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All Journal IQTISHODUNA JEJAK JURNAL PERSPEKTIF BISNIS AdBispreneur JURNAL INTEGRASI Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED ACCOUNTING AND TAXATION Seminar Nasional FISIP Unila JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Ilmiah Akuntansi dan Finansial Indonesia Studi Akuntansi dan Keuangan Indonesia (SAKI) Bahtera Inovasi Interdisciplinary Social Studies Jurnal Bisnis Mahasiswa Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of World Science Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Aplikasi Administrasi: Media Analisa Masalah Administrasi Journal of Indonesian Economy and Business Proceeding Applied Business and Engineering Conference VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Social Sciences Insights Journal Journal of Sustainable Community Development

Shinta Wahyu Hati

Politeknik Negeri Batam

Author-ID : 2471246

Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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PENGARUH INTERNAL MARKETING TERHADAP ORGANIZATIONAL PERFORMANCE DI ERHA CLINIC DENGAN MARKET ORIENTATION SEBAGAI VARIABEL INTERVENING Ginting, Eva Valentina; Hati, Shinta Wahyu
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 4 No 1 (2020)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

This study aims to determine and analyze how the influence of internal marketing to organizational performance in ERHA Clinic with market orientation as intervening variable. The type of research used is quantitative research with saturated sampling technique or examine the total population amounted to 60 people as many as 30 employees of ERHA Clinic Batam and 30 employees of ERHA Clinic Medan. The respondents consisted of staff working in Pharmacy, Frontliner, Nurse, Therapist, Medical Record, and all staff working in the Back Office unit. Data processing method using path analysis with SPSS 20 software.Â Based on the results of research stated that (1) internal marketing positively significant to market orientation in ERHA Clinic Sig. 0.000 (<0,05), (2) market orientation have positive and significant influence to organizational performance in ERHA Clinic Sig. 0,000 (<0,05), and (3) internal marketing have positive and significant effect to organizational performance in ERHA Clinic Sig. 0,000 (<0.05). This means that internal marketing affects organizational performance in ERHA Clinic.Â

FAKTOR-FAKTOR YANG MEMOTIVASI MINAT MAHASISWI DALAM BERWIRAUSAHA DI POLITEKNIK NEGERI BATAM Irawati, Rusda; Hati, Shinta Wahyu
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 2 No. 1 (2014)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v2n1.p130-139

Man or women have a nature and characterisricof entrepreneurship. Womanhas the potential to do any productive activity that produces and help the economy of family and more broadly national economy. Batam State Polytechnic committed cultived and to create entrepreneurship culture. In each semester, there is 70 % female student who had chances and opportunities to be able to become an independent prospective young entrepreneurs in various business sectors. This research purpose to know, what factors that motivated female student to be a young entrepreneurs and can be that factors influence the desire of female students to entrepreneurship. Category of this research is explanatory research and The relation which will be reviewed by is the success of yourself ( x1 ), tolerance against the risk ( x2 ) and a desire to feel freedom in working ( x3 ) against a desire to become entrepreneurs ( y ). Population in this research is a student of Batam State Polytechnic. The sampling technique is purposive sampling. A questionnaire distributed to 100 female students from the Department of engineering and non-engineering. The results showed that success of the self and the variable tolerance of risk significant effect, while the freedom in work do not affect significantly the interest of entrepreneurship

