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All Journal Jurnal Manajemen Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Maker: Jurnal Manajemen Riyadhoh : Jurnal Pendidikan Olahraga Jurnal Manajemen Dirgantara eCo-Buss Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Bina Manajemen ASSET: Jurnal Manajemen dan Bisnis Solusi: Jurnal Kajian Ekonomi dan Bisnis JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen eCo-Fin Journal of Trends Economics and Accounting Research Jurnal Riset Akuntansi dan Bisnis Indonesia Jurnal Offshore: Oil, Production Facilities, and Renewable Energy Jurnal Riset Manajemen Akuntansi Indonesia Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Pengabdian Masyarakat Widya Wiwaha
Dila Damayanti
Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Social Sciences Transportation Other

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Pengaruh Kualitas Produk, Voucher Diskon dan Shopping Lifestyle Terhadap Keputusan Pembelian yang Dimediasi oleh Electronic Word Of Mouth Pada Live Streaming Shopee (Study pada Mahasiswa di Daerah Istimewa Yogyakarta): (Study pada Mahasiswa di DIY) Wahyuningsih, Istiana; Damayanti, Dila
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3098

Abstract

Using E-WOM as a mediator, this study sought to determine the impact of product quality, discount coupons, and shopping habits on consumers' final purchase choices. This study employs a qualitative technique to provide a descriptive account. Student body of Daerah Istimewa Yogyakarta that has used Shopee for live streaming purchases. One hundred respondents made up the sample that was determined using the Solvin formula. Samples are collected using purposive sampling, a non-probability sampling approach, in accordance with predetermined criteria. Specifically, PLS in conjunction with the SmartPLS 4.0 software is used for data analysis. This study's findings indicate that product quality influences electronic word of mouth and purchase decisions in a positive but insignificant way, while discount vouchers influence electronic word of mouth in a positive and significant way but purchase decisions in a positive but insignificant way. When it comes to electronic word of mouth, Shopping Lifestyle is neutral or somewhat negative, but when it comes to purchase choices, it's positively and significantly influential. Product quality, discount coupons, and buying habits are the three factors that electronic word of mouth cannot influence.
PENGARUH PROMOSI ONLINE, HARGA, DAN BRAND AMBASSADOR KOREA TERHADAP MINAT BELI ULANG (STUDI PADA KONSUMEN SCARLETT WHITENING DI LOMBOK TENGAH) Puspa Indah Ridha Asmara, Cahyani; Damayanti, Dila
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i1.5707

Abstract

Studying the effect of online promotions, prices, and a Korean brand ambassador on Central Lombok residents' interest in repurchasing Scarlett Whitening was the primary goal of this research. This research used a quantitative approach with a purposive sampling strategy of 100 respondents, a questionnaire as its research instrument, and SPSS for data testing. This study found that online promotion, prices, and the Korean brand ambassador had a positive and significant impact on Scarlett's whitening rebuying interest in Central Lombok by 52.7%, with the remaining 42.3% influenced by variables not included in this study. 
KAJIAN KARAKTERISTIK FINANSIAL PKL MALIOBORO DENGAN ANALISIS CLUSTER Dila Damayanti; Beta Asteria
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 2 No. 2 (2015): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v2i2.94

Abstract

This study uses primary data which includes the identity of the industry, capital aspects, liquidity aspects, leverage aspect, profitability aspect, and other supporting aspects. The primary data is obtained through filling the questionnaire by respondents with the population of the entire population of Malioboro street vendors or census sampling with consideration that Malioboro street vendors are not so many (limited). Financial condition can be seen from various aspect, including liquidity aspect, leverage aspect and profitability aspect. As for knowing the financial characteristics possessed by each Malioboro street vendors,it is necessary to classify Malioboro street vendors based on financial characteristics that can be done by using a clustering method. In the clustering stage, groups each of which member has similar or identical financial characteristics will be obtained. These characteristics are utilized as the basis for determining financial strategies by using SWOT analysis which can be developed for each cluster of Malioboro street vendors. Based on the clustering, two categories of cluster Malioboro street vendors are obtained, namely Weak Financial Cluster and Strong Financial Cluster. Based on the financial characteristics of each cluster, several strategies related to financial strengthening Malioboro street vendors can be recommended. Strategies that can be developed for Strong Financial Cluster is optimal cash strategy and capital formation strategy.
PENGARUH PENGEMBANGAN KARIR, MOTIVASI KERJA, DISIPLIN KERJA, DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN: Studi Pada Koperasi Simpan Pinjam Nasari Yogyakarta Dila Damayanti; Muhammad Awal Satrio Nugroho; Shafira Salsabila
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 9 No. 2 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i2.459

