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All Journal Marine Fisheries: Jurnal Teknologi dan Manajemen Perikanan Laut Jurnal Ilmu dan Teknologi Kelautan Tropis Saintek Perikanan : Indonesian Journal of Fisheries Science and Technology Journal of Fisheries Resources Utilization Management and Technology JEJAK Jurnal Kebijakan Perikanan Indonesia Devotion: Journal of Research and Community Service Depik Jurnal Ilmu-Ilmu Perairan, Pesisir dan Perikanan Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan
Herry Boesono
Coastal Resources Management, Department Of Aquatic Resources, Faculty Of Fisheries And Marine Science Diponegoro University, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Library & Information Science

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Journal : Devotion: Journal of Research and Community Service

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Margin Analysis Of Trade Administration And Marketing Strategy Of Fish Catch Using Cantrang At Ppp Klidang Lor, Batang Central Java Kusuma Dewi Ratnasari, Intan; Wijayanto, Dian; Boesono, Herry
Devotion : Journal of Research and Community Service Vol. 3 No. 8 (2022): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i08.179

Abstract

PPP Klidang Lor Batang is one of the fishing ports still dominated by cantrang fishing gear. The purpose of this study was to analyze the margins of trading and marketing strategies by the waiters who use cantrang. This study used a descriptive method with data collection by observing directly in the field at PPP Klidang Lor. The population used in taking respondents in this study were fishermen who used cantrang fishing gear. Data analysis was carried out using qualitative analysis and quantitative analysis. The catch and variety is one of the factors for the high and low income of fishermen. The catch that is traded to TPI, middlemen, retailers, or even consumers without a good trading strategy will not maximize the income earned by fishermen. By analyzing the trading system margins of fishermen, TPI, middlemen, retailers, and consumers, alternative strategies for fishermen will be known in order to increase marketing of the catch they get. The purpose of this study is to determine the margin of trade and the composition of catches, marketing channels. Analysis of the data used to determine the value of the margin of trade using BEP, HPP, R/C, Fisherman's share. Meanwhile, the marketing strategy uses SWOT analysis to determine the internal and external factors of marketing the fisherman's catch using cantrang fishing gear.
Co-Authors - Asriyanto - Ismail - Pramonowibowo - Sardiyatmo Abdul Kohar Mudzakir Abdul Kohar Muzakir Abdul Rosyid Abdul Rosyid Achmad Zubaidi, Achmad Adiyanto, Fajar Agung Prasetiyo Agus Hartoko Agus Suherman Akhmad Fadhlul Mubin Andini, Anisa ASti Anggarasatya Primadjati Angriani, Farah Diba Annisa Rizki Ramadhani, Annisa Rizki Aristi Dian Purnama Fitri Aristi Dian Purnamafitri Aristi Fitri Aryany Chandra Wahyu Wijayanti, Aryany Chandra Wahyu Asriyanto Asriyanto Azis Nur Bambang Aziz Nur Bambang Bagus Mukti Wibowo, Bagus Mukti Baihaqi, Fiqi Bambang Argo Wibowo Bogi Budi Jayanto Bogi Budi Jayanto Bogi Budi Jayanto Bramasto Nugroho Candra Pradhika Mulya Kusuma dan Pramonowibowo dan Sardiyatmo Desca E Dewi Dian Ayunita NND Dian Ayunita Nugraheni Nurmala Dewi Dian Wijayanto Dr. Sardiyatmo Dwi Yoga Gautama Dyah Fatma Eka Rini Guritno Edhi Bachtiar Muslim, Edhi Bachtiar Ega Adhitya Eko Susanto Emylyani Nurdyana Ervan Bakhtiar Esalistya Nuring Kirana, Esalistya Nuring Faik Kurohman Faisal Kahfi Aliyubi, Faisal Kahfi Faishol Ubaidillah Ficka Pratama Galih Suryo Muktiono Gandung Kencono Wicaksono Godi Prakasa Hanefa Elola Iporenu Hapsari Larasati Haris Yudho Pratomo Hendrik Ari Kristiawan Herna Octivia Damayanti, Herna Octivia Hestyavida Nugraheni Husnul Yaqin Harahap, Husnul Yaqin Ida Nur Aini, Ida Nur Indah Susilowati Indradi Setiyanto Izza Anshory Koerul Anwar Kukuh Eko Prihantoko Kukuh Eko Prihantoko Kusnadi, Danar Mahendra Kusuma Dewi Ratnasari, Intan Listyo Rahayu Liya Tri Khikmawati, Liya Tri Malinda, Delza Manalu, Intan Rosari Melina Antika Mentari Romadhani, Mentari Meygawati Nugraha Putri Mohammad Taubatullah Isyak Perdana, Mohammad Taubatullah Isyak Muhamad Farikin, Muhamad Muhammad Huda Muhammad Isa Ardhan, Muhammad Isa Mulyanti, Yuni Mumtazah, Lina Asna Nisa Maisyaroh Nur Fajriah, Tria Nisma Nusa Putra, Wisnu Galuh perangin angin, maria kinarta Permana, Arief Rivaldi Prihantoko, Kukuh Eko Pujianto S.Pi. Purna Fitri, Aristi Dian Raisyanfa Zasti Rasti Eka Putri Rifky Pramadya Risky Aditya Nusantara Rizkha Ayudya Yuliasari Rosalinda Nababan Sardiyatmo Sardiyatmo Sari, Velysiana Ayunda Puspita Savino Nisen Ardandi Sejati, Lucky Pratitis Septian Adi Kurniawan, Septian Adi Sinta Andriyani Sischa Silviana Febrianti Stefanus Bayu Aji, Stefanus Bayu Stella Anggityarini Subehi, Sutikno Suci Asrina Ikhsan Sutrisno Anggoro Timotius Tarigan Tri Wahyu Wibowo Trisnani Dwi Hapsari Trisnani Hapsari Utami, Farras Widiaputri Wahyu Rizki Wulandari Wijayaningrum, Rati Wulandari, Peni Yoel Suranta Bangun Yupi Aulia Harahap Zaki Mujib Zulyani Zulyani