Articles
<![CDATA[Strategi Marketing Public Relation PT. Kereta Api Indonesia dalam Meningkatkan Pengguna KAIPay ]]>
<![CDATA[Rahman, Nur Fatkhur]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 4 : Al Qalam (Juli 2024) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan ]]>
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DOI: 10.35931/aq.v18i4.3616
<![CDATA[Penelitian bertujuan utuk mengetahui bagaimana peningkatan pengguna KAIPay melalui Marketing PR yang di gunakan oleh PT. KAI. Penelitian ini di latar belakangi oleh transformasi metode pembayaran dan pemesanan tiket KA dari konvensional ke digital. Dengan diluncurkannya KAIPay dalam aplikasi KAI Acses sebagai pembayaran Non tunai sebagai alat pembayan dan miles merupakan salah satu langkah baik yang dilakukan oleh PT. KAI. Dengan sedikitnya pengguna KAIPay untuk pembayaran pembelian segala produk dari PT. KAI. Maka untuk meningkatkan jumlah konsumen jasa transportasi kreta api terutama KAIPay, salah satu upaya yang dilaksanakan oleh perusahaan yaitu dengan strategi marketing public relation. Adapun teknik penelitian yang digunakan yaitu dengan metode kualitatif deskriptif dengan pendekatan studi kasus, dengan teknik purposive sampling melalui observasi dan wawancara. adapun focus penelitian yang akan dilakukan peniliti ialah push strategi untuk mendorong pemasaran, pull strategy untuk menarik minat penggunan KAIPay, pass strategy untuk mempengaruhi dan menciptakan opini public yang efektif. strategi pull, push dan pass untuk menerapkan strategi marketing publik relation dalam meningkatka pengguna KAIPay pull stratetgi yang dilakukan dengan memaksimalkan kegiatan promosi dengan melakukan kegiatan launching KAIPay serta pomosi melalui pengenalan gapeka baru. lalu push strategi yang dilakukan yaitu meningkatkan pengguna KAIPay melalui publikasi di media sosial serta ,melakukan kerja sama atau indutrial relation lalu terakhir yaitu pass strategi yang dilakukan yaitu dengan menciptaan sebuah opini publik melalui event, Sponshorship dan kegiatan sosial yang dilakuakn oleh PT. KAI.]]>
<![CDATA[Framing Analysis of the Pros and Cons of Coldplay Concert in Jakarta on LGBT Issues: Analisis Framing Pro-Kontra Konser Coldplay di Jakarta Terhadap Isu LGBT ]]>
<![CDATA[Dhea Alinda Vitara]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Kanal: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2024): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/kanal.v13i1.1797
<![CDATA[Tujuan dari penelitian ini adalah untuk menganalisis bagaimana cara BBC.com dan okezone.com membingkai berita terkait konser Coldplay terhadap isu LGBT. Penelitian ini menyoroti ancaman dari kelompok-kelompok islam di Indonesia yang menolak kedatangan Coldplay dengan alasan bahwa Coldplay merupakan band yang mendukung LGBT dan seorang Atheis yang akan membawa dampak negative terhadap budaya dan moralitas bangsa, serta merusak identitas keislama di Indonesia. Metode yang digunakan dalam penelitian ini menggunakan deskriptif-kualitatif dengan mengikuti model analisis framing Robert N. Entman. Komponen-komponen yang akan dianalisis pada penelitian ini meliputi Define Problem, Cause Diagnose, Make Moral Judgements, dan Treatment Recommendation. Hasil dari penelitian ini menujukkan bahwa BBC.com dan Okezone.com memiliki pendekatan yang berbeda dalam menggambarkan konflik terkait konser Coldplay di Jakarta. BBC.com lebih menyoroti narasi-narasi dari pihak-pihak yang menyuarakan penolakan dan dampak negatif Coldplay terhadap budaya dan moralitas bangsa, sementara Okezone.com lebih menyoroti aspek ekonomi dan upaya pemerintah dalam mengatasi konflik tersebut.]]>
<![CDATA[Efektivitas Aplikasi LAPOR Dinas Komunikasi dan Informatika dalam Menjaring Aspirasi Masyarakat ]]>
<![CDATA[Jamaluddin Fawaid]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.535
<![CDATA[LAPOR namely an application for public complaints is one of the steps taken by the central government to anticipate the need for feedback from the public on the services provided by the government. Feedback in providing services is important because it can be a material for improvement for Sidoarjo Regency Government agencies. The benefits of conducting research are to find out the effectiveness of the application of LAPOR, as well as to find out what factors are the strengths, weaknesses, opportunities, and threats in implementing LAPOR in Sidoarjo. This research refers to the theory of Organization Public Relationship (OPR). This study uses a qualitative method with a descriptive approach, with the subject being the focus of the Sidoarjo Regency Communication and Information Service, while the object is the People's Online Aspirations and Complaints Service (LAPOR). The results of this study show that the LAPOR application involves public participation and increases two-way interaction between the community and the government in overseeing development programs. This has proven to be effective from the 2023 reports for January and February which show that there are relatively many complaints coming in, and the average number of complaints in that month is road infrastructure. The application of LAPOR in the city of Sidoarjo may face several obstacles, including limited access and understanding of technology, not all people have adequate access to the internet or the devices needed to use the LAPOR application.]]>
