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All Journal Al Ishlah Jurnal Pendidikan JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Demos Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences AKSELERASI: Jurnal Ilmiah Nasional Komitmen : Jurnal Ilmiah Manajemen Jurnal Kelola : Jurnal Ilmu Sosial International Journal of Science and Society (IJSOC) Jurnal Riset Ekonomi Syariah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Gunung Djati Conference Series Influence: International Journal of Science Review Jurnal Abdimas Peradaban ENDLESS : International Journal of Future Studies Indonesian Journal of Studies on Humanities, Social Sciences and Education Branding: Jurnal Manajemen & Bisnis
Kadar Nurjaman
Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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OVERVIEW OF THE APPLICATION OF THE CONCEPT OF GREEN MARKETING IN ENVIRONMENT CONSERVATION Kadar Nurjaman
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.1052

Abstract

The concept of a green marketing mix is similar to that of a standard marketing mix in that both aim to satisfy customer needs, wants, and preferences while also contributing to environmental protection and upkeep. The environmental consciousness of consumers gives chances for businesses to implement green marketing and enhance sales. Green marketing becomes an alternative technique that not only improves the company's image, but also adds value to the company's business; consumers even want green options and are willing to pay a premium for them. The marketing strategy comprises of the company's external and internal components, whereas the marketing mix strategy is the fundamental concept and generic function of marketing, comprising product, price, place, and promotion elements that influence the occurrence of sales. Developing the green marketing mix (green marketing mix) is detachable from the classic 4P concept (product, pricing, location, promotion), with the inclusion of a number of components intimately tied to the purpose of green marketing and other highly relevant factors. Implementing a green marketing strategy necessitates a fundamental, comprehensive, and integrated approach to all functional components of marketing, such as the marketing mix, product design, price, location, and promotion.
Maintaining Teacher Performance and Motivation: Challenges and Strategies for Human Resource Management in the Education Sector Kadar Nurjaman
AL-ISHLAH: Jurnal Pendidikan Vol 15, No 2 (2023): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v15i2.3879

Abstract

Teachers need recognition and gratitude for their efforts, as well as guidance and help to improve their performance. The purpose of this study is to analyze the challenges and strategies for human resource management in education to maintain teacher performance and motivation. The research uses a systematic literature review method. The database used in this study is Scopus. Data collection involves 260 publication documents in total. Limitations are made to select better data, in which case only documents form final articles using English. Data was obtained after the limitation of 196 publication documents. Data analysis is performed using NVivo software. Results show that efficient human resource management (SDM) strategies in the process of maintaining educational performance and motivation are essential and difficult to execute effectively. To succeed in overcoming these obstacles, human resource management must adopt strategies that include all of them and demonstrate sensitivity to the specific requirements of each educator. Then educational institutions must be able to develop an atmosphere that encourages, motivates, and maintains high-performing teachers when they execute efficient plans for human resource management (HDM).
Digital Marketing Strategy in Promoting the City's Brand Kadar Nurjaman
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 4 No. 2 (2022): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v4i2.39

Abstract

This project intends to build a digital marketing plan to promote a city brand containing a marketing manual or guide and an elaboration of the digital system for mobile and online apps. This research is based on city branding in the city of Samarinda, East Kalimantan Province, which aims in addition to increase the selling value of tourism and business but also to be an attraction in seizing potential resources so that, in turn, it is expected to be able to drive the development of the city itself. The technique is qualitative; organized and semi-structured interviews and direct observation of visitors. Consequently, digital marketing guidelines and digital apps are produced, which represent simply one click to access the world without limits and boost cities' competitiveness.
DAMPAK KUALITAS PRODUK TERHADAP PERSEPSI NILAI, KEPERCAYAAN DAN NIAT MAHASISWA MEMBELI GADGET ELEKTRONIK Nurjaman, Kadar
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 5 No 3 (2021): Edisi September - Desember 2021
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1816

Abstract

Dalam beberapa tahun terakhir perhatian para peneliti tentang pengaruh yang diberikan oleh kualitas produk terhadap perilaku pelanggan telah menjadi titik fokus yang selalu diteliti. Namun demikian, ada masalah signifikan yang belum ditangani dan diselesaikan, salah satunya berkaitan dengan pengaruh kualitas gadget elektronik terhadap nilai yang dirasakan mahasiswa, kepercayaan dan niat mereka untuk membeli. Oleh sebab itu peneliti mencoba mengangkat masalah ini menjadi tujuan penelitian. Penelitian ini menggunakan metode kuantitatif dengan data analisis menggunakan SEM software. Mengingat masih terbatasnya penelitian tentan hal ini maka, lima hipotesis yang diajukan diuji secara empiris menggunakan sampel 150 mahasiswa yang ada di kota Bandung. Hasilnya mendukung semua hipotesis yang diajukan kecuali hipotesis empat yang meskipun positif seperti yang didalilkan, tidak signifikan.
Sustainable Investments: A New Model for Post-Pandemic Economic Recovery Cindy Sandra Lumingkewas; Lilis Sulastri; Kadar Nurjaman; Martanto; Windy Dermawan
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 6 No. 3 (2023): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/endlessjournal.v6i3.232

