Articles
<![CDATA[Strategi PT. Bluebrid Tbk dalam Menghadapi Persaingan Taksi Online Melalui Marketing Public Relations ]]>
<![CDATA[Dwitia Masdarul Mawahib]]>;
<![CDATA[Didik Hariyanto]]>
<![CDATA[ Syntax Literate Jurnal Ilmiah Indonesia ]]>
Publisher : <![CDATA[Syntax Corporation ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36418/syntax-literate.v8i7.12914
<![CDATA[Online transportation has become a new alternative for people due to its efficiency and effectiveness. Some transportation services that have been around for a while have also transformed their booking systems to online platforms. One of the transportation companies that has revolutionized its booking process is PT. Blue Bird Tbk, which is still a popular choice among the public. Blue Bird is not just a company; it has become a lifestyle for many people. Although PT. Blue Bird Tbk does not offer motorbike services like PT. Go-Jek, PT. Grab, and MAXIM, its presence still poses competition for other online transportation services. In such a competitive landscape, companies need to establish a strong brand presence among the public. Marketing public relations play a crucial role in introducing the brand to the public. The focus of this research is PT. Blue Bird Tbk's strategy in dealing with the competition from online taxi services through marketing public relations. The research utilizes the theory of the PR marketing mix by Thomas L. Harris, which employs the concept of 'P.E.N.C.I.L.S.' This study adopts a qualitative research method with a descriptive case study approach, collecting data through interviews supplemented with additional data. Marketing public relations activities serve as marketing strategies through 7 PR marketing strategies, including publicity activities, creating engaging events, fostering good relationships with the community, establishing partnerships with other companies, building a positive image, and providing services with new features added to their network for the public. All of these are steps or strategies employed by PT. Blue Bird Tbk to provide the best service and strengthen brand awareness for PT. Blue Bird Tbk.]]>
<![CDATA[Efektivitas Aplikasi LAPOR Dinas Komunikasi dan Informatika dalam Menjaring Aspirasi Masyarakat ]]>
<![CDATA[Jamaluddin Fawaid]]>;
<![CDATA[Didik Hariyanto]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37826/spektrum.v11i3.535
<![CDATA[LAPOR namely an application for public complaints is one of the steps taken by the central government to anticipate the need for feedback from the public on the services provided by the government. Feedback in providing services is important because it can be a material for improvement for Sidoarjo Regency Government agencies. The benefits of conducting research are to find out the effectiveness of the application of LAPOR, as well as to find out what factors are the strengths, weaknesses, opportunities, and threats in implementing LAPOR in Sidoarjo. This research refers to the theory of Organization Public Relationship (OPR). This study uses a qualitative method with a descriptive approach, with the subject being the focus of the Sidoarjo Regency Communication and Information Service, while the object is the People's Online Aspirations and Complaints Service (LAPOR). The results of this study show that the LAPOR application involves public participation and increases two-way interaction between the community and the government in overseeing development programs. This has proven to be effective from the 2023 reports for January and February which show that there are relatively many complaints coming in, and the average number of complaints in that month is road infrastructure. The application of LAPOR in the city of Sidoarjo may face several obstacles, including limited access and understanding of technology, not all people have adequate access to the internet or the devices needed to use the LAPOR application.]]>
<![CDATA[Representasi Bentuk Cyberbullying dalam Media Sosial Instagram (Analisis Semiotika pada Akun @rachelvennya) ]]>
<![CDATA[Hafshah Hazimah]]>;
<![CDATA[Didik Hariyanto]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37826/spektrum.v11i3.556
