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All Journal Ekonomi Bisnis Gadjah Mada International Journal of Business Akuntansi Krida Wacana Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen SABDAMAS Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Akuntansi Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa International Journal of Application on Economics and Business Jurnal Manajemen Maranatha
KENI KENI
Faculty Of Economic And Business, Universitas Tarumanagara, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH INFORMATION QUALITY DAN SERVICE QUALITY TERHADAP PERCEIVED VALUE DAN KONSEKUENSINYA TERHADAP CUSTOMER ENGAGEMENT BEHAVIOR INTENTION (STUDI PADA SOCIAL COMMERCE INSTAGRAM) Maria, Ivonne; Wijaya, Valentino; Keni, Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.12276

Abstract

Keberhasilan social commerce bergantung pada tingkat transaksi yang terjadi pada social commerce. Tingkat transaksi yang tinggi mengindikasikan adanya interaksi yang kuat dalam social commerce. Penelitian ini bertujuan untuk menguji pengaruh kualitas informasi, kualitas layanan terhadap persepsi nilai dan konsekuensinya terhadap niat perilaku keterlibatan pelanggan. Sampel yang terkumpul dalam penelitian ini berjumlah 214 responden menggunakan metode pengisian kuesioner yang dilakukan secara online. Pengujian hipotesis dilakukan dengan analisis Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan software SmartPLS. Hasil penelitian ini menunjukkan bahwa kualitas informasi dan kualitas layanan berpengaruh secara positif terhadap persepsi nilai dan persepsi nilai berpengaruh secara positif terhadap niat perilaku keterlibatan pelanggan. The success of social commerce depends on the level of transactions that occur on the platform. A high transaction rate indicates a strong interaction in social commerce. This study aims to examine the effect of information quality, service quality on perceived value and its consequences on the customer engagement behavior intention. The sample collected in this study amounted to 214 respondents using online questionnaires. Hypothesis testing was conducted by analyzing Partial Least Square – Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of this study indicate that the information quality and service quality have a positive effect on perceived value and perceived value have a positive effect on customer engagement behavior intention.
DILEMATIS ANTARA PEMASARAN TRADISIONAL DENGAN PEMASARAN DIGITAL TERKAIT PERUBAHAN PERILAKU KONSUMEN: STUDI PADA MASA PANDEMI COVID-19 Clarence, Clarence; Yulianti, Yulianti; Halim, Christian; Sari, Puspa Ratna; Keni, Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.13237

Abstract

Niat membeli dapat dipengaruhi oleh pemasaran tradisional maupun digital. Penelitian ini memiliki tujuan untuk mengetahui pengaruh pemasaran tradisional dan digital, serta efek moderasi pandemi Covid-19 terhadap niat membeli vitamin. Dalam penelitian ini, sampel yang terkumpul sebanyak 245 respondenyang diperoleh dari kuesioner yang dibagikan secara online melalui google form. Untuk analisis data, penelitian ini menggunakan Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS. Hasil penelitian ini menunjukkan bahwa pemasaran tradisional dan digital memiliki pengaruh terhadap niat membeli. Sementara itu, pemasaran tradisional yang dimoderasi oleh pandemi Covid-19 tidak memiliki pengaruh terhadap niat membeli, namun hasil yang berbeda untuk pemasaran digital dimana pandemi Covid-19 memoderasi hubungan antara pemasaran digital dan niat membeli. Purchase intention can be influenced by both traditional and digital marketing. This study aims to determine the effect of traditional and digital marketing, as well as the moderating effect of the Covid-19 pandemic on the intention to buy vitamins. In this study, the sample collected was 245 respondents obtained from questionnaires distributed online via google form. For data analysis, this study uses Partial Least Square – Structural Equation Modeling (PLS-SEM) withSmartPLS software. The results of this study indicate that traditional and digital marketing have an influence on purchase intention. Meanwhile, traditional marketing moderated by the Covid-19 pandemic had no effect on purchase intention, but the results were different for digital marketing where the Covid-19 pandemic moderated the relationship between digital marketing and purchase intention.
PENGARUH UMUR PERUSAHAAN, PROFITABILITAS, UKURAN PERUSAHAAN DAN LEVERAGE TERHADAP PENGUNGKAPAN TANGGUNGJAWAB SOSIAL PERUSAHAAN SOFIA PRIMA DEWI; KENI KENI
Jurnal Bisnis dan Akuntansi Vol 15 No 1 (2013): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.256 KB) | DOI: 10.34208/jba.v15i1.203

Abstract

This study aimed to examine the effect of firm age, profitability, firm size and leverage on the disclosure of corporate Social responsibility. The sample used is the data 105 companies listed in Indonesia Stock Exchange during the years 2009-2011. Data analysis was performed with the help of the program PASW Statistics version 18.00. The results showed that the profitability and firm size has an influence on corporate social responsibility disclosure while firm age and leverage has no effect on the disclosure of corporate social responsibility.
BRAND EXPERIENCE UNTUK MEMPREDIKSI BRAND ATTITUDE PADA KONSUMEN SPORTING BRAND JONATHAN WILSON CHANDRA; KENI KENI
Jurnal Bisnis dan Akuntansi Vol 23 No 1 (2021): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v23i1.902

Abstract

The purpose of this research is to examine whether 1a) sensory brand experience, 1b) affective brand experience, and 1c) behavioral brand experience can predict behavioral brand attitude. 2a) sensory brand experience, 2b) affective brand experience, and 2c) behavioral brand experience can predict cognitive brand attitude. 3a) sensory brand experience, 3b) affective brand experience, and 3c) behavioral brand experience can predict affective brand attitude. Sample was selected using convenience sampling method and data were collected using online questionnaire. In total 260 participants responded the survey. The result of this study indicate that sensory brand experience can’t predict positively behavioral brand attitude. Affective brand experience can predict positively behavioral brand attitude. Behavioral brand experience can predict positively behavioral brand attitude. Sensory brand experience can predict positively cognitive brand attitude. Affective brand experience can predict positively cognitive brand attitude. Behavioral brand experience can predict positively cognitive brand attitude. Sensory brand experience can’t predict positively affective brand attitude. Affective brand experience can predict positively affective brand attitude. Behavioral brand experience can predict positively affective brand attitude.
SUPERVISI PELAKSANAAN PENELITIAN TINDAKAN KELAS PADA GURU SMAN 111, DI PENJARINGAN, BANDENGAN, JAKARTA UTARA Keni Keni; Widya Risnawaty; Lerbin R. Aritonang R; Shirly Gunawan
SABDAMAS Vol 1 No 1 (2019): SABDAMAS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.74 KB)

Abstract

Untuk menunjang profesionalitas. seperti yang diatur dalam LampiranPeraturan Mentri Pendidikan Nasional Nomor 16 Tahun 2007 tentang StandarKualifikasi Akademik dan Kompetensi Guru, para guru diharapkan dapat melakukanPenelitian Tindakan Kelas (PTK). Kegiatan PKM ini merupakan lanjutan dari kegiatanPKM sebelumnya. Pada kegiatan PKM sebelumnya, para guru hanya diberikanpelatihan mengenai penelitian tindakan kelas. Kegiatan PKM ini diharapkan dapatmemberikan supervisi dan pendampingan kepada guru-guru SMAN 111 untukmelakukan penelitian tindakan kelas. Kegiatan PKM ini dilakukan dalam empattahapan. Tahapan awal dilakukan dalam kelompok besar membahas judul penelitiandan penyusunan proposal Penelitian Tindakan Kelas. Tahap kedua melakukansupervisi untuk penyusunan Bab I (Pendahuluan) dan Bab II (Tinjauan Pustaka).Selanjutnya, tahap ketiga, melakukan supervisi untuk penyusunan Bab III (MetodePenelitian). Tahap akhir adalah pembahasan terhadap ringkasan proposal penelitiantindakan kelas guru SMA Negeri 111. Supervisi pelaksanaan penelitian tindakan kelaspada guru SMA Negeri 111 diharapkan dapat bermanfaat bagi para guru untukmelakukan penelitian PTK, yang pada akhirnya akan menunjang kenaikan pangkatguru tersebut. Luaran akhir kegiatan PKM ini adalah: (a) modul Pelatihan PenelitianTindakan Kelas; (b) dilakukannya supervisi bertahap dalam pembuatan proposalpenelitian tindakan kelas, (c) dihasilkannya ringkasan proposal penelitian tindakankelas dari guru-guru SMAN 111.
The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China Nicholas Wilson; Keni Keni; Pauline Henriette Pattyranie Tan
Gadjah Mada International Journal of Business Vol 23, No 3 (2021): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.32106

Abstract

This study was commenced in order to examine the impact that both perceived usefulness and perceived ease-of-use had toward consumers’ loyalty within the computer industry in China, either directly or indirectly through satisfaction and trust. This current study utilized the survey method; questionnaires were selected as the instrument which would be used to collect all of the data from the respondents. All of the questionnaires were electronically distributed through an online survey site to a total of 400 respondents, who originated from, or were living in, five cities in China. After gathering and assessing all of the collected data, a total of 346 items of data were deemed usable, thus enabling these sets of data to be further analyzed by this study. All of these data were further analyzed using the partial least squares-structural equation modeling (PLS-SEM) method using SmartPLS 3.3.2 software. Based on the results obtained through the data’s analyses, the authors would like to conclude that both perceived usefulness and perceived ease-of-use had a positive and significant impact on customer satisfaction, trust and customer loyalty within China’s computer industry. Furthermore, in this study, both customer satisfaction and trust have been found to positively mediate the impact of perceived usefulness and perceived ease-of-use toward customer loyalty; trust serves as a better mediator compared to satisfaction. Meanwhile, this study contributed to the expansion and the enrichment of the literature in the field of marketing by thoroughly examining the implementation of the technology acceptance model (TAM) in predicting customer loyalty within China’s computer industry.
The Effect of Website Design Quality and Service Quality toward Repurchase Intention in the E-commerce Industry: A Cross-Continental Analysis Nicholas Wilson; Keni Keni; Pauline Henriette Pattyranie Tan
Gadjah Mada International Journal of Business Vol 21, No 2 (2019): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.869 KB) | DOI: 10.22146/gamaijb.33665

Abstract

The purpose of this study is to examine and understand the effect of website design quality and service quality toward consumers’ repurchase intention in the Asian, European, American, and Australian e-commerce industry. This research implemented survey method, in which questionnaires were chosen as instruments for data collection. A total of 1000 questionnaires were electronically distributed to the respondents across four continents, in which a total of 869 were deemed usable. Out of 869 questionnaires, a total of 200 questionnaires collected from respondents living in the Asian continent, 189 questionnaires collected from respondents living in the American continent, 243 questionnaires collected from respondents living in the European continent, and 237 questionnaires collected from respondents living in the Australian continent. This research implemented PLS-SEM method to analyze and generate findings from the data. Based on the results generated from the analysis of the data, it could be concluded that in the Asian, Australian, and European continents, service quality played a more important and significant role in affecting consumers’ repurchase intention in the e-commerce industry compared to website design quality. In contrast, the results generated in this research also concluded that website design quality played a more important role in affecting consumers’ repurchase intention in the American e-commerce industry. Furthermore, customer satisfaction mediated the relationship between website design quality and service quality toward consumers’ repurchase intention in the Asian, Australian, European, and American e-commerce industry.
Pengaruh Kepemilikan Institusional, Pertumbuhan Perusahaan, Struktur Aktiva, Ukuran Perusahaan, Earning Volatility dan Kebijakan Deviden Terhadap Kebijakan Hutang Perusahaan Keni .; Sofia Prima Dewi
Jurnal Akuntansi vol. 13 no. 1 April 2013
Publisher : Jurnal Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT Keni Keni; Callista Callista
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i1.007

Abstract

The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5) brand commitment mediates the effect of brand credibility on loyalty intention. Sample was selected using convenience sampling method amounted to 173 respondents. Data processing techniques using structural equation modeling what helped by Smart PLS 3.2.7 program. The result of this study shows that brand credibility, and brand commitment have significant effect to predict loyalty intention, but brand image doesn’t, brand credibility has significant effect to predict brand commitment, and brand commitment mediates the effect of brand credibility on loyalty intention. 
PENGARUH PACKAGING, SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN BUSANA BRAND LOKAL [THE EFFECT OF PACKAGING, SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS ON LOCAL BRAND FASHION] Theophilus Alpha Kristiawan; Keni Keni
DeReMa (Development Research of Management): Jurnal Manajemen Vol 15, No 2 (2020): SEPTEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v15i2.2445

Abstract

This research aims to verify effect of packaging, social media marketing and electronic word of mouth (eWOM) on purchasing decisions. The sample in this research was 236 consumers of local brand clothing in DKI Jakarta province, who uses social media. Sampling using probability sampling method. Data analysis techniques in this research used the Partial Least Squares - Structural Equation Modeling (PLS - SEM) approach. Based on the results of the analysis, the results obtained if social media marketing and electronic word of mouth have a positive and significant influence on purchasing decisions, while packaging has no positive and insignificant influence. The results of this study can provide information to companies about packaging, social marketing media and EWOM to increase local brand clothing sales. This research is the first study conducted to look at the effect of packaging, social media marketing and EWOM on the decision to purchase local brand clothing.Abstrak dalam Bahasa Indonesia. Penelitian ini bertujuan untuk menguji pengaruh kemasan, pemasaran media sosial dan electronic word of mouth (eWOM) terhadap keputusan pembelian. Sampel pada penelitian ini adalah 236 konsumen busana merek lokal di provinsi DKI Jakarta, yang menggunakan media sosial. Pengambilan sampel menggunakan metode probability sampling. Teknik analisis data pada penelitian ini menggunakan pendekatan Partial Least Squares – Structural Equation Modeling (PLS – SEM). Berdasarkan hasil analisis, diperoleh hasil jika pemasaran media sosial dan electronic word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan kemasan tidak memiliki pengaruh positif dan tidak signifikan. Hasil penelitian ini dapat memberikan informasi kepada perusahaan busana merek lokal mengenai kemasan, pemasaran media sosial dan EWOM untuk meningkatkan penjualan busana merek lokal. Penelitian ini merupakan penelitian pertama yang dilakukan untuk melihat pengaruh dari kemasan, pemasaran media sosial dan EWOM pada keputusan pembelian busana merek lokal.
Co-Authors Ade Junior Agatha Rania Candra Elvareta Ai Ling Ai Ping Teoh Ai Ping Teoh Ai Ping Teoh Ai Ping Teoh Alain Moelya Warisadi Alex Frederickson Zai Alex Santana Alexander , Alexander Alexander Alexander Alexandra Fenetta Alvin Putra Winata Alvindy, Alvindy Anastasia Kristinawati Anastasia Ria Utami Anastasia Silvi Andrea Ang Amelia Angeline Arinda Anthony Halim Aristo, Evodius Arnaldo, Aron Aryon, Debora Christina Azka Zukhrufa Bella Chechelia Tambunan Bella Sutanto Bella Vianita Bramasta, Arya Adi Bryan Samuel Gunawan Buana, Salsabila Ayunda Martsa Buana, Salsabilla Ayundha Marthsa Budiarto, Ferdian Burmansah Burmansah Caecelia Cynthia Limanan Callista Callista Calvin Johari Calvin, Nicholas Celline, Aprilia Chandra Yudha Cahyadi Chandra, Cindy Chang, Kevin Christian Halim Christofer, Andrew Christopher Edbert Ang Clarence Clarence Clarence, Clarence Clarissa Cynthia Cynthia Cynthia Cynthia David, Tonny Delvin Valentino Agustinus Dini Oktaviani Djaruma, Juwita Edi Surya Negara Elis, Elis Emerald, Serena Evelina Larisa Sidharta Fajri Adrianto Febriany, Dessy Feranvin Osman Ferdian Surganingtyas Eko Trisatmodjo Fernando Fernando Fidelius Marlfel Fidelius Marlfel Fincent Sutanto Fransisca I. R. Dewi Fransisca Iriani Roesmala Dewi Gaus Gunawan Gerry Marvinson Hadiwidjajalu, Kentji Halbert Kurniadi Halim, Christian Hartawan, Christofer Novrisatya Helen Veronica Hendi, Hendi Hendra Wijaya Hendro Hendro I Made Genta Wedangga Ica Rika Candraningrat Ida Puspitowati Ida Puspitowati Ika Nurul Febrianti Immanuel, Sandy Ivan Adrian Jacky Sona Putra Janice Atalie Leow Jap Tji Beng Jimmy Jap Johansen Johansen JONATHAN WILSON CHANDRA Jorken Jorken Jovita Damayanti Tjipto Juliana Juliana Jundrio, Harry Kanto Kanto Kawi, Jeffrey Saputra Kayla Aletha Kelvin Andika Saputra Kristanto, Harry Kristian Wibisono Kurniawan, Alwin Fajar Laurence, Kenny Leonardo Lantang Leonardo Tan Lerbin R. Aritonang R Leviani, Marissa Liap, Valensia Fanny Ludya Lim, Sherliana Limanan, Caecelia Cynthia Lita Marchella Tanumiharja Lydiawati Soelaiman Lydiawati Soelaiman M. Nurul Rizki Maria, Ivonne Markus, Harris Marlyn Marlyn Martono Martono Massie, Andrew Christian Meilia Japiana Meilia Japiana Michael Finley Michelle , Michelle Ming, Yeo Wei Mira Bella Mirtsa Zahara Hadi Nelsen Sifran Nicco Dhitya Arya Winata Nicholas Wilson Nicholas Wilson Nicholas Wilson Nicholas Wilson Nico Michael Bryan Nina Perlita Novilia Puspitasari Nugraha, Tarsisius Bisma Nyotowidjojo, Kartika Sari Orlando, James Oscar, Yessica Paul Kristiawan Pribadi Paulina Kristiani Pauline, Delvina Pratamaputra, Dennis Purnama Dharmawan Purnama Dharmawan Putra, Alfen Dwi Putra, Thomas Wilson R. Aritonang R., Lerbin Rafaela Winata Rafaela Winata Rajendran Muthuveloo Rasji Rasji Rian Tanjung Richard Wisianto Risnawaty, Widya Rita Markus Idulfilastri Rita Markus Idulfilastri Romeyna Willim Roshima, Ramos Ryan Sabrina O Sihombing Salim, Yovina Salsabilla Ayundha Martsha Buana Sandra, Kavira Kamate Sari, Melinda Ika Sari, Puspa Ratna Setiawan, Lukas Setiawan, Ronaldo Sherly Sherly Sherly Sherly Shirly Gunawan Silvia Agustina Simatupang, Natasya Theresia Soelaiman, Lydiawati Sofia Prima Dewi SOFIA PRIMA DEWI Solikhah, Nafiah Sri Wulandari Stanly Hidajat Stephanie Clarissa Steven Leoti Aliman Sudarman Kosasih Sudibyo, Arvin Sutini, Sandra Tan, Pauline H. Pattyranie Tay Lee Chin Theophilus Alpha Kristiawan Tiatri, Sri Tjengharwidjaja, Adryan Tjipto, Jovita Damayanti Valentino Wijaya Valentino Wijaya Valerian, Juan Valerie, Christian Vanessa Vanessa Vanya Dwi Nanda Vellisa Yolanda Verena Sandra Esmeralda Veronica, Helen Vincent Vincent Vinka Vanlia Sianata VITA BRILIANA Wei Kiong Wei Ming Yeo Wendy Olivia Suherli Widya Octaviani Widya Risnawaty Wijaya, Robertus Kartono Wijaya, Valentino Willi Nathanael Febrian Winarna, Aris Winnie Winnie Wiranata, James Putra Wulan Purnama Sari Wulandari, Dhea Asih Yanico Yanico Yohanes Nuhadriel Yosua Tantri Saman Yulianti Yulianti Yulianti Yulianti Yulike Prawinda