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All Journal International Journal of Artificial Intelligence Research Jurnal Mantik Enrichment : Journal of Management INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Jurnal Kolaboratif Sains Jurnal Administrasi Kantor Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Jurnal Peradaban Masyarakat (JPM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service International Journal of Economics, Business and Innovation Research Society KREATIF: Jurnal Pengabdian Masyarakat Nusantara Pariwisata
Agus Susanto
Institut Bisnis Informasi Teknologi Dan Bisnis
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Strategi Promosi dan Pelestarian Produk Lokal Kopi Sidikalang melalui Pemberdayaan Masyarakat Berbasis Digital dan Kearifan Lokal Albert Albert; Agus Susanto; Hengky Kosasih; Roseline Roseline; Nasib Nasib
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.7935

Abstract

This Community Service Program aims to increase the capacity of local Sidikalang coffee promotion and preservation through digital technology-based community empowerment and local wisdom values. The activity was carried out in collaboration with farmer groups and coffee MSMEs in Sidikalang District, Dairi Regency, involving 30 participants. The implementation method included digital branding training, social media-based promotional content creation, and a workshop on preserving Sidikalang coffee identity through local cultural narratives. Evaluation was conducted using pretest and posttest instruments to measure participants' understanding of digital promotion strategies and awareness of coffee cultural preservation. The results showed a significant increase in knowledge and skills, with the average participant understanding score increasing from 5.2 to 7.8 out of a total score of 10, an increase of 50%. Participants' interest in utilizing digital platforms for promotion increased from 12 people at the start of the activity to 26 people after the training. In addition, 80% of participants expressed a commitment to maintaining traditional coffee processing practices as part of preservation efforts. The significance test showed a p-value of 0.000 (<0.05), indicating that a digital and local culture-based approach is effective in increasing community capacity in promoting and preserving local Sidikalang coffee products.
Memberdayakan Dosen melalui Kepemimpinan Pelayan: Pengaruh Literasi Digital dan Adaptasi Budaya Agus Susanto; Elyzabeth Wijaya; Hendry Hendry; Septa Diana Nabella; Yandra Rivaldo
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.781

Abstract

This study examines the impact of digital literacy and adaptable culture on lecturer performance, with servant leadership as a mediating variable. The Institute of Information Technology and Business executed the study, with several lecturers participating as responders. Digital literacy is a crucial component in the age of technological transition, whereas adaptable culture signifies an institution’s capacity to adjust to evolving environmental conditions. This study proposes that servant leadership, prioritizing service-oriented leadership, mediates the association among digital literacy, adaptable culture, and lecturer performance. This study uses a validated questionnaire to gather data through a quantitative methodology and survey technique. We employ route analysis methodologies to examine the interrelationships among variables. The study’s outcomes are anticipated to elucidate how digital literacy and adaptable culture might enhance professor performance by reinforcing servant leadership conduct. These findings hold significant implications for formulating higher education policies, particularly in addressing the challenges of the digital age and the intricacies of the professional landscape. This study offers theoretical contributions by enhancing the comprehension of the interplay between digital literacy, corporate culture, and leadership within an academic framework.
Analysis of the influence of workload, communication, and work commitment on employee performance at pt kao Indonesia Manda Dwipayani Bhastary; Agus Susanto; Wilbert Suhendra Chandra
Enrichment : Journal of Management Vol. 16 No. 2 (2026): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v16i2.2490

Abstract

This This study aims to analyze the influence of workload, communication, and work commitment on employee performance at PT KAO Indonesia, Medan Branch. The underlying phenomenon of this research is the importance of improving employee performance, which is influenced by both internal and external company factors. This study used a quantitative method with an associative approach. The study population was all employees of PT KAO Indonesia, Medan Branch, with a sample of 70 respondents determined using a saturated sampling technique. The results showed that workload had a positive and significant effect on employee performance, communication also had a positive and significant effect on employee performance, and work commitment had a positive and significant effect on employee performance. Simultaneously, workload, communication, and work commitment significantly influenced employee performance, with an F-value of 16.960 > F-table of 2.74 at a significance level of 0.000 < 0.05. The coefficient of determination (R²) of 0.435 indicates that the variables workload, communication, and work commitment explain 43.5% of employee performance, while the remaining 56.5% is influenced by other factors not examined in this study. The conclusion of this study is that the more proportional the workload, the better the communication, and the higher the work commitment, the higher the employee performance. This research provides implications for companies to continue to pay attention to workload management, improve communication effectiveness, and strengthen employee work commitment to achieve optimal performance
Analysis of the Effect of Human Resource Planning, Quality of Work Life and Compensation on Employee Work Performance at PT. Supermarkets Maju Bersama Medan Sahat Simbolon; Agus Susanto; Rico Nur Ilham
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.514

