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All Journal Jurnal Manajemen Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Maker: Jurnal Manajemen Riyadhoh : Jurnal Pendidikan Olahraga Jurnal Manajemen Dirgantara eCo-Buss Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Bina Manajemen ASSET: Jurnal Manajemen dan Bisnis Solusi: Jurnal Kajian Ekonomi dan Bisnis JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen eCo-Fin Journal of Trends Economics and Accounting Research Jurnal Riset Akuntansi dan Bisnis Indonesia Jurnal Offshore: Oil, Production Facilities, and Renewable Energy Jurnal Riset Manajemen Akuntansi Indonesia Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Pengabdian Masyarakat Widya Wiwaha Jurnal Simki Economic
Dila Damayanti
Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
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VALUE ADDED DESIGN PACKAGING: PELATIHAN SMART PACKAGING PADA KELOMPOK USAHA IBU RUMAH TANGGA DESA TRIMULYO KAPANEWON JETIS KABUPATEN BANTUL Damayanti, Dila; Wahyuningtyas, Yunita Fitri
Jurnal Pengabdian Masyarakat Widya Wiwaha Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat Widya Wiwaha
Publisher : Jurnal Pengabdian Masyarakat Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jpm.v3i2.1174

Abstract

Industri rumah tangga bisa menjadi solusi perekonomian dalam rumah tangga. Salah satu strategi pengembangan produk UMKM dapat dilakukan dengan inovasi ukuran kemasan (variasi harga, ukuran, dan tampilan); Inovasi Warna Kemasan (biru muda, merah, hijau, ungu, dan kuning); Inovasi Bahan Pengemas (kaleng, alumunium, kaca, kertas plastik, dus, dan toples); Inovasi Label Kemasan (pemilihan warna, ilustrasi, huruf, gambar); dan Inovasi Bentuk Kemasan (desain grafis, bentuk, dan ukuran). Materi pelatihan mencakup cara melakukan inovasi produk melalui perubahan bahan kemasan dari Bahan Plastik menjadi Bahan Kantong yang menarik mata, daftar merk, nama, label dan logo pada kemasan produk. Sasaran program pengabdian kepada masyarakat merupakan ibu rumah tangga yang tergabung dalam Kelompok Usaha Bersama Desa Trimulyo Kapanewon Jetis Kabupaten Bantul. Kegiatan Pengabdian Masyarakat yang telah diadakan pada hari Minggu, tanggal 16 Desember 2023 ini pada dasarnya dilakukan untuk meningkatkan pemahaman dan keterampilan peserta dalam merancang Smart Packaging, memberikan mereka kemampuan untuk menciptakan kemasan yang lebih menarik, informatif, dan fungsional. Pelatihan dilakukan dengan menggunakan metode klasikal selama 1,5 jam berupa penyampaian materi mencakup teknik pengemasan yang ramah lingkungan dan penggunaan teknologi untuk menciptakan kemasan yang lebih informatif dan interaktif, seperti menggunakan QR codes yang dapat mengarahkan konsumen ke informasi tambahan mengenai produk.
EFEKTIFITAS STRATEGI PEMASARAN TAMAN PINTAR YOGYAKARTA DI ERA PANDEMI COVID-19 Sariyani, Sariyani; Damayanti, Dila
Jurnal Manajemen Vol. 13 No. 1 (2023): JURNAL MANAJEMEN VOL. 13 NO. 1 JUNI 2023
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v13i1.3703