Abstract

This study analyzes the impact of sustainable investment on economic indicators by considering five main banks in Indonesia, namely PT Bank BRI (BBRI), Bank UOB Indonesia (UOYB), PT Bank Central Asia Tbk (BBCA), PT Bank Negara Indonesia Tbk (BBNI), and PT Bank BJB Tbk. (BJBR). Statistical data involving economic growth, unemployment rates, greenhouse gas emissions, and increasing added value in local communities are analyzed. The results show that sustainable investment provides a significant positive impact, creating sustainable economic growth, reducing unemployment rates, improving the welfare of local communities, and reducing environmental impacts by reducing greenhouse gas emissions. The broader implications emphasize the importance of integrating sustainability in economic policy to achieve inclusive and sustainable growth.
PROSEDUR DAN ALUR INVOICE PADA PT. USSI KOTA BANDUNG Alvi Salamah; Kadar Nurjaman
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.28502

Abstract

Invoice (faktur) adalah dokumen berupa bukti penjualan suatu produk atau jasa yang memuat jumlah, harga, dan jumlah yang ditagih. Peran invoice sangat penting karena berfungsi sebagai bukti pengeluaran produk, pengiriman produk, pengambilan, dan pengarsipan pada saat pemeriksaan. Untuk mendapatkan invoice yang baik diperlukan prosedur yang baik dan sistematis. Dengan prosedur yang baik maka proses pembuatan invoice dapat dilakukan dengan baik. Dalam penulisan ini, penulis bermaksud untuk mendeskripsikan dan menjelaskan prosedur dan alur tagihan di PT. USSI. Pengamatan ini dilakukan dengan menggunakan metode observasi deskriptif kualitatif, yaitu memaparkan tata cara pembuatan invoice dalam bentuk kalimat dan berdasarkan fakta. Sumber data berasal dari informasi, kejadian atau kegiatan yang telah diambil selama satu bulan. Teknik pengumpulan data yang digunakan adalah observasi langsung, wawancara dengan pihak terkait.
ANALISIS PENENTUAN RUTE DISTRIBUSI KAIN DENGAN MENGGUNAKAN METODE SAVING MATRIX SOFTWARE OPEN DOOR LOGISTIC STUDIO DALAM UPAYA MENURUNKAN BIAYA DISTRIBUSI Adi Sopian; Dewi Nusraningrum; Kadar Nurjaman
Branding: Jurnal Manajemen dan Bisnis Vol 1, No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v1i2.21560

Abstract

Supply chain management merupakan salah satu bagian yang penting bagi perusahaan, karena menentukan kelancaran arus barang yang akan menuju costumer (proses distribusi). Proses distribusi ini menuntut ketepatan waktu, jumlah, jenis kendaraan, tujuan dalam setiap pengiriman. Jika pengiriman di jadwalkan dengan tepat, maka kerugian bisa di minimalisasi. Kerugian tersebut bisa berupa waktu, uang ataupun sumber daya yang digunakan. Penelitian ini bertujuan untuk menganilisis penentuan rute distribusi sehingga didapat rute yang efisien serta berdampak pada penurunan biaya distribusi. Penelitian ini menggunakan metode kuantitatif dengan bantuan aplikasi open door logistic studio. Metode pengumpulan data teknik studi dokumentasi, data yang digunakan data sekunder yaitu data dari perusahaan tempat penelitian ini terjadi. Objek penelitian ini dilakukan di sub bagian PPIC Ekspor di PT XYZ. Dimana PT XYZ merupakan perusahaan multinasional yang bergerak di bidang textile manufaktur berupa proses knitting. Untuk mendistribusikan hasil produksinya perusahaan menyewa Truck dengan sitem fixed cost, dimana pembebanan biaya diatur perbulan dengan biaya tetap. Dengan sistem tersebut diharapkan biaya dapat dikendalikan, pengendalian tersebut bilamana seluruh permintaan diatur atau direkayasa agar penggunaan kendaraan tetap optimal. Hasil penelitian ini didapat rata kebutuhan kendaraan yaitu kendaraan 10 ton sebanyak 7 unit, kendaraan 8 ton sebanyak 1 unit, kendaraan 5 ton sebanyak 2 unit, dan kendaraan 4 ton sebanyak 1 unit. Serta penurunan biaya distribusi mencapai 50.6 % dari yang tadinya Rp 896.220.000 menjadi Rp. 453.500.000.
ECONOMIC DYNAMICS IN THE POLITICAL SPOTLIGHT: ANALYZING THE IMPACT OF PRESIDENTIAL AND LEGISLATIVE CAMPAIGNS ON ECONOMIC GROWTH Sudjono Sudjono; Sukmayadi Sukmayadi; Kadar Nurjaman; Masnilam Hasibuan; M. Al Muhtadin
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31920

