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All Journal Dia: Jurnal Administrasi Publik Sketsa Bisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Dedication : Jurnal Pengabdian Masyarakat JURNAL LENTERA BISNIS Ideas: Jurnal Pendidikan, Sosial dan Budaya Dialektika: Jurnal Ekonomi dan Ilmu Sosial Majalah Ilmiah Dian Ilmu Mandiri: Jurnal Akuntansi dan Keuangan Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Journal of Educational Management Research Dedication : Jurnal Pengabdian Masyarakat JAKBS Journal Of Informatics And Busisnes JER International Journal of Management, Accounting & Finance Journal of Business Economics and Management Educational Dynamics: International Journal of Education and Social Sciences Dynamics Social : International Journal of Social Sciences and Communication
Fedianty Augustinah
Universitas Dr. Soetomo Surabaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Orientasi Kewirausahaan, Inovasi Produk, dan Akses Pembiayaan Digital Terhadap Keberlangsungan UMKM di Sektor Perdagangan Fuad Sururi; Dian Ferriswara; Fedianty Augustinah
Majalah Ilmiah DIAN ILMU Vol 25 No 2 (2026): MAJALAH ILMIAH "DIAN ILMU" APRIL 2026
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v25i2.532

Abstract

Penelitian ini bertujuan menganalisis pengaruh orientasi kewirausahaan, inovasi produk, dan akses pembiayaan digital terhadap keberlangsungan Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor perdagangan. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 pelaku UMKM yang dipilih melalui purposive sampling. Instrumen penelitian terdiri atas 20 pernyataan yang mengukur empat variabel, sedangkan analisis dilakukan menggunakan regresi linear berganda. Dalam penelitian ini, seluruh item dinyatakan valid dengan nilai r-hitung 0,847-0,907 yang lebih besar daripada r-tabel 0,197, dan seluruh variabel reliabel dengan nilai Cronbach’s Alpha 0,921-0,933. Hasil penelitian menunjukkan bahwa orientasi kewirausahaan berpengaruh positif dan signifikan terhadap keberlangsungan usaha (B = 0,293; t = 4,497; p < 0,001), inovasi produk berpengaruh positif dan signifikan (B = 0,331; t = 4,824; p < 0,001), serta akses pembiayaan digital berpengaruh positif dan signifikan (B = 0,339; t = 5,437; p < 0,001). Ketiga variabel secara simultan berpengaruh signifikan dengan nilai F = 50,944 dan p < 0,001. Nilai R Square sebesar 0,614 menunjukkan bahwa 61,4% variasi keberlangsungan usaha dapat dijelaskan oleh model, sedangkan 38,6% dijelaskan oleh faktor lain. Akses pembiayaan digital merupakan variabel dengan pengaruh relatif paling dominan. Temuan ini memperlihatkan pentingnya penguatan perilaku kewirausahaan, inovasi produk, dan inklusi pembiayaan digital dalam mendukung keberlangsungan UMKM perdagangan.
Pengaruh Promosi Dan Kualitas Pelayanan Konsumen Terhadap Keputusan Pembelian Di Samudra Supermarket Madiun Emik Sri Wilujeng; Fedianty Augustinah; Liling Listyawati; Sarwani sarwani
Journal Of Informatics And Busisnes Vol. 3 No. 4 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jibs.v3i4.4142

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian konsumen di Samudra Supermarket Madiun. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial promosi berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 2,887 dan signifikansi < 0,05. Kualitas pelayanan juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 5,248 dan signifikansi < 0,05. Secara simultan, promosi dan kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian dengan nilai F hitung sebesar 64,818 > F tabel 3,094. Nilai koefisien determinasi (R²) sebesar 0,582 menunjukkan bahwa 58,2% variasi keputusan pembelian dapat dijelaskan oleh kedua variabel independen tersebut, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Dengan demikian, dapat disimpulkan bahwa peningkatan promosi dan kualitas pelayanan mampu meningkatkan keputusan pembelian konsumen di Samudra Supermarket Madiun.
The Influence of Social Media Influencers and Institutional Trust on Gen Z Students’ Decisions in Choosing Educational Institutions on Instagram Refy Humairoh; Fedianty Augustinah; Dian Ferriswara
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1688

