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All Journal Ekonomi Bisnis Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Akuntansi Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa Jurnal Manajemen Maranatha
KENI KENI
Faculty Of Economic And Business, Universitas Tarumanagara, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Retail Atmospherics, Shopper Trust, dan Corporate Reputation terhadap Repatronage Intention di Minimarket Jakarta Jorken Jorken; Keni Keni
Jurnal Bisnis dan Akuntansi Vol. 24 No. 2 (2022): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v24i2.1407

Abstract

Retail industry is an industry with a fairly rapid development. Among the various classes in the retail industry, minimarket retail stores have the highest growth. Hence, the competition in minimarket class is very tight. So, in order to face the competition, then it is necessary to create repatronage intention towards customers. To do so, there are various factors that could create repatronage intention such as retail atmospherics, shopper trust, and corporate reputation. The purpose of this study is to understand the role of retail atmospherics, shopper trust, and corporate reputation as repatronage intention’s predictors at Jakarta minimarket. Descriptive study is used with cross-sectional approach in data collection process. There are 160 valid questionnaires were collected with non-probability sampling method and convenience sampling is used as sampling technique. Furthermore, collected data were analyzed using Partial Least Square-Structural Equation Modelling method. Based on the results, can be concluded that retail atmospherics, shopper trust, and corporate reputation could positively predict towards repatronage intention at Jakarta minimarket.
ATTITUDE TOWARD KOREAN CELEBRITIES VS INDONESIA CELEBRITIES: WHICH ONE HAS A STRONGER EFFECT ON PURCHASE INTENTION? Keni Keni; Nicholas Wilson
Jurnal Ilmiah Ekonomi Bisnis Vol. 31 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2026.v31i1.126

Abstract

This study aimed to assess the impact of attitudes toward Korean and Indonesian celebrities, perceived behavioral control, and subjective norms on consumers’ purchase intentions. This research employs a closed-ended online questionnaire to investigate the factors influencing purchase intentions for products endorsed by both Korean and Indonesian celebrities. A total of 323 respondents who had purchased products endorsed by both Korean and Indonesian celebrities within the last three months filled in the questionnaire. To ensure data relevance, a purposive sampling technique was employed, enabling authors to select participants with relevant experiences who could provide meaningful insights into the research objectives. After a thorough review, 46 responses were excluded because they did not meet the established eligibility criteria, resulting in 287 valid responses for further analysis. These data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1 software. Findings obtained in this study confirmed that all variables significantly and positively affect purchase intentions, with attitudes toward Korean celebrities exhibiting a more substantial influence than those toward Indonesian counterparts, thereby underscoring the decisive role of Korean celebrity endorsements in shaping consumer behavior.
Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 2 No 3 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 2 No. 3 (2020): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v2i3.16264

Abstract

Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 2 No 3
Daftar Isi Jurnal Manajerial dan Kewirausahaan, Vol. 6, No. 4 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

Cover Jurnal Manajerial dan Kewirausahaan Vol. 7, No. 4 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

Faktor untuk memprediksi purchase intention pada brand fashion Indonesia Clarence Clarence; Keni Keni
Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i2.4329

Abstract

Consumer buying intentions can be predicted by digital marketing, customer engagement, and customer perceived value. This study aims to empirically test digital marketing, customer engagement, and customer perceived value, as well as brand preference in mediating customer perceived value on purchase intention. In this study, the sample collected was 217 respondents. Data were collected and distributed by online questionnaires using Google form and data analysis of this research uses PLS-SEM method. The result shown by this study shows digital marketing and customer engagement can predict purchase intention. Furthermore, customer perceived value cannot predict purchase intention directly, but customer perceived value can predict consumer purchase intention through brand preference. The results of this study are expected to be able to help companies to make the right marketing strategies by taking into account the factors that can predict consumer buying intentions.
Faktor-faktor penentu niat beli produk pakaian Vinka Vanlia Sianata; Keni Keni
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.5999

Abstract

Clothing business is experiencing rapid development following ongoing trends, creativity, and lifestyle, resulting in intense competition among these businesspeople. One of the things that can create high sales to outperform competitors is a high consumer purchase intention. This research investigates the effects of aesthetic, value consciousness, and store image on a brand's clothing products purchase intention which are mediated by emotional value and attitude. An online questionnaire was used to collect 252 data and the data were analyzed using PLS-SEM. The findings revealed that (1) Aesthetic influences purchase intention positively and significantly, (2) Emotional value influences purchase intention positively and significantly, (3) Attitude influences purchase intention positively and significantly, (4) Aesthetic influences emotional value positively and significantly, (5) Store image influences attitude positively and significantly, (6) Emotional value positively and significantly mediates the relationship between aesthetic and purchase intention, and (7) Attitude positively and significantly mediates the relationship between store image and purchase intention. This research shows that a high aesthetic of clothing products can affect emotional value and purchase intention. In addition, a good store image can influence attitude and purchase intentions. Therefore, clothing manufacturers and retail stores should consider these determinants in selling their clothing products to create its competitive advantages.
Mengoptimalkan dental tourism: Studi kepuasan dan kesetiaan pasien dalam hubungan dengan kualitas pelayanan, akses informasi, dan penghematan biaya klinik gigi Agatha Rania Candra Elvareta; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 2 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i2.37551