PERBANDINGAN KINERJA PASAR PADA BISNIS RETAIL DI PASAR TRADISIONAL SEBELUM DAN SESUDAH KEBERADAAN ALFAMART DAN INDOMARET DI KECAMATAN BATAM KOTA KOTA BATAM Shinta Wahyu Hati; Chandra Novita
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 3, No 1 (2018): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTThis study aims to determine the average ratio of market performance in traditional retail business before and after the presence of modern retail Alfamart and Indomaret in Batam Kota subdistrict which is spread in three villages, namely Baloi Permai Village, Belian Village and Teluk Tering Village. The sampling technique used in this research is purposive and accidental sampling with questionnaires obtained from 42 respondents. This study using analysis of paired sample t-test. The output of the paired sample t-test showed a response to hypotheses derived from each of the variables studied. Values obtained for before and after sales turnover tcount is equal to 2.398. Values obtained for before and after profit tcount is equal to 2.380. Values obtained for before and after working hours -tcount is equal to -7.879. The results of each tcount then be compared with ttabel where it is known that tcount each variable > ttabel and significance/P-Value <0,05 so that H0 rejected and Ha accepted. These three variables showed significant results that indicate that the presence of Alfamart/Indomaret give the average change impacts on market performance in Batam City District.ABSTRAK Penelitian ini bertujuan untuk mengetahui perbandingan rata-rata kinerja pasar pada usaha ritel tradisional sebelum dan sesudah hadirnya ritel modern Alfamart dan Indomaret di daerah Kecamatan Batam Kota yang menyebar di tiga kelurahan, yaitu Kelurahan Baloi Permai, Kelurahan Belian dan Kelurahan Teluk Tering. Teknik sampling yang digunakan dalam penelitian ini adalah purposive dan accidental sampling dengan kuesioner yang diperoleh dari 42 responden. Penelitian ini menggunakan analisis paired sample t-test. Hasil output dari paired sample t-test menunjukkan jawaban dari hipotesis yang diambil terkait masing-masing variabel yang diteliti. Nilai yang diperoleh untuk thitung omset penjualan sebelum dan sesudah adalah sebesar 2,398. Nilai yang diperoleh untuk thitung laba sebelum dan sesudah adalah sebesar 2,380. Nilai yang diperoleh untuk -thitung jam kerja sebelum dan sesudah adalah sebesar -7,879. Hasil dari masing-masing nilai thitung kemudian akan dibandingkan dengan ttabel dimana diketahui bahwa nilai thitung masing-masing variabel > ttabel dan signifikansi/P-Value < 0,05 sehingga H0 ditolak dan Ha diterima. Ketiga variabel menunjukkan hasil yang signifikan yang menunjukkan bahwa keberadaan Alfamart/Indomaret memberikan dampak perubahan rata-rata pada kinerja pasar di Kecamatan

ANALYSIS OF PRICING AND MERCHANDISING EFFECT TO CUSTOMER SATISFACTION AND IT’S AFFECTED TO CUSTOMER LOYALTY IN PURI BATAM MINIMARKET Shinta Wahyu Hati; Nurlidiya Parlewen
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 2, No 1 (2017): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTThe purpose of this study was to determine the effect of price variable and merchandising variable on customer satisfaction variabel, to determine the effect of direct price variable and merchandising variable on customer loyalty, and to determine the effect of direct price and merchandising variable on customer loyalty variable with satisfaction as intervening variable. This kind of research is explanatory research with quantitative approach. Research sample is 161 customer of Minimarket Puri Batam. This research use analysis method Path Analysis. The results showed significant effect on the price variable Customer Satisfaction with value 0.474, and merchandising significantly contributing to customer satisfaction with value 0.413. Price significantly contributing to customer loyalty with value 0.260, merchandising significantly contributing to customer loyalty with value 0.295. And customer satisfaction significantly contributing to customer loyalty with value 0. 263. The result of this study are price, merchandising, and satisfaction have a significant influence on customer loyalty. Keywords : Loyalty, merchandising, price, satisfaction ANALISIS PENGARUH HARGA DAN MERCHANDISING TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN DI MINIMARKET PURI BATAM ABSTRAKTujuan penelitian ini adalah untuk mengetahui pengaruh harga dan merchandising terhadap kepuasan pelanggan, pengaruh harga dan merchandising terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Jenis penelitian ini adalah penelitian eksplanatori dengan pendekatan kuantitatif. Sampel dalam penelitian ini sebanyak 161 orang pelanggan Minimarket Puri. Teknik analisis data yang digunakan adalah menggunakan analisis jalur. Hasil penelitian menunjukkan variabel harga berpengaruh signifikan terhadap kepuasan pelanggan sebesar 0.474 dan variabel merchandising berpengaruh signifikan terhadap kepuasan pelanggan sebesar 0.413. Variabel harga berpengaruh signifikan terhadap loyalitas pelanggan sebesar 0.260. Merchandising mempunyai pengaruh yang signifikan terhadap loyalitas pelanggan sebesar 0.295. Variabel kepuasan pelanggan mempunyai pengaruh signifikan sebesar 0.263 terhadap loyalitas pelanggan. Kesimpulan dalam penelitian ini adalah harga, merchandising dan kepuasan pelanggan memiliki pengaruh terhadap loyalitas pelanggan. Kata kunci: Harga, loyalitas, merchandising, kepuasan