Abstract

Colvild l1l9 palndlemlic lthlatl oclculrrledl alt lthle elndl olfl 2l01l9 which not only hladl an ilmplaclt on the world but also in Indonesia. Olnel olf lthlel tourist destinations that has experienced a very drastic decline is the Yogyakarta Smart Park. Taman Pintar Yogyakarta is an educational tourism vehicle destination lolcalteld lin tlhel clenltelr olf tlhel clitlyl olf Yogyakarta. Tlhle alpplrolaclh lusledl iln tlhils sltuldyl ils lal qluallitlatilvel alpprloalchl. Dlatla colllelctiloln telchlniqluels ulseld iln tlhils research include documentation techniques, interviews, observation and literature studies. lThle daltal anlallysils telchnliqluel ulseld lbly rleslearlchelrls luslesl tlhel Millels alndl Hulbelrmlanl moldell. Efforts made bly tlhel management of Taman Pintar Yogyakarta so that it can run effectively during the Covid-19 pandemic include carrying out internal and external activities, implementing health protocols, conducting counseling for employees. Yogyakarta Smart Park's strategy for dealing with the Covid-19 pandemic includes preparing SOPs, providing facilities and infrastructure, simulations and limited opening trials. The marketing strategies implemented by Taman Pintar Yogyakarta are plrilcel stlratlegyl, plrolmotliolnl sltrlatelgyl, pllalcle sltrlatlegyl alndl plroldulctl sltrlatleglyl.
PENGARUH MARKETING MIX TERHADAP MINAT BELI PADA INDOMARET: Studi Pada Indomaret Sewon Bantul Winartanti, Hasti; Damayanti, Dila
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 3 No 4 (2023): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v3i4.851

Abstract

Kegiatan dunia usaha seperti minimarket menjadi suatu fenomena dan perhatian yang menarik. Minimarket yang ada dibuat sedemikian rupa agar dapat menarik minat para konsumen untuk membeli disana. Indomaret Sewon Bantul merupakan minimarket yang beroprasi dibawah PT. Indomarco Prismatama, TBK. Dalam menjalankan kegiatan pemasaranya, Indomaret Sewon Bantul menggunakan strategi marketing mix. penelitian ini bertujuan untuk mengetahui adanya pengaruh strategi marketing marketing mix terhadap minat beli konsumen di Indomaret Sewon Bantul. Dengan menggunakan metode penelitian kuantitatif, data diperoleh melalui angket yang disebar kepada 100 responden dengan karakteristik yang beragam. Pengolahan data menggunakan bantuan program SPSS 24. Hasil penelitian ini menunjukan, secara parsial variabel produk (X1) dengan nilai thitung 2,521 > ttabel 0,1984 serta memiliki nilai signifikansinya 0,003, harga (X2) dengan nilai thitung 5,763 > ttabel 0,1984 serta memiliki nilai signifikansinya 0,000, promosi (X3) dengan nilai thitung 4,187 > ttabel 0,1984 serta memiliki nilai signifikansinya 0,000, tempat (X4) dengan nilai thitung 3,137 > ttabel 0,1984 serta memiliki nilai signifikansinya 0,001, orang (X5) dengan nilai thitung 3,444 > ttabel 0,1984 serta memiliki nilai signifikansinya 0,008, bukti fisik (X6) dengan nilai thitung 3,110 > ttabel 0,1984 serta memiliki nilai signifikansinya 0,002, dan proses (X7) dengan nilai thitung 5,801 > ttabel 0,1984 serta memiliki nilai signifikansinya 0,000. Sehingga dapat disimpulkan semua variabel berpengaruh terhadap minat beli ulang. Berdasarkan hasil pengujian parsial (uji t) antara variable harga, promosi, dan proses dari ketujuh uji variabel tersebut memiliki nilai thitung dan signifikasi jauh lebih besar dari pada nilai produk, tempat, orang dan bukti fisik. Jadi dapat kita simpulkan bahwa variabel harga, promosi dan proses merupakan variabel yang paling dominan yang mempengaruhi minat beli karena konsumen cenderung membeli ketika melihat harga yang ditawarkan, promosi dan kelancaran proses selama transaksi.
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. TETIRA INTERNATIONAL CONSULTANTS Tzalinggar, Ayudyasiwi; Widiasari, Arifa; Astuti, Desti Mega; Primeri, Novem Gardenia Ninik; Agusti, Ninda Putri Zulekha Sapta; Damayanti, Dila
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 4 No 1 (2024): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v4i1.946

