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All Journal Gorga : Jurnal Seni Rupa LITE: Jurnal Bahasa, Sastra, dan Budaya Ars: Jurnal Seni Rupa dan Desain Corak : Jurnal Seni Kriya JURNAL TATA KELOLA SENI PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Jurnal Pengabdian Seni Style : Journal of Fashion Design JURNAL KESEHATAN, SAINS, DAN TEKNOLOGI (JAKASAKTI) Jurnal Pengabdian Kepada Masyarakat SEWAGATI Pengabdian Seni Harmonia: Journal of Arts Research and Education Dinamika Kerajinan dan Batik: Majalah Ilmiah
I Made Sukanadi
Institut Seni Indonesia Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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MEMORABILIA BUNG HATTA DALAM SENI KAYU Eskak, Edi; Bahrudin, Ahmad; Wahyono, Wahyono; Sukanadi, I Made
Dinamika Kerajinan dan Batik: Majalah Ilmiah Vol. 39 No. 2 (2022): DINAMIKA KERAJINAN DAN BATIK : MAJALAH ILMIAH
Publisher : Balai Besar Standardisasi dan Pelayanan Jasa Industri Kerajinan dan Batik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22322/dkb.v39i2.7711

Abstract

Ketokohan Bung Hatta atau Drs. Muhammad Hatta sebagai pahlawan nasional dan proklamator kemerdekaan Republik Indonesia menarik untuk dijadikan inspirasi penciptaan seni dengan media kayu. Penciptaan menjadi karya seni selain dapat menggerakkan industri kreatif, juga sebagai pengenangan tokoh inspiratif untuk diteladani bagi generasi berikutnya.  Keteladanan yang dapat diambil dari Bung Hatta antara lain adalah sikap dan perilaku beliau selaras antara perkataan dengan perbuatannya. Bung Hatta terkenal dengan jiwa nasionalis, religius, organisatoris yang handal, penuh etika dan etiket, tertib, dan disiplin. Media kayu dipilih karena merupakan bahan lokal yang mudah didapatkan serta dapat diaplikasikan dengan berbagai teknik seni rupa, sehingga akan menumbuhkan industri kreatif berbasis sumber daya alam dan kearifan lokal. Metode yang digunakan adalah pengumpulan data, analisis data, inspirasi penciptaan, desain, serta perwujudan karya. Hasilnya adalah karya seni dengan media kayu dengan aplikasi teknik: ukir datar, skrol, sablon, lukis, dan pirografi.
Strategi Pemasaran 7P Inovasi Batik Cap Kertas Daur Ulang untuk Pemberdayaan Disabilitas I Made Sukanadi; Riza Septriani Dewi; Titiana Irawani; Arif Suharson; Tri Maharani; Asiah Azkanisa; Aurelia Amanda
JURNAL TATA KELOLA SENI Vol 11, No 2 (2025): Desember 2025
Publisher : Graduate School of Indonesia Institute of the Arts Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jtks.v11i2.17656

