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All Journal Jurnal Pendidikan Ekonomi Akuntabel : Jurnal Ekonomi dan Keuangan Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS The International Journal of Business Review (The Jobs Review) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Acitya Bhakti Jurnal Ekonomi Proceedings Series on Social Sciences & Humanities Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Indonesia Sosial Teknologi A Social Science and Entrepreneurship Journal Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management JESH: Journal of Economics, Social, and Humanities Jurnal Manajemen, Bisnis dan Kewirausahaan
Nurfitriya, Mira
Universitas Pendidikan Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of Sustainable Competitive Advantage Strategies in Embroidery Industry Centers in Tasikmalaya Hanafi, Mohamad; Fauziyah, Azizah; Nurfitriya, Mira
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11546

Abstract

The embroidery industry in Tasikmalaya is one of the creative economic sectors with significant potential for growth. However, facing increasingly intense competition requires effective strategies to maintain and enhance competitive advantage. This research aims to identify competitive advantages and the VRIO Framework in the embroidery industry in Tasikmalaya, as well as to develop strategies for sustainable competitive advantage within the embroidery industry centers in Tasikmalaya. The VRIO Framework is used to evaluate a company's resources and capabilities based on four criteria: Value, Rarity, Imitability, and Organization. The object of this research is the embroidery industry centers in Tasikmalaya. The research method used is quantitative with a descriptive approach, where data is collected through observation, questionnaires, and interviews structured. The types of data used are primary and secondary data. The tool used to formulate competitive advantage strategies is the VRIO framework. The results of this study indicate that the embroidery industry in Tasikmalaya has advantages in product uniqueness, competitive pricing, and difficulty to replace, and is positioned with a temporary competitive advantage and economic performance above normal.
The Role Of Influencer Marketing In Increasing Brand Awareness Of Sambal Bakar Joeragan Fauziah, Anesti Amelin; Ismail Yusup; Mira Nurfitriya
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

Sambal Bakar Joeragan faces challenges in enhancing brand awareness due to low consumer awareness of the product caused by suboptimal marketing strategies. Influencer marketing was chosen as the focus of this study because it is considered one of the most effective approaches in the digital era for reaching a broader audience through the credibility and influence of social media personalities.  This research aims to provide an overview of influencer marketing and brand awareness and the impact of influencer marketing on Sambal Bakar Joeragan's brand awareness. The research method employed is quantitative, utilizing both descriptive and verification approaches. The research population consists of 944 Sambal Bakar Joeragan's Instagram followers. The sample determination uses Yount's formula with a sample size of 10% of the population, 94 respondents. The primary data used in this study were collected through questionnaires distributed and analyzed using simple linear regression analysis with the help of SPSS and through stages of validity tests, reliability tests, classical assumption tests, simple linear regression analysis, t-tests, and determination coefficient analysis. The study results indicate that influencer marketing positively impacts the brand awareness of Sambal Bakar Joeragan, with a determination coefficient contribution of 45.2%. These findings suggest that influencer marketing effectively increases brand awareness.
The Effect Of Entrepreneurship Training On Community Empowerment Levels In The Forum Komunitas UMKM Cisayong Syifa Fadillah; Mira Nurfitriya; Nizza Nadya Rachmani
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

Empowerment is a process aimed at strengthening and enhancing the capabilities of individuals or vulnerable community groups so that they can independently identify needs, analyze potential, and determine the best solutions. However, community empowerment in the Forum Komunitas UMKM Cisayong has not been optimal, primarily due to low member participation in training sessions that only partially meet their needs. This study seeks to present an overview of entrepreneurship training and the extent of community empowerment and evaluate its impact on the level of community empowerment within the Forum Komunitas UMKM Cisayong. The research utilizes a quantitative method with both descriptive and verificative approaches. The study's population consists of 84 respondents, with a sample of 30 respondents selected through purposive sampling techniques. Data analysis was performed using simple linear regression in SPSS version 29, encompassing validity and reliability tests, classical assumption tests, and the regression analysis. The study's findings indicate a significant relationship between entrepreneurship training and community empowerment, with a coefficient of determination of 37,2%. This study concludes that entrepreneurship training positively and significantly enhances community empowerment within the Forum Komunitas UMKM Cisayong.
The Effect Of Foodizz Class Training On Improving MSME Performance Salsabilla, Mesya; Ghia Ghaida Kanita; Mira Nurfitriya
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