ANALISIS POSITIONING PRODUK MJB (MILO JELLY BUBBLE) BERDASARKAN PERSEPSI PELANGGAN (Studi Kasus: Outlet Komplek Tiban Cipta Puri Batam) Geliga Tieland; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 2 (2017): Journal of Applied Business Administration - September 2017
Publisher : Politeknik Negeri Batam

The results of this study indicate that: (1) there is a positive and insignificant relationship with product attribute (X1), proved T-statistic (0.197) smaller than T-table (1.64). (2) there is a positive and significant relationship with product benefit (X2), proved T-statistic (1,768) bigger than T-table (1.64). (3) there is positive and insignificant relationship with product user (X3), proved T-statistic (0,628) smaller than T-table (1.64). (4) there is a positive and significant relationship with competitor (X4), proved T-statistic (1,699) bigger than T-table (1.64). (5) there is a positive and insignificant relationship with product category (X5), proved T-statistic (2.855) smaller than T-table (1.64). (6) there is a positive and insignificant relationship with the price attribute (X6), proved T-statistic (1.996) smaller than T-table (1.64)

ANALISIS PENGENDALIAN KUALITAS PRODUK GARMENT PADA PROJECT IN LINE INSPECTOR DENGAN METODE SIX SIGMA DI BAGIAN SEWING PRODUKSI PADA PT BINTAN BERSATU APPAREL BATAM Monica Elisa Napitupulu; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

Abstract Competition among competitors in the increasingly tight business world today encourages companies to develop more effective and efficient way in achieving the goals and objectives that have been set. With the current information and technology consumers become more sensitive about quality and price of a product. Therefore, companies are required to improve the quality of products produced and continuously improve and improve. PT Bintan Bersatu Apparel Batam is one of the manufacturing companies engaged in the production of sportswear. PT Bintan Bersatu Apparel also strives to continuously improve the quality by pressing the product number in the product process in this company. Six sigma as an alternative to the principles of quality control, enabling companies to improve with the actual breakthrough. Six sigma is an important tool for production management to maintain, maintain product quality and improve quality towards zero defect. So six sigma is a method or technique. Which is a new breakthrough in the field of quality management. By using six sigma method can be known quality sportswear produced PT Bintan Bersatu Apparel in 3.55 sigma with damage level of 20,290 for one million production (DPMO). Six sigma quality improvement in this research can be concluded there are three causes of the product: workmanship or constructionas much as 82.04%, fabric as much as 13.82% and accessories as much as 4.14%.In this research data analysis used Six Sigma (DMAIC) method which through five stages that is define, measure, analyze, improve and control.

MENGUKUR KESUKSESAN PENGGUNAAN SISTEM INFORMASI ENTERPRISE RESOURCES PLANNING (ERP) TERHADAP KEPUASAN PENGGUNA DAN DAMPAKNYA PADA KINERJA KARYAWAN DI PT UNISEM BATAM Kiki Rohani; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018
Publisher : Politeknik Negeri Batam

The purpose of this observation is measuring to use Enterprise Resource Plannig information system towards user satisfaction and impact of employee performance in PT UNISEM Batam. The method of data collect using questionnaire method, obeservation method, and documentation method. While for data analysis of using path anaysis method. The results from this observation is level measuring Enterprise Resource Planning (ERP) AIMS and PORTAL by three variable, like as exogen variable (Information System Quality, Information Quality, Service Quality) by intervening variable (User Satisfaction) to see the impaction to endogen variable (Employee Performance).

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK ACCU YUASA YANG DIPROMOSIKAN DISTRIBUTOR PT RIAU INDOTAMA ABADI di BATAM Yola Putri Ningsih; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017
Publisher : Politeknik Negeri Batam

The research aims to determine the influences of promotion mix to the purchase decision of product Accu Yuasa at PT Riau Indotama Abadi. This research used explanatory research method to 79 wholesalaers and repair shops to cooperate with PT Riau Indotama Abadi in Batam. From the results of multiple regression, showed there was partially effect of sales promotion variable on purchase decision of product Accu Yuasa around 0.345, there was partially effect of public relation variable on purchase decision of product Accu Yuasa around 0.357, there was partially effect of direct marketing variable on purchase decision of product Accu Yuasa around 0.364. As for the variable advertising and personal selling not partially effect on purchase decision of product Accu Yuasa. And there is a simultaneous effect of variable advertising, sales promotion, personal selling, public relations and direct marketing on purchase decision of product Accu Yuasa.

