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All Journal International Journal of Public Health Science (IJPHS) J@TI (TEKNIK INDUSTRI) Jurnal Perikanan dan Kelautan Jurnal Teknik ITS IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi Informasi dan Ilmu Komputer Indonesian Journal of Tropical and Infectious Disease The Indonesian Journal of Occupational Safety and Health Jurnal Sistem dan Manajemen Industri Syntax Literate: Jurnal Ilmiah Indonesia ASRO JOURNAL - STTAL Kontigensi: Jurnal Ilmiah Manajemen JITSI : Jurnal Ilmiah Teknologi Sistem Informasi Jurnal Impresi Indonesia Automotive Experiences Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat MASALIQ: Jurnal Pendidikan dan Sains Eduvest - Journal of Universal Studies Sewagati JURUTERA (Jurnal Umum Teknik Terapan) Jurnal Penelitian Pendidikan Indonesia Jurnal Perikanan dan Kelautan Journal of Ekonomics, Finance, and Management Studies Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Adithya Sudiarno
Institut Teknologi Sepuluh Nopember
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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

 1 
Measuring The Impact Of Digital Advisory On Customer Portfolio: A Quasi-Experimental Approach Using Propensity Score Matching Satya, Yudha; Sudiarno, Adithya
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61142

Abstract

Digital financial advisory services are increasingly recognized for their potential to promote financial inclusion and support portfolio development, especially among underserved retail customers. This study investigates the causal impact of digital advisory interventions on customer financial performance, with a focus on asset growth and financial product diversification. Employing a quasi-experimental approach using Propensity Score Matching (PSM), the research draws upon a cross-sectional dataset of 5,200 customers in Indonesia, evenly divided into treatment and control groups. Initial selection bias was assessed using Chi-square and Mann–Whitney U tests, followed by logistic regression to estimate propensity scores based on demographic, financial, and channel covariates. Nearest neighbor matching without replacement was applied, and subsequent diagnostics confirmed improved balance of covariates. The Average Treatment Effect on the Treated (ATT) indicates that digital advisory recipients experienced significant portfolio growth, with higher asset growth (IDR 11.4 million) and an increased acquisition of financial products (+0.34) compared to their matched counterparts. These findings provide robust empirical support for the role of digital advisory services in fostering financial engagement and inclusive economic growth.
Co-Authors Afiyuddin, Andi Ahmad Murtaja Dzaky Ma’arij Aini Milania Adiati Aisyah Larasati Amardhani, Athaa Faishal Aminuyati Anak Agung Bagus Dinariyana Dwi Putranta Andyna Aulia Rahma Arief Rahman Arief Rahman Arifiani, Siska Arifin, Riski Ariyanto, Renaldi Jafras Atikasari, Cintya Dyah B, Bambang Ispri B, R. Bambang Ispri Bimantara, Alvin Budi Siswanto Cahyaningratri, Amina Jasmine Chalid, Idham Cintya Dyah Atikasari Daniel Chrisdio Dwi Nugroho Dedy Dedy Devi, Priesta Mayestika Karunia Dewantoro, Dimas Dewi Hardiningtyas Dewi, Dyah Santhi Diah Kusuma Indrawati Dyah Santhi Dewi Dzaky Ma’arij, Ahmad Murtaja Edi Priyanto Edi Priyanto Edwin Hermawan Ega Rizkiyah, Ega Feritta Rosa Earlynda Fikri, Muhammad Naufal Galih Febrianto Gustin Maulana Hani Wibieanto Henry Pariaman Hikmah, Syafaqoh Mahdiyatul Ikhwan Nur Fatah Insani, Shafa Amalia Irham A. Ghafar Ishardita Pambudi Tama Ispri B., R. Bambang Istighfarin, Rahmatul Joko Purnomo Judijanto Judijanto Kresnaldi, Fariz Dwika Kurniati, Nani Kusherawati, Ermi La’ali, Anisah Zahira Leonando Aqilamiki Wijaya M. Rizqi Zulqornain Maria Susanti Maryani, Anny Maryani, Anny Mochammad Abiyyu Rahmat Agung Muhammad Hendrawan Hidayat Nabila Ramadhani Djatmiko Nadhifa Qintharani Amira Nahdia Amalia Choironi Naibaho, Ivan Yosefwan Nuruddin Hamid Okta Putra Setio Ardianto, Okta Putra Setio Oyu Mulia Sukmana Oyu Mulia Sukmana Pamungkas, Zanwar Yoga Permatahati, Stella Aldora Devi Prambudi Bagasnanta Pratama, Maulana Yoga Putri Maharani, Nadira Putri, Malfa Liya Putu Dana Karningsih Rafsanjani, Muhammad Ratna Sari Dewi Ratna Sari Dewi Reni Wulansari Retno Widyaningrum Retno Widyaningrum, Retno Reza Aulia Akbar Rico Feryanto Riztasya Qonitah Dewi Rosya, Kamila Nur Ryan Pramanda Satya, Yudha Setiyowati, Fitri Nuraini Sheilla Della Sholah, Adam Fajrus Sri Gunani Partiwi Sri Indriyani Diartiwi Susyanto, Agung Syamsul Arifin Thohir, Musa Mardwiana Tsani, Muhammad Rizqi Widiarti, Neni Tri Wisbang Puritano Wiguna Zafira Khairunnisa