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All Journal Jurnal Pendidikan Ekonomi Akuntabel : Jurnal Ekonomi dan Keuangan Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS The International Journal of Business Review (The Jobs Review) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Acitya Bhakti Jurnal Ekonomi Proceedings Series on Social Sciences & Humanities Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Indonesia Sosial Teknologi A Social Science and Entrepreneurship Journal Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management

Nurfitriya, Mira

Universitas Pendidikan Indonesia

Author-ID : 2417235

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Family Business Creativity on Business Competition Ujang Tajul; Hani Aliya Wardani; Dede Lela; Mira Nurfitriya; Azizah Fauziyah
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.942

In the era of globalization and evolving market dynamics, family businesses play an important role in the economy. The sustainability of family businesses often depends on their ability to innovate and compete effectively. Creativity is considered the key to gaining an edge in tough business competition. To analyze the influence of family business creativity on business competition. This research uses quantitative methods with a descriptive verification approach to collect and analyze data. Quantitative data was obtained through questionnaires distributed to family members involved in the family business. The object of this research is a company owned by Geulis Umbrella Craftsmen in Tasikmalaya City. These family companies were chosen to see business creativity in facing market competition. The results of this study show that business creativity has a major influence on family business competition, with competition as a significant mediator in this relationship. It is hoped that this research's implications will provide insight into the importance of business creativity in helping family businesses compete in traditional and modern markets.

PELATIHAN METODE JAVELIN EXPERIMENT BOARD SEBAGAI PENGUATAN USAHA MAHASISWA SETELAH MASA PANDEMI Ismail Yusuf; Tika Annisa; Nizza Nadya; Mira Nurfitriya
Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan pengabdian kepada masyarakat (PkM) ini adalah sebagai penguatan pelaku usaha di Kota Tasikmalaya, khususnyamahasiswa setelah pandemi. Objek pelatihan dalam pengabdian kepada masyarakat ini adalah pelaku usaha di KotaTasikmalaya. Pengabdian ini menggunakan Metode Javelin Experiment Board untuk menganalisis sejauh mana pelakuusaha memvalidasi bisnis yang saat ini sudah berjalan. Metode ini banyak digunakan oleh para pengusaha rintisan sebagaisalah satu opsi lain selain metode bisnis model canvas. Hasil yang diperoleh menunjukkan bahwa selama ini pelaku usahabelum pernah memvalidasi apakah usaha yang saat ini dijalani betul-betul dibutuhkan oleh calon customer. Hal inimenjadi salah satu penyebab mengapa usaha yang dijalankan sulit berkembang, terlebih lagi disaat pandemi. Diharapkansetelah mengikuti pelatihan ini para pelaku usaha mendapatkan pemahaman agar usaha yang akan dijalani bisa lebihspesifik sesuai dengan kebutuhan calon customer.

ANALISIS STRATEGI PEMASARAN DIGITAL UMKM TERDAMPAK COVID-19 DI KOTA TASIKMALAYA Koeswandi, Tika; Fauziyah, Azizah; Nurfitriya, Mira; Primaskara, Ery Adam
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 3 (2021): Desember: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Penelitian ini merupakan jenis penelitian deskriptif kualitatif, yaitu jenis penelitian yang bertujuan mengidentifikasi, menganalisis, mengsintesis dan menggambarkan implementasi digital mareting yang telah dilakukan oleh UMKM Kota Tasikmalaya selama pandemi Covid-19. Terdapat 97 UMKM di Kota Tasikmalaya yang dijadikan sample penelitian. Data diambil menggunakan teknik FGD, kuesioner dan observasi. Data yang didapatkan kemudian dianalisis dengan menggunakan SWOT, STP dan bauran pemasaran. Hasil dari penelitian ini menunjukan bahwa Penelitian ini menyimpulkan bahwa strategi Digital marketing yang diimplementasikan oleh UMKM di kota Tasikmalaya selama pandemi covid 19 merupakan strategi yang yang mengadaptasikan produk-produk UMKM berdasarkan SWOT, STP, dan bauran pemasaran. Digital marketing telah membantu UMKM untuk dapat beradaptasi dengan perubahan kebutuhan pasar perubahan perilaku konsumen dan juga kebijakan pemerintah. Ada 4 Digital marketing yang digunakan oleh UMKM di kota Tasikmalaya selama pandemi covid 19 di antaranya: sosial media marketing search engine optimization, content marketing, dan affiliate marketing. Saran bagi penelitian selanjutnya adalah untuk menganalisis dampak Digital marketing terhadap kinerja pemasaran UMKM di kota Tasikmalaya.

