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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat AdBispreneur Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Supply Chain Management Journal of Secretary and Business Administration Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Logistik Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Journal of Management - Small and Medium Enterprises (SME's) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ekonomi Efektif International Journal of Science and Society (IJSOC) Jurnal Kajian Ilmu Pendidikan (JKIP) Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Riwayat: Educational Journal of History and Humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal Serambi Engineering (JSE) Jurnal Sekretaris & Administrasi Bisnis
Nenden Kostini
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Implementasi Metode Class Based Storage dalam Penempatan Bahan Baku di PT XYZ Bandung I Kadek Hendra Sumerta Dana; Nenden Kostini
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.438

Abstract

This research aims to optimize the layout of raw material storage by reducing the distance needed to take the required raw materials, random placement of raw materials results in the raw material storage layout being less effective. This research was conducted for three months from August to November by means of observations and interviews with related parties. It is proven that the implementation of the Class Based Storage method can be a solution in structuring raw material warehouses which can provide significant benefits in terms of efficiency and better management of raw materials seen from the frequency of movement of goods before implementing the class based storage method, namely reaching 21,911 meters and after implementation. the frequency of movement distances is 14,691 meters, which shows that there is a decrease in the distance required for collecting raw materials, which indicates the effectiveness of implementing the class based storage method.
THE INFLUENCE OF CONTENT MARKETING ON PURCHASE INTENTION Wahyuni, Dewi Kamalia; Raharja, Sam’un Jaja; Kostini, Nenden
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22452

Abstract

The purpose of this study is to analyze the influence of content marketing on purchase intention among Instagram followers of @MasaRemajaCollective. This study uses a quantitative descriptive-verification approach. The population of this study was 10,400 Instagram followers of @MasaRemajaCollective. The sample was taken using the Slovin formula with a margin of error of 10%, resulting in a minimum sample size of 100 respondents. The sampling technique used probability sampling with simple random sampling. Data analysis used simple linear regression, a normality test, a linearity test, and a hypothesis test. The results showed that content marketing implemented by @MasaRemajaCollective has a positive and significant influence on the purchase intention of the audience on Instagram. Keywords: Content Marketing; Purchase Intention; Instagram
Co-Authors Adina Syahidah Aranis Chan Arianis Chan Atikah Yuniar Santoso Aulia Putri Azahra Beni Gunadi Cecep Safa’atul Barkah Dadan Suryadipura Dinda Rizki Oktaviani Dinda Rizki Oktaviani, Dinda Rizki Efendi, Ervin Yanuardi Erna Maulina Evi Andriani Evi andriani, Evi Fasha, Adinda Fauzian*, Refka Aprialda Gesa Aldin Barqin Haq Nugraha, Afina Aulia Hasanah, Mia Ayu Yulianti Herwan Abdul Muhyi I Kadek Hendra Sumerta Dana Iqbal Ridho Juliandri Julian Arya Labiba, Azkafiras Laksono Trisnantoro Lestari, Nita Mas Rasmini Mohammad Benny Alexandri Muhamad Rizal Muhammad Ainul Fahmi Muhammad Ainul Fahmi, Muhammad Ainul Muhammad Donie Aulia Muhammad Rizal Mutiara Fadwa Adzkiya Zain Natabita Ayum Adiyuna Nurillah Jamil Achmawati Novel Pratami Wulan Tresna Putri, Dea Nabilla Putri, Salsabila Tarisha Rafa Dwisono Ratih Purbasari, Ratih Ratna Meisa Dai Ratna Meisa Dai, Ratna Meisa Ria Arifianti Salsa Nurpadilah Sam'un Jaja Raharja Santoso, Atikah Yuniar Sitio, Nurul Mardhiah Sukmadewi, Rani Sumerta Dana, I Kadek Hendra Suryanto Suryanto SYAHROYYAN Tetty Herawati Tetty Herawaty, Tetty Tribowo Rachmat Fauzan Tribowo Rachmat Fauzan Wahyuni, Dewi Kamalia Yogi Mochamad Nurul Hikmah Yogi Sugiarto Maulana Zeis Zultaqawa Zultaqawa, Zeis