Abstract

Human resource is very important in a company. The reason for this examination is to examine the impact of profession improvement, work inspiration, work discipline, and authoritative obligation to worker execution. This exploration was led in Koperasi Simpan Pinjam Nasari Yogyakarta. This exploration utilizes a quantitative methodology. The quantity of tests utilized upwards of 32 workers, by the strategy for immersed examining (evaluation). The outcomes showed that the incomplete advancement of the Career and discipline makes a positive difference and critical on representative execution Koperasi Simpan Pinjam Nasari Yogyakarta. In the interim, motivation and Organizational Commitment significantly affects representative execution Koperasi Simpan Pinjam Nasari Yogyakarta. All the while Career development, Motivation, work discipline, and Organizational Commitment influence the Performance.
ANALISIS PENGARUH MEREK, HARGA DAN KUALITAS PRODUK LARISSA AESTHETIC CENTER YOGYAKARTA TERHADAP KEPUTUSAN PEMBELIAN Paramita Paramita; Dila Damayanti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 27 No 1 (2019): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.159 KB) | DOI: 10.32477/jkb.v27i1.85

Abstract

The purpose of this research is to know: (1) influence of brand influence to purchase decision of Larissa product (2) influence of price to decision of purchase of Larissa product (3) influence of product quality to decision of purchase of Larissa product (4) influence of brand, price, and product quality simultaneous decision to purchase Larissa products. This type of research is survey research. Population in this research is consumer of Larissa Aesthetic Center Galleria Mall. Sampling method with non probability sampling with convenience sampling with the number of 100 respondents. Data were collected with questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression analysis. The result of this research show that (1) there is influence between brand to decision of purchasing of Larissa product, this is proved by result of t test statistic for Brand variable (X ) obtained t value bigger than t table (3,104greather than 1,985) with significance 0,003 less than 0.05. So partially the brand variable (X1) has a significant effect on purchasing decisions (Y). (2) The result of t test statistic for Price variable (X‚ ) obtained t value count bigger than t table (2,905greather than 1,985) with significant t equal to 0,005, because t value count bigger than t table and significant t less than0,05 0.005 less than0.05). So partially variable brand (X‚ ) have a significant effect on purchase decision (Y). (3) The result of t test statistic for product quality variable (Xf ) is got t value bigger than t table (2,445greather than 1,985) with significant t equal to 0,016, because t value count bigger than t table and significant t less than0,05 (0.016 less than0.05). So partially variable brand (Xf ) have a significant effect on purchase decision (Y).
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN DI BANTUL: (STUDI PADA PERUMAHAN PONDOK PERMAI GIWANGAN) Ariska Diyaastuty; Dila Damayanti
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 1 No 2 (2021): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v1i2.370

Abstract

This study is aimed to analyze the effect of product, price, place and promotion of the decision of buying a house in the Residence of Pondok Permai Giwangan. This research is a quantitative research that use interview and survey method. The data collection method is done by filling out questionnaires with 45 people respondent. The data analysis techniques of the research use validity test, reliability test, multiple regression analysis, partial test (t test), and simultaneous test (f test) using SPSS 22.0 software. The result of the data in t test indicate that product is the most dominant variable with t value count 4,722 greather than t table 2,021 and f test count equal to 27,992 greather than f table 2,60 with significance value 0,000 less than 0,05, thus, Ho is rejected and Ha is accepted because the significance value of F test is indicated less than 5%. Therefore, it can be concluded that all independent variables in this study simultaneously affect the decision of buying a house in the residence of Pondok Permai Giwangan.
PENGARUH ELECTRONIC SERVICE QUALITY (E-SERVQUAL) DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN ONLINE PENGGUNA SHOPEE Dila Damayanti; Sigit Dwi Putro
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 1 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i1.432

