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All Journal Kanal : Jurnal Ilmu Komunikasi Communicatus: Jurnal Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Cakrawala: Jurnal Litbang Kebijakan MEDIAKOM: Jurnal Ilmu Komunikasi Bioscientia Medicina : Journal of Biomedicine and Translational Research Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Sinteks Indonesian Journal of Cultural and Community Development COMMICAST Poros Onim JURNAL STUDIA KOMUNIKA Indonesian Journal of Public Policy Review Procedia of Social Sciences and Humanities JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Spektrum Komunikasi Jurnal Pengabdian Masyarakat Intelektualitas al-Balagh : Jurnal Dakwah dan Komunikasi CONVERSE Journal Communication Science Komunikatif : Jurnal Ilmiah Komunikasi Academia Open
Didik Hariyanto
Universitas Muhammadiyah Sidoarjo
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Optimizing Digital Marketing to Support MSME Promotion and Marketing Activities Fernanda, Eryansya Alga; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.598

Abstract

In an ever-evolving digital era, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia face challenges in optimally leveraging digital marketing potential. Despite approximately 77% of the population having internet access, many MSMEs still rely on conventional methods, limiting their market reach and visibility. This study aims to explore the importance of optimizing digital marketing for MSMEs, particularly in Jedongcangkring Village, to support promotional and marketing activities. A qualitative approach was employed, utilizing in-depth interviews to gather data. The findings indicate that the implementation of digital marketing strategies, such as the use of social media platforms and data analysis, can enhance campaign effectiveness, expand market share, and strengthen MSMEs' presence in the digital business ecosystem. Furthermore, understanding the Technology Acceptance Model (TAM) is crucial in encouraging the adoption of new technologies. Recommendations from this research include enhancing education and support for MSMEs in implementing digital marketing strategies, enabling them to compete more effectively in an increasingly interconnected digital marketplace.
Presentation Of Nationalism And Patriotism Values In The 1947 Cadet Film Baghaswanta, Jeffrey; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.602

Abstract

With the fading of nationalist and patriotic values in society, film is presented as a medium to revive these spirits and values. This study aims to determine the representation of nationalism and patriotism values contained in the 1947 film Kadet by using a qualitative method with John Fiske's semiotic approach. The technique of analyzing the data in this study by analyzing each scene in the 1947 Cadet film that contains the values of nationalism and patriotism was then analyzed using John Fiske's semiotic theory. The results of this study show that the representation of the value of nationalism and patriotism in this film has three stages according to John Fiske including the level of reality, the level of representation and the level of ideology, such as love for the homeland, willingness to sacrifice, bravery, not easily subject to the colonizers, solidarity, and a high spirit of corps.
Analysis Of The Moral Message In The Film Srimulat: Hil Yang Mustahal Lesmana, Sandi Putra; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.605

Abstract

The primary objective of this research is to investigate the implicit moral messages conveyed in the film "Srimulat: The Impossible Dream" through the application of a descriptive qualitative methodology employing Roland Barthes' semiotic approach. The film is viewed not only as a form of entertainment but also as a communication medium utilized to impart moral, motivational, and inspirational messages to its audience. "Srimulat: The Impossible Dream" depicts the journey of the comedy group Srimulat, based in Surakarta, as they begin their performances at the Sriwedari Theater. Data collection techniques include direct observation of the film and documentation from various sources. Through the analysis of visual signs and texts in several scenes, this research reveals how moral messages are presented within the narrative context of the film. The findings show how the characters in the film experience growth and learn from the conflicts they face. The analysis results show that this film conveys four moral messages in line with Barthes' theory: humility, introspection, self-confidence, and honesty and responsibility. These messages are seen through denotative and connotative signs. For example, an artist must be humble and introspective, believe in his own abilities, and maintain honesty and responsibility. Barthes' semiotic analysis shows that these moral messages are conveyed strongly and effectively, making the film not only entertaining but also providing an in-depth view of moral values in everyday life
AIDA's Strategy in Alfina's Food Jatikalang Prambon Sidoarjo via Instagram (@bociinaja.sda) Savana, Ylin Diva; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.613

Abstract

The Instagram application is currently widely used as a marketing medium. Such as the form of implementing a new marketing strategy on Alfina's food business through its Instagram account. The purpose of this study is to find out the form of sales increase strategies in Alfina's food marketing through Instagram, by interviewing the owner, 10 Instagram followers, and several literature. Using a descriptive qualitative method using the AIDA effect hierarchy model theory. The results of the research obtained are Alfina's food marketing communication strategy in Instagram media is included in a strategy that uses the theory of the AIDA effect hierarchy model of E.St.Elmo Lewis carried out by means of digital marketing such as introducing products to target consumers, uploading posts containing information and promoting products more attractively, making a promo or discount on product purchases, and make it easier for consumers to make purchases and also provide good and fast service responses. So that it can produce a purchase action that comes from consumer interest and confidence in the product.
Analysis of Personal Branding Content Creators on @vinamuliana's Instagram Account Novianti, Anandita Putri; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.614

