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All Journal Ekonomi Bisnis Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Akuntansi Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa
KENI KENI
Faculty Of Economic And Business, Universitas Tarumanagara, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Brand Personality As A Predictor Of Consumer Brand Relationship Keni Keni; Verena Sandra Esmeralda
Jurnal Manajemen Vol. 25 No. 2 (2021): June 2021
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v25i2.736

Abstract

The main idea of this paper is to investigate three dimensions of brand personality, which are excitement, sincerity and ruggedness to predict CBR constructs which comprise brand love, brand trust and brand loyalty. A convenience sampling method was utilized, in which the respondents are one of soft drink brand’s consumers based in Jakarta. All data were then gathered through an online survey. In total, 312 participants responded to the survey. Structural equation modelling (SEM), specifically partial least square (PLS) was employed to analyze the data. The results of the data analysis indicate that sincerity, excitement and ruggedness brand personality serve as the positive and significant predictors towards brand trust, brand love and brand loyalty. Both the theoretical and practical contributions are discussed in this study.
PENTINGNYA BRAND COMMUNICATION, BRAND EXPERIENCE, DAN BRAND IMAGE DALAM MENINGKATKAN BRAND LOYALTY PADA RITEL FURNITUR: BRAND TRUST SEBAGAI VARIABEL MEDIASI Yohanes Nuhadriel; Meilia Japiana; Keni Keni
Jurnal Ilmiah Ekonomi Bisnis Vol 26, No 3 (2021)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.075 KB) | DOI: 10.35760/eb.2021.v26i3.4075

Abstract

Tujuan penelitian ini untuk menguji secara empiris pengaruh langsung brand communication, brand experience, dan brand image terhadap brand loyalty serta pengaruh tidak langsung melalui brand trust. Sampel dikumpulkan melalui metode non-probability sampling dengan teknik convenience sampling kepada 78 responden pelanggan ritel furnitur di Jakarta yang dilaksanakan pada April 2021. Pengujian hipotesis penelitian dilakukan dengan Partial Least Square–Structural Equation Modelling (PLS- SEM). Hasil penelitian ini menunjukkan bahwa brand communication, brand experience, dan brand image tidak berpengaruh signifikan terhadap brand loyalty. Brand trust berpengaruh secara signifikan terhadap brand loyalty. brand communication tidak berpengaruh secara signifikan terhadap brand trust, sedangkan brand experience dan brand image berpengaruh secara signifikan terhadap brand trust. Terakhir, brand trust tidak mampu memediasi brand communication terhadap brand loyalty, namun brand trust dapat memediasi pengaruh brand experience dan brand image terhadap brand loyalty.
Cover Jurnal Manajerial dan Kewirausahaan Vol. 4 No 3 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 4 No. 3 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v4i3.19669

Abstract

Cover Jurnal Manajerial dan Kewirausahaan Vol. 4 No 3
Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 4 No 3 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 4 No. 3 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v4i3.19670

Abstract

Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 4 No 3
PENGARUH WEBSITE DESIGN QUALITY DAN KUALITAS JASA TERHADAP REPURCHASE INTENTION : VARIABEL TRUST SEBAGAI VARIABEL MEDIASI Nicholas Wilson; Keni Keni
Jurnal Manajemen dan Pemasaran Jasa Vol. 11 No. 2 (2018): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.671 KB) | DOI: 10.25105/jmpj.v11i2.3006

Abstract

This research was conducted in order to assess the direct and indirect effect of website design quality and service quality toward consumers’ repurchase intention, both directly and indirectly through trust in the Indonesian e-commerce industry. This research implemented survey method, in which questionnaire were distributed to a total of 270 respondents, thus enabling the data to be analyzed. Data were collected from three cities in the Indonesian regions, which are Jakarta, Bandung, and Tangerang.  Data were analyzed using partial least squares-structural equation modeling (PLS-SEM) method. Based on the results of the data analysis, it was revealed that both website design quality and service quality had a positive impact on Indonesian consumers’ repurchase intention, both directly or indirectly. Furthermore, trust partially mediated the impact between website design quality, service quality, and repurchase intention. 
PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION, MEDIASI BRAND TRUST DAN BRAND ATTITUDE PADA PRODUK SKINCARE Valentino Wijaya; Keni Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 6 No. 2 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i2.19301