Abstract

This study aims to determine the effect of e-Service Quality and e-Word of Mouth on online purchasing decisions. The variables used in this study are independent variables consisting of e-Service Quality and e-Word of Mouth, while the dependent variable in this study is Online Purchase Decision. The type of research used is descriptive quantitative. The sampling method used in this research is purposive sampling. Data were collected using a questionnaire instrument with a Likert scale. The analytical tool in this study uses Multiple Linear Regression with the help of SPSS software. The results of the t-test indicate that the X1 (electronic service quality) variable has a significance value of 0.000 less than0.05, this means that the influence of electronic service quality on purchasing decisions at Shopee is significant. While Variable X2 (electronic word of mouth) has a significance value of 0.704 greather than 0.05, this means that the effect of electronic word of mouth on purchasing decisions at Shopee is not significant. The results of the F test show a significant value of 0.000 or the significance value of the F test is less than 0.05. This means that the third hypothesis is accepted, variables X1 (electronic service quality) and X2 (electronic word of mouth) simultaneously have a significant effect on Variable Y (purchasing decisions).
PENGARUH KUALITAS LAYANAN LAKU PANDAI (BRILINK) TERHADAP KEPUASAN NASABAH DALAM BERTRANSAKSI KEUANGAN Dila Damayanti; Nurseto Purnomo Putro; Selamat Riauwanto
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 2 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i2.483

Abstract

This study aims to determine the effect of tangible, reliability, responsiveness, empathy and Assurance on customer satisfaction in financial transactions in the Bantul area. The population in this study were BRI Bank customers, with 90 respondents as samples. The sampling technique used purposive sampling technique with the criteria of BRI Bank customers in the Bantul Regency area and BRI Bank customers in the Bantul Regency area who used the I Smart BRILink service. The data analysis technique used in this research is multiple linear regression analysis. The results of this study show that tangible has no effect on customer satisfaction, reliability has no effect on customer satisfaction, responsiveness has a positive effect on customer satisfaction, empathy has a positive effect on customer satisfaction, and assurance has no effect on customer satisfaction.
PENGARUH MONITORING, MOTIVASI DAN EVALUASI KINERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA THE RICH JOGJA HOTEL Dila Damayanti; Andre Bayu Pamungkas
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 3 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i3.569

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh monitoring, motivasi, dan evaluasi kinerja terhadap produktivitas karyawan pada The Rich Jogja Hotel Mlati Sleman, Yogyakarta. Sampel dalam penelitian ini berjumlah 40 orang yang diperoleh dengan teknik purposive sampling, Data hasil isian kuisioner yang disebar melalui Google form lalu diuji validitasnya dan realibilitasnya, Teknik analisis data menggunakan regresi linier berganda menggunakan perangkat lunak SPSS versi 22. Hasil penelitian ini menunjukan bahwa secara keseluruhan ketiga variabel memiliki pengaruh terhadap produktivitas karyawan, ditunjukan dari hasil uji secara parsial yang hasilnya dari setiap variable memiliki hasil thitung lebih besar dari nilai t-tabel (1,68709), dan uji F diperoleh hasil Fhitung sebesar 8,98. Berdasarkan hasil tersebut peneliti menyimpulkan bahwa nilai Fhitung lebih besar Ftabel, (8,98 lebih dari 1,98) pada taraf signifikansi 5%. Hal tersebut menunjukan bahwa monitoring, motivasi dan evaluasi kinerja terdapat pengaruh yang positif signifikan terhadap produktivitas karyawan.
PENGARUH BAURAN PROMOSI, FASILITAS DAN HARGA TERHADAP TINGKAT KUNJUNGAN WISATAWAN DI PT PRODUK REKREASI (KIDS FUN PARC) Dila Damayanti; Eka Ambara; Dian Ramadha
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 3 No 1 (2023): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v3i1.684