<![CDATA[Representasi Bentuk Cyberbullying dalam Media Sosial Instagram (Analisis Semiotika pada Akun @rachelvennya) ]]>
<![CDATA[Hafshah Hazimah]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.556
<![CDATA[As the world of technology develops, communication patterns also evolve. This is marked by the emergence of new media known as social media. The use of social media also has negative effects, one of which is the phenomenon of cyberbullying. Instagram is one of the social media platforms where this phenomenon occurs the most. Like Rachel Vennya, an influencer as well as a public figure who has experienced cyberbullying on her Instagram account. This study aims to analyze the verbal and non-verbal meanings of posting images and language text comments on the Instagram account @rachelvennya based on Ferdinand de Saussure's semiotic theory. The research method used is a qualitative approach with a descriptive research type. Data collection is done by making observations and observations, assisted by documentation. The research results show that 5 different Rachel Vennya Instagram posts reap negative comments that contain elements of cyberbullying. And 5 of these posts have different forms of cyberbullying, 2 of which are sexual harassment, and the other 3 posts are harassment / humiliation, and satire. Conclusion: The impact of this cyberbullying action is to limit the comment column on the @rachelvennya Instagram account. And the language used by cyberbullies seems harsh, frontal and impolite]]>
<![CDATA[Endorsement @fadhiljaidi Promotional Media in the Era of Disruption ]]>
<![CDATA[Melyana, Azahra Aqita]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i1.587
<![CDATA[This research aims to analyse the influence of promotion on social media, especially TikTok, using the concept of endorsement by assessing aspects of trustworthiness, recognition, expertise, and attractiveness. The research method used is descriptive qualitative. The research was conducted with a focus on the TikTok account @fadiljaidi as a case study, which successfully attracted the attention of consumers and fans with a unique marketing approach. The research findings show that the unique marketing style of the @fadiljaidi account is able to capture the attention of its audience, despite not following common promotional strategies. The account managed to create authentic interest among TikTok users and Fadil Jaidi fans. The TikTok account @fadiljaidi is able to maintain its existence as an endorser and prove that his account is worthy of working with in achieving the marketing objectives of the product and/or service concerned. This is because he is able to show that he is an endorser who is confident, recognisable, has expertise, and attractiveness.]]>
<![CDATA[Instagram as Public Relations Media Relations N3 Unique Creativity Event Organizer In Improving Brand Image ]]>
<![CDATA[Hariyadi, Nanda Widyanita]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i1.588
<![CDATA[This research uses descriptive qualitative methods to find data on the role of N3 Unique Creativity Event Organizer's public relations in improving brand image through Instagram. It emphasizes the theory used to reach the conclusion stage more. N3 Unique Creativity Event Organizer is a professional service company responsible for designing, holding, and managing every aspect of an event. Data collection was carried out through observation and interviews, and data analysis was performed using data reduction, data presentation, and conclusion drawing. This research aims to discover Instagram as a public relations media for N3 Unique Creativity Event Organizer to improve brand image. The results of this study are successful in building a brand image as evidenced by having become a reference place when someone realizes an event, increasing the number of Instagram viewers and followers each month, increasing the number of clients, and more and more cooperation offers.]]>
<![CDATA[Analysis of Audience Reception of Dieting Lifestyle Posts Through Instagram Account @komunitasdietsehat ]]>