The Implementation MuluMile’s Social Activities Program “I Want to Be” in creating Community Development Mubarok, Muhammad Luthfi; Koeswandi, Tika Annisa Lestari; Nurfitriya, Mira
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of this research is to explain the implementation MuluMile’s social activities program “I want to be” in creating community development. Development is an issue that is often an important discussion in efforts to increase and equalize the economy. Every element of society should take its role in realizing this, including MuluMile. Therefore, the "I Want to Be" program was created as a form of MuluMile's social responsibility towards the surrounding environment. This research uses descriptive-qualitative analysis method. This study concludes that our society should have the same opportunities and opportunities in improving its economy. Especially in realizing the desired profession/job. With the "I Want to Be" program from MuluMile, it is hoped that it will be able to break the gap/distance that is often an obstacle for people who live in areas/rural areas with limited information and infrastructure and make MuluMile as an Integrated Social Enterprise.

Entrepreneurship as Social Problem Solving : Case Study in Tasikmalaya Rachmani, Nizza Nadya; Nurfitriya, Mira; Koeswandi, Tika Annisa Lestari; R, Wanda Puspa Dewi Astuti
A Social Science and Entrepreneurship Journal Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v3i1.57404

Social problems are problems that are contrary to the social values adopted by society, such as poverty. Tasikmalaya Regency is one of the areas that has a fairly high poverty rate. MSMEs are one way to alleviate poverty. The purpose of this study is to determine the role of MSMEs in solving social problems in Tasikmalaya Regency. The results of this study are that SMEs play a role in reducing unemployment with the comparison that 1 UMKM is able to empower 2-9 workers. In addition, MSMEs in Tasikmalaya Regency are able to reduce the number of poor people. This can be seen from the average amount of wages received by workers in the MSME sector which is above the monthly expenditure for basic needs with a ratio of IDR 3.150.572,55 to IDR 977.655 per capita.

Social Business Strategy Analysis of Canvas Model (SBMC) Souvenir Bamboo Tasik (Sobat Asik) in Pandemic Time Pebriani, Ayu; Nurfitriya, Mira; Koeswandi, Tika Annisa Lestari
A Social Science and Entrepreneurship Journal Vol 3, No 2 (2023): A Social Science and Entrepreneurship Journal (2023, September)
Publisher : Universitas Pendidikan Indonesia

Study this background by the Covid 19 pandemic in Indonesia which caused problem are you serious appear like decrease in sales volume good for company big as well as SMEs such as Bamboo Souvenirs Lake (Sobat Asik) in the city of Tasikmalaya. Formulas problem in study this is the sales volume of Bamboo Souvenirs Lake (Sobat Asik) in time Covid-19 pandemic is decreasing as well as no balanced with marketing optimally. The Purpose for knowing how description general and form strategy business Social Business Model Canvas (SBMC) Bamboo Souvenir Lake (Sobat Asik) and how formulation the right strategy at the time Covid-19 pandemic. Method study use method qualitative descriptive. Primary data obtained from company internal party buddy Absorbed while secondary data obtained from multiple data books, journals and bulletin. Results the research is strategy social business model canvas (SBMC) can made tool analysis new for social enterprise, which aims for designing formulation strategy business new and analyzed with strategy blue ocean for knowing scale priority strategy formulated business.

Analysis of Almeera Hijab's Marketing Communication Strategy in an Effort to Maintain Consumer Loyalty Amid the Corona Pandemic Outbreak Khintari, Muhammad Amien; Nur, Dini Hajah; Medi, Ilham; Fauziyah, Azizah; Nurfitriya, Mira
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

The purpose of this study was to determine the loyalty of Almeera Hijab consumers during the Covid-19 pandemic. The research model in this study is to use a qualitative descriptive method, namely the researcher describes and describes the data obtained from the research results then the conclusion is drawn to determine the marketing communication strategy that is in Almeera Hijab. The results of this study are whether or not in the situation of the Covid-19 pandemic, consumer loyalty can still be maintained, even if it does not rule out the possibility of adding new consumers.

The Effect of Educational Design Thinking In Interest In Entrepreneurship Farid, Ahmad Ibnu Mihsan; Riswandi, Riswandi; Nurfitriya, Mira
A Social Science and Entrepreneurship Journal Vol 4, No 1 (2024): A Social Science and Entrepreneurship Journal (2024, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i1.72955

Design thinking inside the field of education is used as one way that can help teachers and students in measuring a problem and finding possible alternative solutions. This study aims to determine how much influence Design education has on the interest in entrepreneurship at SMAN 1 Simpenan, this research uses Quantitative method and includes the type of causal associative research. The population of this study are students of class XII Social SMAN 1 Simpenan who have already implemented entrepreneurship learning. Sampling in research using techniques saturated sampling of 46 students. Data collection techniques using techniques observation, documentation and questionnaires. The analysis technique uses the assumption test, namely test normality, linearity test, and hypothesis testing using simple linear regression and using the t test to look for significance.

