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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Kebijakan dan Pelayanan Publik AdBispreneur Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Supply Chain Management Journal of Secretary and Business Administration Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Education Management and Social Science Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Logistik Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ekonomi Efektif International Journal of Science and Society (IJSOC) Jurnal Kajian Ilmu Pendidikan (JKIP) Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Riwayat: Educational Journal of History and Humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal Serambi Engineering (JSE) Jurnal Sekretaris & Administrasi Bisnis
Nenden Kostini
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Customer Satisfacion as A Predictor of Repurchase Intention Abeglass Using The customer Satisfaction Index Mia Ayu Yulianti Hasanah; Nenden Kostini; Ratih Purbasari
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2762

Abstract

Customer satisfaction is a key factor in determining whether consumers will return to buy a product or use a particular service. To build long-term relationships with customers, customer satisfaction is needed so that it can encourage repurchase intention. This is very important in an increasingly competitive and dynamic business world. The point of this research is to explore the influence of customer satisfaction on the repurchase intention of Abeglass' domestic customers and measure the level of Abeglass's Customer Satisfaction Index. This research uses a quantitative approach with a descriptive-verification research type. The Customer Satisfaction Index (CSI) method and simple linear regression are the analysis systems used in this research. The research results show that customer satisfaction influences repurchase intention for Abeglass products by 60.4%, with the remaining 39.6% influenced by other factors. The Customer Satisfaction Index results were 89.57% which were interpreted as indicating very satisfied criteria. Apart from that, there is also a gap in the assurance dimension of -0.35.
B Behavioral Bias: Nenden Kostini
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 1 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i1.149

Abstract

Usaha kecil dan menengah diakui memiliki peranan dalam perekonomian nasional. Meskipun demikian, usaha kecil dan menengah masih menghadapi permasalahan dalam memperoleh modal usahanya. Salah satu solusi untuk permasalahan modal tersebut adalah dengan mendapatkan pinjaman dana dari pihak eksternal melalui utang. Banyak faktor yang mempengaruhi pelaku usaha kecil dan menengah untuk membuat keputusan pendanaan, diantaranya adalah faktor psikologi atau pandangan pribadi. Namun faktor psikologi tersebut mengandung unsur “bias”, yang diartikan sebagai kecenderungan untuk melakukan kesalahan (error). Akibatnya adalah pengambil keputusan memiliki kemungkinan untuk mengambil keputusan yang salah atau perkiraan yang melenceng. Bias mengakibatkan kesalahan prediksi karena dapat membuat orang salah dalam memperhitungkan risiko yang dapat terjadi. Penelitian ini bertujuan untuk mengetahui pengaruh behavioral bias terhadap pengambilan keputusan pendanaan pada Usaha Kecil Menengah di Industri Sepatu Cibaduyut, Kota Bandung. Pendekatan dalam penelitian ini menggunakan metode kuantitatif, dengan jenis penelitiannya adalah deskriptif verfikatif. Ukuran sampel sebanyak 117 pelaku usaha yang ditentukan dengan menggunakan rumus Slovin dan tehnik pengambilan sampelnya adalah sampel acak sederhana. Adapun tehnik analisis data yang digunakan dalam mengolah data penelitian ini adalah analisis regresi linear berganda sedangkan hipotesis diuji dengan pengujian secara simultan dan parsial, dengan menggunakan Uji-F dan Uji-t. Hasil penelitian menunjukkan bahwa excessive optimism, overconfidence, confirmation bias dan illusion of control berpengaruh secara simultan terhadap pengambilan keputusan pendanaan pada Usaha kecil dan menengah di industry sepatu Cibaduyut, Kota Bandung. Namun secara parsial, yang berpengaruh secara positif terhadap pengambilan keputusan pendanaan adalah Excessive optimism, overconfidence dan illusion of control sedangkan confirmation bias berpengaruh negatif terhadap pengambilan keputusan pendanaan.
Implementasi Metode Class Based Storage dalam Penempatan Bahan Baku di PT XYZ Bandung I Kadek Hendra Sumerta Dana; Nenden Kostini
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.438

Abstract

This research aims to optimize the layout of raw material storage by reducing the distance needed to take the required raw materials, random placement of raw materials results in the raw material storage layout being less effective. This research was conducted for three months from August to November by means of observations and interviews with related parties. It is proven that the implementation of the Class Based Storage method can be a solution in structuring raw material warehouses which can provide significant benefits in terms of efficiency and better management of raw materials seen from the frequency of movement of goods before implementing the class based storage method, namely reaching 21,911 meters and after implementation. the frequency of movement distances is 14,691 meters, which shows that there is a decrease in the distance required for collecting raw materials, which indicates the effectiveness of implementing the class based storage method.
Optimalisasi Peran Bagian Protokol dan Komunikasi Pimpinan Dalam Membangun Citra Positif Pemda Rahman, Elvin Nur; Azura, Nabila; Kostini, Nenden
e-JKPP Vol 11, No 1 (2025): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v11i1.4766

