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All Journal AL ISHLAH Jurnal Pendidikan JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Demos Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences AKSELERASI: Jurnal Ilmiah Nasional Komitmen : Jurnal Ilmiah Manajemen Jurnal Kelola : Jurnal Ilmu Sosial International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Gunung Djati Conference Series Influence: International Journal of Science Review Jurnal Abdimas Peradaban ENDLESS : International Journal of Future Studies Indonesian Journal of Studies on Humanities, Social Sciences and Education Branding: Jurnal Manajemen & Bisnis
Kadar Nurjaman
Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
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STRATEGIES FOR GROWING PURCHASE INTENTIONS FOR ONLINE SHOPPING THROUGH ANALYSIS OF CONSUMER BEHAVIOR Nurjaman, Kadar
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 5 No. 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.38130

Abstract

The purpose of this study is to explore the primary traits that define customer behavior on online shopping platforms in Bandung, Indonesia. The study utilizes the Fundamental Theory-based qualitative investigations to detect and classify variables regarding online purchases based on relevant criteria such as purchase motivation, preferences, consumption patterns, and purchasing patterns. Semi-structured interviews were conducted with customers who had previous experience making purchases online to identify and classify variables regarding internet buying. The study identified three primary categories, namely purchase motivation, experience, and customer behavior. Furthermore, some factors that have a higher impact on consumers' preferences, purchasing decisions, and purchasing habits were discovered. The findings of this study can assist businesses in understanding their customers' behavior and develop effective marketing strategies to increase sales. It can also help policymakers in creating regulations to protect consumers and improve the e-commerce ecosystem in Bandung, Indonesia. This study is among the first to explore the traits that define customer behavior on online shopping platforms in Bandung, Indonesia, and can serve as a reference for future research in the field.
Co-Authors Adi Sopian Ahmad Fachrurozi Ajam Mustajam Akbar Riskal Amani Aldriantara Sofyan Alvi Salamah Asep Abdul Sahid, Asep Abdul Babay Suhaemi, Babay Cindy Sandra Lumingkewas Cupian Cupian Dewi Nusraningrum Esa Kurnia Fadil Majid Fauzan Rino Felia Eka Srilestari Galuh Cahya Gumilang Gojali, Dudang Hasbiyalloh Hendi Valerian Heri Sutanto Husna Qurrota Aini Ikhwan Muliana Sanjaya Irwandi Iwan Setiawan Joharudin, Agus Leonardo Sari, Avid Lilis Sulastri Lilis Sulastri Lilis Sulastri M. Al Muhtadin Martanto Masnilam Hasibuan Muhammad Aditya Lanika Muhammad Zaky Muhammad Zaky Neli Yuliyani Pikri, Faizal Rahmawati Sofyan, Aldriantara Sudjono Sudjono Sukmayadi Supratman, Iman Supriatna, Encup Syaifuddin Syaifuddin Windy Dermawan Yayang Ikhyaul Maarif Yusniar Lubis Yusuf Abadi