Abstract

This study aims to examine the influence of social media influencers and institutional trust on Generation Z students’ decisions in choosing educational institutions through the Instagram platform. The research employs a quantitative approach with an explanatory research design. The sample consists of 96 Generation Z respondents selected using the Cochran formula. Data were collected through a structured questionnaire using a Likert scale and analyzed using multiple linear regression techniques. The results indicate that social media influencers have a significant effect on students’ decision-making in selecting educational institutions, as evidenced by a t-value of 5.560 (p < 0.05). Institutional trust also shows a significant influence on students’ decisions, with a t-value of 4.425 (p < 0.05). Simultaneously, the F-test yields an F-value of 177.332 (p < 0.05), demonstrating that social media influencers and institutional trust collectively exert a significant impact on students’ enrollment decisions. Furthermore, the coefficient of determination (R²) of 0.617 indicates that 61.7% of the variance in students’ decision-making can be explained by the two independent variables, while the remaining 38.3% is influenced by other factors outside the research model.The findings imply that effective management of social media influencers and the strengthening of institutional trust play a crucial role in educational marketing and public relations management. Educational institutions are encouraged to optimize influencer-based digital promotion strategies while simultaneously enhancing credibility, transparency, and institutional reputation to attract Generation Z students in the digital era
Pengaruh Penerapan Artificial Intelligence terhadap Efisiensi Kerja, Inovasi, dan Kepuasan Karyawan: Analisis SEM-PLS dengan 50 Responden Indrasto Kurniadi; Fedianty Augustinah
Mandiri : Jurnal Akuntansi dan Keuangan Vol. 5 No. 1 (2026): Februari - Mei 2026
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jak.v5i1.1490

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan Artificial Intelligence (AI) terhadap efisiensi kerja, inovasi, dan kepuasan karyawan. Penelitian menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS). Sampel penelitian terdiri dari 50 responden yang merupakan karyawan dari berbagai sektor industri yang telah menggunakan teknologi AI dalam aktivitas kerja mereka. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa penerapan AI berpengaruh positif dan signifikan terhadap efisiensi kerja dan inovasi. Selanjutnya, efisiensi kerja dan inovasi juga terbukti berpengaruh positif dan signifikan terhadap kepuasan karyawan. Nilai koefisien determinasi menunjukkan bahwa variabel AI mampu menjelaskan variasi efisiensi kerja sebesar 38%, inovasi sebesar 42%, dan kepuasan karyawan sebesar 51%. Temuan ini mengindikasikan bahwa penerapan AI tidak hanya meningkatkan produktivitas kerja, tetapi juga mendorong inovasi serta memberikan dampak positif terhadap kepuasan karyawan. Oleh karena itu, organisasi perlu mengoptimalkan strategi implementasi AI secara berkelanjutan agar manfaat teknologi ini dapat dirasakan secara maksimal oleh karyawan. Penelitian ini mengisi gap literatur yang ada, di mana studi sebelumnya jarang mengintegrasikan ketiga variabel tersebut dalam satu model komprehensif berbasis SEM-PLS, khususnya dalam konteks UKM dan sektor industri di Indonesia yang merupakan emerging market dengan karakteristik adopsi teknologi yang unik.   This study aims to analyze the effect of Artificial Intelligence (AI) implementation on work efficiency, innovation, and employee satisfaction. The study used a quantitative approach with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The study sample consisted of 50 respondents who were employees from various industrial sectors who have used AI technology in their work activities. Data were collected through questionnaires compiled and analyzed using SmartPLS. The results showed that AI implementation has a positive and significant effect on work efficiency and innovation. In addition, work efficiency and innovation were also proven to have a positive and significant effect on employee satisfaction. The coefficient of determination value shows that the AI ​​variable is able to explain variations in work efficiency by 38%, innovation by 42%, and employee satisfaction by 51%. These findings indicate that AI implementation not only increases work productivity but also encourages innovation and has a positive impact on employee satisfaction. Therefore, organizations need to optimize the implementation of AI strategies on an ongoing basis so that the benefits of this technology can be maximized by employees. This research fills the gap in the existing literature, where previous studies rarely integrated these three variables in one comprehensive SEM-PLS based model, especially in the context of SMEs and the industrial sector in Indonesia which is a developing market with unique technology adoption characteristics
Transparency and Accountability of State Property Management (BMN) in the Police Logistics System at the East Java Regional Police Logistics Bureau Nita Febrianti; Fedianty Augustinah; Sedarmayanti Sedarmayanti
Educational Dynamics: International Journal of Education and Social Sciences Vol. 3 No. 1 (2026): January: Educational Dynamics: International Journal of Education and Social Sc
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/educationaldynamics.v3i1.284