Abstract

This study aims to describe the effect of human resource planning, quality of work life and compensation on employee performance at PT. Supermarkets Forward Together with Medan. This research was conducted for 3 (three) months, starting from March 2022 to May 2022. This study used the proportional random sampling method. The respondents of this study were all cashiers at PT. The Maju Bersama Supermarket in Medan with a total of 120 (one hundred and twenty) employees. The research instrument is a questionnaire to collect data from human resource planning variables, quality of work life variables, compensation variables and employee performance variables. Data analysis techniques used are validity test, reliability test, descriptive analysis, multicollinearity test, normality test, multiple linear regression analysis, multiple linear correlation coefficient test, partial hypothesis test t test, simultaneous hypothesis test or F test, and calculation of the coefficient of determination. The results of descriptive analysis for human resource planning variables are in the good category, for the quality of work life and compensation variables are in the fairly good category, and for the employee performance variable in the good category, at PT. Supermarkets Forward Together with Medan. Based on the partial analysis, human resource planning, quality of work life and compensation have a positive and significant effect on employee performance at PT. Supermarkets Forward Together with Medan. Simultaneously human resource planning, quality of work life and compensation have a positive and significant effect on employee performance at PT. Supermarkets Forward Together with Medan. The contribution of human resource planning variables, quality of work life and compensation to the increase in employee performance variables is 0.737 or 73.7%, while the remaining 0.263 or 26.3% is influenced by other variables not examined in this study, such as work. ethics, competence, leadership and others. like work. ethics, competence, leadership and others. like work. ethics, competence, leadership and others.
Pengaruh Sumber Daya Manusia, Inovasi Teknologi Digital, dan Strategi Pemasaran Terhadap Pendapatan Usaha Mikro, Kecil, dan Menengah (UMKM) di Wilayah Medan Utara Ahmad Rivai; Amin Hou; Mega Hernawati Harefa; Agus Susanto; Mhd Restu Razaq
JURNAL ADMINISTRASI KANTOR Vol 13 No 1 (2025): Jurnal Administrasi Kantor (Juni 2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v13i1.3406

Abstract

This study aims to analyze the role of human resources, digital technology innovation, and marketing strategies in increasing the income of Micro, Small, and Medium Enterprises (MSMEs) in the North Medan region. A quantitative approach was employed, incorporating surveys and in-depth interviews with MSME actors. Primary data were collected using questionnaires developed based on key research variable indicators, and analyzed using multiple linear regression. The results reveal that all three variables have a significant influence on MSME income enhancement. From a managerial perspective, the findings emphasize the importance of strengthening human resource capacity through training, utilizing digital innovation in operational activities, and formulating data-driven marketing strategies to improve business competitiveness. This study contributes to the development of MSME business models based on digital technology and marketing strategies and serves as a reference for local governments and stakeholders in designing strategic policies to foster sustainable local economic growth. Keywords: MSMEs, human resources, digital innovation, marketing strategy, business income
The Impact of Customer Relationship Management (CRM) on Achieving Customer Loyalty of CV. Tifa Permai Medan: Dampak Customer Relationship Management (CRM) Terhadap Tercapainya Loyalitas Pelanggan CV. Tifa Permai Medan Benny Lim; Mega Sanjaya; Darwan Tanady; Elyzabeth Wijaya; Agus Susanto
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.584 KB) | DOI: 10.56338/jks.v2i1.736

Abstract

As the traditional economy disappeared competition increasingly appears in the new dimensions, customers become the main elements of all organizational activities. A lot of companies are not just attracting customers, but are working at building long term relationships with customers. Knowing your customers better will enable you to serve them better and keep them loyal forever. This is the main theme of Customer Relationship Management (CRM). Customer loyalty, on the other hand, is the result of an organization’s creating a benefit for customers so that they will maintain and increasingly repeat business with the organization. CV.TIFA PERMAI finds out some of their customers no more coming back to use their service or buying their product. They also find out there it’s difficult to see a reliable and holistic view of all customer interactions. From this problem caused them to lost revenue of mishandling and losing potential sales opportunities. With intense competition and the recession of sale has been difficult maintain of customer loyalty for companies nowadays. The problem identifications in the company are “How strong does customer relationship management impact on achieving the customer loyalty at CV. Tifa Permai Medan?” The writer uses the indicators of customer relationship management are information sharing, customer involvement, long-term partnership, joint problem solving, and technology based CRM by Ru-Jen, Chen, and Chiu (2010) and according to Lehman and Winer ( 2005:240) the indicators of customer loyalty are aware, repeated purchase, attracted/ happy, more order and advocates. In analyzing data, the writer used some methods such as statistics, the validity test, reliability test, normality test, correlation test, determination test, linear test, and hypothesis test. According to the result calculation data through the answers of the respondents, the writer got the result which means that customer relationship management has a strong impact on achieving the customer loyalty at CV. Tifa Permai Medan. From the calculation of determination test, the writer found out and concluded that customer relationship management has impact on achieving the customer loyalty.
The Impact of Niche Marketing Towards Sales at Pt Sardana Indah Berlian Motor Medan Jung Sen; Agus Susanto; Elyzabeth Wijaya; Felix Leonardi; Eddy
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4516