Abstract

      Penelitian ini bertujuan untuk menganalisis optimalisasi peran Bagian Protokol dan Komunikasi Pimpinan (Prokopim) dalam membangun citra positif Pemerintah Kabupaten Pesawaran. Peran humas pemerintah melalui kegiatan keprotokolan dan komunikasi pimpinan sangat penting dalam membentuk persepsi publik terhadap kinerja dan profesionalisme birokrasi daerah. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi, serta analisis data interaktif menggunakan model Miles dan Huberman. Hasil penelitian menunjukkan bahwa pelaksanaan fungsi Prokopim belum berjalan optimal. Hambatan utama meliputi lemahnya koordinasi dan komunikasi internal, ketidakseragaman pemahaman terhadap citra institusi, rendahnya inovasi karena budaya birokratis dan keterbatasan anggaran, serta evaluasi kegiatan yang belum efektif. Kondisi ini menghambat pembentukan citra positif yang konsisten di mata masyarakat. Untuk itu, diperlukan peningkatan kompetensi sumber daya manusia, penguatan budaya kerja kolaboratif, serta penerapan strategi komunikasi publik yang profesional dan adaptif terhadap perkembangan teknologi informasi. Optimalisasi peran Prokopim menjadi kunci dalam membangun kepercayaan publik dan memperkuat reputasi Pemerintah Kabupaten Pesawaran.
THE INFLUENCE OF CONTENT MARKETING ON PURCHASE INTENTION Wahyuni, Dewi Kamalia; Raharja, Sam’un Jaja; Kostini, Nenden
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22452

Abstract

The purpose of this study is to analyze the influence of content marketing on purchase intention among Instagram followers of @MasaRemajaCollective. This study uses a quantitative descriptive-verification approach. The population of this study was 10,400 Instagram followers of @MasaRemajaCollective. The sample was taken using the Slovin formula with a margin of error of 10%, resulting in a minimum sample size of 100 respondents. The sampling technique used probability sampling with simple random sampling. Data analysis used simple linear regression, a normality test, a linearity test, and a hypothesis test. The results showed that content marketing implemented by @MasaRemajaCollective has a positive and significant influence on the purchase intention of the audience on Instagram. Keywords: Content Marketing; Purchase Intention; Instagram
Analysis of the Financial Performance of PT Bali Bintang Sejahtera Tbk Before and After the IPO (Initial Public Offering) for the 2017-2022 Period Refka Aprialda Fauzian*; Nenden Kostini; Nurul Mardhiah Sitio
Riwayat: Educational Journal of History and Humanities Vol 7, No 3 (2024): July, Educational and Social Issue
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i3.40551

Abstract

This research aims to analyze the differences in financial performance of PT Bali Bintang Sejahtera Tbk at the time before and after the Initial Public Offering in 2017 to 2022. The sample of this study is the financial statement data of PT Bali Bintang Sejahtera Tbk from before and after the company conducted an Initial Public Offering (2017-2022). The research method used in testing differences before and after the company conducted an Initial Public Offering is the Paired Sample t-Test and Wilcoxon Sign Test test methods. Then to determine the increase or decrease in the company's financial performance, the average financial ratio test method is used. The results of this study indicate a significant difference in three of the four financial ratios used. The three financial ratios that experienced significant differences after the company conducted an Initial Public Offering included debt to equity ratio, net profit margin, and total assets turnover. Debt to equity ratio and net profit margin increased after the company did an Initial Public Offering, while the total assets turnover ratio decreased. Then only one financial ratio does not experience a significant difference after the company does an Initial Public Offering, namely the current ratio. But the ratio increased after the company did the Initial Public Offering
REFORMULASI STRATEGI BISNIS PT XYZ PERIODE 2026 - 2027 DENGAN PENDEKATAN STRATEGY FORMULATION ANALYTICAL FRAMEWORK Amalia Maretta Fadhila; Nenden Kostini; Healthy Nirmalasari
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i1.1760