Abstract

This research investigates transparency and accountability in the management of state-owned assets (BMN) at the East Java Regional Police's Logistics Bureau as a step toward enhancing effective, adaptive, and integrity-focused governance in police logistics. The research context arises from the growing public call for transparency and accountability in managing state assets, in line with policies for bureaucratic reform and digitalization in the police logistics framework. This study utilized a qualitative descriptive approach involving in-depth interviews, observations in the field, and analysis of documents. The results show that adopting a unified digital system has enhanced the efficiency of asset management, sped up inventory operations, and reduced the risks of asset misuse. Nonetheless, obstacles persist, such as restricted human resource capacity, data alignment problems, and inadequate performance-based assessments. The conversation emphasizes that effective asset management relies on the implementation of adaptive governance, motivation for public service, and precise performance assessment systems. The research indicates that the integration of digital innovation, professional skills, and a robust commitment to public accountability is crucial for creating transparent and sustainable governance in police logistics
Community Empowerment Innovation Based on Local Wisdom in Environmental Management and the Green Economy in Ketegan Village, Taman District, Sidoarjo Regency Rina Kharisma Wijayanti; Fedianty Augustinah; Eny Haryati
Educational Dynamics: International Journal of Education and Social Sciences Vol. 3 No. 1 (2026): January: Educational Dynamics: International Journal of Education and Social Sc
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/educationaldynamics.v3i1.285

Abstract

This research examines the innovation of community empowerment rooted in local wisdom for environmental management and green economy advancement in Ketegan Village, Taman District, Sidoarjo Regency. The study stems from the increasing environmental issues resulting from urban development and the limited public understanding of sustainable economic measures. The research examines how local values—like cooperative efforts and social responsibility—can be incorporated into innovative, economically effective environmental management frameworks. Employing a qualitative descriptive method, data collection involved in-depth interviews, participatory observation, and the documentation of environmental policies and socio-economic information. The results indicate that residents of Ketegan have effectively created an empowerment model that integrates tradition and innovation via waste bank management, the use of organic waste for compost and biogas, and community-driven green economy projects engaging women and youth. Cooperation between the government, community, and universities has been essential in maintaining these initiatives. However, institutional capability, online marketing, and program viability continue to pose considerable obstacles. The research suggests enhancing community potential by providing training in green entrepreneurship, facilitating digital transformation, and incorporating local wisdom principles into sustainable development strategies. The results confirm that innovation rooted in local wisdom can effectively create resilient, competitive, and environmentally aware communities.
Effectiveness of Office Asset and Logistics Management Innovation in Improving Government Operational Efficiency in the Household Section of the General Bureau of the Regional Secretary of East Java Province Vicky Rahmawan Putra; Fedianty Augustinah; Eny Haryati
Educational Dynamics: International Journal of Education and Social Sciences Vol. 2 No. 4 (2025): Educational Dynamics: International Journal of Education and Social Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/educationaldynamics.v2i4.286