Abstract

Peningkatan penjualan produk kecantikan bernilai sangat tinggi pada tahun 2020 hingga 2021, dan penjualan terbesar terjadi di online shop. Terdapat beragam strategi pemasaran yang menjadi alternatif bagi sebuah merek untuk meningkatkan intensi membeli. Instagram merupakan salah satu platform yang sukses di Indonesia karena menghasilkan engagement dan reach yang besar, sehingga banyak merek memillih untuk melakukan pemasaran melalui Instagram. Terdapat beragam strategi pemasaran yang menjadi alternatif bagi sebuah merek, diantaranya adalah eWOM, social media marketing yang juga dapat meningkatkan intensi membeli melalui brand image dan brand trust, celebrity endorsement yang dapat mempengaruhi purchase intention secara tidak langsung melalui consumer attitude terhadap endorser credibility, brand credibility, dan brand attitude. Tujuan penelitian ini adalah untuk menunjukkan apakah celebrity endorsement pada Instagram berpengaruh terhadap trust dan attitude terhadap sebuah merek skincare, serta apakah brand trust dan brand attitude dapat mempengaruhi intensi membeli produk skincare. Studi ini merumuskan 5 hipotesis yang akan diuji dengan Partial Least Squares – Structural Equation Modeling (PLS-SEM) menggunakan software SmartPLS 3.3.0 Sampel yang diperoleh sebanyak 175 sampel, tetapi hanya 123 sampel yang valid. Penelitian ini menyimpulkan bahwa celebrity endorsement mempengaruhi brand attiitude dan brand trust, dan brand attitude memiliki pengaruh yang paling besar terhadap intensi membeli.   The increase in sales of beauty products is very high in 2020 to 2021, and the largest sales occur in online shops. There are many marketing strategies that a brand can use to increase purchase intention. Instagram is one of the most successful platforms in Indonesia, as it generates high engagement and reach, thereby so many brands have chosen to do marketing on this platform. There are many marketing strategies that brands can do, including eWOM, social media marketing which will increase purchase intentions through brand image and brand trust, celebrity endorsements that can influence purchase intention indirectly through consumer attitudes, endorser credibility, brand attitudes, and brand credibility. This study aims to determine whether celebrity endorsement on Instagram affect a person's beliefs and attitudes towards a brand of skin care products, as well as whether brand trust and brand attitude can affect purchase intention of skin care products. This study proposes 5 hypotheses and data analyzes will be conducted by using Partial Least Squares – Structural Equation Modeling (PLS-SEM) using SmartPLS 3.3.0 software. The samples collected were 175 samples which were obtained by using the online questionnaire method, but only 123 samples were valid. This study found that celebrity endorsement significantly affects brand trust and brand attitude, and brand attitude has the largest role on purchase intention.
PELATIHAN METODE PENELITIAN BERKELANJUTAN UNTUK MENINGKATKAN KINERJA PENELITIAN STIAB JINARAKKHITA LAMPUNG Keni Keni; Burmansah Burmansah; Fidelius Marlfel; Jacky Sona Putra; Valentino Wijaya
Jurnal Bakti Masyarakat Indonesia Vol. 5 No. 1 (2022): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v5i1.15995

