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Pengembangan Keterampilan Guru Dalam Inovasi Pembelajaran Berbasis TPACK (Technological Pedagogical Content Knowledge) Bagi Guru SMP Maria Goretti Semarang Martien Susanti; At. Sugeng Prihanto; Sunarto Sunarto
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.2969

Abstract

Innovative learning combines information and communication technology as well as collaboration between students and teachers based on higher-order thinking skills (HOTS) with a focus on 21st-century learning skills. This learning is packaged in the TPACK (Technological, Pedagogical, and Content Knowledge) platform. The problem faced by partners is that teachers are not yet fully able to implement TPACK-based innovative learning. This community service aims to provide training and assistance so that teachers can implement innovative TPACK-based learning. The service methods used are training and mentoring. Service activities consist of three stages: preparation, implementation, and evaluation. The final results of the training and mentoring carried out were the level of mastery of knowledge and information in the field of technology-based learning media (such as Canva, Virtual Reality, and Augmented Reality) reaching 85%, mastery of innovative learning models (Problem-Based Learning and Project Based Learning at 90%, and the ability to compose TPACK-based teaching modules was 87%. Thus it can be concluded that the training and mentoring carried out has proven successful in developing teachers' skills in implementing TPACK-based innovative learning.
Suno AI sebagai Media Peningkatan Kreativitas Mencipta Lagu anak bagi IGTKI Kabupaten Semarang Nafik Salafiyah; Sunarto Sunarto; Bagus Susetyo; Irfanda Rizki Harmono Sejati; Kidung Sukma Asmarani
Jurnal Bina Desa Vol. 8 No. 1 (2026): Vol 8 No 1 (2026)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jurnalbinadesa.v8i1.38466

Abstract

This community service activity aims to increase the musical creativity of Kindergarten teachers (IGTKI Semarang Regency) through training in creating songs using Suno AI's auxiliary media. The implementation method includes workshops, practical assistance, and evaluation of work. A total of 45 kindergarten teachers participated in the activity and produced seven children's songs with the theme of environment, affection, cleanliness, love of the homeland, manners, and anti-bullying. The results showed a transformation of the teacher's mindset from just a song user to an original song creator with a higher sense of confidence. The use of AI has been proven to facilitate the creative process while opening up space for music art learning innovation. Service products in the form of songs, teaching modules, mass media publications, and song copyrights are real outputs that can be used sustainably. Thus, this activity not only improves teacher competence, but also enriches the treasure of Indonesian children's songs. 
Strategi Marketing Politik Digita Arena Kontestasi Pilkada Jepara 2024 Niswa Adlina Labiba; Martien Herna Susanti; Sunarto Sunarto
REFORMASI Vol 15, No 3 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/rfr.v15i3.8374

Abstract

The transformation of political communication in the digital platform era has encouraged local candidates to adapt social media-based political marketing strategies. In the context of the 2024 Pilkada Jepara, Instagram has become a strategic platform for the Wiwit-Hajar ticket to build its image, expand its message reach, and increase public engagement. This study analyzes the use of Instagram as a digital political marketing tool to shape candidate positioning and build rapport with citizens. Through a qualitative approach using case studies, analysis of Instagram post content, digital documentation, and interpretation of narrative patterns, visuals, and engagement levels, this study demonstrates that Instagram is not merely used as a medium for publishing campaign activities but also as a contestation arena that integrates political message substance with adaptive visual strategies. The use of humanistic narratives, consistent personal branding, and adoption of AI-based digital trends strengthen candidate differentiation and enhance political strategy in the digital space. These practices reflect a shift in political marketing from conventional approaches to a digital model oriented toward political engagement. Instagram serves as a strategic space for shaping the narrative, building legitimacy, and expanding public participation in local democracy.Transformasi komunikasi politik di era platform digital telah mendorong kandidat lokal untuk mengadaptasi strategi marketing politik berbasis media sosial. Dalam konteks Pilkada Kabupaten Jepara 2024, Instagram menjadi media strategis yang dimanfaatkan pasangan Wiwit–Hajar untuk membangun citra, memperluas jangkauan pesan, dan meningkatkan keterlibatan publik. Penelitian ini menganalisis pemanfaatan Instagram sebagai instrumen marketing politik digital dalam membentuk positioning kandidat dan membangun kedekatan dengan warga. Melalui pendekatan kualitatif dengan metode studi kasus, analisis konten unggahan Instagram, dokumentasi digital, serta interpretasi terhadap pola narasi, visual, dan tingkat engagement, penelitian ini menunjukkan bahwa Instagram tidak sekadar digunakan sebagai media publikasi kegiatan kampanye, melainkan sebagai arena kontestasi yang mengintegrasikan substansi pesan politik dengan strategi visual yang adaptif. Pemanfaatan narasi humanis, konsistensi personal branding, serta adopsi tren digital berbasis AI memperkuat diferensiasi kandidat sekaligus meningkatkan strategi politik di ruang digital. Praktik ini mencerminkan pergeseran marketing politik dari pendekatan konvensional menuju model digital yang berorientasi pada engagement politik. Instagram berperan sebagai ruang strategis untuk mengontrol narasi, membangun legitimasi, dan memperluas partisipasi publik dalam dinamika demokrasi lokal.