Abstract

This research aims to analyze the influence of leadership style and work environment on employee performance at PT. TETIRA International Consultants in Jakarta. This research method uses a quantitative (primary) approach in the form of a questionnaire distributed to the entire research population. The population in this study were all employees of PT. TETIRA International Consultants and the samples used were 30 samples. The variables used in this research are the independent variables, namely Leadership Style (X1) and Work Environment (X2) and the dependent variable, namely Employee Performance (Y). The results of the t test (partial test) show that the Leadership Style variable (X1) has a significance value of 0.011 < 0.05, with the results obtained tcount > ttable, namely 2.746 > 1.701. This means the influence of Leadership Style (X1) on employee performance (Y) at PT. TETIRA International Consultants is significant. Meanwhile, the results of the t test (partial test) show that the Work Environment variable (X2) has tcount < ttable, namely 0.339 < 1.701 and has a significant value of 0.737 > 0.05. These results prove that the Work Environment variable (X2) has no significant effect on the employee performance variable (Y) at PT. TETIRA International Consultants. The results of the F Test (Simultaneous Test) show a significant value of 0.000 or the significance value of the F test is smaller than 0.05. This means that the Leadership Style Variable (X1) and Work Environment (X2) simultaneously have a significant effect on the Employee Performance Variable (Y).
ANALYSIS OF THE EFFECT OF QUICK RATIO (QR), DEBT TO EQUITY RATIO (DER) AND RETURN ON EQUITY (ROE) ON STOCK PRICES IN FOOD AND BEVERAGE (F&B) COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE (IDX) PERIOD (2021 - 2022) Octaviani, Anggi; Aisyiyah, Ellya; Daningrum, Etika; Tamim , Sephana Fhita Roza; Damayanti, Dila
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 2 No 1 (2023): Prosiding Seminar International dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v2i1.911

Abstract

This study aims to examine the effect of the activity ratio (Quick Ratio), solvency ratio (Debt to Equity Ratio), and profitability ratio (Return On Equity) on stock prices in the good consumer sector listed on the Indonesian Stock Exchange (IDX) for the period 2021 - 2022. The population in this study were 36 food and beverage companies listed on the Indonesia Stock Exchange (IDX). The samples in this study were 27 companies with purposive random sampling. This research is a quantitative type using data analysis techniques is classical assumption test analysis techniques, multiple linear regression and the coefficient of determination. The results of this study are as follows: (1) Quick Ratio (QR) has no significant effect on stock prices in food and beverage companies listed on the Indonesia Stock Exchange for the period 2021 - 2022. (2) Debt to Equity Ratio (DER) has a significant effect on stock prices for food and beverage companies listed on the Indonesia Stock Exchange for the 2021 - 2022 period. (3) Return On Equity (ROE) has a significant effect on stock prices for food and beverage companies listed on the Indonesia Stock Exchange for the 2021 - 2022 period. (4) Quick Ratio (QR), Debt to Equity Ratio (DER), Return On Equity (ROE) have a positive simultaneous effect on stock prices listed on the Indonesia Stock Exchange for the 2021-2022 period.
PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, KEAMANAN TRANSAKSI, DAN LOYALITAS PERUSAHAAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE PADA APLIKASI TRAVELOKA Damayanti, Dila; Sudarmanto, Gede Elvin Febri
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 8 No. 2 (2021): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v8i2.271

Abstract

Based on the t test results, the quality of service has a significant effect on purchasing decisions with a significance value of 0.008 smaller than 0.05 (0.008 less than 0.05), meaning the quality of service has a significant influence on the purchase decision. The price significantly affects the purchase decision with a significance value of 0.000 smaller than 0.05 (0.000 less than 0.05), which means that the price has a significant influence on the purchase decision. Promotion significantly affects the purchase decision with a significance value of 0.047 smaller than 0.05 (0.047 less than 0.05), meaning the promotion has a significant effect on the purchase decision. Transaction security significantly affects purchase decisions with a significance value of 0.017 less than 0.05 (0.017 less than 0.05), meaning transaction security has a significant effect on the purchase decision. Company loyalty significantly affects the purchase decision with a significance value of 0.037 smaller than 0.05 (0.037 less than 0.05), meaning company loyalty has a significant influence on purchasing decisions.
PENGARUH INTEGRATED MARKETING COMMUNICATIONS (IMC) DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FURNITURE DI CV RACAK Damayanti, Dila; Purwanto, Wahyu
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 31 No 2 (2023): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v31i2.733