ANALISIS KEPUASAN PELANGGAN TERHADAP KUALITAS LAYANAN OJEK ONLINE (WAKJEK) DI KOTA BATAM Yovan Sawir Saputra; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017
Publisher : Politeknik Negeri Batam

This study aims to measure the level of customer satisfaction with the quality of their online service (Wakjek) in Batam city. Primary data obtained by spreading the questionnaires to consumers using Random Sampling techniques with the total sample as many as 100 respondents. The data were analyzed using descriptive statistics. Consumer satisfaction against the dimensions of quality is described in the diagram of the Importance-Performance Analysis (IPA). IPA charts indicate that service dimension items scattered on the four quadrants, namely 15 items on A quadrant which is a top priority, 7 items in quadrant B that should be preserved, the next 7 items in quadrant C which is a low priority, as well as 12 items in quadrant D is an item that is considered less important. Research results exposed that the satisfaction of services provided by taxi online Wakjek has shown the good results it can be seen from the level of conformity that is indicated by the variable Y i.e. satisfaction service. On the attributes of the performance of the average value of the variable Y indicates the number of attributes exists while 4.77 hopes the average value of the variable Y shows numbers 3.62. This means that service satisfaction felt by customers of their online Wakjek have been able to meet the expectations of their customers online Wakjek itself but there are still some items that must be repaired

Co-Authors Ade Rizkia Pratama Adhitomo Wirawan Aditya Wirangga Afriani Kartika Agus Supriyadi Agussa Putra, Pandu Aisyah Juliati Alrido Martha Devano Andayani, Nur Rahmah Andi Erna Mulyana Arinah Dhiaurrahma Arumrasmy, Awik Aryani Aryani Aurora, Angel Ayu Puspitasari Ayu Puspitasari, Ayu Bakhroni, Fery Yudha Bambang Hendrawan Banu Failasuf Buyung Berlianto Atthariq Muzzammil Chandra Novita Danis Furqon Desi Rahmaningtias Desi Ratna Sari, Desi Ratna Diah Amalia Dian Mulyaningtyas Doni Putra Utama Dwi Kartikasari Ersya, Ozy Diva Fandy Bestario Harlan Fauziah, Salsabila Nurul Fedia Restu Feny Rafidah Fikri, Alif Fikri, Nuzuly Fillandini, Raja Frinki, Frinki Fuad Arif Rahman Geliga Tieland Ginting, Eva Valentina Hadyjah, Besse Hasanah, Raja Fillandini Nurul Haya Nabila Shafa Heru Andika Hidayat, Hajan Indira Brahmana Intan, Sutra Ira Listiani Riswana Okta Jessica Olifia Kastella, Cantika Yosdianti Khalilah Ramiza Kiki Rohani Lidya Mariska Mallouhi El Arisni, Shafira Mia Syafrina Monica Elisa Napitupulu Muhammad Zainuddin Mulyaningtyas, Dian Nanik Lestari Naysila, Assyfa Nelmi Sabrina Fitri Ningrum, Selvy Agita Nisa, Atiqotun Novita, Chandra Nur Annisa Nur Rahmah Andayani Nurjanah Nurjanah Nurlidiya Parlewen Nurlidiya Parlewen, Nurlidiya Othanindyah, Larasati Prila Anjani Purnamasari, Dwi Amalia Putri, Aprilia Prastiana Rahayu, Yunita Rahmat Hidayat Rally Ferry Agusta Reza Firnanda RIA ANGGRAINI Riri Zelmiyanti Riri Zelmiyanti, Riri Riska Anjelli Mellinia Riszky Ramadhan Nourlette Rumata Nababan , Yesica rusda irawati Rusda Irawati, Rusda Ryan Fanase Marbun Ryza Dwi Mayasari S.M., Ilham Sahendra, Rezihardi Septiana, Maryani Septiani, Nurulia Serlina Simangunsong Setiawan, Muhamad Yusuf Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Sri Nurhayani Sri Zuliarni Suci Oktavia Dwi Ningsih Sugeng Riadi Sugeng Riadi Sumarni, Mei Syarifah Syarifah, Syarifah Vina Kholisa Dinuka Wahyu Ningrum Handayani Windy Septiani Harefa Winri Gabriela Dumori Pasaribu Yola Putri Ningsih Yosi Handayani Yovan Sawir Saputra Yulia Nababan Yulinda Yulinda yulinda Yuniarti, Ela Yuniati, Indah Rahma

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