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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Manajerial Jurnal Pengabdian Masyarakat Bumi Raflesia Masyarakat Berdaya dan Inovasi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Dehasen Untuk Negeri Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Solusi Masyarakat (JSM) Accounting Journal of Ibrahimy (AJI) International Journal Business, Management and Innovation Review
Arianto, Tezar
Program Studi Manajemen ,Fakultas Ekonomi Dan Bisnis , Universitas Muhammadiyah Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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PENGARUH WORK OF MOUTH, PERCEIVED VALUE DAN SWITCHING COST TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE Hermawan, M Rafly; Arianto, Tezar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7363

Abstract

This study aims to determine the influence of word of mouth, perceived value and switching cost, on smartphone purchase decisions in students of the University of Muhammadiyah Bengkulu Management Study Program. This type of research is a descriptive quantitative approach with the sample of this research is 259 respondents from the University of Muhammadiyah Bengkulu management study program. The data collection techniques in this study are observations and questionnaires measured using the Likert scale. The data analysis techniques used were multiple linear regression, determination coefficient, and hypothesis test. The independent variable affects the dependent variable. Word of mouth, switching cost and perceived value together show the influence on smartphone purchase decisions on students of the University of Muhammadiyah Bengkulu management study program. Keywords : Word of Mouth, Switching Cost, Perceived Value, Purchase Decision
Implementasi Teori Manajemen dalam Kegiatan 17 Agustusan di Desa Lubuk Resam dalam Perspektif Kuliah Kerja Nyata (KKN) Revaldo, Ardian; Arianto, Tezar; Nengsih, Mimi Kurnia
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.7748

Abstract

The community service programme (KKN) in Lubuk Resam Village aims to implement management theory in the organisation of the 17 Agustusan event, an important annual celebration for the local community. In this activity, students had to apply various management functions, such as planning and organising. As well as having to communicate and report the results of company activities, information, personnel tasks both orally and in writing, and directing and controlling to ensure the event runs smoothly. The planning process includes setting activity objectives, developing a schedule, and allocating a budget. Organising is done by forming a committee that divides specific tasks to manage various aspects of the event. Directing involves coordination between committee members and the community to ensure that each component of the activity goes according to plan. Controlling is done through periodic evaluations to assess the effectiveness and impact of the activities. This article reviews how KKN students play an active role in supporting activities and assisting village communities through the application of theoretical and practical approaches. The results of the activities showed that the application of management theory effectively improved the smooth running of the events and motivated active participation from the villagers. With a systematic managerial approach, the 17 Agustusan activities in Lubuk Resam Village were able to run in a more structured manner, facilitating social interaction and strengthening community spirit. These findings suggest that the application of management theory not only improves the efficiency of activities but also provides significant benefits for the development of village communities.
The Impact of Artificial Intelligence (AI) -Based Marketing and Lifestyle Changes on Purchasing Decisions for Samsung Galaxy Flip5 Smartphones Dayang Dea Dwi Sari; Tezar Arianto; Mimi Kurnia Nengsih; Ade Tiara Yulinda
International Journal Business, Management and Innovation Review Vol. 2 No. 2 (2025): : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i2.125

Abstract

This study aims to examine the impact of Artificial Intelligence (AI) -based marketing and lifestyle changes on purchasing decisions for Samsung Galaxy Flip 5 smartphones. The research adopts a quantitative approach, involving a sample of 110 respondents who utilize AI features on Samsung devices at Toko Jaya Ponsel Bengkulu. The results indicate that AI-based marketing and lifestyle changes have a positive and significant influence on purchasing decisions, both partially and simultaneously. Specifically, the findings reveal that AI-based marketing and lifestyle changes account for 24.1% of the variance in purchasing decisions. These findings have strategic implications for Samsung and Toko Jaya Ponsel Bengkulu, emphasizing the importance of leveraging AI-based marketing strategies and understanding consumers’ evolving lifestyles to enhance sales performance.
PENGARUH BURNOUT, WORK FAMILY CONFLICT DAN LINGKUNGAN KERJA TERHADAP TURNOVER INTENTION PT. BANK SYARIAH INDONESIA Mardiansyah, Adi; Arianto, Tezar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