Abstract

This research seeks to evaluate how asset and logistics management innovation enhances operational efficiency in the Household Division of the East Java Provincial Secretariat. The study focuses on the bureaucratic reform initiative aimed at attaining transparent, accountable, and effective asset management via digital transformation. The emphasis lies on how digital inventory systems, purchasing methods, and asset allocation aid in minimizing budget waste and improving efficiency. This research utilized a qualitative descriptive strategy through a case study technique. Data were gathered via extensive interviews, direct observation, and analysis of internal documents, subsequently undergoing data reduction and triangulation to confirm validity. The results indicate that the adoption of the e-inventory system has enhanced administrative efficiency by as much as 30%, but issues persist with data integration and employee digital skills. Additionally, the lack of a real-time public monitoring system restricts transparency in logistics management. The research advises enhancing employee training, creating cohesive SOPs, and adopting technology-driven assessment systems. These actions are anticipated to promote effective, efficient, and sustainable asset management in the East Java Provincial Secretariat.
Pengaruh Cita Rasa dan Promosi terhadap Keputusan Pembelian Produk Sambel Pecel Mak Lies Madiun Endah Mastutik; Fedianty Augustinah; Damajanti Sri Lestari; Dian Ferriswara
Jurnal Akuntansi Keuangan dan Bisnis Vol. 3 No. 4 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v3i4.4141

Abstract

Penelitian ini diarahkan untuk mengkaji sejauh mana peran cita rasa dan aktivitas promosi dalam memengaruhi keputusan konsumen saat melakukan pembelian produk Sambel Pecel Mak Lies Madiun. Kajian ini muncul sebagai respons atas semakin ketatnya kompetisi pada sektor kuliner tradisional, khususnya produk sambel pecel, yang mendorong pelaku UMKM untuk lebih memahami elemen-elemen penentu perilaku beli konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei sebagai metode pengumpulan data. Data penelitian dihimpun melalui penyebaran kuesioner kepada 96 orang responden yang telah memiliki pengalaman membeli dan mengonsumsi Sambel Pecel Mak Lies Madiun, dengan teknik penentuan sampel menggunakan purposive sampling. Pengolahan data dilakukan melalui serangkaian tahapan analisis statistik yang meliputi pengujian instrumen penelitian berupa uji validitas dan reliabilitas, pengujian asumsi klasik yang mencakup uji normalitas, heteroskedastisitas, serta multikolinearitas, kemudian dilanjutkan dengan analisis regresi linear berganda. Selain itu, pengujian hipotesis dilakukan melalui uji t dan uji F, serta pengukuran koefisien determinasi (R²) untuk mengetahui kemampuan model dalam menjelaskan variabel dependen. Hasil analisis menunjukkan bahwa secara individual cita rasa memberikan pengaruh positif namun belum signifikan terhadap keputusan pembelian, sedangkan variabel promosi terbukti memiliki pengaruh positif dan signifikan. Secara bersama-sama, variabel cita rasa dan promosi dinyatakan berpengaruh signifikan terhadap keputusan pembelian konsumen. Nilai Adjusted R Square mengindikasikan bahwa variasi keputusan pembelian dapat dijelaskan oleh kedua variabel tersebut dalam kategori sedang, sementara sisanya dipengaruhi oleh faktor-faktor lain yang tidak termasuk dalam model penelitian ini. Temuan penelitian ini menegaskan bahwa promosi memiliki kontribusi yang lebih kuat dalam mendorong keputusan pembelian konsumen dibandingkan dengan cita rasa. Oleh karena itu, hasil penelitian ini diharapkan dapat menjadi referensi bagi pelaku UMKM dalam menyusun strategi pemasaran yang lebih tepat sasaran guna meningkatkan keputusan pembelian konsumen.
Pengaruh Penggunaan TikTok Marketing dan Kepercayaan Konsumen terhadap Peningkatan Brand Awareness Produk UMKM Keripik Tempe Ngawi Sudarso Sudarso; Liling Listyawati; Anita Asnawi; Fedianty Augustinah
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dimaksudkan untuk mengkaji dampak strategi pemasaran TikTok serta tingkat kepercayaan konsumen dalam meningkatkan kesadaran merek produk UMKM Keripik Tempe Ngawi. Evolusi platform media sosial, terutama TikTok, menciptakan kesempatan strategis bagi pelaku UMKM untuk mengekspansi jangkauan promosi dan membangun pengenalan merek dengan lebih optimal. Kepercayaan konsumen juga berperan esensial dalam mengkonsolidasikan memori dan identifikasi merek dalam persepsi konsumen. Riset ini menerapkan metodologi kuantitatif melalui teknik survei. Informasi dikumpulkan dengan menyebarkan kuesioner kepada 96 partisipan yang mengenal atau telah mengobservasi produk UMKM Keripik Tempe Ngawi via platform TikTok. Teknik analisis data mencakup pengujian validitas, reliabilitas, pengujian asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi (R²) menggunakan perangkat lunak SPSS. Temuan riset mengindikasikan bahwa strategi pemasaran TikTok memiliki dampak positif signifikan terhadap peningkatan kesadaran merek. Tingkat kepercayaan konsumen juga terbukti memberikan pengaruh positif signifikan terhadap kesadaran merek. Secara simultan, strategi pemasaran TikTok dan tingkat kepercayaan konsumen memberikan pengaruh signifikan terhadap peningkatan kesadaran merek produk UMKM Keripik Tempe Ngawi. Nilai koefisien determinasi memperlihatkan bahwa mayoritas variasi kesadaran merek dapat diterangkan oleh kedua variabel tersebut. Riset ini menyimpulkan bahwa optimalisasi strategi pemasaran TikTok yang dibarengi dengan pengembangan kepercayaan konsumen merupakan kombinasi krusial bagi UMKM dalam meningkatkan kesadaran merek dan kompetitivitas produk di era digital.
UTILIZATION OF ONLINE QUEUE SYSTEM TECHNOLOGY TO IMPROVE PUBLIC SERVICE MANAGEMENT EFFICIENCY AT CLASS I IMMIGRATION OFFICE TPI SURABAYA Faqim Adinul Falah; Fedianty Augustinah; Sapto Pramono; Widyawati Widyawati
DIA: Jurnal Administrasi Publik Vol. 23 No. 02 (2025): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v23i02.12180