Abstract

This article delves into the intricate relationship between political campaigns, specifically presidential and legislative, and their impact on economic growth. Employing a robust analytical approach, the study systematically examines how these political events influence economic dynamics. The research integrates a comprehensive review of economic-political theories and empirical data analysis to assess the extent to which political campaigns affect economic indicators such as GDP growth, investment, and consumer confidence. By correlating election cycles with economic fluctuations, the study offers a nuanced understanding of the interplay between political activities and economic performance. The findings reveal significant insights into the temporal and causal relationships between political campaigns and economic growth, highlighting the role of political stability, policy anticipation, and investor sentiment. This article contributes to the broader discourse on economic-political interactions, providing valuable implications for policymakers, economists, and political strategists. It underscores the importance of considering political factors in economic forecasting and policy-making, especially in periods leading up to major elections.
ANALISIS BAURAN PEMASARAN PADA PT. PEGADAIAN CABANG SUCI BANDUNG Ahmad Fachrurozi; Kadar Nurjaman
Branding: Jurnal Manajemen dan Bisnis Vol 1, No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v1i2.21563

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana bauran pemasaran produk emas yang diterapkan pada PT. Pegadaian Cabang Suci Bandung dan untuk mengetahui bagaimana analisis SWOT pada PT. Pegadaian Cabang Suci Bandung. Variabel dalam penelitian ini adalah bauran pemasaran yang terdiri dari Product, Price, Place, Promotion, People, Proses, Physical Evidence pada PT. Pegadaian Cabang Suci Bandung. Data yang digunakan dalam penelitian ini adalah data primer yaitu data asli yang dikumpulkan oleh penulis untuk menjawab masalah penelitiannya. Metode pengumpulan data yang digunakan yaitu dengan teknik observasi, wawancara dan dokumentasi. Metode penulisan yang digunakan yaitu dengan metode analisis kualitatif dan dibantu dengan analisis SWOT. Kesimpulan dari Jurnal ini adalah strategi bauran pemasaran yang diimplementasikan oleh PT. Pegadaian Cabang Suci Bandung sudah baik hanya bauran promosi saja yang dalam pelaksanaannya tidak begitu maksimal.
STRATEGIES FOR GROWING PURCHASE INTENTIONS FOR ONLINE SHOPPING THROUGH ANALYSIS OF CONSUMER BEHAVIOR Nurjaman, Kadar
Komitmen: Jurnal Ilmiah Manajemen Vol 5, No 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.38130

Abstract

The purpose of this study is to explore the primary traits that define customer behavior on online shopping platforms in Bandung, Indonesia. The study utilizes the Fundamental Theory-based qualitative investigations to detect and classify variables regarding online purchases based on relevant criteria such as purchase motivation, preferences, consumption patterns, and purchasing patterns. Semi-structured interviews were conducted with customers who had previous experience making purchases online to identify and classify variables regarding internet buying. The study identified three primary categories, namely purchase motivation, experience, and customer behavior. Furthermore, some factors that have a higher impact on consumers' preferences, purchasing decisions, and purchasing habits were discovered. The findings of this study can assist businesses in understanding their customers' behavior and develop effective marketing strategies to increase sales. It can also help policymakers in creating regulations to protect consumers and improve the e-commerce ecosystem in Bandung, Indonesia. This study is among the first to explore the traits that define customer behavior on online shopping platforms in Bandung, Indonesia, and can serve as a reference for future research in the field.
Co-Authors Adi Sopian Ahmad Fachrurozi Ajam Mustajam Akbar Riskal Amani Aldriantara Sofyan Alvi Salamah Asep Abdul Sahid, Asep Abdul Babay Suhaemi, Babay Cindy Sandra Lumingkewas Cupian Cupian Dewi Nusraningrum Esa Kurnia Fadil Majid Fauzan Rino Felia Eka Srilestari Furkon, Aay Mohamad Galuh Cahya Gumilang Gojali, Dudang Hasbiyalloh Hendi Valerian Heri Sutanto Husna Qurrota Aini Ikhwan Muliana Sanjaya Irwandi Iwan Setiawan Joharudin, Agus Leonardo Sari, Avid Lilis Sulastri Lilis Sulastri Lilis Sulastri M. Al Muhtadin Martanto Masnilam Hasibuan Muhammad Aditya Lanika Muhammad Zaky Muhammad Zaky Neli Yuliyani Pikri, Faizal Rahmawati Soekarna, Budiman Sofyan, Aldriantara Sudjono Sudjono Sukmayadi Supratman, Iman Supriatna, Encup Syaifuddin Syaifuddin Windy Dermawan Yayang Ikhyaul Maarif Yusniar Lubis Yusuf Abadi