Abstract

Penelitian ini dilakukan untuk menyusun strategi bisnis yang lebih sistematis dan selaras dengan kondisi aktual PT XYZ sebagai perusahaan pengembang residensial skala berkembang yang menghadapi tekanan dari internal maupun eksternal. Penelitian menggunakan metode kualitatif deskriptif dengan melibatkan pemilik, direktur, mandor, tenaga kerja lapangan, penjaga toko, sopir, serta praktisi strategi sebagai validator eksternal. Data diperoleh melalui wawancara semi-terstruktur, observasi partisipasi moderat, Focus Group Discussion (FGD), dan dokumentasi. Proses analisis memanfaatkan berbagai alat dalam kerangka perumusan strategi, yaitu matriks IFAS, EFAS, IE, SWOT, dan QSPM. Temuan penelitian mengindikasikan bahwa PT XYZ berada pada posisi hold and maintain, sehingga strategi yang diprioritaskan berorientasi pada penguatan internal, penataan pembagian peran kerja, penegasan arah usaha, serta perencanaan proyek yang lebih adaptif. Digitalisasi dan pengembangan produk dilakukan secara bertahap sebagai strategi pendukung. Implikasi penelitian ini memberikan arah pengembangan usaha yang lebih terstruktur dan membantu perusahaan mengurangi ketergantungan pada individu kunci.
Efektivitas Pengelolaan Penerimaan Negara Bukan Pajak (PNBP) pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Bandung Aulia Putri Azahra; Nenden Kostini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8330

Abstract

                The effectiveness of Non-Tax State Revenue (PNBP) management plays a crucial role in strengthening state revenue and promoting the optimization of public financial governance. This research is motivated by the fluctuating trend in PNBP realization at the Office of State Assets and Auction Services (KPKNL) Bandung over the past five years, which indicates a lack of consistency in achieving revenue targets. The purpose of this study is to evaluate the effectiveness of PNBP management at KPKNL Bandung from 2019 to 2023. The research employs a quantitative method with a descriptive analysis technique using effectiveness ratio calculations. The data used include secondary data in the form of Financial Statements and Notes to Financial Statements for the 2019–2023 period, as well as primary data obtained through interviews and direct observation. The analysis results show that the effectiveness of PNBP management has fluctuated, with the years 2019 and 2023 classified as effective, achieving 110.99% and 103.14% respectively. In contrast, 2020 and 2022 fell into the less effective category with achievements of 74.86% and 79.81%, while 2021 was considered ineffective with a score of 56.00%. The five-year average effectiveness was 84.96%, which is still categorized as less effective. In conclusion, the effectiveness of PNBP management at KPKNL Bandung needs to be improved through the optimization of service volume, successful auction performance, and strategies for handling state receivables.
Co-Authors Adina Syahidah Amalia Maretta Fadhila Aranis Chan Arianis Chan Atikah Yuniar Santoso Aulia Putri Azahra Azkafiras Labiba Azura, Nabila Beni Gunadi Cecep Safa’atul Barkah Dadan Suryadipura Dinda Rizki Oktaviani Dinda Rizki Oktaviani, Dinda Rizki Efendi, Ervin Yanuardi Erna Maulina Evi Andriani Evi andriani, Evi Fasha, Adinda Gesa Aldin Barqin Haq Nugraha, Afina Aulia Hasanah, Mia Ayu Yulianti Healthy Nirmalasari Herwan Abdul Muhyi I Kadek Hendra Sumerta Dana Iqbal Ridho Juliandri Julian Arya Labiba, Azkafiras Laksono Trisnantoro Lestari, Nita Mas Rasmini Meinasya, Aulia Zahara Mia Ayu Yulianti Hasanah Mohammad Benny Alexandri Muhamad Rizal Muhammad Ainul Fahmi Muhammad Ainul Fahmi, Muhammad Ainul Muhammad Donie Aulia Muhammad Rizal Muhammad Zulfikar Ridho Mutiara Fadwa Adzkiya Zain Natabita Ayum Adiyuna Nurillah Jamil Achmawati Novel Nurul Mardhiah Sitio* Pratami Wulan Tresna, Pratami Wulan Putri, Dea Nabilla Putri, Salsabila Tarisha Rafa Dwisono Rahman, Elvin Nur Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai Ratna Meisa Dai, Ratna Meisa Refka Aprialda Fauzian* Ria Arifianti Salsa Nurpadilah Sam'un Jaja Raharja Santoso, Atikah Yuniar Sendy Resta Tirto Sukmadewi , Rani Sukmadewi, Rani Sumerta Dana, I Kadek Hendra Suryanto Suryanto SYAHROYYAN Tetty Herawati Tetty Herawaty, Tetty Tribowo Rachmat Fauzan Tribowo Rachmat Fauzan Wahyuni, Dewi Kamalia Yogi Mochamad Nurul Hikmah Yogi Sugiarto Maulana Zeis Zultaqawa Zultaqawa, Zeis