A phenomenon that often occurs is that organizations have such good performance that they can be damaged, either directly or indirectly by various employee behaviors that are difficult to prevent. One form of this behavior is the desire to move (turnover intention) which leads to the employee's decision to leave his or her job. The purpose of this study is to find out burnout, work family conflict and work environment towards turnover intentionPT. Bank Syariah Indonesia Bengkulu (BSI).This type of research is a descriptive quantitative approach. The population in this study is 42 employees. The data collection techniques in this study are observation and questionnaires. The data analysis techniques used were multiple linear regression, determination coefficient, and hypothesis test. It was found that bornout (X1) had a positive effect on  the Turnover Intention (Y) of PT. Bank Syariah Indonesia Bengkulu. This is proven from the hypothesis test with the t-test obtained t-> ttable (3,058,>1,977). Work Family Conflict (X2) has a positive effect on  the Turnover Intention (Y) of PT. Bank Syariah Indonesia Bengkulu. This is proven from the hypothesis test with the t-test obtained t-> ttable (-.060>1.977). The Work Environment (X2) has a positive effect on  the Turnover Intention (Y) of PT. Bank Syariah Indonesia Bengkulu. This is proven from the hypothesis test with the t-test obtained tcal> ttable (2,908>1,977).Bornout (X1), Work Family Conflict (X2), and Work Environment (X3) have an effect on  consumer Turnover Intention (Y). This can be seen from the hypothesis test jointly (Simultaneous) Ftable> Fcal (175,214 > 3,940). This is evidenced by the correlation analysis R = 0.949 (94.9%) and is almost close to 1. As well as the determination coefficient of R2 = 0.949 or around 94.9% while 5.1% Keywords :Burnout, work family conflict, work environment, turnover
PENGARUH SELF EFFICACY DAN LOCUS OF CONTROL TERHADAP KINERJA KARYAWAN PT. SINAR NIAGA SEJAHTERA Alparindi, Amanda; Arianto, Tezar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

Human resources must be managed properly to increase effectiveness and efficiency in the organization, for this reason it is necessary to have good human resource management to support the achievement of organizational goals. The purpose of this study is to analyze whether self-efficacy and locus of control simultaneously have a significant effect on employee performance at PT Sinar Niaga Sejahtera. This type of research is a descriptive quantitative approach. The population in this study were 55 employees. The data collection techniques in this study were observation and questionnaires. The data analysis techniques used are multiple linear regression, the coefficient of determination, and hypothesis testing. It was found that Self Efficacy has a significant effect on employee performance at PT. Sinar Niaga Sejahtera Locus Of Control has a significant effect on employee performance at PT Sinar Niaga Sejahtera, Self Efficacy (X1) and Locus Of Control (X2) together have a significant effect on employee performance (Y) at PT. Sinar Niaga Sejahtera. Based on the correlation coefficient test, the value of R = 0.952 and the coefficient of determination = 0.906 means that Self Efficacy (X1) and Locus Of Control (X2) contribute an influence of 0.906 or 58.1% to Employee Performance (Y) at PT. Sinar Niaga Sejahtera while the remaining 0.419 or 41.9% is influenced by other variables that are not included in this research. Keywords: Self efficacy, Locus of control, Employee Performance
Strategi Penguatan SDM dan Pemasaran Digital Bagi Pelaku UMKM di Kota Bengkulu Ade Tiara Yulinda; Kusuma, Merta; Arianto, Tezar; Yuniarti, Rina
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.22488

Abstract

The growth of Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu City has shown a positive trend in recent years. However, this progress has not been fully accompanied by increasing the capacity of human resources (HR) and the optimal use of digital technology. In the era of the digital economy marked by accelerated technology adoption and changes in consumer behavior, MSME actors are required to improve competence and adopt adaptive marketing strategies. The community service program initiated by the Faculty of Economics and Business, University of Muhammadiyah Bengkulu aims to strengthen the capacity of human resources and digital marketing skills for MSME actors in Bengkulu City. The activity is carried out through an educational, participatory, and needs-based approach, which includes digital literacy training, business management, and the use of social media and e-commerce platforms. The results of the program implementation show an increase in understanding of the importance of digitalization and practical skills in modern and market-oriented business management. Strengthening human resources and implementing a targeted digital marketing strategy is expected to increase competitiveness, expand market reach, and encourage sustainable adaptation in facing digital economy challenges. This kind of intervention needs to be carried out in a sustainable and collaborative manner to support an inclusive and resilient local MSME ecosystem.
Pengaruh Standar Operasional Prosedur (Sop) Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Pada PT. Agro Perak Sejahtera Bengkulu Utara Setiawati, Juni; Arianto, Tezar
Jurnal Fokus Manajemen Vol 4 No 1 (2024): MAY
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i1.5796

