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Mimin Sundari Nasution
Universitas Riau
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Journal : Community Development Journal: Jurnal Pengabdian Masyarakat

 1 
EMPOWERING COASTAL COMMUNITIES THROUGH THE ELEVATION OF BIENE HONEY PRODUCTS: STRENGTHENING BRANDING, PACKAGING, AND MARKET ACCESS Nasution, Mimin Sundari; Mashur, Dadang; Zulkarnaini, Zulkarnaini; Taryono, Taryono; Tua, Harapan; Ikhsan, Masrul; Metananda, Arya Arismaya
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.51564

Abstract

This community service program aims to enhance the competitiveness of local products through the empowerment of coastal communities in Bengkalis Regency, particularly the Biene honey business group. The main problems faced by the partners are weak branding, simple packaging design, and limited market access, which hinder the honey products from competing broadly. The method used is Participatory Action Research (PAR) through training, mentoring, and joint evaluation stages. The interventions carried out include strengthening brand identity, redesigning packaging to meet food safety standards, and facilitating digital marketing through marketplaces and social media. The results of the program indicate an increase in partners’ capacity in business management, marketing, and product handling. The new Biene Honey brand identity has been registered as intellectual property, product packaging has become more attractive and hygienic, and market access has expanded through online sales channels and promotion via local media. Overall, this program has successfully fostered the economic independence of coastal communities by strengthening branding, packaging, and market access, while also contributing to the achievement of sustainable development goals, particularly in the areas of decent work, economic growth, and partnerships.
Co-Authors - Afrizal Abdul Mu’ Arif Abdul Sadad Adisti, Suci AFRIZAL AFRIZAL Afrizal Afrizal Afrizal Afrizal Almasdi Syahza Ayu Lia Lestari Budi Setiawan Febriansyah Dadang Mashur Dhea Annisa Dira Heriyanti Eka Hariyani Fajriani Ananda Firda Ayuni Safyentri Geovani Meiwanda Gevisioner Hafizah Qorina Hafzana Bedasari Handoko, Tito Harapan Tua R. F. S Harpani, Harpani Herman Herman Hikmatyas Hikmatyas Iis Daryati Ikhsan, Masrul Intania Sitio Istihat, Yusman Izza Hadiana Jahro, Aqila Yaumil Ginati Jihan Khairifo, Khairifo Leni Yumaida Putri Lili Wulan Sari M. Fadli Daeng Yusuf Mardiana Evita Sari Mayarni Mayarni Mayarni Mayarni, Mayarni Metananda, Arya Arismaya Meyzi Heriyanto Mohd. Yusuf DM Musadad Musadad Nurul Jannatul Putri Olivia Maharani Puja Lestari Puspita , Alisa Putra, Ardiansya Putri Angellia Perdana Rahmanto, Fajar Rahmat, Al Fauzi Resa Vio Vani Rhumeta, Rhumeta Ridwan Manda Putra Rinto Rinto Risky Arya Putri Risna " Rusli, Zaili Sarimaloho Sartati " Shoffya Rifda Putri Shoffya Rifda Putri Silitonga, Junita Sisis Aurela Siti Yulia Makkininnawa YD Sonia Anggraini Sujianto Sujianto Sukma, Retno Aliya Permata Surya Arfan Surya Arfan Syarifah Salwa Azzahra Taryono, Taryono Titha Wasyifa Tua Simanjuntak, Harapan Vena Dunya Willya Achmad Yulika, Della Zaili Rusli Zulkarnaini Zulkarnaini