Micro, Small, and Medium Enterprises (UMKM) play a strategic role in Indonesia's economic development. However, several challenges hinder their business growth, including business performance among UMKM actors. This study aims to provide a general overview of the training at Foodizz and to assess its impact on the performance of UMKM actors. The research employs a quantitative method with a descriptive and verificative approach, allowing the verification of whether the proposed hypothesis is accepted or not. This study involves 32 participants who attended the "Building a Culinary Business from Scratch" training program organized by Foodizz. Data collection was carried out by distributing questionnaires to the respondents. This research's sources and types of data involve primary data obtained through questionnaires distributed to all participants. The data analysis was conducted using various statistical techniques, including validity tests, reliability tests, classical assumption tests, simple linear regression analysis, t-tests, and the coefficient of determination, utilizing SPSS version 26. The study results show that the training program has successfully achieved its objectives. Participants demonstrated readiness to develop new ideas and a high motivation to grow their businesses. The analysis revealed that 59.2% of the variation in business performance is influenced by the training provided. At the same time, other factors, such as technology and social elements outside the scope of this study, account for 41.8%. This underscores the need for more focused and tailored training programs to meet the specific needs of UMKM and the importance of updating training programs in line with industry developments and challenges.
Pengaruh Pemanfaatan Media Sosial Dan Brand Awareness Terhadap Keberlanjutan Bisnis Umkm (Studi Kasus Pada Umkm Warnung Catering Kabupaten Bandung) Nursabela, Chintya; Fauziyah, Azizah; Nurfitriya, Mira
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6043

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh pemanfaatan media sosial dan Brand awareness terhadap keberlanjutan bisnis UMKM pada UMKM Warnung Catering Kabupaten Bandung. Penelitian ini merupakan sebuah penelitian kuantitatif. Populasi penelitian yang dilakukan ini adalah selurh pelanggan yang ada di Warnung Catering Kabupaten Bandung, sampel ditentukan dengan mempergunakan rumus cochran dan diperoleh hasil sebanyak 96 orang sampel penelitian yang dipilih menggunakan teknik purposive sampling. Data penelitian ini dianalisis dengan mempergunakan analisis regresi linear berganda. Hasil penelitian yang diperoleh ialah media sosial berpengaruh positif dan signifikan terhadap keberlanjutan UMKM dengan nilai sig 0,000 (0,000 < 0,05) dan variabel brand awareness berpengaruh positif dan signifikan terhadap keberlanjutan UMKM Warnung Catering Kabupaten Bandung dengan nilai Sig 0,000 (0,000 < 0,05). Kata Kunci: Media sosial, Brand awareness, Keberlanjutan Bisnis UMKM
The Effect of Family Management Style on Family Business Growth of UPI Tasikmalaya Students Difa Nuresa; Falia Musi Ardani; Lulu Alya Rudiyanto; Indirwan Satria Purnama; Mira Nurfitriya; Azizah Fauziyah
Journal of Economics, Social, and Humanities Vol. 1 No. 2 (2023): JESH: Journal of Social, Economics, and Humanities
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jesh.v1i2.152

Abstract

Family businesses play an important role in a global economy that is full of challenges in achieving sustainable growth. One factor that continues to be studied in this context is the family management style that includes decision making, resource management, and business strategy development, so as to achieve sustainable growth. The purpose of this study was to determine the description of the influence of family management style and family business growth, and to determine the influence of family management style on family business growth. This research uses quantitative methods with a descriptive verification approach to collect and analyze data. Quantitative data were obtained through questionnaires with a population of 200 students and 48 samples of students whose families own and run businesses. The object of this research is family companies owned by the families of Entrepreneurship Students of Universitas Pendidikan Indonesia. The results of this study indicate that there is an influence of management style on the growth of the family business of students of the Universitas Pendidikan Indonesia Kampus Tasikmalaya. The results of this study provide valuable knowledge on how families can improve their business growth through the right management style.
ANALISIS STRATEGI PEMASARAN DIGITAL UMKM TERDAMPAK COVID-19 DI KOTA TASIKMALAYA Tika Koeswandi; Azizah Fauziyah; Mira Nurfitriya; Ery Adam Primaskara
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 3 (2021): Desember: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v1i3.91