<![CDATA[Gustin, Eliana Ardelia]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i1.589
<![CDATA[This study aims to analyze the audience's acceptance of the dieting lifestyle displayed through the Instagram account posts @komunitasdietsehat. The reason researchers chose this topic is because the phenomenon of dieting is on the rise in Indonesia, where dieting has become a lifestyle for some people. The method used in this research is Qualitative. The informants in this study were 10 followers of the Instagram account @komunitasdietsehat. The data collection technique used in this research is indepth interview. The data analysis technique is based on the Miles and Huberman model. The results showed that the reception of the informants was positive. 6 informants entered into a hegemonic dominant position, informants agreed that the dieting lifestyle on @komunitasdietsehat Instagram account posts as motivation to lose weight and ideal. 4 informants entered into a negotiated code position, according to informants, the posts on the @komunitasdietsehat account are not only a motivation to lose weight, but the dieting lifestyle can also be done in other ways and according to their respective body portions.]]>
<![CDATA[A Framing Analysis of Reporting on Student Actions to Forcefullu Expel Rohingya in Tirto.id and BBC Indonesia ]]>
<![CDATA[Putri, Safira Ramadhani]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i1.592
<![CDATA[This research analyzes the differences in the framing of the student action that forcibly expelled Rohingya refugees in Aceh in two media, namely Tirto.id and BBC Indonesia. Using a descriptive qualitative approach with Robert Entman's framing analysis method, this research seeks to reveal how the two media framed the event through reporting. The research results reveal significant differences in the framing of events by the two media, which can be attributed to the background, philosophy and agenda of each media. Tirto.id, with its approach to precision journalism and covering both sides, frames this action as the result of socio-economic complexity and local dynamics, while BBC Indonesia focuses more on the humanitarian dimensions and moral implications of the event. These findings highlight the importance of understanding media background in framing analysis, as well as how agenda setting can influence the way an event is reported to the public.]]>
<![CDATA[Semiotic Analysis Of The Motivational Message In The Lyrics Of The Song "Good Days" By Sza ]]>
<![CDATA[Menza , Noval Nabadi Sevi]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i1.594
<![CDATA[This research aims to analyze the message contained in the song "Good Days" by SZA using Ferdinand de Saussure's semiotic theory. The phenomenon addressed in this song is the importance of maintaining a positive mindset and continuous efforts to achieve happiness amidst life's challenges. The method used in this research is semiotic analysis, focusing on the denotative and connotative meanings conveyed through the song's lyrics. The analysis results indicate that the song's denotative meaning reflects an ongoing effort to achieve success, while its connotative meaning emphasizes that true happiness comes from within, through a positive mindset and mental resilience. The song also reveals the myth that happiness is not determined by external factors but originates from within oneself. In conclusion, "Good Days" serves as a powerful motivational medium, encouraging listeners to adopt a positive mindset, appreciate small moments of happiness, and build resilience in facing life's challenges.]]>
<![CDATA[The Role of Instagram in Promoting Online Fashion at Vshopsidoarjo ]]>
<![CDATA[Aini, Novi Nur]]>;
<![CDATA[Hariyanto, Didik]]>
<![CDATA[ Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/pssh.v7i1.597
<![CDATA[This research examines the marketing communication strategy carried out by @Vshopsidoarjo via the Instagram platform, with a focus on the use of interactive features such as Instagram Stories. Based on the 4P marketing mix theory (product, price, promotion, place), this research explores how @Vshopsidoarjo utilizes social media to increase product marketing effectiveness, set competitive prices, expand market reach, and build closer relationships with consumers through interactive promotions . The research results show that this digital marketing strategy is successful in creating higher engagement with customers and increasing brand loyalty. The use of visual content and direct interaction through Instagram Stories has proven effective in building brand awareness and encouraging purchasing action. Overall, the use of social media as part of the marketing mix has had a positive impact on @Vshopsidoarjo's business growth.]]>
