purnama Dharmawan Purnama Dharmawan Putra, Alfen Dwi Putra, Thomas Wilson R. Aritonang R., Lerbin Rafaela Winata Rafaela Winata Rajendran Muthuveloo Rasji Rasji Rian Tanjung Richard Wisianto Risnawaty, Widya Rita Markus Idulfilastri Rita Markus Idulfilastri Romeyna Willim Roshima, Ramos Ryan Sabrina O Sihombing Salim, Yovina Salsabilla Ayundha Martsha Buana Sandra, Kavira Kamate Sari, Melinda Ika Sari, Puspa Ratna Setiawan, Lukas Setiawan, Ronaldo Sherly Sherly Sherly Sherly Shirly Gunawan Silvia Agustina Simatupang, Natasya Theresia Soelaiman, Lydiawati Sofia Prima Dewi SOFIA PRIMA DEWI Solikhah, Nafiah Sri Wulandari Stanly Hidajat Stephanie Clarissa Steven Leoti Aliman Sudarman Kosasih Sudibyo, Arvin Sutini, Sandra Tan, Pauline H. Pattyranie Tay Lee Chin Theophilus Alpha Kristiawan Tiatri, Sri Tjengharwidjaja, Adryan Tjipto, Jovita Damayanti Valentino Wijaya Valentino Wijaya Valerian, Juan Valerie, Christian Vanessa Vanessa Vanya Dwi Nanda Vellisa Yolanda Verena Sandra Esmeralda Veronica, Helen Vincent Vincent Vinka Vanlia Sianata VITA BRILIANA Wei Kiong Wei Ming Yeo Wendy Olivia Suherli Widya Octaviani Widya Risnawaty Wijaya, Robertus Kartono Wijaya, Valentino Willi Nathanael Febrian Winarna, Aris Winnie Winnie Wiranata, James Putra Wulan Purnama Sari Wulandari, Dhea Asih Yanico Yanico Yohanes Nuhadriel Yosua Tantri Saman Yulianti Yulianti Yulianti Yulianti Yulike Prawinda