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PENGARUH ELECTRONIC WORD OF MOUTH, PROMOSI PRODUK DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA APLIKASI SHOPEE Noval Freksi MP; Tezar Arianto
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 1 (2023): Juli 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i1.152

Abstract

 This study expects to decide the impact of Electronic Word of Mouth, Promotion, and Brands on Purchase Decisions for Shopee Customers in Bengkulu City. This exploration was directed on Shopee clients in Bengkulu City. The populace utilized in this study were Shopee clients in Bengkulu City. The quantity of tests utilized was 105 respondents. The information that has been gathered is handled utilizing the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test). The consequences of this study show that somewhat the Electronic Word of Mouth variable significantly affects the Purchase Decision variable, H1 is acknowledged, Promotion significantly affects the Purchase Decision variable, H2 and Brand significantly affect the Purchase Decision variable, H3 is acknowledged. While the f-trial of Electronic Word of Mouth (X1), Promotion (X2) and Brand (X3) impact Purchase Decisions (Y) of Bengkulu City Shopee clients with the goal that H4 is acknowledged. The generally critical level is (sig = 0.000 < 0.05). Furthermore, has a relapse condition Y = 0.316 + 0.1255X1 + 0.336X2 + 0.671X3. Where the relapse condition implies that together the Electronic Word of Mouth, Promotion and brand factors show that every factor has a relationship with Purchase Decisions for Shopee Customers in Bengkulu City. Keywords: Electronic Word of Mouth, Promotion, Brand, Purchase Decision
The Effect of Professionalism, Organizational Commitment and Career Development on Employee Morale at PT. Citilink Indonesia Bengkulu Branch Office Andre Afrianda; Tezar Arianto
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1291

Abstract

The purpose of this study was to determine the effect of professionalism, organizational commitment and career development on employee morale at PT. Citilink Indonesia Bengkulu Branch Office.Every organization wants employees in their company to have good work loyalty so that organizational goals can be achieved properly. Formulation of the problem 1) Does professionalism affect the performance of PT. Citilink Indonesia Bengkulu Branch Office? 2) Does organizational commitment affect the performance of employees of PT. Citilink Indonesia Bengkulu Branch Office? 3) Does career development affect the performance of employees of PT. Citilink Indonesia Bengkulu Branch Office? 4) Do professionalism, organizational commitment and career development affect the morale of PT. Citilink Indonesia Bengkulu Branch Office? This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all employees of PT Cilitink Bengkulu branch, totaling 35 employees. a sample of 35 people. Based on the research results, professionalism has a positive effect on morale, thus the higher the professionalism, the higher the morale of employees at PT. Citilink Indonesia Bengkulu Branch Office. Organizational commitment has a positive effect on employee morale at PT. Citilink Indonesia Bengkulu Branch Office thus the higher the organizational commitment it will increase the morale of employees at PT. Citilink Indonesia Bengkulu Branch Office. Career development has a positive effect on employee morale at PT. Citilink Indonesia Bengkulu Branch Office thus the higher the career development it will increase the morale of employees at PT. Citilink Indonesia Bengkulu Branch Office. Professionalism, organizational commitment and career development together show a positive influence on morale. The test results show a significance value of <0.05.
PENGARUH ROTASI DAN MUTASI KERJA TERHADAP KINERJA KARYAWAN PTPN 7 CABANG BENGKULU Sari, Maya; Onsardi, Onsardi; Arianto, Tezar
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.11

Abstract

This study aimed to determine the Effect of Rotation and work Mutation on employee performance ( A Case Study On Employees of PTPN 7 Bengkulu ). This research method was quantitative with a population of 40 people while the study sample was taken by using the formula of total sampling technique. The data collection technique used observation and questionnaire with the research variables were Rotation (X1),Work Mutation (X2), and Employee Performance (Y), the result of multiple linear equation Y = 5.760 + 0.735 ( X_1 ) + 0.590 ( X_2 ). Hypothesis test results of work rotation variable (X1), and work Mutation (X2) F Test Result Obtained Fsig 97, 185 and a significant value (sig) of 0,000 result can be interpreted as a significant value of 0,000 <0.050 that H3 is accepted means that simultaneously rotational and mutation variables of work has a significant effect to ward Employees’ performance of PTPN 7 Bengkulu. The result of t count Rotation variable (X1) was 5.626 and significant value (sig) 0.000 means 0.000 <0.050 and the working mutation variable (X2) was 2.485 and significant value (sig) 0.018 <0.050 then the ha hypothesis is accepted. In other words that rotation and work mutation was significantly influence’ performance of PTPN 7 Bengkulu.
The Effect of Influence Job Environment, Job Characteristic, and Job Insecurity OF Burnout On Employee PT. Sandabi Indah Lestari. Putri, Nefrielza Angela; Arianto, Tezar
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1623