The Influence of Green Marketing Towards Buying Interest Products (Study at MSMEs Kiwari Bamboe) Widiyana Nurulita, Vica; Nurfitriya, Mira; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

The purpose of this study is to decide the impact of green marketing towards buying interest products in Kiwari Bamboe MSMEs. The object of this examination is Kiwari Bamboe Micro, Small and Medium Enterprises in Cintaraja, Tasikmalaya Regency. This study uses two variables to test the effect, namely the independent variable in this study is green marketing (X) and the dependent variable is buying interest (Y). This research was conducted using a survey method with a quantitative approach. The results of this study are that green marketing has a positive effect on product buying interest in Kiwari Bamboe MSMEs.

IFE EFE Analysis of A Social Enterprise Business Strategy Puspita, Evi Anggraini; Nurfitriya, Mira; Koeswandi, Tika Annisa Lestari
A Social Science and Entrepreneurship Journal Vol 4, No 1 (2024): A Social Science and Entrepreneurship Journal (2024, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i1.72957

The problem with Kawoel’s MSMEs is the dominance of decreased income, therefore MSMEs need the right business strategy and are suitable for this social enterprise. The object of this research was carried out at a social enterprise company, namely Kawoel's MSMEs. Therefore, the objectives of this study are: 1) to find out an overview of the business strategy carried out by MSMEs at Kawoel's, 2) to find out the strengths, weaknesses, opportunities and threats of Kawoel's MSMEs, 3) to find out alternative business strategy formulations using SWOT Internal Factor Evaluation (IFE) matrix analysis and External Factor Evaluation (EFE) matrix for MSMEs in Kawoel's. This type of research was descriptive qualitative with data collection techniques using observation, interviews, and literature study. This study uses a single variable, namely business strategy, to analyse business strategy in Kawoel's MSMEs using the IFE and EFE matrix tools. The business strategy implemented by Kawoel's had not been maximised so that it had a negative impact on its business. The results of the IFE and IFE matrix for Kawoel's business strategy formulation are in quadrant V, which means that it can be done with a maintain and maintain strategy.

Co-Authors A Agisny Agisny, A Aldi Akbar Ramadhan Alwin Ghilman Amelia Nurisnaeni Arief Budiman Arief Rizqi Arya Abdillah Natadilaga Aulia Indah Permatasari Romadhona Putri Azizah Fauziyah Citra Putri Desmona Dede Lela Deni Abdul Holik Dwi Ramdani Falah, Zatsiah Sekar Farid, Ahmad Ibnu Mihsan Fauziah, Anesti Amelin Febriyanti Sinaga Ghia Ghaida Kanita Hanafi, Mohamad Handiri, Inka Hani Aliya Wardani Hani, Salmia Hengki Vieri Panogari Vincentius Simarma Ibrahim Hasan Irvan Juliyano Ismail Yusuf Ismail Yusuf Ismail Yusuf Ismail Yusup Khaerunnisa, Sabrina Khintari, Muhammad Amien Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Lestari, Mia Lutfiyah Nazifah Medi, Ilham Mohamad Hanafi Mubarok, Muhammad Luthfi Muhamad Delvin Azzahra Muhamad Rizki Akbar Muhammad Jembar Mubarrak Muhammad Rayza Hemawan Muhammad Rizqi Mardiansyah Nandang Nandang Nizza Nadya Nizza Nadya Nizza Nadya Rachmani Novianti Amalia Setiawati Nur, Dini Hajah Nursabela, Chintya Nurulita, Vica Widiyana Pebriani, Ayu Pratami, Anggiet Rachmatya Primaskara, Ery Adam Puspita, Evi Anggraini R, Wanda Puspa Dewi Astuti Rachmani, Nizza Nadya Reflin, Pasya Mutia Repita Dewi Retno Febriyastuti Widyawati Rifan Irawan Riswandi Riswandi Salmia Hani Salmia Hany Salsabilla, Mesya Salwa Salsabila Aulia Rahmani Seni Pitriani Septia Pintanawati Setiawati, Novianti Amalia Silvia Fajari Rasyieda Siti Alifah Nur Jamil Syifa Fadillah Teni Mawarni Tika Annisa Tika Annisa Ujang Tajul Widiyana Nurulita, Vica Wildan Hilmi

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