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Sundari Sundari
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Journal : Jurnal Ilmiah Manajemen Dan Kewirausahaan

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Kepuasan Pengguna E-Wallet: Studi pada Generasi Z di Era Digital Novemy Triyandari Nugroho; Sundari Sundari
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4664

Abstract

This study aims to analyze the influence of perceived usefulness, ease of use, and security on e-wallet user satisfaction among Generation Z in the digital era. A quantitative approach was employed using multiple linear regression analysis. The sample consisted of 104 respondents who are active e-wallet users and belong to Generation Z in Surakarta, Indonesia. The results indicate that perceived usefulness, ease of use, and security have a positive and significant effect on user satisfaction. Among these variables, ease of use had the most dominant influence. The coefficient of determination value of 98.4% indicates that the independent variables simultaneously explain most of the variation in user satisfaction. These findings highlight the importance of user-friendly, functional, and secure features in enhancing e-wallet satisfaction among the younger generation.
Co-Authors Abdu Mas'ud Abdu Mas'ud Ahmad Sawalin Andi Sani Anita Christiani Arie Anang Setyo Asep Wibowo Badiana Adil Lestari Chumidach Roini Darmawati Darmawati Delpiah Wahyuningsih Dias Edmilizar Ferdi Dwi Novanto Feriska Ayu Firmadari Hardianti Hardianti Heriyanti Heriyanti Herning Suryo Sardjono Hilmin Hilmin Himya Sipitri Ilham Majid Ince Raden Komarudin Sassi Lukman Lukman Madyan Madyan Mareanus Lase Masud, Abdu Monica Dewi Widianingsih Muhamad Ruslan Layn Muslimah Muslimah Novemy Triyandari Nugroho Novy Putri Nur Sarifa Aini Nur Syamsiyah Ekhsan Nurhasanah Nurhasanah Nurmaya Papuangan, Nurmaya Paisal Paisal Richo Budi Setiawan robi sopandi Rustam Widaryanto Sartika Sartika Seila Mariska Siska Siska Siti Sundari Siti Wahidah Hayati Sofina Banyal Sri Husnulwati Sri Wahyuningsih Suhardi Suhardi Sukarmi Sukarmi Suryani Suryani Suwardi Suwardi Syahrani Syahrani Syaiful Anam Syamsul Bahri Taher, Dharmawaty M. Tamalia Tamalia Trisnawati, Nika Fetria Untung Slamet Hariadi Yanto Yanto Yayuk Astuti