Abstract

The company launches the new Strada Triton HD-X. The aim is to know whether there is an impact on how niche marketing of this company can initiate a good outcome towards the sales of the company by doing research. Research will be done in the company and the population taken will be customers of this company that consist of 1,000 people. In this study, the sample that will be taken is 10% of population or 100 people. The questionnaires will contain 12 questions. The Mean of variable X is 4.28 and that of variable Y is 4.37. Most of the validity tests on both variables show high validity. The coefficient of correlation test is 0.74. Determination test results in 54.61% while the hypothesis test results in 7.4. From the data analysis, the writer has finally compiled his research that the data of questionnaires are valid to be processed on this skripsi. Niche marketing can be used in the company to gain profit from smaller market segments. Majority of the customers are males who are 30 years and above and from entrepreneurs’ classes. The correlation of the variables shows a strong positive relationship, in which it explains how strong the impact of niche marketing toward sales and the data can be trusted. Along with the other tests, hypothesis test shows that the null hypothesis must be rejected while the alternative hypothesis must be accepted.
Pengenalan Aspek Pasar pada SMA Brigjend Katamso Medan: Introduction to Market Aspects at Brigjend Katamso High School Medan Sri Aprianti Tarigan; Elyzabeth Wijaya; Susanto; Agus Susanto; Eddy
Jurnal Kolaboratif Sains Vol. 7 No. 12: Desember 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i12.6746

Abstract

Saat ini di dunia yang terus berubah, ada banyak opsi yang dapat dilakukan oleh siswa Sekolah Menengah Atas untuk mengisi waktu luang mereka di luar proses pendidikan. Salah satu hal positif adalah menjadi anggota OSIS. Selama menjadi anggota OSIS, maka siswa mempunyai beberapa program kerja yang harus dijalankan sesuai dengan yang program yang telah disusun. Salah satu program yang mempunyai daya Tarik besar dari internal maupun eksternal adalah program pentas seni. Walaupun demikian, untuk menjalankan kegiatan tersebut banyak pihak yang tidak menyadari pentingnya aspek pasar untuk membuat kegiatan tersebut dapat menarik perhatian bagi peserta maupun pihak sponsor yang dapat mendukung kegiatan tersebut. Pengetahuan dasar mengenai aspek pasar dapat membantu untuk menentukan sasaran pasar yang tepat sehingga dapat memberikan kesuksesan pada sakegiatan tersebut. Selain itu tingkat kewirausahaan, performa dan motivasi dari siswa tersebut dapat lebih baik dalam membuat proposal bisnis sehingga merasakan seperti dunia usaha. Untuk itulah tim Pengabdian kepada Masyarakat yang berasal dari Institut Bisnis Informasi Teknologi dan Bisnis terinspirasi untuk mengadakan pengenalan aspek pasar bagi siswa SMA Brigjend Katamso Medan dalam menjalankan kegiatan program OSIS. Adapun sasaran dari program ini adalah siswa SMA Brigjend Katamso Medan khususnya anggota OSIS . Dengan pelaksanaan program ini diharapkan sebagian dari peserta termotivasi untuk lebih berprestasi dan berkarya secara maksimal kepada pihak internal maupun eksternal sekolah dengan sentuhan
THE INFLUENCE OF THE WORK ENVIRONMENT AND INDIVIDUAL CHARACTERISTICS ON EMPLOYEES’ JOB SATISFACTION Agus Susanto; Hengky Kosasih; Tina Linda; Ika Puspa Satrianny; Thamrin Thamrin
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2422

Abstract

This research investigates the influence of the work enviroment and individual characteritis on employees job satisfaction. This skripsi contributes to the working environment and employees’ individual characteristic to increase employees job satisfaction. In carrying out the work or character of an individual must be able to put themselves and their work environment so well that it will affect the individual can achieve the expected job satisfaction. In the world of work, usually relate to a person's attitude to his work. Linkage attitude with this work will pave the way positive or negative evaluative held by employees about aspects of their work environment. This means that every person on the job reflects the experience pleasant and unpleasant in his work and hopes for the future. The working environment is meant here is the physical work environment and non-physical, such as acceptable behavior management and workplace environment itself (workplace), among others working facilities and security. If the work environment possible, then the employees will make the workplace a fun in performing activities works, so as to reduce fatigue, which in turn can lead to satisfaction with the job. As such, working environment and individual characteritic relationship does have the potential to create an employes job satisfaction.
Co-Authors Albert Albert Amin Hou Andi Andi Benny Lim Bestadrian P.Theng Darwan Tanady Deva Djohan Diana Afriani Duffin Eddy Eddy Edward Harnjo Elyzabet Wijaya Elyzabeth Wijaya Ester Felix Leonardi Hendry Hendry IKA PUSPA SATRIANNY Jung Sen Kosasih, Hengky Manda Dwipayani Bhastary Mega Hernawati Harefa Mega Sanjaya Mhd Restu Razaq Razaq Nasib Rico Nur Ilham Rivai, Ahmad Roseline Roseline Sahat Simbolon Septa Diana Nabella Sri Aprianti Tarigan Susanto Susanto Thamrin Theng, Bestadrian Prawiro Tina Linda Wilbert Suhendra Chandra Yandra Rivaldo