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All Journal snimed Jurnal Teknoin Seminar Nasional Aplikasi Teknologi Informasi (SNATI) TELKOMNIKA (Telecommunication Computing Electronics and Control) CommIT (Communication & Information Technology) Jurnal Teknologi Informasi dan Ilmu Komputer Journal of ICT Research and Applications JUITA : Jurnal Informatika Journal of Information Systems Engineering and Business Intelligence AJIE (Asian Journal of Innovation and Entrepreneurship) Khazanah Informatika: Jurnal Ilmu Komputer dan Informatika Jurnal Ilmiah KOMPUTASI Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JURNAL MEDIA INFORMATIKA BUDIDARMA Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Kesehatan Komunitas Cyberspace: Jurnal Pendidikan Teknologi Informasi KACANEGARA Jurnal Pengabdian pada Masyarakat Jiko (Jurnal Informatika dan komputer) JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Technologia: Jurnal Ilmiah ILKOMNIKA: Journal of Computer Science and Applied Informatics INFORMASI (Jurnal Informatika dan Sistem Informasi) Computer Science and Information Technologies Automata Jurnal Teknik Informatika (JUTIF) Journal of Social Research Jurnal Nasional Teknik Elektro dan Teknologi Informasi Innovative: Journal Of Social Science Research Jurnal Sains, Nalar, dan Aplikasi Teknologi Informasi
Rahadian Kurniawan
Universitas Islam Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Teknik Informatika (JUTIF)

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A Hybrid SOAR-BSC-AHP Framework for Strategy Selection in Digital Cultural Tourism Kurniawan, Rahadian; Kusumadewi, Sri; Sujarwo, Ari
Jurnal Teknik Informatika (Jutif) Vol. 6 No. 4 (2025): JUTIF Volume 6, Number 4, Agustus 2025
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2025.6.4.4886

Abstract

Digital transformation in cultural tourism presents significant challenges, particularly in heritage villages like Kotagede, Yogyakarta. Problems such as limited infrastructure, low digital literacy, and the absence of a structured planning framework hinder progress toward community-based sustainable tourism development. This study addresses these challenges by proposing an integrated decision-making framework that combines SOAR analysis, the Balanced Scorecard (BSC), and the Analytic Hierarchy Process (AHP). The SOAR-BSC framework captures strategic objectives from qualitative data through focus group discussions and stakeholder interviews, while the AHP quantitatively prioritizes eight strategic alternatives based on hierarchical criteria and subcriteria. The most impactful strategies identified were: (1) developing partnerships with tour operators, and (2) promoting community cultural education and training. The Learning and Growth Perspective emerged as the most influential factor (weight = 0.5549), highlighting the importance of community empowerment and digital skills development. Sensitivity analysis and cross-validation using the Simple Additive Weighting (SAW) method confirmed the consistency and robustness of the rankings. In practice, this framework offers a participatory, data-driven guide for digital transformation in heritage tourism, supporting not only improved destination management but also long-term cultural preservation through inclusive digital initiatives.
Co-Authors Abdullah Abdullah Achmad Khodzim Affan Mahtarami Affan Mahtarami, Affan Agung Wibowo Agus Darmawan Ahmad R Pratama Ahmad, Lugie Nur Ananda, Devi Rizki Dwi Andri Panca Purnama Aridhanyati Arifin Arrie Kurniawardhani Aziz, Muhammad Thariq Dhina Puspasari Wijaya, Dhina Puspasari Dhomas Hatta Fudholi Dimas Panji Eka Jalaputra Dimas Panji Eka Jalaputra Erlina Marfianti, Erlina Fahzya, Mayla Fajar Suryani Fakhrunnisa, Syuhda Farhan Ramadhan Ramadhan Fatmawati Fauzan, Harist Asyari Febriana Kurniasari Hardiyanti, Cicin Hasibuan, Yusuf Helmi Gunawan Heksaputra, Dadang Helmi Roichatul Jannah Hepi Wahyuningsih Heru Widianto Himawan, Helmy Fachreza Ihsanuddin, Muhammad Rafli Indrayanti, Indrayanti Indrayanti, Indrayanti Insan Fikrudin Irfansyah, Naufal Herma Irving Vitra Paputungan Izzati Muhimmah Izzati Muhimmah Jalaputra, Dimas Panji Eka Jalaputra, Dimas Panji Eka Kukuh Eka Nugraha Kukuh Eka Nugraha Chrisna Putra Kusumah, Akmal Fauzi Lestari, Tri Mukti Maharani, Fahni Maharani, Yeni Sri Mufti Syawaludin Muhammad Alifa Rahmatulloh Muhimmah, Izzati Naufal Hanan Oktavanusa Paputungan , Irving Vitra Prabowo, Mei Prasetyo, Alan Dwi Purnama, Andri Panca Purnamasari, Wuriandietry Mayang Raden Bagoes Yudha Rangga Sanjaya Rais Habibi Tsani Rakhmawati, Restu Rakhmawati, Restu Ratih Sekar Wulan Rizki Surtiyan Surya Ruhil Iswara Sasmito, Dinda Eling K Sasmito, Dinda Eling Kartikaning Satrio Wisnugroho, Satrio Setiaji, Hari Sri Kusumadewi Sri Martianingsih Jibran sri mulyati Subayu, Abdi Sujarwo, Ari Suryani, Fajar Syarvani, Alif Gibran SYAUQI MAULANA NASRIANTO Tanti, Wa Ode Triananta, Muhammad Fauzan Widodo, Agas Arya Wuriandietry Mayang Purnamasari Yasmini Fitriyati, Yasmini Yuantari, Rahma