<![CDATA[As the world of technology develops, communication patterns also evolve. This is marked by the emergence of new media known as social media. The use of social media also has negative effects, one of which is the phenomenon of cyberbullying. Instagram is one of the social media platforms where this phenomenon occurs the most. Like Rachel Vennya, an influencer as well as a public figure who has experienced cyberbullying on her Instagram account. This study aims to analyze the verbal and non-verbal meanings of posting images and language text comments on the Instagram account @rachelvennya based on Ferdinand de Saussure's semiotic theory. The research method used is a qualitative approach with a descriptive research type. Data collection is done by making observations and observations, assisted by documentation. The research results show that 5 different Rachel Vennya Instagram posts reap negative comments that contain elements of cyberbullying. And 5 of these posts have different forms of cyberbullying, 2 of which are sexual harassment, and the other 3 posts are harassment / humiliation, and satire. Conclusion: The impact of this cyberbullying action is to limit the comment column on the @rachelvennya Instagram account. And the language used by cyberbullies seems harsh, frontal and impolite]]>
<![CDATA[PUBLIC COMMUNICATION MODEL OF THE SIDOARJO REGENCY GOVERNMENT IN FACING THE NEW NORMAL COVID-19 ]]>
<![CDATA[Didik Hariyanto]]>;
<![CDATA[Ferry Adhi Dharma]]>;
<![CDATA[Hendra Sukmana]]>
<![CDATA[ al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 6 No. 2 (2021): December 2021 ]]>
Publisher : <![CDATA[Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22515/al-balagh.v6i2.3510
<![CDATA[Changing the policy from Large-Scale Social Restrictions (PSBB) to the “new normal” policy during the Covid-19 pandemic requires effective and targeted public communication. Therefore, this study aims to analyze and describe the implementation of the Crisis and Emergency Risk Communication (CERC) model in the public communication of the Sidoarjo Regency government during the new normal period in the Covid-19 pandemic. The method used in this research is a qualitative study, with data sources from interviews analyzed using the CERC model. The results showed that the Sidoarjo Regency government's public communication was mainly done through social media, websites, and outdoor-indoor publications in the form of banners. However, this public communication model is not by the needs of the heterogeneous Sidoarjo community, especially with the unequal distribution of media literacy. Thus, the necessary public communication is through community participation with two-way communication channels, persuasive interpersonal communication, as well as group and organizational communication, in accordance with the CERC model.]]>
<![CDATA[Strategi Komunikasi Pariwisata dalam Membentuk Village Branding Ekowisata Taman Watu Kandang Desa Pandean ]]>
<![CDATA[Mohamad Faiz Bilmukharom]]>;
<![CDATA[Didik Hariyanto]]>
<![CDATA[ Jurnal Komunikasi Nusantara Vol 5 No 2 (2023) ]]>
Publisher : <![CDATA[Unitri Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33366/jkn.v5i2.337
<![CDATA[Tourism is a rapidly growing industry in Indonesia and is currently a source of employment and livelihood for many people especially in rural areas. This study uses a qualitative method that prioritizes data depth, by observing and describing the situation in the Pandean tourist village. This study aims to determine tourism communication using village branding used by the Pandean tourist village so that it can achieve success as hope 1 in the 2022 Tourism Village Award (ADWI) which is carried out by the ministry of tourism and creative economy. The results showed that the tourism communication strategy used was village branding or what is commonly called village branding using social media, including websites, Youtube, tiktok and Instagram, but researchers found the fact that branding had the most influence on tourism visits through the testimonial method. directly person to person or word of mouth. The Pandean tourism village also collaborates with academics through the Ormawa PPK program. Abstrak Pariwisata merupakan industri yang berkembang pesat di Indonesia dan saat ini menjadi sumber pekerjaan dan mata pencaharian bagi banyak orang terutama di daerah pedesaan. Penelitian ini menggunakan metode kualitatif yang mengutamakan kedalaman data, dengan mengamati dan menggambarkan situasi yang ada di desa wisata Pandean. Penelitian ini bertujuan untuk mengetahui komunikasi pariwisata dengan menggunakan village branding yang dipakai oleh desa wisata Pandean sehingga bisa mencapai kesuksesan menjadi harapan 1 dalam Anugerah Desa Wisata (ADWI) 2022 yang dilaksanakan oleh kementrian pariwisata dan ekonomi kreatif. Hasil penelitian menunjukan bahwa strategi komunikasi pariwisata yang digunakan yaitu dengan branding desa atau yang biasa disebut village branding degan menggunakan media social antara lain, websit, Youtube, tiktok dan Instagram, namun peneliti menemukan fakta bahwa branding yang paling berpengaruh terhadap kunjungan pariwisata melalui metode testimoni secara langsung person to person atau word of mouth. Desa wisata pandean juga melakukan kerja sama dengan akademisi melalui program PPK Ormawa.]]>