Abstract

Tujuan penelitian ini untuk menganalisis dan mengetahui tentang Pengaruh Bauran Promosi, Fasilitas dan Harga terhadap Tingkat Kunjungan Wisatawan di PT Produk Rekreasi (Kids Fun Parc) Yogyakarta. Populasi penelitian ini adalah seluruh pengunjung PT Produk Rekreasi (Kids Fun Parc) Yogyakarta sebanyak 1.500 pengunjung. Adapun jumlah sampel sebanyak 100 pengunjung. Tehnik pengambilan sampel yang digunakan adalah tehnik accidental sampling. Untuk variabel penelitian yang digunakan adalah variabel independen (variabel bauran promosi, fasilitas dan harga), dan variabel dependen (variabel tingkat kunjungan wisatawan), dan variabel mediasi (variabel kepuasan kerja). Jenis data penelitian yang digunakan adalah kuesioner dan diukur dengan menggunakan skala likert. Untuk alat analisisnya menggunakan uji hipotesis yaitu analisis regresi berganda, uji t signifikansi parsial (uji statistik t), uji signifikansi simultan (uji statistik f), dan menghitung besarnya koefisien determinasi (r2). Hasil dari uji hipotesis tersebut adalah 1) Ada pengaruh antara bauran promosi terhadap tingkat kunjungan wisatawan di PT Produk Rekreasi (Kids Fun Parc) Yogyakarta. 2) Ada pengaruh antara fasilitas terhadap tingkat kunjungan wisatawan di PT Produk Rekreasi (Kids Fun Parc) Yogyakarta, 3) Ada pengaruh antara harga terhadap tingkat kunjungan wisatawan di PT Produk Rekreasi (Kids Fun Parc) Yogyakarta, 4) Ada pengaruh antara bauran promosi, fasilitas dan harga bauran promosi, fasilitas dan harga terhadap tingkat kunjungan wisatawan di PT Produk Rekreasi (Kids Fun Parc) Yogyakarta. Berdasarkan hasil pengujian koefisien determinasi tersebut diperoleh nilai koefisien determinasi (R2) sebesar 0,501 yang menunjukkan bahwa sebesar 50,1% tingkat kunjungan dipengaruhi oleh bauran pemasaran, fasilitas dan harga, sedangkan sisanya sebesar 0,499 yang menunjukkan sebesar 49,9% dipengaruhi oleh faktor lain diluar model.
Co-Authors Afifa, Rachmawati Ayu Agusti, Ninda Putri Zulekha Sapta Aisyah Indah Irmaya Aisyiyah, Ellya Alkindi, Muhammad Dahlan Andre Bayu Pamungkas Anggara, Norma Anindya, Vanisa Rahma Arifin, Ramadhan Ariska Diyaastuty Assery, Syeh Astuti, Desti Mega Aurellia Augusta Damayanti Beta Asteria Betti Ratna Sari Candra Vionela Merdiana Damayanti, Aurellia Augusta Daningrum, Etika Desfia Eka Putri Dian Ramadha Dian Tiara Rezalti Dyah Ari Susanti Eka Ambara Elisya Octavia Gede Elvin Febri Sudarmanto Indrayani, Reny Uly Ivana Tita Dianamurti Khasanah, Aprilia Uswatun Kundala, Manendha Maganitri Lia Narisha N Maharani Maharani Maharani Maharani, Maharani Mahsun, Mohammad Martanto, Eko Muhammad Afif Muhammad Awal Satrio Nugroho Nisa, Ainun Nugroho, Muhamad Awal Satrio Nurhasanah, Annisa Nurseto Purnomo Putro Nurwahyudi , M. Robi Octaviani, Anggi Paramita Paramita Paramita, Paramita Prakosa Wibawa Prastiwi, Mia Indah Primeri, Novem Gardenia Ninik Puspa Indah Ridha Asmara, Cahyani Puspita, Annisa Johan Rahayuningsih, Dewi Arum Riska Purwanti Purwanti Samboga, Rakha Sariyani, Sariyani Selamat Riauwanto Shafira Salsabila Sigit Dwi Putro Sudarmanto, Gede Elvin Febri Sulalatul Mawaddah Syamsul Ma’arif Tamim , Sephana Fhita Roza Tjahjono, Achmad Tzalinggar, Ayudyasiwi Upik Krisnawati Verliana Setyaningrum Vivilia Astuti Wahyu Purwanto Wahyuningsih, Istiana Widiasari, Arifa Widiya, Erlani Winartanti, Hasti Wirdia Ningsih Yuliana Anisa Putri Yunita Fitri Wahyuningtyas Yunita, Lia Ziun, Muchammad Tahtoch