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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi PARAMUROBI YUME : Journal of Management JURNAL ILMIAH M-PROGRESS JURNAL PUSTAKA KOMUNIKASI Jurnal Pengabdian Al-Ikhlas JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan JURNAL PUBLISITAS Jurnal Ilmu Perbankan dan Keuangan Syariah Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Studi Ilmu Manajemen dan Organisasi Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Indonesian Journal of Multidiciplinary Research (IJoMR) HEUTAGOGIA: Journal of Islamic Education Trilogi Accounting & Business Research Prosiding University Research Colloquium Jurnal Cyber PR Journal of Applied Accounting Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Dinamika Ilmu Komunikasi Jurnal Bakti Dirgantara
Novita Damayanti
Universitas Multimedia Nusantara, Serpong
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmu Perbankan dan Keuangan Syariah

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Achieving Marketing Lending Targets in the Perspective of Islamic Business Economics (A Study of BMT Assyafi'iyah Berkah Nasional Pekalongan) Alimuddin, Agus; Imanda Putra, Alfiansyah; Alfiani Saputri, Ari; Kurniawati, Devy; Damayanti, Novita
Jurnal Ilmu Perbankan dan Keuangan Syariah Vol. 5 No. 2 (2023)
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jipsya.v5i2.193.101-117

Abstract

Currently, competition among financial institutions is becoming stronger in completing business activities; each financial company is doing everything they can to maintain their business presence in the eyes of the public by attracting buyers' attention and striving as much as possible. It is hoped that they can further develop administration to buyers. In this condition, the showcase area has a good relationship with human resources that become agents of promotional activities. Advertising in completing work in sharia financial institutions will determine the focus of achievements that must be made. The purpose of this research is to find out the achievement of marketing lending targets from the perspective of Islamic business economics present at BMT Assyafi’yah Berkah Nasional Pekalongan. This type of research is a field study that uses a subjective inquiry strategy. The type of research is qualitative descriptive research. The means of information investigation are information search, information disclosure, and objectives and confirmation. The final results of this research show that the behavior of workers in achieving advertising focus at BMT Assyafi'iyah Berkah Nasional Pekalongan has been implemented and is in accordance with the 4P methodology, namely: product technique, cost procedure, place system, and progress system. Meanwhile, representative behavior in achieving display targets is in accordance with Islamic business ethics which consists of 5 standards, namely obligation, fairness, unity, unlimited choice, and balance
Co-Authors Agus Alimuddin Alawiyah, Ratu Robiatul Alfiani Saputri, Ari Ali, Muhammad Yusril Angelina, Faustina Julia Antonio, Alvito Ardoyo, Novalia Agung Wardjito Arumdipta, Diva Alifia Budi Santoso Cakraningsih, Cakraningsih Citra Setyo Dwi Andhini Devina, Oryza Aprilia Dewi Dyah Widyastuti Dian Wijayanti Dwiyanti, Salsabilla Dyah Widyastuti , Dewi Fernisia, Mike Fitri Khoerunnisa Hasanah, Maulidah Hia, Wiwin Veberlina Hidayah, Ahwil Lutan Hidayat, Yusron HN, M. Rustam. I Gusti Ngurah Willy Hermawan Ibnu Hamad Imanda Putra, Alfiansyah Indar indar Jaenudin Jaenudin Juhaeti Juhaeti, Juhaeti Junita, Ika Elsa Kamilah, Shafa Tasya Kasmanto Miharja Kristiyanto, Mas Aryo Kurniawati, Devy Mandar, Yasri Muhammad Arif Muminto Arief Nabilah, Hasna Nanang Winarno Ningrum, Paulina Putri Noviaty, Evi Permana, Prisma Hanindita Inggit Rachmawati, Syifa Radja Erland Hamzah Rahmawati, Nur Widya Razie Razak Rita Intan Permatasari rufaedah, arie ardiyanti Rustandi, Handi Salsabila, Malika Sangun, Enisar Santoso, Prasetya Yoga Santoso, Yedi Saputro, Dio Herman Saputro, Dio Herman siboro, sonny fransisco Sofwatun Nida, Sofwatun Suhestiwi, Rini Sunarto Sunarto Syafaat, Muhammad Rizky Faras Tarigan, Hairani Vera Sylvia Saragi Sitio Wicaksono, Agus Purwo