Abstract

The cost of dental care has increased significantly in recent years in various countries, prompting people to seek quality yet affordable dental services. This situation is influenced by several factors, such as income inequality, limited access to health services, and inadequate insurance coverage. One strategy adopted by patients to overcome this problem is to take advantage of dental tourism services in Bali. Therefore, this study aims to analyze the effect of service quality, access to information, and cost savings on patient satisfaction, as well as how this satisfaction affects patient loyalty in the context of dental tourism experiences in Bali. Primary data was collected through a Google Forms questionnaire filled out by foreign and local patients who had experience with dental tourism in Bali. The sampling method was non-probability sampling using convenience sampling techniques with a total of 153 valid respondents. Data analysis techniques used the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the SmartPLS (ver. 4.0) application. The results show that the three independent variables, namely service quality, access to information, and cost savings, have a positive effect on patient satisfaction. In addition, it was also found that patient satisfaction also has a positive impact on patient loyalty in choosing Bali as a dental tourism destination. Peningkatan biaya perawatan gigi dalam beberapa tahun terakhir terjadi secara signifikan di berbagai negara, sehingga mendorong masyarakat mencari layanan kesehatan gigi yang berkualitas namun tetap terjangkau. Kondisi ini dipengaruhi oleh beberapa faktor, seperti kesenjangan pendapatan, keterbatasan akses terhadap layanan kesehatan, serta cakupan asuransi yang belum memadai. Salah satu strategi yang ditempuh pasien untuk mengatasi persoalan tersebut adalah memanfaatkan layanan turisme dental di Bali. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, akses informasi, dan penghematan biaya terhadap kepuasan pasien, serta bagaimana kepuasan tersebut berdampak pada loyalitas pasien dalam konteks pengalaman turisme dental di Bali. Data primer yang dikumpulkan melalui kuesioner Google Forms yang diisi oleh pasien mancanegara maupun lokal dan pernah memiliki pengalaman mendapatkan pengalaman dental tourism di Bali. Metode sampling adalah non-probability sampling dengan teknik convenience sampling dengan total 153 responden yang valid. Teknik analisis data menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan aplikasi SmartPLS (ver. 4.0). Hasil menunjukan bahwa ketiga variabel independen yaitu kualitas pelayanan, akses informasi, dan penghematan biaya memiliki pengaruh positif terhadap kepuasan pasien. Selain itu, ditemukan juga bahwa kepuasan pasien juga memiliki dampak yang positif terhadap loyalitas pasien dalam memilih Bali sebagai destinasi dental tourism.
Determinan perilaku pendaftaran sekolah orang tua TK di Jakarta: Peran intensi mendaftar sebagai variabel mediasi Fernando Fernando; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 2 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i2.37554

Abstract

This study aims to analyze the impact of attitude toward school, subjective norm, and perception school quality on school enrollment, with intention to enroll as a mediating variable among parents of kindergarten students at Kindergarten X in Jakarta. This study using quantitative research method and data were collected through a survey using an online questionnaire with non-probability sampling and a purposive sampling technique. The respondents in this study were 167 parents of kindergarten students at School X in Jakarta. The data analysis technique in this study used the Partial Least Square-Structural Equation Modeling (PLS-SEM) method, processed using SmartPLS v4.1.1.5 software. The results showed that attitude toward school, subjective norm, and perception school quality had a significant and positive effect on intention to enroll. Attitude toward school, perception school quality, and intention to enroll had a significant and positive effect on school enrollment. Subjective norm had no significant effect on school enrollment. Intention to enroll can mediate the influence between attitude toward school and subjective norms on school enrollment, but intention to enroll cannot mediate the influence between perception school quality on school enrollment. Penelitian ini bertujuan untuk menganalisa dampak dari sikap terhadap sekolah, norma subjektif, persepsi kualitas sekolah terhadap pendaftaran sekolah, dengan intensi mendaftar sebagai variabel mediasi pada orang tua jenjang TK di sekolah TK X di Jakarta. Menggunakan metode kuantitatif dan data di kumpulkan melalui survey menggunakan kuesioner online dan non-probability sampling dengan pendekatan tehnik purposive sampling. Responden dari penelitian ini adalah 167 responden yaitu orang tua siswa jenjang TK di sekolah X Jakarta. Teknik Analisas data dalam peneltiain ini menggunakan metode Partial Least Square-Structural Equation Modelling (PLS-SEM) dengan diolah menggunakan software SmartPLS v4.1.1.5. Hasil penelitian menunjukkan bahwa sikap terhadap sekolah, norma subjektif, persepsi kualitas sekolah berpengaruh signifikan dan positif terhadap intensi mendaftar. sikap terhadap sekolah, persepsi kualitas sekolah, intensi mendaftar berpengaruh signifikan dan positif terhadap pendaftaran sekolah. norma subjektif tidak berpengaruh terhadap pendaftaran sekolah. Intensi mendaftar dapat memediasi pengaruh antara sikap terhadap sekolah dan norma subjektif terhadap pendaftaran sekolah, tetapi internsi mendaftar tidak dapat memediasi pengaruh antara persepsi kualitas sekolah terhadap pendaftaran sekolah.
Faktor-faktor yang memengaruhi kepuasan pasien dalam pelayanan perawatan gigi di Kabupaten Karangasem Kayla Aletha; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 3 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i3.37575

