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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) EBSJ Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Journal on Education Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Magisma: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Appropriate Technology for Community Services International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) SOLUSI Community Development Journal: Jurnal Pengabdian Masyarakat Adbis : Jurnal Administrasi dan Bisnis Jurnal Ekonomi Efektif Journal of Community Service and Engagement Jurnal Pengabdian Kepada Masyarakat Annals of Human Resource Management Research Buletin Abdi Masyarakat (BAM) Jurnal Riptek AMMA : Jurnal Pengabdian Masyarakat Journal of Social Work and Empowerment Jurnal Pengabdian Kepada Masyarakat LOYALITAS: Jurnal Pengabdian Kepada Masyarakat
Emaya Kurniawati
Universitas Semarang
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Analyzing the Impact Of Traditional Market Relocation In Surrounding Traders And Communities (Case Study Of Demak Mranggen Markets) Anitiyo Soelistiyono; Andhy Tri Adrianto; Emaya Kurniawati
Economics and Business Solutions Journal Vol. 2 No. 1 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.037 KB) | DOI: 10.26623/ebsj.v2i1.1258

Abstract

Traditional markets are markets that are built and managed by local governments. Relocation of a transfer of supporting facilities and infrastructure activities from one place to another in order to enhance the security, comfort and legality factors.Mranggen traditional market is one of the markets located in the village of Mranggen which is increasingly experiencing an increasing number of traders. For this reason, the Demak Regency Government decided to relocate the market, one of them is the traditional Mranggen market, the government's purpose of relocating Mranggen's traditional market to tidy up the former market which had not been neatly arranged. Mranggen's market relocation had an impact or pros and cons for traders and the surrounding community. The problem in this study is the impact of market relocation of Mranggen's traditional market relocation to traders in the surrounding community. The aim of the study was to determine the impact of Mranggen's traditional market relocation to both traders and the surrounding community with market relocation.The research design used in this study is a holistic single case study. This study uses a qualitative approach. The types and sources of data used in this study are primary data and secondary data. The object of the research was conducted at the temporary shelter of Mranggen village. Informants are traders and communities around the shelter. Data collection techniques with triangulation.As for eclectic data analysis techniques. In this study, the validity of the research data was tested by credibility, transferability, dependability test, and confirmability test.The results of our research on the impact of relocation on product quantity is the reduction in product quantity ranging from 30% to 50%. With regard to operating hours the impact of this relocation is a reduction in operating hours of only 6-8 hours per day. For the position of the stall The inconvenience of the stall position, the stinging smell of garbage, and when the rainy season often floods and lacks security. In terms of ease of reaching the location, the traders complained about the location of the remote relocation and the narrow road to relocation which affected the consumers' desire to buy. With this relocation, sales turnover has decreased from 75,000-250,000/day.
PERAN BRAND AMBASSADOR BOYBAND BTS PADA IKLAN GOFOOD DALAM MEMBANGUN BRAND AWARENESS Ismatuz Zakiyyah; Emaya Kurniawati
Solusi Vol. 21 No. 4 (2023): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i4.7726

Abstract

Dalam perkembangan dunia digital sekarang ini penggunaan media sosial sudah merupakan sutau kebutuhan untuk melakukan komunikasi dan mengetahui berbagai informasi tentang berbagai produk yang dibutuhkan oleh masyarakat, sehingga masyarakat akan lebih mudah untuk memenuhi segala kebutuhannya. Penelitian tentang peran brand ambassador BTS pada iklan GoFood dalam membangun brand awareness bertujuan untuk memahami dampak kampanye iklan GoFood yang melibatkan brand ambassador BTS dalam meningkatkan kesadaran merek GoFood di kalangan masyarakat yang selama ini semakin diminati , terutama para penggemar BTS. Penelitian ini akan melibatkan pengguna GoFood yang juga merupakan penggemar BTS sebagai informan kunci. Metode yang akan digunakan dalam penelitian ini adalah kualitatif dengan pendekatan studi kasus. Data akan dikumpulkan melalui wawancara mendalam dengan informan kunci, yaitu pengguna GoFood yang juga merupakan penggemar BTS. Penelitian akan berfokus pada persepsi informan kunci terhadap kampanye iklan GoFood yang melibatkan BTS sebagai brand ambassador, serta pengaruh kampanye tersebut terhadap kesadaran  merek GoFood  dan  keinginan  informan  kunci  untuk  menggunakan layanan  GoFood. Berdasarkan hasil penelitian, dapat dibuat kesimpulan bahwa brand ambassador dari boyband BTS berperan penting dalam membantu GoFood membangun brand awareness. Dengan menjadi brand ambassador, BTS membantu memperkenalkan merek GoFood kepada jutaan penggemarnya di seluruh dunia, yang kemudian dapat memberikan dampak positif terhadap tingkat brand awareness dan preferensi konsumen terhadap GoFood.
Peningkatan Pendapatan UMK Melalui Pelatihan Penentuan Harga Pokok Produksi Emaya Kurniawati; Sri Yuni Widowati; Aprih Santoso
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2018): November 2018
Publisher : Universitas KH. Mukhtar Syafaat (UIMSYA)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The livelihoods of the Cepiring District of Kendal Regency are mostly in the agricultural sector, the second and third are the manufacturing industry and the trade, hotel, and restaurant sector. Micro Small Enterprises (MSEs) in Cepiring Kendal District numbered 35 people. This training main objective is to equip by training MSE entrepreneurs with the knowledge of how to determine the cost of production right in order to increase their business income. The results of the training showed that MSE entrepreneurs in Cepiring Kendal District were able to make a simple determination of the Basic Price of Orders and Pricing Prices. The UMK entrepreneurs in Cepiring District Kendal responded positively to the training. This positive response can be seen from the enthusiasm of the participants in the discussion session or during practice, even the participants want advanced training and mentoring. Key Words: SMEs, Orders, Processes, Income
Co-Authors Ades Rajayana Adijati Utaminingsih Albert Amin Budiastuti Andhy Tri Adriyanto Ansari Anton Priyo Nugroho Any Setyarini, Any Aprih Santoso Ardiani Ika Sulistyawati Arief Himmawan Dwi Nugroho Azhar Affandi Denok Sunarsi Dian Triyani Eric Hermawan Indraya Indraya Ismatuz Zakiyyah Lestari, Rohmini Indah Mulyantomo, Edy Nyayu Nurkomalasari Prapti, Lulus Rosalina Anindia Sari Kartika Soelistiyono, Anitiyo Sri Yuni USM Semarang Widowati Sri Yuni Widowati Sri Yuni Widowati Sri Yuni Widowati Sri Yuni Widowati Teguh Ariefiantoro Wahdi, Nirsetyo Wayan Ardani Widjaksono R Hartoto Witjaksono E.H Witjaksono E.H Witjaksono Eko Hartoto Witjaksono Witjaksono Wyati Saddewisasi Wyati Saddewisasi