Abstract

With work productivity, it is expected that work can be carried out effectively and efficiently, so this is very necessary in achieving the goals that have been set. Many things affect work productivity, including SOPs and work environment. This research belongs to the category of quantitative research, which aims to explain the relationship between the independent variable and the dependent variable. The research method used is a quantitative approach, focuses on objective phenomena, and is applied to investigate populations as well as specific samples in research. The sampling in this study was a total sampling of 55 employees of PT. Agro Perak Sajahtera North Bengkulu. From the table above, it can be seen that the significance value of F is 0.000 < 0.050 and Fcalculate > Ftable, 104,038 > 3,17 from the results of data management, it can be concluded that all independent variables, namely variables (Standard Operating Procedures and Work Environment) simultaneously or together have a significant effect on the dependent variable, namely Employee Work Productivity (Y). This means Ho is rejected and Ha is accepted. Based on and discussion of partial test results of research on the Effect of Standard Operating Procedures and Work Environment on Employee Work Productivity at PT. Agro Perak Sajahtera North Bengkulu, it can be concluded that: Standard Operating Procedures have a positive effect on the Work Productivity of PT. Agro Perak Sajahtera North Bengkulu. Work Environment has a positive effect on the Work Productivity of PT. Agro Perak Sajahtera North Bengkulu.
Role Ambiguity and Work Family Conflict on Job Stress of Banking Employees in Bengkulu City Ekowati, Sri; Arianto, Tezar; Harini, Ririn
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.002

Abstract

Objectives: The objective of this study is to analyze the effect of role ambiguity and work-family conflict on job stress among banking employees in Bengkulu City.Methodology: The study used a quantitative approach with data collected from 180 respondents through purposive sampling. The participants were permanent or contract banking employees with a minimum of one year of work experience. Data analysis was conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS). Validity and reliability tests were performed, including AVE (>0.50), Composite Reliability (CR), and Cronbach’s Alpha (>0.70).Finding: All indicators met the validity and reliability criteria: The AVE values were: Role Ambiguity (0.76), Work-Family Conflict (0.74), and Job Stress (0.77). The R-Square (R²) value for Job Stress was 0.578, indicating that 57.8% of job stress variability can be explained by role ambiguity and work-family conflict. Hypothesis testing showed: Role Ambiguity had a positive and significant effect on Job Stress (β = 0.429, t = 6.215, p = 0.000), Work-Family Conflict had a positive and significant effect on Job Stress (β = 0.378, t = 5.801, p = 0.000).Conclusion: The study concludes that both role ambiguity and work-family conflict significantly increase job stress among banking employees. To mitigate this, bank management should focus on clarifying employee roles and providing programs that support work-life balance.
SIMULASI TOKO MINI SEBAGAI MEDIA EDUKASI KEWIRAUSAHAAN BAGI SISWA/I SDN 07 KOTA BENGKULU DALAM PROGRAM KKN MAHASISWA MANAJEMEN: Nopriadi; Indriani, Reni; Arianto, Tezar; Bahrun , Khairul; Solehan
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 5 No. 3 (2025): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jimakukerta.v5i3.9218

Abstract

Kuliah Kerja Nyata (KKN) merupakan bentuk kegiatan pengabdian masyarakat yang dirancang untuk menghubungkan wawasan akademik dengan pengalaman praktik. Melalui program Simulasi Toko Mini di SDN 07 Kota Bengkulu, mahasiswa berusaha menanamkan pemahaman literasi ekonomi sekaligus menumbuhkan sikap kewirausahaan sejak usia dini dengan melibatkan siswa kelas V dalam kegiatan transaksi sederhana. Pada praktik ini, siswa diberi kesempatan memainkan peran sebagai penjual, pembeli, dan kasir sehingga mereka dapat mengenali proses jual beli sekaligus melatih kemampuan berhitung. Selain itu, kegiatan ini menekankan nilai-nilai penting seperti kejujuran, tanggung jawab, kedisiplinan, serta kerja sama yang erat kaitannya dengan dunia bisnis. Hasil kegiatan menunjukkan bahwa siswa menunjukkan antusiasme tinggi, lebih mudah memahami materi, serta mampu mengasah keterampilan sosial yang berguna dalam kehidupan sehari-hari. Bagi mahasiswa, program ini menjadi sarana penerapan ilmu manajemen sekaligus memperkuat fungsi sosial dalam menjalankan Tri Dharma Perguruan Tinggi. Dengan demikian, simulasi toko mini dapat dipandang sebagai metode pembelajaran kewirausahaan yang efektif, kontekstual, dan menyenangkan, serta berkontribusi terhadap penguatan literasi ekonomi baik bagi siswa maupun mahasiswa.
PENINGKATAN KEWASPADAAN MASYARAKAT TEBAK RAPAK DALAM PENCEGAHAN PANDEMI COVID-19 Ratnawili, Ratnawili; Kusuma, Merta; Arianto, Tezar; Njoman, Muhamad Galy
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 4 No. 1 (2021): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