Abstract

Science and Technology Index (Sinta) implied that STIAB Jinarakkhita Lampung is ranked 1,857 on producing researches from a total of 5,150 affiliates with a total publication of 40 documents, which are not optimal and can be categorized as not productive and undeveloped. This condition can be caused by several factors, such as lack of research’s insight and scarce of continuous improvement of research capabilities and access to international journals. This PKM in the form of continuous training on research methods aims to improve the research performance of STIAB Jinarakkhita Lampung and implement it into direct field practice. This training is carried out in the form of classes and workshops on a continuous basis which are divided into five sessions, whereas in each session, the process for research will be discussed in a coherent and continuous manner starting from determining the problems to the methods for examining the problems. At the end of each session, participants will progressively develop research proposals, starting from observing problems in the campus environment, compiling problem statements, developing theoretical frameworks and hypotheses, and determining the research methods. Based on the produced proposals and questions from the participants, it can be concluded that the participants are starting to be motivated to conduct research, so it is expected that they begin to do research to improve the research performance of STIAB Jinarakkhita Lampung. The expected output from this activity is a nationally accredited journal.Data Science and Technology Index (Sinta) menunjukkan bahwa STIAB Jinarakkhita Lampung berada pada peringkat 1.857 dari total afiliasi sebanyak 5.150 dengan total publikasi sebanyak 40 dokumen. Hasil tersebut belum mencerminkan capaian yang optimal dalam menghasilkan luaran-luaran penelitian yang dipublikasi dan dapat dikategorikan sebagai kurang produktif serta tidak berkembang. Kondisi tersebut dapat disebabkan oleh beberapa faktor, seperti kurangnya wawasan dan pemahaman mengenai penelitian, jarang dilakukan peningkatan kemampuan penelitian yang berkelanjutan oleh lembaga, dan jarang mengakses jurnal bereputasi internasional. Pelaksanaan PKM yang berupa pelatihan metode penelitian berkelanjutan ini bertujuan untuk meningkatkan kinerja penelitian STIAB Jinarakkhita Lampung dan mengimplementasikan capaian dari kegiatan pelatihan ke dalam praktik lapangan secara langsung. Pelatihan ini dilakukan dalam bentuk kelas dan workshop secara berkelanjutan yang dibagi menjadi lima sesi, dimana pada setiap sesi, dibahas secara runtut dan berkelanjutan mengenai proses penyusunan penelitian yang dimulai dari penentuan masalah yang akan diteliti sampai dengan metode yang dapat digunakan untuk mengkaji permasalahan tersebut. Pada akhir setiap sesi, peserta diminta untuk secara berkelanjutan menyusun proposal penelitian yang dimulai dari mengamati permasalahan di lingkungan kampus, menyusun problem statement, mengembangkan kerangka teoritis dan hipotesis, serta menetapkan metode penelitian. Berdasarkan hasil penyusunan proposal dan pertanyaan dari peserta, dapat disimpulkan bahwa peserta mulai termotivasi untuk melakukan penelitian, sehingga diharapkan peserta mulai menyusun penelitian untuk memperbaiki kinerja penelitian STIAB Jinarakkhita Lampung. Target luaran dari kegiatan ini adalah jurnal nasional terakreditasi.
Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 4 No 4 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 4 No. 4 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 4 No 4
Cover Jurnal Manajerial dan Kewirausahaan Vol. 4 No 4 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 4 No. 4 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengaruh Perceived Quality dan Online Promotion on Price terhadap Customer Loyalty Cinema XXI di Jakarta Barat Purnama Dharmawan; Keni Keni; Bella Sutanto
Jurnal Manajerial Dan Kewirausahaan Vol. 4 No. 4 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v4i4.20565

