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Strategi Peningkatkan Repurchase Intention melalui Customer Experience dan Perceived Value dengan Brand Reputation sebagai Variabel Mediasi (Studi pada Konsumen CV. Cynthia Box Kudus) Naufal Nur Ikhsan; Mulyana Mulyana
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9864

Abstract

Increasingly intense competition in the carton packaging industry requires companies not only to rely on product quality but also to pay attention to customer experience and perceived value in order to increase repurchase intention. Sales fluctuations at CV. Cynthia Box Kudus indicate instability in customers’ repurchase intention. This study aimed to analyze the effect of customer experience and perceived value on repurchase intention, with brand reputation as a mediating variable. This study used a quantitative approach with a survey method, involving 100 respondents selected through purposive sampling. Data were collected using a questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results showed that customer experience had a positive and significant effect on brand reputation but did not have a significant effect on repurchase intention. Perceived value had a positive and significant effect on brand reputation and repurchase intention, while brand reputation had a positive and significant effect on repurchase intention. In addition, brand reputation was unable to mediate the relationship between customer experience and repurchase intention, but was able to mediate the relationship between perceived value and repurchase intention. These findings confirm that perceived value and brand reputation are dominant factors in increasing repurchase intention. The implications of this study indicate the importance of companies improving customers’ perceived value and maintaining brand reputation to strengthen customer loyalty in the long term.
Overtraining Dan Cedera Non-Kontak Pada Atlet Basket Remaja Indonesia Encep Farlan Sutarza; Sucipto Sucipto; Mulyana Mulyana; Dede Rohmat; Zuliza Adha; Bayu Panji Pangestu
Jurnal Sporta Saintika Vol 11 No 1 (2026): Jurnal Sporta Saintika Edisi Maret 2026
Publisher : Departemen Kesehatan Dan Rekreasi Fakultas Ilmu Keolahragaan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sporta.v11i1.555

Abstract

Overtraining and non-contact injuries represent critical issues in the development of adolescent basketball athletes and may compromise long-term performance progression. Overtraining is defined as a maladaptive condition resulting from an imbalance between training load and recovery, whereas non-contact injuries are primarily associated with impaired neuromuscular control and biomechanical risk factors in the absence of external contact. This conceptual article aims to analyze the relationship between overtraining, neuromuscular fatigue, altered movement control, and high-risk biomechanical patterns contributing to non-contact injuries, while outlining practical prevention implications relevant to the Indonesian youth sport context. A narrative review approach was conducted using scientific publications from 2015 to 2025. The findings indicate that high training volume and intensity, early sport specialization, limited program variation, and insufficient load monitoring and recovery strategies contribute substantially to injury risk. The most frequently reported injuries include ankle sprains, anterior cruciate ligament (ACL) injuries, and hamstring strains. Preventive strategies include structured periodization, developmentally appropriate variation in training, load monitoring using session rating of perceived exertion (sRPE), and systematic recovery education.
ANALISIS TEKNO-EKONOMI DAN DESAIN PROSES PRODUKSI BIOSTIMULAN CAIR BERBASIS FERMENTASI LIMBAH CAIR INDUSTRI TAHU Rista Rahmaniyah Yansi; Ashifa Rahmawati; Mulyana Mulyana; Arinta Agnie Dewantari
PENDIDIKAN SAINS DAN TEKNOLOGI Vol 13 No 1 (2026)
Publisher : STKIP PGRI Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/edusaintek.v13i1.2238

Abstract

The utilization of tofu industry wastewater as liquid biostimulant represents an innovative approach to reducing environmental pollution while simultaneously creating economic value. The production process was carried out through 14 days of anaerobic fermentation, using tofu wastewater as the primary raw material, with EM4, coconut water, and molasses added as supplementary nutrients. The laboratory results showed that the nutrient content in the liquid biostimulant was 0.28% Nitrogen (N), 87.7 ppm Phosphorus (P), and 463 ppm Potassium (K). The results indicate that the initial production cost of Rp 4,675.00 per liter can be reduced to Rp 3,173.00 following plant optimization with a monthly capacity of 6,000 liters. The economic analysis revealed a net profit of Rp 10,962,500.00 per month with a payback period of less than two months. Application trials of liquid biostimulant on mustard greens and spinach demonstrated enhanced growth compared to the control, as reflected in increased plant height and greener leaf coloration. Accordingly, converting tofu wastewater into liquid biostimulant is both technically and economically feasible, offering a sustainable waste management strategy as well as a profitable business opportunity.