ABSTRAKPandemi Covid-19 telah merubah tatanan kehidupan masyarakat di Indonesia, khususnya masyarakat di Kota Bengkulu. Dari update yang disampaikan oleh juru bicara Gugus Tugas Percepatan Penanganan  Covid-19 Provinsi Bengkulu, Jaduliwan, per hari ini, Rabu 29 April 2020, terjadi penambahan Positif Covid-19 sebanyak 4 kasus. “Pertama perempuan umur 44 tahun asal Bengkulu Selatan, tidak ada gejala klinis, lalu perempuan umur 26 tahun asal Kaur, tidak ada gejala klinis, selanjutnya laki-laki umur 46 tahun asal Kaur tidak ada gejala klinis riwayat perjalanan dari Kota Bengkulu dan perempuan umur 48 tahun asal Kota Bengkulu juga tidak ada gejala klinis,” jelas Jaduliwan. Dari ke empat pasien positif ini dijelaskan bahwa pasien tidak memiliki gejala klinis  alias  OTG  (Orang  Tanpa  Gejala)  hal  ini  harus  menjadi  perhatian  serius  bagi masyarakat. Dimana masyarakat harus meningkatkan kewaspadaan diri khsususnya selama masa Pandemi Covid-19 ini berlangsung.Peningkatan  kewaspadaan masyarakat Bengkulu terus menerus kita lakukan ,tidak boleh kita mundur, tidak boleh kita berhenti, jangan sampai ketika kasus tidak terjadi, masyarakat kita tidak patuh, tidak taat, seperti di pasar tidak pakai masker, tidak mengatur jarak, tidak ada satu orang pun yang bisa meyakinkan dirinya terbebas dari virus Covid-19,” tegas Herwan Antoni Kadinkes Provinsi Bengkulu. Pemerintah sudah menganjurkan berdiam di rumah kalau pun mau keluar rumah pakai masker,  jaga jarak hindari kerumunan, cuci tangan pakai sabun sesering mungkin dan tidak menyentuh tempat penularan dari virus Covid yaitu mulut, mata dan hidung,” jelas Herwan Antoni. (MC diskominfotikprovbkl). Maka dari itu, peningkatan kewaspadaan masyarakat Tebak Rapak dalam mencegah penularan pademi covid-19 lebih intensif, melihat kondisi ini Fakultas Ekonomi dan Bisnis melalui Pengabdian Masyarakat melakukan edukasi,sosialisasi  dan penyuluhan tentang protokol Covid-19 dalam 5 hal yaitu cuci tangan, memakai masker,menjaga daya tahan tubuh,stay at home dan social distance dilanjutkan dengan pemberian masker dan hand  sanitizer  kepada  masyarakat  Tebak  Rapat  Kec.  Muara  Bangkahulu  Kel.  Bentiring Permai Kota Bengkulu. Setelah dilakukan kegiatan tersebut ,dapat disimpulkan bahwa kegiatan pengabdian masyarakat berupa Peningkatan Kewaspadaan Dalam Pencegahan Covid-19 sangat membantu masyarkat dalam melakukan protokol pencegahan  penyebaran virus  covid-19Kata Kunci : Kewaspadaan, Masyarakat,  Pencegahan
Co-Authors Abditama Srifitriani Ade Syanjaya adi reso sentono Adi Sismanto Ahmad Junaidi Alparindi, Amanda Andika Alexsander Saputra Andre Afrianda Aris Cahyono Arjun Nur Alfantori Atlennur, Doni Bahrun , Khairul Belli Liberti Bemo Saputra Cantika, Rahmadellah Dahlia Wati Dayang Dea Dwi Sari Debi Setiantri Densivia Wigiyelsi Dewi Handayani Dhito Adrian Edi Prasetyo Enika Aprilia Suryaningsih Ervina Erlita Evi Puspita Sari Ewinda Novita Sari Fauzan Wira Mahendra Febrian Enriko Febrian Enriko Harmuji Putra Hermawan, M Rafly Homami Rahayu Indriani, Reni Kusuma, Merta M fadyl Arifin Mardiansyah, Adi Maya Sari Maya Sari Mega Ilhamiwati Meilaty Finthariasari Mentari Aprilia Elba Putri Merta Kusuma Meylinda Meylinda Mohammad Rizky Virmansyah Neng Desti Saklira Niraini Nengsih, Mimi Kurnia Njoman, Muhamad Galy Nopriadi Noval Freksi MP Nurul Ichsan Onsardi, Onsardi Pedi Riswandi, Pedi Peldi Nopaldo Fransisco Putri, Nefrielza Angela Rahmah Dwi Masitha Ranidiah, Furqonti Ratnawili Renty Dwi Putri Retno Dewi Mayang Sari Marfuatun Revaldo, Ardian Rina Yuniarti, Rina Rini Indriani Ririn Harini Rizki Minandar, Muhammad Saroni, Saparudin Setiawati, Juni Solehan Sri Ekowati Suganda Firas Pratama Sumarlan, Ahmad Surya Ade Saputera Syahdeli, Ario Tenti Suka Dewi Tiara Yulinda, Ade Tito Irwanto Utama, Willi Bima Maulana Yulinda, Ade Tiara Zetik Yumini