Article Per Year (5 Year)
p-Index From 2021 - 2026
6.357
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Jurnal Bisnis dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS AFRE Accounting Financial Review Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik Jurnal Manajemen Bisnis International Journal of Business Economics (IJBE) Enrichment : Journal of Management LEGAL BRIEF Indonesian Journal of Education, Social Sciences and Research (IJESSR) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Proceeding International Seminar of Islamic Studies International Journal of Applied Finance and Business Studies Journal of Student Development Informatics Management (JoSDIM) Jurnal SALMAN : Sosial dan Manajemen Jurnal Inspirasi Binsis dan Manajemen Journal of International Conference Proceedings Proceedings of The International Conference on Business and Economics International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) International Journal of Economic, Technology and Social Sciences (Injects) International Journal of Economics, Business and Innovation Research Journal of Business Integration Competitive Jurnal Inovasi dan Pengabdian
Satria Tirtayasa
Universitas Muhammadiyah Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

Published : 53 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : International Journal Of Science, Technology

 1 
Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan) Tirtayasa, Satria
International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i5.633

Abstract

This study is to determine the effect of product quality on consumer loyalty, to determine the quality of service to consumer loyalty. To know the effect of product quality and service quality on customer satisfaction. The type of research used is a type of quantitative research. In this study used 105 sample. Data collection techniques used by researchers in conducting this study is to use an online questionnaire. Data analysis technique of this study is SEM-PLS. From this study it was found that the influence of product quality on customer loyalty is a positive effect and not significant. With a value of 0.163 and P – Values 0.000 < 0.05. From this study it was found that the influence of product quality on customer satisfaction is a positive effect and not significant. With a value of 0.000 < 0.05. From this research found that the influence of customer satisfaction on customer loyalty is a positive and significant effect. From this research found that the influence of customer satisfaction on customer loyalty is a positive and significant effect. From this study it was found that the real effect is direct it is shown by the value of the original sample on the indirect effect of 0.000 < 0.05, meaning that customer satisfaction plays a role in mediating product quality to customer loyalty. From this study it was found that the real effect is direct it is shown by the value of the original sample on the indirect effect of 0.000 < 0.05, meaning that customer satisfaction plays a role in mediating service to customer loyalty.
Effect Of Service Quality On Consumer Satisfaction Moderated By Government Policy During The Covid 19 Pandemic Khair, Hazmanan; Tirtayasa, Satria; Eva Trisna, Fadila
International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i5.634

Abstract

The purpose of this study was to determine and analyze the effect of Service Quality on consumer satisfaction moderated by government policies during the covid 19 pandemic. The method used in this study is to use the explanatory approach. The population in this study were students in the city of Medan. The number of samples used in this study amounted to 140 people. Data collection techniques used in this study using a questionnaire technique/questionnaire. Data analysis techniques in this study using descriptive statistical analysis and data analysis with partial least square (PLS). Data processing in this study using Smart PLS 3 Software program. The results of this study showed that Tangibels has a positive and insignificant influence on consumer satisfaction, Assurance has a positive and significant influence on consumer satisfaction, Responsiveness has a positive and significant influence on consumer satisfaction, Empathy has a positive and significant influence on consumer satisfaction, Reability has a positive and significant influence on consumer satisfaction, Tangibels has a positive and insignificant influence on, Assurance has positive and insignificant influence on consumer satisfaction moderated by government policy, Responsiveness has positive and insignificant influence on consumer satisfaction moderated by government policy, Empathy has positive and insignificant influence on consumer satisfaction moderated by government policy, Reability has positive and insignificant influence on consumer satisfaction moderated by government policy.
The Effect Of Product Quality, Price, And Innovation On Marketing Performance Moderated Consumer Purchasing Power In UMKM Of Boba Drinks In Deli Serdang Tirtayasa, Satria
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.642

Abstract

The purpose of this study was to see the effect of product quality, price, and innovation on marketing performance moderated by the purchasing power of consumers in UMKM of Boba Drinks in Deli Serdang. This study uses an associative research approach. The population of this study is all the users of UMKM in the beverage sector (especially beverage Boba) in the District of Deli Serdang. The population in this research does not know certain, and the sample in this study takes 100 UMKM Boba Drinks based on the Lemeshow formula. Sample of 100 UMKM boba drinks. in the District of Deli Serdang distributed in districts located in urban areas, district Kec. Tanjung Morawa, District.Percut Sei Tuan, District .Sunggal, District. Lubuk Pakam, District. Labuhan Deli. Each city took 20 UMKM as a sample. Hypothesis test in this research using regression hierarchy. Based on the results of research product quality affects the marketing performance of UMKm Boba Drinks in Deli Serdang regency. Price affects the marketing performance of B UMKM Boba Drinks in Deli Serdang regency. Innovation affects the marketing performance of UMKM Boba Drinks in Deli Serdang regency. Purchasing ability can moderate the influence of product quality on the marketing performance of UMKM Boba Drinks in Deli Serdang regency. Purchasing ability can moderate the influence of prices on the marketing performance of UMKM Boba Drinks in Deli Serdang regency. Purchasing ability can moderate the influence of innovation on the marketing performance of UMKM Boba Drinks in Deli Serdang regency.
Co-Authors Ade Gunawan Afif Ahmad Afandi Ainanur Ainanur Anggita Putri Lubis Anita Mura Islaini Arini Fauziah Beby Nofriza Biasna Br Bancin Candra Pranata Manihuruk Dian Setyorini Elida Olivia Pangaribuan Erni Manja Eva Trisna, Fadila Fajar Pasaribu Fajar Pradipto Utomo Febry Ramadhani Hasmanan Khair Hasmanan Khair Hasrudy Tanjung, Hasrudy Hazamanan Khair Hazmanan Kahir Hazmanan Khair Hazmanan Khair, Hazmanan Hermawan, Joko Hery Syahrial Hery Syahrial Imelda andayani Intan Julita Hartati Ira Nadra Irma Nina Fauziah Ritonga Januri Jaroddi Jaroddi Jufrizen Kartaatmaja, R.S. Lailan Safina Hasibuan M Randy Gunawan Maya Sari, Maya Sari Mohammad Yusri Muammar Sajali Muhammad Fadli Muhammad Rahmat Muhammad Said Siregar Muhammad Yusron MUIS FAUZI RAMBE Mukmin Mukmin Munadia Istiqamah Myisha Nevianda Myisha Nevianda Tuzzahra Nadia Ika Purnama Nasib Owen De Pinto Simanjuntak Pirari, Wimpi Siski Purba, Roberto Roy R.S. Kartaatmaja Rhilo Ahadi Rahman Ricky Kurniawan Sabrina, R Sandhi Fialy Harahap Siagian, Hendra Sakti Putra Sugeng Sukoco Suwito Suwito Syafrida Yani Harahap Tambunan, Elisabet Tohap Parulian Tusakdiah, Halimah Utami Herawati Yeni Ardini Daulay Yuni Satria Yusri, Mohammad