Abstract

Advances in communication technology have given rise to social media platforms such as Instagram, which are now used for personal branding, one of which is Vina Muliana. Vina, a professional in the HR field at BUMN, is also successful as a content creator. With the Instagram account @vinamuliana which is followed by 1.4 million people, Vina actively shares educational content related to careers, including tips for applying for jobs, making CVs and job interviews. This research aims to analyze Vina Muliana's personal branding through her Instagram using the eight main concepts of personal branding according to Montoya. This research uses a qualitative descriptive method, focusing on personal branding analysis and the research object is the Instagram account @vinamuliana. Data was collected through observation and interviews, which was then analyzed using a classification based on the theory of eight personal branding concepts. The results show that Vina Muliana succeeded in implementing these concepts well through her content. Vina stands out in career discussions, showing strong leadership, a friendly and energetic personality, and distinguishing herself from other content creators with a focus on education. Consistency and determination in maintaining her personal branding, coupled with the ethics and good intentions that Vina shows, make her content very useful for her followers.
TikTok Users' Perception of Natasha Surya's Personal Branding on Social Media Ratti, Kara Thania; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.615

Abstract

This study aims to find out the perception of Tiktok users towards Natasha Surya's personal branding on TikTok social media. This study uses a descriptive qualitative method to find data related to audience perception in seeing the success rate of Natasha Surya's personal branding and emphasizes more on the theory used to reach the conclusion stage, data collection through primary interviews with Whatsapp media and the content of Natasha Surya's account on TikTok. Data mining was carried out by means of open interviews. This study refers to Bernard Barelson's Theory of Perception in researching the perception of Natasha's personal branding. The results of the analysis show that Natasha Surya has succeeded in building a strong and effective personal branding perception on Tiktok through aesthetic, relevant, and inspiring visuals.
Analisis Wacana Van Djik pada Kompas.com dalam Pemberitaan Staycation Karyawati Cikarang Sagita, Faikatul Anggola; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.616

Abstract

As for the critical discourse analysis is one way to analyze the discourse, both delivered orally and in writing by containing the problems being studied how the text of the news in the media membenuk a public opinion. In this study aims to analyze the discourse on van djik kompas.com in the use of diction reporting staycation Cikarang employees. News that seized the attention of the people of Indonesia for some time is one of them written by the online news portal, Kompas.com. Critical Discourse Analysis Study on Kompas news.com is considered important to know how a news text made by the mass media develops in society and understand what kind of maker of the news content. To study the meaning of the word stayction in the news aired by Kompas.com, the researcher applied Van Dijk model critical discourse analysis method in descriptive qualitative approach in analyzing news. The results of this study showed that the reporting of cases of staycation by Kompas.com wrapping the meaning of “staycation " as a choice of words that actually leads to a taboo that is the deviation of harassment that befell keryawati in Cikarang by her superiors.
Personal Branding Analysis of @tasyafarasya as a Beauty Influencer on TikTok Haris, Utari Kencana; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.617

Abstract

In the digital age, personal branding is becoming a crucial strategy for individuals who want to highlight their skills and interests on social media. This study aims to analyze the personal branding strategy implemented by Tasya Farasya, a beauty influencer, on the TikTok platform. Using the eight principles of personal branding proposed by Montoya (2002), this study sought to understand how Tasya built and maintained her identity as an influencer in the beauty industry. This study used a qualitative descriptive method, with primary data obtained through observation of the TikTok account @tasyafarasya, in-depth interviews with three of her active followers, and direct interviews with Tasya Farasya to get an in-depth perspective on the personal branding strategy she implemented. The analysis was conducted to evaluate the extent to which the principles of personal branding are applied by Tasya in her activities on social media. The results showed that the principle of specialization, which emphasizes the importance of focusing on one particular area, is dominant in Tasya's personal branding strategy. She consistently presents content focused on beauty and makeup product reviews, which distinguishes her as an authoritative figure in the industry. In addition, Tasya has also successfully implemented other principles such as content consistency, active interaction with followers, and honesty and transparency in product reviews, all of which contribute to increased audience visibility and engagement. The research provides practical insights into how personal branding can be built and strengthened on social media platforms, particularly TikTok, as well as the effectiveness of the strategies used in building relationships and trust with audiences.
The Influence of Tiktok Media’s Popular Language on Students Communication Styles Akbar, Azriyansyah Fadil; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.623