Abstract

The purpose of this study is to determine the impact of Integrated Marketing Communication and product quality on the choice of buying furniture at CV Racak. The consequences of this review can be seen with the t test that the Integrated Marketing Communication variable has a non-significant influence on the purchasing decisions of CV Racak furniture. Evidenced by the value of tcount less thanttable (1.498 less than2.0345) and sig. 0.000 (0.000 less than0.05). The product quality variable influences the decision to purchase CV Racak furniture with tcount greather than ttable (7.060 greather than two.03693) and sig. 0.000 (0.000 less than0.05), whereas in the F test the Integrated Marketing Communication variables and product quality together influence the choice of buying CV Racak furniture with the follow-up effect of the F test Fcount greather than Ftable (89.095 greather than 3.29) and Sig. of 0.000 (0.000 less than0.05).
Pengaruh Diskon, Gratis Ongkos Kirim, Cash on Delivery dan Online Customer Review Terhadap Keputusan Pembelian Online Shopee Damayanti, Aurellia Augusta; Damayanti, Dila
Journal of Trends Economics and Accounting Research Vol 4 No 3 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i3.1132

Abstract

Online marketing is a strategic process to create good distribution, promotion, pricing and service to consumers using the internet or electronic media. Online marketing focuses on understanding through the use of digital technology and providing information for business marketing. This research purpose to measure the variables of discounts, free shipping, cash on delivery with online customer reviews which own positive or negative effect will consumer purchasing decisions. The research objects used were students in the Special Region of Yogyakarta. The research was carried out quantitatively using an online questionnaire via Google Form on 100 respondents. Fact data analysis used multiple linear regression via SPSS 25 (Statisticall Programe Social Science version twenty five). Based on research results, it is reputable that discounts, free shipping and cash on delivery have positive as well as significanti effect will purchasing decision and online customer reviews do not have significanti effect will purchasing decision. Therefore, it can be determined that increasing discounts, free shipping, cash on delivery with online customer reviews can increase Shopee online purchasing decisions among college students in the Special Region of Yogyakarta.
PENGUATAN KOMPETENSI WIRAUSAHAWAN KULINER: MANAJEMEN DIRI DALAM PERSPEKTIF SPIRITUAL ISLAM PADA KELOMPOK “KATAM” DI DESA GIRITIRTO, KARANGGAYAM, KEBUMEN Wikaningtyas, Suci Utami; Setyowati, Hasanah; Damayanti, Dila; Hartono, Dzaky Hauzan; Kusumastuti, Diyah
Jurnal Pengabdian Masyarakat Widya Wiwaha Vol. 4 No. 1 (2026): Jurnal Pengabdian Masyarakat Widya Wiwaha
Publisher : Jurnal Pengabdian Masyarakat Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jpm.v4i1.1365