Abstract

Artikel ini bertujuan untuk menganalisis penerapan bauran pemasaran 7P (product, price, place, promotion, people, process, physical evidence) pada inovasi batik cap berbahan limbah kertas bertema heroic spirit Pangeran Diponegoro untuk pemberdayaan penyandang disabilitas di Sedayu, Bantul, Yogyakarta. Inovasi ini menggabungkan nilai seni, budaya dan keberlanjutan lingkungan dalam proses serta strategi pemasaran produk batik. Penelitian ini menggunakan pendekatan kualitatif deskriptif melalui observasi, wawancara, dan dokumentasi terhadap kelompok masyarakat Sanggar Pinilih Sedayu Sejahtera. Hasil penelitian menunjukkan bahwa penerapan bauran 7P berperan penting dalam meningkatkan nilai jual dan citra produk batik, memperluas jaringan pasar, serta memperkuat kemandirian ekonomi kelompok disabilitas. Inovasi ini tidak hanya menghasilkan nilai estetika karya seni dan budaya yang tinggi, tetapi juga menjadi model pengembangan seni inklusif dan berkelanjutan berbasis masyarakat. Marketing Strategy of the 7P for Recycled Paper–Stamped Batik Innovation to Empower Persons with Disabilities ABSTRACTThis article aims to analyze the implementation of the 7P marketing mix (product, price, place, promotion, people, process, physical evidence) in the innovation of batik cap made from paper waste with the theme of Prince Diponegoro's heroic spirit for the empowerment of people with disabilities in Sedayu, Bantul, Yogyakarta. This innovation combines the values of art, culture, and environmental sustainability in the process and marketing strategy of batik products. This study uses a descriptive qualitative approach through observation, interviews, and documentation of the Sanggar Pinilih Sedayu Sejahtera community group. The results of the study show that the application of the 7P mix plays an important role in increasing the selling value and image of batik products, expanding market networks, and strengthening the economic independence of disabled groups. This innovation not only produces high aesthetic value in art and culture but also serves as a model for inclusive and sustainable community-based art development. 
Visual metaphor of Guyub Rukun batik motifs: Symbolizing the personal style, spirituality, and fashion identity of Margomulyo Bojonegoro Village Head Sugeng Wardoyo; Tri Wulandari; I Made Sukanadi
LITE: Jurnal Bahasa, Sastra, dan Budaya Vol. 21 No. 2 (2025): September
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/lite.v21i2.12506

Abstract

The purpose of this research was to create a jarik cloth with a visual metaphor of Guyub Rukun batik motifs used by the regional head of Margomulyo village as a fashion identity. The visual metaphor of the Guyub Rukun batik motif reflects Samin's cultural values and noble teachings. This research contributes to the realization of Guyub Rukun jarik cloth as a medium for preserving and strengthening the noble teachings of Samin Margomulyo Bojonegoro in the context of sustainable tradition, culture, and the times. The creation of the jarik was inspired by the value of Surosentiko's Samin noble teachings. The village head is a leadership figure symbolizing harmony and protection of the Margomulyo village community. The Margomulyo village leader has a personal style and spiritual belief in applying the noble teachings of Samin in his leadership to achieve peace, tranquility, togetherness, and prosperity in the community’s social life. The village leader is responsible for preserving the Samin Margomulyo cultural tradition. This research design uses practice-based research, visual metaphor, and vehicle transfer (adaptation). The stages of this research began with observation, data collection, data analysis, and presentation of the analysis results. The results of the analysis were used to conceptualize the design of batik motifs and continued the process of embodiment of the jarik cloth. The result of the design is a prototype of Guyub Rukun jarik as a socio-cultural identity and its main function as the clothing of the Margomulyo village leaders.
Co-Authors Ahmad Bahrudin Ahmad Bahrudin Angel, Birgitta Arif Suharson Arjuni Prasetyorini Aruman, Aruman Asiah Azkanisa Aurelia Amanda Budiarti Nafisah Edi Eskak Edi Eskak Ermila Elvandiah Esther Mayliana GEDE SIDI ARTAJAYA . Handayani, Mery I Dewa Ketut Wicaksana I Gusti Ngurah Agung Pramanawibawa I Kadek Juni Arta I Made Arsana Junaidi Junaidi Kristiana Sri Utami Nany Noor K. Ni Putu Laras Purnamasari Ni Putu Laras Purnamasari Nifha Sartika Noor Sudiyati Nur Sahid Pandansari Kusumo Permatasari, A. A. Ayu Putri Putu Ayu Ari Suandewi Raharjo, Arif Budi Riza Septriani Dewi Sugeng Wardoyo Sumadewi, Ni Luh Utari Sunarto Sunarto Titiana Irawani Tri Maharani Tri Wulandari Vania, Venawa Wahyono Wahyono Wahyono Wahyono