Abstract

This research aims to determine the joint influence of job environment, job characteristics, job insecurity on burnout in PT employees. Sandabi Indah Lestari, both partially and simultaneously. The object of this research is PT. Sandabi Indah Lestari, totaling 92 respondents. In this research, the results of the multiple linear regression test showed that the regression equation obtained was as follows: Y = 8.265 + 0.680 (X1) + 0.320 (X2) + 0.227 (X3). Based on the multiple linear regression equation above, it can be interpreted that: The results of the study show that the Job Envinronment variable has a significant effect on Burnout at PT. Sandabi Indah Lestari, North Bengkulu. The research results show that the Job Characteristic variable has a significant effect on Burnout at PT. Sandabi Indah Lestari, North Bengkulu. The research results show that the Job Insecurity variable has a significant effect on Burnout at PT. Sandabi Indah Lestari, North Bengkulu. From the results of the tests that have been carried out, it can be concluded that the variables Job Envinronment, Job Characteristics and Job Insecurity have a significant effect on Burnout at PT. Sandabi Indah Lestari, North Bengkulu.
PENGARUH WORK LIFE BALANCE TERHADAP EMPLOYEE ENGAGEMENT DAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (STUDI KASUS KARYAWAN DAIHATSU BENGKULU) Atlennur, Doni; Arianto, Tezar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5957

Abstract

Research at PT. Daihatsu Bengkulu with the formulation of the problem How is the influence of Work Life Balance on Employee Engagement and Job Satisfaction as Intervening Variables, the population and sample in this study are all consumers at PT. Daihatsu Bengkulu amounted to 35 respondents. The sampling technique used convenience sampling based on predetermined criteria totaling 35 respondents. Observation data collection techniques, and questionnaires. The processed data was analyzed using SPSS 26. Based on the results of research and analysis of the influence on the variables Work Life Balance, Employee Engagement and Job Satisfaction. the following conclusions can be drawn: Work Life Balance, Employee Engagement and Job Satisfaction have a partial positive and significant effect on Job Satisfaction at PT Daihatsu Bengkulu, and Work Life Balance, Employee Engagement and Job Satisfaction, have a significant effect simultaneously on Job Satisfaction at PT Daihatsu Bengkulu. Keywords: Work Life Balance, Employee Engagement, Job satisfaction
PENGARUH LINGKUNGAN KERJA, KEPUASAN KERJA, DAN KOMPENSASI TERHADAP PRODUKTIVITAS KARYAWAN PT. SEMBILAN PILAR UTAMA Utama, Willi Bima Maulana; Arianto, Tezar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6441

Abstract

This research is a quantitative approach. The method used in this research is descriptive method. The population in this study are all employees at PT. Nine Main Pillars of Kepahiang totaling 42 people. The data collection method used here includes four types including interviews, observation, literature studies, questionnaires. The data obtained in this study will be processed using SPSS 20 software. The data analysis technique uses quantitative analysis. Based on the results of the study, there is an influence of the work environment (X1) on employee productivity (Y) PT. The Nine Main Pillars with tsig values ​​<α (0.001<0.05) and tcount > ttable (2.571> 1.68195) thus Ho is rejected and Ha is accepted. From the significance value obtained that the variable X1 has an effect on employee productivity (Y). There is an effect of compensation (X3) on employee productivity (Y) PT. The Nine Main Pillars with tsig values ​​<α (0.003<0.05) and tcount > ttable (2.571> 1.68195) thus Ho is rejected and Ha is accepted. From the significance value obtained that the variable X3 has an effect on employee productivity (Y). There is an influence that the independent variables jointly affect the dependent variable where the Fsig value <α 0.05 and Fcount > F table (16.373> 2.83) Keywords : Work Environment, Job Satisfaction, Compensation, Employee Productivity.
SOSIALISASI MENABUNG SEJAK DINI UNTUK MASA DEPAN SISWA KELAS IV SDN 8 KAUR Syahdeli, Ario; Kusuma, Merta; Arianto, Tezar
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 3 No. 3 (2023): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jimakukerta.v3i3.6069