Abstract

STIE Widya Wiwaha melakukan pengabdian kepada masyarakat bekerja sama dengan warga Giritirto, Karanggayam Kebumen, yang disebut dengan Program “KATAM” (Kebumen Adi Tangguh Mandiri), dimana peserta kemudian disebut kelompok “KATAM”. Berdasarkan pengabdian awal menunjukkan bahwa mayoritas peserta berminat menjadi wirausahawan kuliner. Maka dari itu tujuan pengabdian ini adalah meningkatkan kemampuan peserta, menuju wirausahawan kuliner yang tangguh. Untuk itu diselenggarakan pelatihan. Metode pengabdian kepada masyarakat (PKM) ini adalah pelatihan dan diskusi dengan topik manajemen diri berbasis spiritual. Hal ini didasarkan dari hasil dari pelatihan dan diskusi awal menunjukkan bahwa walaupun perserta memahami aspek-aspek dalam manajemen diri, tetapi kepercayaan diri masih perlu ditingkatkan. Pada tahap awal hasil evaluasi pengabdi menunjukkan nilai rata rata 4,57, pada tahap kedua (setelah pelatihan), hasil evaluasi meningkat menjadi 5,62. Ouput PKM ini adalah manajemen diri dalam perspektif spiritual Islam, karena hampir 100 persen masyarakat Giritirto bergama Islam.
Pengaruh Harga, Citra Merek, Gaya Hidup dan Co-Branding terhadap Keputusan Pembelian Produk Jims Honey di Daerah Istimewa Yogyakarta Yuliana Anisa Putri; Dila Damayanti
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.587

Abstract

Jims Honey products are known as an exclusive fashion brand, but when compared to other brands, Jims Honey products have a more affordable price range and are more popular. In the Special Region of Yogyakarta, this study intends to examine how factors including pricing, brand image, lifestyle, and co-branding impact Jims Honey product purchases. The major source of data for this descriptive study is a survey of research participants. Quantitative methods are also employed. One hundred people from the Special Region of Yogyakarta, Indonesia, who were between the ages of 17 and 26 made up the study's population. Jims Honey product purchases are positively and significantly impacted by pricing and brand perception, according to the study's findings.
Co-Authors Afifa, Rachmawati Ayu Agusti, Ninda Putri Zulekha Sapta Aisyah Indah Irmaya Aisyiyah, Ellya Alkindi, Muhammad Dahlan Andre Bayu Pamungkas Anggara, Norma Anindya, Vanisa Rahma Arifin, Ramadhan Ariska Diyaastuty Assery, Syeh Astuti, Desti Mega Aurellia Augusta Damayanti Beta Asteria Betti Ratna Sari Candra Vionela Merdiana Damayanti, Aurellia Augusta Daningrum, Etika Desfia Eka Putri Dian Ramadha Dian Tiara Rezalti Dyah Ari Susanti Eka Ambara Elisya Octavia Gede Elvin Febri Sudarmanto Hartono, Dzaky Hauzan Hasanah Setyowati Indrayani, Reny Uly Ivana Tita Dianamurti Khasanah, Aprilia Uswatun Kundala, Manendha Maganitri Kusumastuti, Diyah Lia Narisha N Maharani Maharani Maharani Maharani, Maharani Mahsun, Mohammad Martanto, Eko Muhammad Afif Muhammad Awal Satrio Nugroho Nisa, Ainun Nugroho, Muhamad Awal Satrio Nurhasanah, Annisa Nurseto Purnomo Putro Nurwahyudi , M. Robi Octaviani, Anggi Paramita Paramita Paramita, Paramita Prakosa Wibawa Prastiwi, Mia Indah Primeri, Novem Gardenia Ninik Puspa Indah Ridha Asmara, Cahyani Puspita, Annisa Johan Putri, Yuliana Anisa Rahayuningsih, Dewi Arum Riska Purwanti Purwanti Samboga, Rakha Sariyani, Sariyani Selamat Riauwanto Shafira Salsabila Sigit Dwi Putro Sudarmanto, Gede Elvin Febri Sulalatul Mawaddah Syamsul Ma’arif Tamim , Sephana Fhita Roza Tjahjono, Achmad Tzalinggar, Ayudyasiwi Upik Krisnawati Verliana Setyaningrum Vivilia Astuti Wahyu Purwanto Wahyuningsih, Istiana Widiasari, Arifa Widiya, Erlani Wikaningtyas, Suci Utami Winartanti, Hasti Wirdia Ningsih Yuliana Anisa Putri Yunita Fitri Wahyuningtyas Yunita, Lia Ziun, Muchammad Tahtoch