Abstract

This research focuses on the utilization of Online Queue Systems to enhance the efficiency of public service management at the Immigration Office Class I TPI Surabaya. The implementation of this system is expected to address various issues related to conventional queues, such as long waiting times and customer discomfort. However, there are several aspects that still need to be examined, considering that the success of a public service system highly depends on effective queue management, procedure quality, and the readiness of personnel and supporting policies. The aim of this research is to analyze the impact of the Online Queue System on service quality and efficiency, identify existing challenges, and provide recommendations for system optimization. The research method used in this study is qualitative, with data collection conducted through direct observation, interviews, and document analysis related to the queue system at the immigration office. The findings show that the implementation of the Online Queue System has improved the efficiency and quality of public services, with public satisfaction reaching around 70%. Nonetheless, there is a need for further improvement in several aspects, such as queue management, information transparency, and waiting time. Additionally, technical readiness and supporting policies remain critical concerns, as there is still room to enhance personnel capacity and optimize policies to make the system more effective. The conclusion of this research emphasizes that while the Online Queue System has had a positive impact, several aspects still require attention and improvement to achieve higher efficiency. This research recommends several strategic steps, including increasing system capacity to handle surges in applicants, developing policies to support system operations, providing technical training for personnel, and conducting wider outreach to the public.
Co-Authors Acai Sudirman Agus Setiawan Agustino Yamlean Ambarwati Octaviani Andry Herawati Anik Yuesti Anita Asnawi Damajanti Sri Lestari Edizon Mirino Emik Sri Wilujeng Endah Mastutik Fadhlan Ginting S Faqim Adinul Falah Fitria Halim Fuad Sururi Galuh Ajeng Ayuningtiyas Hafids Sutatak Haryati, Eny Ichwan Rahmanu Widjaja Ika Devy Pramudiana Indrasto Kurniadi Kushariyadi Kushariyadi Liling Listyawati Muhamad Risal Tawil Nihayatus Sholichah Nihayatus Sholichah Nita Febrianti Onita Sari Sinaga Priyanto Priyanto Refy Humairoh Rina Kharisma Wijayanti Saipul Al Sukri Sapto Pramono Sarwani Sarwani Sedarmayanti, Sedarmayanti Siti Marwiyah Sri Kamariyah Subardini Subardini Sudarso Sudarso Susilo Wardoyo Veronika Nugraheni Sri Lestari Vicky Rahmawan Putra Vivid Violin Widayati Widayati Widyawati Widyawati