<![CDATA[Strategi Komunikasi Pariwisata dalam Membentuk Village Branding Ekowisata Taman Watu Kandang Desa Pandean ]]>
<![CDATA[Mohamad Faiz Bilmukharom]]>;
<![CDATA[Didik Hariyanto]]>
<![CDATA[ Jurnal Komunikasi Nusantara Vol 5 No 2 (2023) ]]>
Publisher : <![CDATA[Unitri Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33366/jkn.v5i2.337
<![CDATA[Tourism is a rapidly growing industry in Indonesia and is currently a source of employment and livelihood for many people especially in rural areas. This study uses a qualitative method that prioritizes data depth, by observing and describing the situation in the Pandean tourist village. This study aims to determine tourism communication using village branding used by the Pandean tourist village so that it can achieve success as hope 1 in the 2022 Tourism Village Award (ADWI) which is carried out by the ministry of tourism and creative economy. The results showed that the tourism communication strategy used was village branding or what is commonly called village branding using social media, including websites, Youtube, tiktok and Instagram, but researchers found the fact that branding had the most influence on tourism visits through the testimonial method. directly person to person or word of mouth. The Pandean tourism village also collaborates with academics through the Ormawa PPK program. Abstrak Pariwisata merupakan industri yang berkembang pesat di Indonesia dan saat ini menjadi sumber pekerjaan dan mata pencaharian bagi banyak orang terutama di daerah pedesaan. Penelitian ini menggunakan metode kualitatif yang mengutamakan kedalaman data, dengan mengamati dan menggambarkan situasi yang ada di desa wisata Pandean. Penelitian ini bertujuan untuk mengetahui komunikasi pariwisata dengan menggunakan village branding yang dipakai oleh desa wisata Pandean sehingga bisa mencapai kesuksesan menjadi harapan 1 dalam Anugerah Desa Wisata (ADWI) 2022 yang dilaksanakan oleh kementrian pariwisata dan ekonomi kreatif. Hasil penelitian menunjukan bahwa strategi komunikasi pariwisata yang digunakan yaitu dengan branding desa atau yang biasa disebut village branding degan menggunakan media social antara lain, websit, Youtube, tiktok dan Instagram, namun peneliti menemukan fakta bahwa branding yang paling berpengaruh terhadap kunjungan pariwisata melalui metode testimoni secara langsung person to person atau word of mouth. Desa wisata pandean juga melakukan kerja sama dengan akademisi melalui program PPK Ormawa.]]>
<![CDATA[Potert Pembangunan Kepemudaan di Sidoarjo ]]>
<![CDATA[Abadi, Totok Wahyu]]>;
<![CDATA[Hariyanto, Didik]]>;
<![CDATA[Pramono, Puguh]]>
<![CDATA[ CAKRAWALA Vol 7, No 2: Juni 2013 ]]>
Publisher : <![CDATA[Badan Penelitian dan Pengembangan Provinsi Jawa Timur ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (2663.784 KB)
|
DOI: 10.32781/cakrawala.v7i2.162
<![CDATA[Penelitian ini bertujuan untuk memaparkan potret kepemudaan mulai dari potensi hingga titik rawan pembangunan kepemudaan serta pemetaan program-program pembangunan kepemudaan di Sidoarjo. Penelitian deskripsi kualitatif ini mengumpulkan data primer melalui survey dan FGD. Melalui analisis deskripsi, hasil penelitian menunjukkan bahwa 1) pembangunan kepemudaan masih memiliki titik rawan seperti tingginya tingkat pengangguran terbuka dan penderita HIV/AIDS, 2) Koordinasi pembangunan kepemudaan di antara SKPD di Sidoarjo masih relative kurang, 3) Pembangunan kepemudaan lebih difokuskan pada penurunan pengangguran terbuka berbasis pengembangan kewirausahaan, peningkatan budaya olahraga dan kreativitas pemuda, perlindungan pemuda dari bahaya destruktif dan penyakit HIV, peningkatan kualitas pemuda dalam wadah-wadah keorganisasian, dan peningkatan wawasan kebangsaan.]]>
<![CDATA[Pola Interaksi Sosial Komunitas Sunda Wiwitan Dalam Membangun Kerukunan Antar Umat Beragama ]]>
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ POROS ONIM: Jurnal Sosial Keagamaan Vol 3 No 2 (2022): Kaum Agamis, Doktrin Keagamaan, dan Kerukunan Umat Beragama ]]>
Publisher : <![CDATA[Institut Agama Islam Negeri Fattahul Muluk Papua ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53491/porosonim.v3i2.377
