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All Journal Jurnal Manajemen Pendidikan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Ceria: Jurnal Program Studi Pendidikan Anak Usia Dini Jurnal Ilmiah Wahana Pendidikan Journal of Disruptive Learning Innovation (JODLI) Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Sains dan Teknologi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Masyarakat Mengabdi Nusantara Journal of Creative Student Research Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Mutiara Ilmu Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Riset Inovasi Asghar: Journal of Children Studies Dharma Ekonomi Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Epaper Bisnis: International Journal Entrepreneurship and Management Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Sopiah Sopiah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Transportation Other

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The Influence of Celebrity Endorsements and Social Media Marketing on Purchase Intention Through Brand Image (Study on Yotta Beverage Consumers in Makassar City) Zanna Arsyad, Miftahul; Sudarmiatin Sudarmiatin; Sopiah Sopiah
Brilliant International Journal Of Management And Tourism Vol. 3 No. 2 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1252

Abstract

As business competition is getting tougher, endorsement programs and social media marketing are marketing strategies that are quite effective for providing promotions while reminding more consumers to relate to brands and encouraging consumer purchase intentions. This study aims to determine the effect of celebrity endorsements and social media marketing on purchase intention through brand image. The population in this study is prospective consumers who know Yotta products. While the sample in this study was 224 respondents. This type of research is descriptive and non-probability, using the Smart PLS program. The results are (1) program endorsement has a positive and significant effect on the brand image (2) social media marketing has a positive and significant effect on brand image and purchase intention (3) has no positive and significant effect on program endorsement on purchase intention (4) has a positive and significant effect brand image on purchase intention. Based on the results of the study, similar business actors suggest that companies be more selective in using celebrity programs to promote their products
Causality Investigation Of The Relationship Between Workplace Spirituality And Self-Esteem On Intention To Stay In Work Engagement Mediation For Teachers Of SMK PGRI And Negeri In Mojokerto Regency, East Java Elfia Nora; Sopiah Sopiah; Imam Bukhori
Brilliant International Journal Of Management And Tourism Vol. 3 No. 3 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2245

Abstract

Workplace spirituality, self-esteem, and work engagement are things that will shape the intention to stay, including teachers in schools. This study aims to 1) Testing the direct relationship between work spirituality and the intention to remain a teacher of SMK PGRI with the Negeri in Mojokerto Regency, 2) testing the relationship of Self-Esteem to the intention to remain a teacher of SMK PGRI and Negeri in Mojokerto Regency, 3) Testing the relationship between work engagement and intention to stay, 4) Testing the relationship between work spirituality and work engagement in teachers of SMK PGRI and Negeri Mojokerto Regency,5) Testing the relationship of self-esteem to work engagement, 6) Testing the relationship of spirituality in the workplace significantly to Intention to Stay through work engagement, 7) Testing the relationship of Self-esteem significantly to Intention to Stay through work engagement.. This type of quantitative research was conducted on teachers of SMK PGRI and Sooko Negeri, Mojokerto Regency, with a total of 74 teachers. The sampling technique used for this study uses simple random sampling because its characteristics are homogeneous. Analysis using path analysis. The results showed that: : 1) descriptive analysis of workplace spirituality variables is included in the category of high, high self-esteem, rather high work engagement and intention to stay is included in the high category, 2) There is a direct influence between work spirituality on intention to stay in teachers of SMK PGRI and Negeri in Mojokerto Regency, 3) there is an influence of Self-Esteem on intention to stay in teachers of SMK PGRI and Negeri in Mojokerto Regency, 4) there is an influence between work engagement on intention to stay, 5) there is an influence between work spirituality on work engagement in Teachers of SMK PGRI and Negeri Mojokerto Regency, 6) there is an influence of self-esteem on work engagement, 7) workplace spirituality indirectly does not have a significant influence on Intention to Stay through work engagement, 8) Self-esteem indirectly does not have a significant influence on Intention to Stay through work engagement.
Transformational Leadership On Work Mativation : Systematic Literatur Review Overview SLR Nadia Duerasor; Sopiah Sopiah
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2024): Februari : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i1.1659

Abstract

The purpose of this LSR is to determine the influence of transformational leadership variables on work motivation or performance determinants in companies. This research examined and reviewed 38 journal articles from two databases, Science Direct, Emerald Insight, and Scopus, from Publish or Parish, from 2019 to 2023. The analysis used PRISMA screening to obtain 38 articles. In this research we examine the benefits of transformational leadership in supporting employees to achieve goals that influence their behavior. In other words, we examine how organizations can use transformational leadership to develop employees. The aim of this research is to determine the influence of transformational leadership variables on work motivation variables. It has been found that there is a positive relationship between efficiency and job satisfaction in many fields. This means that when performance increases, employees also feel satisfied with the work they do.
A Study on Job Satisfaction Mediation in the Outsourcing Sector: Improving Employee Performance via Job Crafting and Organizational Culture Rofiqi Rofiqi; Agung Winarno; Sopiah Sopiah
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.448

Abstract

The 600-person outsourcing service company PT. Swapro Internasional Malang is where we carried out our investigation. This research was primarily motivated by the deterioration in employee performance, as seen by the attainment of Key Performance Indicators (KPIs) of just 67% of the 85% objective. This study's objective is to examine both direct and indirect consequences of job crafting and organisational culture on employee performance, using work satisfaction as an intervening variable. This study takes a quantitative approach and employs a survey method., administering a questionnaire to 235 respondents who were chosen via proportionate random selection. SmartPLS 4's Structural Equation Modelling was used to analyse the data. The study's findings show that organisational culture and job crafting significantly and favourably affect employee performance that is both directly and indirectly impacted by work satisfaction. These results validate that the effects of organisational culture and job crafting on performance is reinforced by work satisfaction, which serves as a mediator. The primary finding of this research is that task management alone is not enough to improve employee performance; businesses also need to foster a good organisational culture, offer chances for self-improvement, and establish a supportive work environment. These findings' practical ramifications push management to focus more on non-monetary factors like open communication, managerial support, and recognition in fostering work happiness.
Reward Management Strategy to Increase MSME Employee Loyalty in the Digital Era Endayani, Fatmasari; Sopiah Sopiah; Ludi Wishnu Wardana
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 1 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i1.102

Abstract

This study examines the effectiveness of reward management strategies in increasing the loyalty of MSME employees in the digital era. Using a quantitative approach with a sample of 10 MSMEs in Indonesia for the 2020-2024 period, the study analyzed the relationship between the reward management component and employee loyalty, with the level of digitalization as the moderator variable. The results of hierarchical multiple regression analysis showed a significant positive relationship between all components of reward management and employee loyalty, with financial compensation (r = 0.68) and recognition system (r = 0.62) as the strongest predictors. The level of digitalization has been shown to significantly moderate the relationship, with highly digitized MSMEs showing an average increase in employee loyalty of 12.5% per year. Variations in effectiveness were found based on the characteristics of MSMEs, where the service sector showed higher elasticity towards the implementation of the digital reward system. This research contributes to the development of an adaptive reward management framework for MSMEs in the digital era, as well as providing practical implications for optimizing employee retention strategies in the MSME sector.  
Co-Authors Abdillah Agustya Siwi Nashiroh Abdul Hamid Syarif Abdul Khobir Ahmad Baihaki Ahmad Fauzan Aini Nurul Arni Kurniati Asep Irwansyah Dwi Istiyani Elfia Nora, Elfia Etta Mamang Sangadji Eva Riza Evy Fitria Fatmasari Endayani Fian Arifiona Faradila Fitriana Fitriana Frederik Pradana Deniswara Fuad Alfaridzi Setiawan Handri Dian Wahyudi Heida Ifkari Safitri Herman Herman I Nyoman Suputra Imam Bukhori Imam Bukhori Indira Oktavianti Indri Safitri Isymayati Ash Shiddiqy Ita Prihatining Wilujeng Ivan Widjaja Jayawarsa, A.A. Ketut Kunduri Kunduri Landreas Utama Lie Ludi Wishnu Wardana Ludi Wishnu Wardhana Mansur Mansur Mhd Irfan Ash Muhammad Maskur Musa Muhammad Tabroni Musfirotun Yusuf Nadia Duerasor NUR HASANAH Nur Haya Nur Hidayah Nur Jannah Nur Melinda Putri Ratih Puspitasari Rofiqi Rofiqi Satrio Ahmadtul Firdaus Romadhoni Sudarmiatin Syihabudhin Uki Yonda Asepta Zanna Arsyad, Miftahul