Abstract

Indonesia is a broad country with very diverse geographical conditions, causing disparity of its economic potential where less strategic regions had inadequate resources. This causes a gap in dental services quality that may affect patient satisfaction. Research in this field has been conducted in Java, but further analysis is required to determine factors influencing patient satisfaction outside Java. The aim of this study was to determine the influence of service quality, health literacy level, and service location on patient satisfaction who received dental care. The samples included were patients who receive dental treatment in healthcenter (puskesmas) in Karangasem Regency, selected using consecutive sampling techniques. Patients were asked to fill a questionnaire. In this study, a quantitative descriptive method using cross-sectional data collection is used and the obtained data were then processed using SmartPLS software. Service quality, health literacy level, and service location significantly influenced patient satisfaction. Patient satisfaction increases along with high quality of service, high levels of patient health literacy and participation, ease of access, and short travel distances to receive dental care. Indonesia merupakan negara dengan wilayah yang luas dengan kondisi geografis yang beragam, menyebabkan adanya perbedaan potensi ekonomi dimana daerah yang kurang strategis memiliki sumber daya yang kurang memadai. Hal ini berdampak pada perbedaan kualitas layanan di bidang kedokteran gigi yang dapat mempengaruhi kepuasan pasien. Penelitian terkait sudah pernah dilakukan di Pulau Jawa, namun diperlukan analisis lebih lanjut untuk mengetahui faktor-faktor yang mempengaruhi kepuasan pasien di luar Pulau Jawa. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, tingkat literasi kesehatan, serta lokasi layanan terhadap kepuasan pasien yang menerima perawatan gigi. Sampel merupakan seluruh pasien yang mendapatkan perawatan gigi di beberapa puskesmas di Kabupaten Karangasem dan dikumpulkan dengan teknik consecutive sampling menggunakan kuesioner. Penelitian ini dilakukan dengan metode deskriptif kuantitatif menggunakan pengumpulan data secara cross-sectional dan pengolahan data menggunakan perangkat lunak SmartPLS. Hasil penelitian menunjukkan kualitas layanan, tingkat literasi kesehatan, dan lokasi layanan berpengaruh signifikan terhadap tingkat kepuasan pasien. Kepuasan pasien meningkat seiring tingginya mutu layanan yang diberikan, tingkat literasi kesehatan pasien dan partisipasi pasien yang tinggi, akses yang mudah, serta jarak tempuh pendek untuk mendapatkan perawatan.
Co-Authors Agatha Rania Candra Elvareta Ai Ling Ai Ping Teoh Alex Santana Alexandra Fenetta Alvin Putra Winata Anastasia Kristinawati Anastasia Ria Utami Anastasia Silvi Andrea Anthony Halim Bella Sutanto Burmansah Burmansah Caecelia Cynthia Limanan Callista Callista Calvin Johari Chandra Yudha Cahyadi Christian Halim Christopher Edbert Ang Clarence Clarence Clarissa Cynthia Cynthia Delvin Valentino Agustinus Edi Surya Negara Evelina Larisa Sidharta Fernando Fernando Fidelius Marlfel Fidelius Marlfel Fincent Sutanto Fransisca I. R. Dewi Fransisca Iriani Roesmala Dewi Gaus Gunawan Halbert Kurniadi Helen Veronica Hendra Wijaya Hendro Hendro I Made Genta Wedangga Ika Nurul Febrianti Ivan Adrian Jacky Sona Putra Jap Tji Beng Jimmy Jap JONATHAN WILSON CHANDRA Jorken Jorken Juliana Juliana Kanto Kanto Kayla Aletha Kelvin Andika Saputra Kristian Wibisono Leonardo Lantang Leonardo Tan Marlyn Marlyn Martono Martono Meilia Japiana Meilia Japiana Michael Finley Mira Bella Mirtsa Zahara Hadi Nicco Dhitya Arya Winata Nicholas Wilson Nicholas Wilson Nico Michael Bryan Nina Perlita Paulina Kristiani Purnama Dharmawan Rafaela Winata Rasji Rasji Rian Tanjung Rita Markus Idulfilastri Rita Markus Idulfilastri Sherly Sherly Sherly Sherly Silvia Agustina SOFIA PRIMA DEWI Solikhah, Nafiah Sri Wulandari Stanly Hidajat Sudarman Kosasih Tan, Pauline H. Pattyranie Theophilus Alpha Kristiawan Tiatri, Sri Valentino Wijaya Valentino Wijaya Vanya Dwi Nanda Vellisa Yolanda Verena Sandra Esmeralda Vincent Vincent Vinka Vanlia Sianata VITA BRILIANA Wei Kiong Wendy Olivia Suherli Willi Nathanael Febrian Winnie Winnie Wulan Purnama Sari Yohanes Nuhadriel