Abstract

Menabung adalah salah satu cara dalam pengelolaan keuangan yang dimana kita menyisihkan sebagian uang untuk disimpan. Yang bertujuan untuk dana persiapan di masa depan. Menumbuhkan kebiasaan menabung dilakukan saat anak masih usia dini, sehingga menabung menjadi kebiasaan sampai dia dewasa. Adapun permasalahan yang dihadapi oleh anak-anak sekarang ini adalah belum paham betul untuk apa menabung dan kesadaran untuk menabung pun masih minim. Maka dari itu kami Mahasiswa Kuliah Kerja Nyata (KKN) Universitas Muhammadiyah Bengkulu tahun 2023 yang berlokasi di Desa Lubuk Gung, Kecamatan Semidang Gumay, Kabupaten Kaur berinisiatif melakukan edukasi melalui Sosialisasi Menabung Sejak Dini Untuk Masa Depan Siswa Kelas IV SD N 8 Kaur, dengan tujuan untuk memberi pemahaman pentingnya menabung pada anak-anak pada usia dini. Adapun materi yang diberikan yaitu definisi menabung, tujuan menabung, manfaat menabung, dan cara menabung yang baik. Dengan kegiatan yang dilaksanakan berupa : 1) melakukan observasi dan audiensi kepada kepala sekolah dan dewan guru. 2) persiapan Materi yang akan disampaika. 3) Pelaksanaan Sosialisasi Menabung Seak Dini Siswa Kelas IV SD N 8 Kaur. 4) Pemberian reward kepada siswa yang aktif. Hasil dari Program kerja sosialisasi tersebut siswa mampu mempersiapkan diri untuk masa depan dan mampu memahami materi dan bisa di implementasikan dalam kehidupan sehari-hari.
Pengolahan Persampahan dan Bank Sampah Kelurahan Betungan Kota Bengkulu Onsardi, Onsardi; Kusuma, Merta; Yulinda, Ade Tiara; Yuniarti, Rina; Saroni, Saparudin; Arianto, Tezar
Jurnal Solusi Masyarakat (JSM) Vol. 2 No. 1 (2024)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v2i1.17379

Abstract

The implementation of this community service activity took the form of training on the use of digital marketing conducted by FEB and FKIP Biology lecturers at UM Bengkulu with community participants managing the Betungan sub-district waste bank. Previously, partners marketed waste bank handicrafts offline, namely by displaying them in the waste bank window only. Training participants are able to operate smartphones for internet access. This means that these community service partners are not completely unfamiliar with technological developments, especially the use of smartphones and social media. Based on the results of interviews, several participants have made online purchase transactions and have Instagram, Facebook and WhatsApp accounts.
PENGARUH PERSEPSI KEMUDAHAN, SERVICE IT QUALITY, PERSEPSI RISIKO TERHADAP BEHAVIOR INTENTION PENGGUNA SHOPEE Cantika, Rahmadellah; Arianto, Tezar
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 2 (2024): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v5i2.204

Abstract

Di era globalisasi ini teknologi semakin canggih dan terus berkembang dengan pesat. Perkembangan teknologi tersebut dapat dirasakan oleh masyarakat, mulai dari bidang informasi, ilmu pengetahuan, dan komunikasi. Maka dari itu gaya hidup masyarakat saat ini juga mengalami perubahan dari yang bersifat tradisional beralih menjadi memanfaatkan teknologi. Salah satu teknologi yang banyak dimanfaatkan masyarakat itu yaitu internet. Pada saat ini internet telah menjadi bagian dari kehidupan sehari-hari masyarakat. Dengan menggunakan internet masyarakat dapat mencari informasi, berkomunikasi, hingga berbelanja secara online.
Sosialisasi dan Pendampingan PPh Pasal 21 di SMPN 15 Kabupaten Bengkulu Tengah Rina Yuniarti; Junaidi, Ahmad; Sumarlan, Ahmad; Tezar Arianto; Riswandi, Pedi
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v3i4.4689

Abstract

Income Tax 21 (PPh 21) is a tax obligation that must be well understood by teachers and administrative staff at schools. However, many teachers at SMPN 15 in Central Bengkulu Regency have not fully understood the procedures for calculating and reporting PPh 21, which could lead to administrative tax errors. Therefore, this community service activity aims to enhance the understanding and awareness of tax obligations among teachers and school staff through socialization and technical assistance regarding PPh 21. The methods used in this activity include observation, distribution of questionnaires, and technical assistance to ensure participants' understanding of how to calculate and report taxes. Evaluation was carried out using pre-tests and post-tests to measure the improvement in participants' knowledge of PPh 21. The results showed a significant increase in participants' understanding after attending this activity. This activity is expected to serve as a model for other schools in educating their teaching staff and administrative personnel about tax obligations.