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Dina Lusianti
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muria Kudus
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Journal : Journal of Multidisciplinary Academic

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The Evaluation of The Parameter Consumer Purchase Intention Towards Green Products Small Medium Enterprises (SMES) During the Covid-19 Pandemic (Case Study of Consumer in Kudus) Mokhamad Arwani; Mawar Anggraeni; Dina Lusianti; Dhaifina Idznitia A. Naimi
Journal of Multidisciplinary Academic Vol 5, No 3 (2021): Science, Engineering and Social Science Series (New Update: With DOI index)
Publisher : Penerbit Kemala Indonesia

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Abstract

A green product is intended to have as little environmental impact as possible, both during its whole life cycle, and after it is no longer in use. Typically, a green product has two primary goals, including waste reduction and resource efficiency maximization. This study aimed to analyse the religiosity of customer purchasing intentions and the theory of knowledge in behaviour planned on a green product. For this study, 150 SMEs of green products SMES in Kudus, Central Java, were taken as sampled. Path analysis using SEM was used in this study. The findings are intended to be able to assess the purchase intention of green products, therefore making a beneficial contribution to spreading awareness of the use of environmentally friendly green products.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Ag Sunarno Handoyo Agung Prihandono Agung Subono Aji Setiyanto Akh Sokhibi Alfiana, Mia Ajeng Alifiana, Mia Ajeng Alya Zakiatunafisah Andre Tri Saputra Andri Irawan Anggraini Anggun Annisya Lutfi Septanti Annisya Septanti Arumsari, Nurul Rizka Asri, Vikha Indira Aura, Muhammad Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dhaifina Idznitia Apriyani Naimi Dian Wismar’ein Etni Marliana Fachrunnisa, Olivia Faridhatun Faidah Faza Aurellia Himayani Gilang Puspita Rini Hendriyanto, Dennyca Holyness Nurdin Singadimedja Ibnu Khajar Indah Dwi Prasetyaningrum Indra Lina Putra Iwan Suroso Kertati Sumekar Krisnanda Krisnanda Mamik Indaryani Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mira Meilia Marka Mochamad Edris Mokhamad Arwani Mu'amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Mutamimah Mutamimah Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Shintania Camila Ratih Nindyasari Rhealin Hening Karatri Rina Amalia Putri Rina Rofiqoh, Lela Santoso, Ignatius Hari Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Shynes Firda Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Indira Asri Wandira, Crisma Devina Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq Muhammad Yuniar Rahma Adisti Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati