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All Journal Journal of Business Management Education (JBME) IJHCM (International Journal of Human Capital Management) Journal of Business and Behavioural Entrepreneurship EKONOMIS : Journal of Economics and Business Bisma: Jurnal Bisnis dan Manajemen CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Samudra Ekonomi dan Bisnis Majalah Ilmiah Bijak MEDIA STUDI EKONOMI JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Ilmiah Edunomika (JIE) Business Management Journal Program Studi Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN MEDIA MANAJEMEN JASA Jurnal Berdaya Mandiri Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Bisnis Dan Industri (EBI) Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Jurnal Abdimas Bina Bangsa Berdikari : Jurnal Ekonomi dan Statistik Indonesia Berdikari : Jurnal Pengabdian kepada Masyarakat Jurnal Administrasi Perkantoran Innovative: Journal Of Social Science Research Jurnal Pemberdayaan Nusantara Midang Jurnal Pengabdian Kepada Masyarakat
Ari Soeti Yani
Program Studi Manajemen Universitas 17 Agustus 1945 Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Influence of Product Quality & Promotion on Purchase Decision with Buying Interest as a Moderating Variable Ari Soeti Yani; Kristina Ngora
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5267

Abstract

This study aims to determine the effect of product quality and promotion on purchasing decisions with purchase intention as a moderating variable on the customers of UD Santan Kelapa Pasar Serdang Kemayoran. The total population in this study were all consumers of UD Santan Kelapa. The sample in this study was 100 respondents who were obtained through a questionnaire and analyzed using the partial least squares (PLS) data analysis method.sampling technique used was a purposive sampling technique. The results showed that product quality had an insignificant positive effect on purchasing decisions, promotions had no significant positive effect on purchasing decisions, buying interest had a significant effect on purchasing decisions, moderating buying interest on product quality had a positive but not significant effect on purchasing decisions, moderating buying interest on promotion has a positive but not significant effect on purchasing decisions.
The Effect of Customer Trust and Satisfaction on Customer Loyalty Moderated by Service Quality Ari Soeti Yani; Nilam Cahaya Safitri
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5303

Abstract

This study aims to determine the effect of Trust and Ssatisfaction on Customer Loyalty moderated by Service Quality. The population in this study were customers at UD Santan Kelapa. The sample of this research is 100 customers of UD Santan Kelapa. This type of method is made using a quantitative approach and uses a questionnaire that is filled in directly by 100 respondents and then processes the data using Smart Partial Least Square (PLS). Statistical results from research data show that customer trust has a positive and significant effect on customer satisfaction, customer trust has a negative and insignificant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, service quality has a negative and insignificant impact on loyalty customers, service quality that moderates customer trust and customer satisfaction has a strong relationship with customer loyalty to UD Santan Kelapa customers.
Effect of Marketing Mix and E-Wom on Consumer Purchase Decisions by Moderating Buying Interest during the Covid'19 Pandemic Ari Soeti Yani; Rana Rani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5198

Abstract

The purpose of this study is to determine the effect of marketing mix on consumer buying interest during the covid 19 pandemic. and word of mouth marketing through digital or Electronic Word of Mouth (E-WOM). This marketing is considered effective during a pandemic because of the trust, positive impression and experience by buyers of the services offered so that they are able to persuade, motivate potential buyers more in deciding to buy. Another strategy as a support is to include the provision of discounts. The number of samples taken as many as 100 people or more consumers. The method used is a survey method, the form of research used in verification and descriptive research. Data was collected through interviews and distributing questionnaires to respondents. The questionnaire was tested using a validity test, reliability test and classical assumption test. The results showed that the marketing mix had a significant effect on consumer buying interest. Partially, price and product have an effect on consumer buying interest, while promotion and place have no influence on consumer buying interest. The product variable has the strongest influence on consumer buying interest.
The Effect of Preceived Organizational Support and Normative Commitment on Employee Performance in Moderation by Self Awareness Ari Soeti Yani; Sri Juliati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5681

Abstract

This research is about the Effect of Preceived Organizational and Normative Commitment against Employee Performance Moderated by Self Awareness which was conducted at UTA 45 Jakarta. The total population studied in this study were all employees of UTA 45 Jakarta. The method of taking this sample is by using porpuse sampling by randomly distributing it to all employees. The research was conducted to determine how the influence of perceived organizational and normative commitment and moderating self awareness able to strengthen or weaken the influence organizational perceivers on employee performance and self awareness was able to strengthen or weaken the influence of normative commitment on employee performance through several stages, the first stage was taken from the literature. , descriptive statistics and collection of researched objects.tools software (PLS). Based on the objectives of the results to be achieved by the researchers as follows; organizational perceiver has no effect on employee performance, normative commitment has no effect on employee performance, self awareness has a significant effect on employee performance, moderated self awareness can weaken the influence organizational perceiver on employee performance, moderated self awareness can weaken the influence of normative commitment on employee performance.
Co-Authors Abriandi, Abriandi Adeliya Indir Maida Ahmad Komarul Anam Ahmat Komarul Anam Aldina, Novia Andrew Kellyen Apriady, Apriady Ariandi, Ariandi Ayu Istiqomah Azizah, Asya Budi Herlambang Citra Nuraini Gea Diah Nur Aslamiyah Diansyah Diansyah Diansyah Diansyah Diansyah, Diansyah Dini Mardiani Edward, Robert Eka Novita Putri Fauzi, Yoga Fauziah Fauziah Fauziah Fauziah Ganda Kristanto Giyanti, Giyanti Gunawan, Gianita Utami Hanafi, Ibnu Hari Prabowo Hartanti Nugrahaningsih Hosea, Amos Julian Hutagalung, Immanuel Ika Widiastuti Ika Widiastuti, Ika Imam Suryono Inayah, Solehah Indah Eka Liana Indah Eka Liana Indri Apriyani Daka Isma Maisarah Jundi, Musthofa Kamaruddin, Muhammad Junaid Kamarul Anam, Ahmad Kamarul Kiko Armenita Julito Kristina Ngora Kustiadi Basuki Lukiyana Lukiyana, Lukiyana Luluh Abdilah Kurniawan Monetio Julian Muhammad Reza Muhammad Taha Tubaka Muhammad Ulul Albab Muharomi, Sri Natalia, Tania Nathadihardja, Sukartono Netty Laura Nilam Cahaya Safitri Prasojo, R. Elly Pravitasari, Endyastuti Purwati, Diah Rafika Rasdin Ramadhan, Alief Rizal Rana Rani Rasdin, Rafika Ratna Sari Dewi Riana Wulan Safitri Rinaldo Rinaldo Rinaldo Rinaldo Rio Johan Putra Riris Rotua Sitorus Samsul Ode setyaningsih, putri simamora, virgo Sinambela, Yuni Fratika Sri Juliati Sukartono, Sri Suryanto, Mikael Hang Wulan, Rizki Ayu Wulandari Wulandari, Rizki Ayu Yayan Abdulloh Yuni Fratika Sinambela