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Dina Lusianti
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muria Kudus
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Journal : Journal of Applied Business and Technology

 1 
Customer Satisfaction in the Era of Competition 5.0 Andri Irawan; Dina Lusianti; Faridhatun Faidah
Journal of Applied Business and Technology Vol. 4 No. 2 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i2.127

Abstract

This study aims to examine the effect of store atmosphere, customer experience, facilities, and price on customer satisfaction at Papa Ron’s Pizza Kudus restaurant. This research uses quantitative research methods. Collecting data in this study using a questionnaire. The population in this study were customers of the Papa Ron’s Pizza Kudus restaurant. Sampling was carried out using a non-probability sampling technique with a total sample of 100 customers by taking the number of samples using the Lemeshow method. The test tool uses are the Statistical Program for Social Sciences (SPSS) Version 23. The results show that the store atmosphere, customer experience, facilities, and price variables simultaneously influence customer satisfaction. Furthermore, the store atmosphere variable has a positive and significant effect, then the customer experience variable has a positive and significant, the facilities variable has a positive and insignificant effect, then the price variable has a positive and significant effect on customer satisfaction.
Enhancing Customer Satisfaction: The Impact of Service Quality and Store Atmosphere on Shopping Convenience Putri, Shintania Camila; Lusianti, Dina; Wismar’ein, Dian
Journal of Applied Business and Technology Vol. 6 No. 1 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i3.164

Abstract

This research aims to analyze how service quality and store atmosphere impact customer satisfaction, with shopping convenience as an intervening variable in Supermarket customers in Kudus, Indonesia. This research is quantitative, involving hypothesis testing. The sample for this study consisted of 144 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. Data was collected using a questionnaire distributed via Google Forms. The instrument tests conducted include validity tests, reliability tests, and normality tests. The analysis technique used is SEM (Structural Equation Modeling) with AMOS 24 software. The results of this study indicate that service quality does not affect customer satisfaction, store atmosphere has no effect on customer satisfaction, service quality has no effect on shopping convenience, store atmosphere has a positive and significant effect on customer satisfaction, and shopping convenience has a positive and significant effect on customer satisfaction.
Entrepreneurial Orientation and Strategy Channel Distribution to Success Entrepreneurship with Superiority Compete as Mediation on Center Coffee Muria Kudus Setiyanto, Aji; Lusianti, Dina; Faidah, Faridhatun
Journal of Applied Business and Technology Vol. 5 No. 1 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i1.144

Abstract

This study analyzes the influence of entrepreneurial orientation and distribution channel strategy on entrepreneurial success with competitive advantage as mediation in the Muria coffee center Kudus, Central Java, Indonesia. This research is descriptive statistically by testing hypotheses. The sample was 110 business actors. Sampling technique using Purposive Sampling The data collection used in this study is a questionnaire method. Test Instruments use validity tests, reliability tests, and normality tests. Analysis of data used Structural Equation Modeling operated through the AMOS program. The results are entrepreneurial orientation does not have a significant direct effect on competitive advantage. Distribution channel strategy directly affects competitive advantage, and entrepreneurial orientation has no significant direct effect on entrepreneurial success. Distribution channel strategy has a direct effect on entrepreneurial success. Competitive advantage has a direct effect on entrepreneurial success. Competitive advantage can mediate the influence of entrepreneurial orientation on entrepreneurial success, and competitive advantage can mediate the influence of distribution channel strategy on entrepreneurial success as partial mediation.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Adisti, Yuniar Rahma Ag Sunarno Handoyo Agung Prihandono Agung Subono Akh Sokhibi Alfiana, Mia Ajeng Alifiana, Mia Ajeng Alya Zakiatunafisah Andri Irawan Anggraini Anggun Anggun, Anggraini Annisya Lutfi Septanti Annisya Septanti Arumsari, Nurul Rizka Asri, Vikha Indira Aura, Muhammad Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dian Wismar’ein Etni Marliana Fachrunnisa, Olivia Faridhatun Faidah Fauziah, Farah Anissa Faza Aurellia Himayani Ferdian, Ilham Alfariz Firda, Shynes Gilang Puspita Rini Hendriyanto, Dennyca Himayani, Faza Aurellia Holyness Nurdin Singadimedja Ibnu Khajar Indah Dwi Prasetyaningrum Indra Lina Putra Iwan Suroso Kertati Sumekar Krisnanda Krisnanda Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mira Meilia Marka Mochamad Edris Mokhamad Arwani Mu'amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Mutamimah Mutamimah Naimi, Dhaifina Idznitia Apriyani Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Adisty Putri, Shintania Camila Putri, Widyadhana Nadia Ratih Nindyasari Rhealin Hening Karatri Rina, Rina Amalia Putri Rofiqoh, Lela Santoso, Ignatius Hari Saputra, Andre Tri Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Indira Asri Wandira, Crisma Devina Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq Muhammad Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati