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All Journal International Conference on Law, Business and Governance (ICon-LBG) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Innovation in Community Empowerment (JICE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Dinamika Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Inovasi Global Ardhi: Jurnal Pengabdian dalam Negri Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Sasambo: Jurnal Abdimas (Journal of Community Service) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia The Journal of Community Empowerment and Sustainability Services
Mahmud Mahmud
Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Pengaruh Social Media Marketing, Brand Engagement, Customer Trust, Influencer Marketing, Flash Sale, Price, dan Online Review terhadap Keputusan Pembelian pada Platform Shopee Dian Sua Rizki; Yohan Wismantoro; Mahmud Mahmud; Hauanan Damar
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 9: Agustus 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i9.20014

Abstract

Penelitian kuantitatif ini bertujuan menganalisis pengaruh social media marketing, keterikatan merek, kepercayaan pelanggan, pemasaran melalui influencer, program flash sale, kebijakan harga, dan ulasan daring terhadap keputusan pembelian pada platform Shopee. Menggunakan data dari 150 partisipan yang diperoleh via accidental sampling, studi ini diuji dengan teknik regresi linier berganda. Hasil observasi mengonfirmasi bahwa seluruh elemen pemasaran digital tersebut mencatatkan nilai p-value < 0,05, yang membuktikan adanya dampak positif dan signifikan terhadap keputusan pembelian. Oleh karena itu, pengelola platform digital disarankan untuk terus mengintegrasikan layanan dan promosi guna menjaga loyalitas serta keputusan beli konsumen dalam jangka panjang.
Peran Inovasi Produk Baba Parfume Meningkatkan Kinerja Bisnis: Kesiapan Teknologi dan Kemampuan Bersaing Digital Pambayun Brojowati; Roymon Panjaitan; Mahmud Mahmud; Nanda Adhi P
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10678

Abstract

The perfume industry is growing rapidly, but MSMEs face challenges in digital technology readiness and marketing strategies. This study aims to examine the impact of technology readiness and digital competitive capabilities on product innovation and business performance. This research uses a quantitative method, with data from 117 respondents of Baba Parfume MSMEs analyzed through questionnaires. The results show that the influence of digital competitive capability and technology readiness is not yet significant. Additionally, the role of product innovation has been proven to have a positive influence on the relationship with business performance. The implication is that MSMEs need to focus on improving business performance through digital strategies to drive sustainable innovation and competitiveness.
Pure-In: Exploring Customer Satisfaction Performance to Increase Repurchase Intentions Mahmud; Febrianur Ibnu Fitroh Sukono Putra; Tri Esti Rahayuningtyas
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21457

Abstract

Research Aim: This study analyzes the influence of trust, promotion, e-service quality, and convenience on repurchase intention, with consumer satisfaction as an intervening variable. Approach: This study uses a quantitative method with path analysis analysis techniques. Samples were taken using purposive sampling techniques of 100 consumers. Research Findings: The results of the first part of the analysis show that Trust, Promotion, E-Service Quality, and Convenience have a positive and significant effect on customer satisfaction. The second part of the study, namely Trust, Promotion, E-Service Quality, and Convenience, has a large and positive effect on repurchase intention. Consumer satisfaction has a significant and positive effect on repurchase intention. Theoretical Contribution: This article is very relevant for future research that focuses on optimizing consumer experience in e-commerce, especially in integrating psychological, technological, and marketing aspects to create consumer satisfaction and loyalty. Practical Implications: E-commerce can prioritize the factors in this study to increase consumer satisfaction and repurchase intention. Research Limitations: This study only focuses on certain variables, so future research can add external variables such as economic conditions, etc.
Co-Authors Alam Sanca Alzami, Farrikh Amalia Nur Chasanah Amron Amron Annisya Bunga Pertiwi Ardhito Raditya Rifqi Widaryanto Ariati Anomsari Aries Setiawan Aulia Nurul Hidayah Awanis Linati Haziroh Dandy Aprilya Daneswara Febbyana Pratama Dian Sua Rizki Dian Widyanti Diana Aqmala Dinda Selvi Aulia Elia Resha Fatmawati Faiz Zakariya Fakhmi Zakaria Febrianur Ibnu Fitroh Sukono Putra Fhaif Yusron Afdillah Gde Bayu Surya Parwita Guruh Taufan Hariyadi Guruh Taufan Hariyadi Hafizh Rifat Anandasutisna Hauanan Damar I Dewa Made Arik Permana Putra Ida Farida Ida Farida Kusmiyati Kusmiyati Laila Munzila Luky Indra Mustofa Made Ika Prastyadewi Masitha Fahmi Wardhani Nadiya Fikriyatuz Zakiyah Nanda Adhi P Nanda Adhi Purusa Oktoriza, Linda Ayu Pambayun Brojowati Piji Pakarti Piji Pakarti Pradana Jati Kusuma Risky Yuniar Rahmadieni Roymon Panjaitan Roymon Panjaitan Sigit Muryanto Sisca Dian Rahmawati Suhita Whini Setyahuni Tri Esti Rahayuningtyas Tubagus Achmad Darodjat Yohan Wismantoro Yohan Wismantoro Yuniarti Wahyu Wijayanti