<![CDATA[This study aims to identify patterns of social interaction by the Sunda Wiwitan community in realizing harmony between religious people in the people of Cigugur Village, Cigugur District, Kuningan Regency, West Java Province. Qualitative research in the form of case studies uses interpretive methods. Data collection through observation and interviews. Associative and dissociative patterns of social interaction became the theory of analysis. Data analysis includes presentation, reduction, and verification. The results showed the pattern of social interaction by the Sunda Wiwitan community in building harmony between religious people in Cigugur using associative interaction patterns. The existence of this associative intercation pattern in the realm of praxis is embodied through several strategies. First, build an attitude of religious tolerance. Second, build an attitude of openness (tepo seliro). Third, build cooperation between religious believers. Fourth, establish dialogue among religious people. The theoretical implications of research show that to build harmony in life in the midst of plurality of religious life requires a pattern of social interaction that is assioxiative. This research limitation has not examined the concrete role of the Cigugur regional government in the succession of religious harmony in the Sunda Wiwitan community.]]>
<![CDATA[Pesan Moral Dalam Lirik Lagu Mangku Purel Karya Nur Bayan: Indonesia ]]>
<![CDATA[Ardiansyah, Muhammad]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol 6 No 2 (2023): Studia Komunika: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Pahlawan 12 Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47995/jik.v6i2.120
<![CDATA[ABSTRACT Song Mangku Purel by Nur Bayan became the song that was most popular with singers and occupied the first trending position on YouTube in November 2022. There are positive and negative comments about the song. This research aims to find out the moral message that is in the lyrics of the song Mangku Purel Karya Nur Bayan. The study used a qualitative approach with observational data collection techniques, listening to Mangku Purel's song on the YouTube video "Henny Adella" and documenting it by recording the lyrics of her song. Then the lyrics of the song were analyzed using the semiotic approach of Charles Sanders Pierce. The results of this study show that there are some words or sentences in the Mangku Purel song that do not reflect the moral message, but there are still sentences that match the moral message. The conclusion obtained in this research is that in the song Mangku Purel by Nur Bayan, there is a word or sentence that connotes negative, tends to represent the asylum action to describe the asyllum action specifically, sounds rough and vulgar, but in the song still contains a moral message in the form of an adjudication to stop doing asylums, urges to be the head of the tanga house who is responsible, and urges not to deny the promise. Keywords: Moral Message; Lyrics of song; Mangku Purel;Semiotic; Charles Sanders Pierce]]>
<![CDATA[The Hyperreality of Identity Politics on Social Media ]]>
<![CDATA[Hariyanto, Didik]]>;
<![CDATA[Dharma, Ferry Adhi]]>;
<![CDATA[Yussof, Ishak]]>;
<![CDATA[Muharram, Fajar]]>
<![CDATA[ Communicatus: Jurnal Ilmu komunikasi Vol 8, No 1 (2024): Communicatus: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15575/cjik.v8i1.28356
<![CDATA[Religious-based identity political content is widespread on social media, raising voter polarization and social conflict. This research revealed the religious commodification of political buzzers for political identity and the hyperreality created on social media to attack their political opponents with identity politics. It used a qualitative commodification perspective by Jean Baudrillard. The data source was identity political content produced by buzzers from 03 October 2022 to 03 May 2023 or since the NasDem Party declared Anies Baswedan a presidential candidate. The results suggested that political buzzers coordinatedly use religion as a political commodity to build hatred through the Kadrun hashtag. In the 2019 elections, this hashtag successfully created a radical stigma among groups supporting Prabowo-Sandi and is now used to attack Anies supporters. Besides, the hyperreality created by the buzzers is the symbolization of Arab Islam to label Anies and his supporters, and indigenous Islam to describe cultural Islamic groups or native Indonesian Islam. Through social media, Arab Islam is simulated as a group full of conflict and supporting the caliphate while indigenous Islam is a peace-loving and nationalist group, which leads to widespread social disintegration, not only among Muslims in the country but also sentiment among Arab descendants in Indonesia. The impact of extreme identity politics can encourage radicalization and violence, especially when there are narratives that manipulate feelings of injustice or threats to the identity of certain groups.]]>