Abstract

TikTok media has become an important part of everyday life because TikTok is a popular social media platform, TikTok has developed into a global phenomenon with millions of users. This study aims to explore the influence of popular language on TikTok social media on the communication styles of students at Universitas Muhammadiyah Sidoarjo (UMSIDA), using the diffusion of innovations theoretical framework. The influence of popular language in TikTok media on the communication style of Communication Science students of Universitas Muhammadiyah Sidoarjo class of 2021 is the subject of this study. This study uses quantitative methods. The hypothesis was tested with Simple Linear Regression Test. The results of the study show that the popular language of TikTok media has an effect on the communication style of the 2021 class of Communication Science students at Muhammadiyah Sidoarjo University, with a significance level of 0.000 <0.05. The results of this study indicate that the effect of using the popular language of Tiktok media on the Communication Style of Communication Science students of Muhammadiyah Sidoarjo University class of 2021 is very significant with a coefficient of determination or R square value of 64,6%. While the remaining 35,4% is influenced by other factors.
Framing Analysis of Jakarta Air Pollution News Construction of Tirto.id and Tribunnews.com Media Baswedan, Fauzi; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.628

Abstract

This research aims to pay attention to the process of publishing news in online media. News is consumption for the public to find out the latest information related to all kinds of information in Indonesia. This research uses the framing analysis methodology initiated by Robert Ethman, framing is the process of a media framing a story that is broadcast to the audience, this process will influence the perception and direction of the audience's opinion regarding the news that is spread. Data collection in this research looked at 2 of the many online media in Indonesia, namely Tirto.id and Tribunnew.com. The case selection that has become a hot topic of conversation in the public environment is air pollution which has a negative impact on public health. The results obtained based on this research are that there are pros and cons for the media regarding the way the government works in dealing with Jakarta's air pollution. The framing taken by Tirto.id is towards a counter-diction position or criticism of the government's way of dealing with this problem, while Tribunnews.com takes framing steps that lead to pro-government action in handling this problem. The hope of this research is to help the public to choose the characteristics of the media they will choose to consume, just as there are groups of people who have the idea to criticize and not infrequently also those who always think that the choice of way of dealing with city problems carried out by the government is appropriate and are just waiting for the results of the handling that.
Co-Authors Akbar, Azriyansyah Fadil Ana Fieka Niswatul Ilmy Andrean Dwi Prasetya Aninda Pinasti Putri Mariyanto Anjani , Silvia Mitahullisa Anjarsari, Surya Ardiani Kusuma Sari Arifin, M Saiful Asiyatul Ulfiyah Baghaswanta, Jeffrey Basri Hadi Baswedan, Fauzi Choiri Choiri Choiri Choiri Darmawan, Muhammad Alif Davina Feri Fatmala Dhea Alinda Vitara Djarot Meidi Budi Utomo Doni Rudiyanto Dwi Prasetya, Andrean Dwitia Masdarul Mawahib Dyah Ayu Kharina Fajar Muharram Fernanda, Eryansya Alga Ferry Adhi Dharma Fredy Kurniadi Gustin, Eliana Ardelia Hafshah Hazimah Hakam, Dear Haris, Utari Kencana Hariyadi, Nanda Widyanita Harli Brata Wardhana Hendra Sukmana Ilmy, Ana Fieka Niswatul Jamaluddin Fawaid Joko Susilo Khofifatuzzahro , Rifki Khoirun Nisak Lesmana, Sandi Putra Lina Nur Azizah Maulana, Riswanda Maulia Figo Arian Difa Mayetti Akmal Melyana, Azahra Aqita Menza , Noval Nabadi Sevi moh saifulloh, moh Mohamad Faiz Bilmukharom Muhammad Ardiansyah Muhammad Mahmud Mulyanto, Kharisma Putri Nanda Rizkiyah Novi Nur Aini, Novi Nur Novianti, Anandita Putri Nur Luqman Shalahudin Nurjanah, Indah PRAMONO, PUGUH Putri, Safira Ramadhani Rahman, Nur Fatkhur Rahmawati , Neny Ratti, Kara Thania Rijal, Moch. Choirul Rio Agung Permana Riza Fatmawati Roro Ayu Ruddy Purnama Sagita, Faikatul Anggola Saifudin, Fahmi Savana, Ylin Diva Sidiq, Akhmad Totok Wahyu Abadi Tri Santoso, Redy Vivi Mulyati Wincoko Wulandari , Ariesta Wulandari Ciptaningtyas , Ariesta Wulandari, Alifiah Mulia Yuanico Lirauka Yuniarti, Vitri Yusri Dianne Jurnalis Yussof, Ishak