Abstract

Perkembangan jumlah populasi milenial di Indonesia dengan kesibukan yang tinggi, mendorong peningkatan industri hiburan, yang salah satunya adalah industri film. Seiring dengan bertambahnya jumlah industri hiburan di Jakarta, maka perusahaan berlomba-lomba untuk mempertahankan dan meningkatkan kesetiaan pelanggan dengan cara memenuhi harapan yang diinginkan oleh pelanggan agar pelanggan tidak berpaling ke perusahaan kompetitor. Selain itu, perusahaan juga memanfaatkan perkembangan teknologi digital untuk memasarkan produk maupun jasanya. Peneliti akan melakukan penelitian pada Cinema XXI yang merupakan bagian dari industri hiburan, yaitu bioskop dan merupakan kelompok bioskop terbesar di Indonesia. Penelitian ini bertujuan untuk menguji apakah persepsi kualitas dan promosi secara online dari segi harga merupakan prediktor kesetiaan pelanggan Cinema XXI di Jakarta Barat. Penelitian ini berupa penelitian deskriptif cross sectional yang menggunakan sampel sebanyak 170 responden dimana penyebaran kuesioner dilaksanakan di Jakarta Barat. Pemilihan sampel menggunakan metode non-probability sampling, yaitu teknik convenience sampling. Hasil penelitian menunjukan persepsi kualitas merupakan prediktor positif dan signifikan terhadap kesetiaan pelanggan, sedangkan promosi online dari segi harga merupakan prediktor yang positif namun tidak signifikan terhadap kesetiaan pelanggan. The millennials population have increased in Indonesia, with a busy and stressful lifestyle, has encouraged an increase in the entertainment industry, one of which is the film industry. Along with the increasing number of entertainment industries in Jakarta, companies are competing to maintain and increase customer loyalty by fulfilling the expectations desired by customers so that customers do not turn to competing companies. In addition, the company also utilizes the development of digital technology to promote its products and services. Researchers will conduct research on Cinema XXI, one of the companies engaged in the entertainment industry, namely cinema and is the largest cinema group in Indonesia. This study aims to examine whether perceived quality and online promotion in terms of price can predict customer loyalty for Cinema XXI in West Jakarta. This research is a cross sectional descriptive study which used 170 sample, whereas the questionnaire was distributed in West Jakarta. Sampling using non-probability sampling method, which uses convenience sampling technique. The results showed that perceived quality is a positive and significant predictor of customer loyalty, while online promotion in terms of price is a positive but not significant predictor of customer loyalty.
Co-Authors Ai Ping Teoh Alex Santana Alexandra Fenetta Alvin Putra Winata Anastasia Kristinawati Anastasia Silvi Andrea Anthony Halim Bella Sutanto Burmansah Burmansah Caecelia Cynthia Limanan Callista Callista Calvin Johari Chandra Yudha Cahyadi Christian Halim Christopher Edbert Ang Clarence Clarence Clarissa Cynthia Cynthia Delvin Valentino Agustinus Edi Surya Negara Evelina Larisa Sidharta Fidelius Marlfel Fidelius Marlfel Fincent Sutanto Fransisca I. R. Dewi Fransisca Iriani Roesmala Dewi Gaus Gunawan Halbert Kurniadi Helen Veronica Hendra Wijaya Hendro Hendro I Made Genta Wedangga Ika Nurul Febrianti Ivan Adrian Jacky Sona Putra Jap Tji Beng Jimmy Jap JONATHAN WILSON CHANDRA Jorken Jorken Juliana Juliana Kanto Kanto Kristian Wibisono Leonardo Lantang Leonardo Tan Marlyn Marlyn Martono Martono Meilia Japiana Meilia Japiana Michael Finley Mira Bella Mirtsa Zahara Hadi Nicco Dhitya Arya Winata Nicholas Wilson Nico Michael Bryan Nina Perlita Paulina Kristiani Purnama Dharmawan Rafaela Winata Rasji Rasji Rian Tanjung Rita Markus Idulfilastri Rita Markus Idulfilastri Sherly Sherly Sherly Sherly Silvia Agustina SOFIA PRIMA DEWI Solikhah, Nafiah Sri Tiatri Sri Tiatri Sri Wulandari Stanly Hidajat Sudarman Kosasih Tan, Pauline H. Pattyranie Theophilus Alpha Kristiawan Valentino Wijaya Valentino Wijaya Vanya Dwi Nanda Vellisa Yolanda Verena Sandra Esmeralda Vincent Vincent Vinka Vanlia Sianata VITA BRILIANA Wei Kiong Wendy Olivia Suherli Willi Nathanael Febrian Winnie Winnie Wulan Purnama Sari Yohanes Nuhadriel