Abstract

Penelitian ini merupakan jenis penelitian deskriptif kualitatif, yaitu jenis penelitian yang bertujuan mengidentifikasi, menganalisis, mengsintesis dan menggambarkan implementasi digital mareting yang telah dilakukan oleh UMKM Kota Tasikmalaya selama pandemi Covid-19. Terdapat 97 UMKM di Kota Tasikmalaya yang dijadikan sample penelitian. Data diambil menggunakan teknik FGD, kuesioner dan observasi. Data yang didapatkan kemudian dianalisis dengan menggunakan SWOT, STP dan bauran pemasaran. Hasil dari penelitian ini menunjukan bahwa Penelitian ini menyimpulkan bahwa strategi Digital marketing yang diimplementasikan oleh UMKM di kota Tasikmalaya selama pandemi covid 19 merupakan strategi yang yang mengadaptasikan produk-produk UMKM berdasarkan SWOT, STP, dan bauran pemasaran. Digital marketing telah membantu UMKM untuk dapat beradaptasi dengan perubahan kebutuhan pasar perubahan perilaku konsumen dan juga kebijakan pemerintah. Ada 4 Digital marketing yang digunakan oleh UMKM di kota Tasikmalaya selama pandemi covid 19 di antaranya: sosial media marketing search engine optimization, content marketing, dan affiliate marketing. Saran bagi penelitian selanjutnya adalah untuk menganalisis dampak Digital marketing terhadap kinerja pemasaran UMKM di kota Tasikmalaya.
The Effect of Project-Based Learning Method on Creative Problem-Solving in Students of the Entrepreneurship Study Program, Indonesian University of Education Sabrina Khaerunnisa; Azizah Fauziyah; Mira Nurfitriya
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 4 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i4.1034

Abstract

The effectiveness of learning is significant in preparing students' skills paradigms. This research aims to instill the influence of the Project Based Learning (PjBL) method on students' Creative problem-solving abilities in the context of entrepreneurship learning. This research focuses on Indonesian Education University Entrepreneurship Study Program students who have taken the Start-up course. Creative problem-solving skills are considered important in preparing students to face the demands of an increasingly complex world of work. The research method used is quantitative with a descriptive verification approach, and data collection is carried out through questionnaires. The results of the research show that project-based Learning (PjBL) has a significant influence on increasing creative problem-solving abilities in students of the Entrepreneurship Study Program at the Indonesian University of Education. This research shows that Project Based Learning significantly improves the quality of Creative Problem Solving for Entrepreneurship Study Program Students at Universitas Pendidikan Indonesia
Co-Authors A Agisny Agisny, A Aldi Akbar Ramadhan Alwin Ghilman Amelia Nurisnaeni Arief Budiman Arief Rizqi Arya Abdillah Natadilaga Aulia Indah Permatasari Romadhona Putri Azizah Fauziyah Azizah Fauziyah Citra Putri Desmona Dede Lela Deni Abdul Holik Difa Nuresa Dwi Ramdani Ery Adam Primaskara Falah, Zatsiah Sekar Falia Musi Ardani Farid, Ahmad Ibnu Mihsan Fauziah, Anesti Amelin Febriyanti Sinaga Ghia Ghaida Kanita Hanafi, Mohamad Handiri, Inka Hani Aliya Wardani Hani, Salmia Hengki Vieri Panogari Vincentius Simarma Ibrahim Hasan Indirwan Satria Purnama Irvan Juliyano Ismail Yusuf Ismail Yusuf Ismail Yusuf Ismail Yusup Khintari, Muhammad Amien Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Lestari, Mia Lulu Alya Rudiyanto Lutfiyah Nazifah Medi, Ilham Mohamad Hanafi Mubarok, Muhammad Luthfi Muhamad Delvin Azzahra Muhamad Rizki Akbar Muhammad Jembar Mubarrak Muhammad Rayza Hemawan Muhammad Rizqi Mardiansyah Nandang Nandang Nizza Nadya Nizza Nadya Nizza Nadya Rachmani Novianti Amalia Setiawati Nur, Dini Hajah Nursabela, Chintya Nurulita, Vica Widiyana Pebriani, Ayu Pratami, Anggiet Rachmatya Primaskara, Ery Adam Puspita, Evi Anggraini R, Wanda Puspa Dewi Astuti Rachmani, Nizza Nadya Reflin, Pasya Mutia Repita Dewi Retno Febriyastuti Widyawati Rifan Irawan Riswandi Riswandi Sabrina Khaerunnisa Salmia Hani Salmia Hany Salsabilla, Mesya Salwa Salsabila Aulia Rahmani Seni Pitriani Septia Pintanawati Setiawati, Novianti Amalia Silvia Fajari Rasyieda Siti Alifah Nur Jamil Syifa Fadillah Teni Mawarni Tika Annisa Tika Annisa Tika Koeswandi Ujang Tajul Widiyana Nurulita, Vica Wildan Hilmi