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STRATEGI BAURAN PEMASARAN KOPI GUNUNG ARCA PADA KELOMPOK TANI MEKARWANGI JAYA Danapriatna, Nana; Ismarani, Ismarani; Asyani Listyowati, Esi; Supah, Pela
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8262

Abstract

Mekarwangi Jaya Farmers Group is a coffee farmer group in Sukawangi Village, Bogor Regency which markets local specialty Bogor coffee in the form of dry beans and ready-to-brew coffee powder, but faces obstacles in marketing these coffee products. The purpose of this research is to determine the implementation of the 4P marketing mix for Gunung Arca Coffee, determine consumer assessments of the marketing of Gunung Arca Coffee and determine the priority marketing mix strategy for Gunung Arca Coffee in the Mekarwangi Jaya Farmer Group. This research uses primary and secondary data sources. Descriptive methods were used and Analysis Hierarchy Process (AHP) was used in this research to answer the research objectives. Based on the results of the analysis, it is known that the Mekarwangi Jaya Farmers Group has implemented the 4P marketing mix, namely product, price, promotion and distribution. Consumers feel that the quality of Gunung Arca Coffee is guaranteed, the price of Gunung Arca Coffee is affordable, media locations or promotional activities carried out by the Mekarwangi Jaya Farmers Group are easy to find, and the sales location for Gunung Arca Coffee is not strategic. The main priority marketing objective is to improve the business image with the first ranking marketing mix, namely product.
STRATEGI PENGEMBANGAN USAHA TERNAK AYAM RAS PETELUR DI CV. MAJU BERSAMA FARM MELALUI ANALISIS SWOT DAN QSPM Hidayat, Taufiq; Danapriatna, Nana; Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10863

Abstract

CV Maju Bersama Farm is one of the laying hen farms that is still in the development stage. Various obstacles from both the internal and external environment of the company surround the running of the business. The purpose of this study is to determine: a) internal and external factors that affect the business, b) business position, c) business development strategies and d) priority business development strategies that can be applied for business development. This study was studied using a qualitative descriptive approach. Data analysis in this study includes the IFE and EFE matrices, IE matrices, SWOT matrices, and QSPM matrices. The research data comes from primary and secondary data. Based on the IFE matrix, it is known that the main strength is that the eggs produced have good quality and the main weakness is that production has not met consumer demand. In the EFE matrix, the main opportunity is that market demand for broiler eggs is quite high and the main threat is fluctuations in the price of feed, medicines, and egg prices. The results of the IE matrix show that CV Maju Bersama Farm is in cell I which directs the growth and development strategy. There are six alternative strategies from the SWOT analysis with the main priority strategy being to increase chicken capacity by utilizing available land in order to meet demand.
PENGENDALIAN PERSEDIAAN BAHAN BAKU TEPUNG TERIGU DAN GULA PADA CV “dR anNur” BEKASI Maulidya Ergy, Belinda Rizky; Danapriatna, Nana; Rahmanto, M. Ikhwan
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10887

Abstract

CV “dR. anNur” Bekasi is a manufacturing company that primarily utilizes wheat flour and granulated sugar as raw materials. The company faces significant challenges in inventory management due to a simplistic approach that results in discrepancies between actual and required inventory levels. This inefficiency leads to increased inventory holding costs and reduced operational profitability. The aim of this study is to develop a more effective and efficient inventory control system to minimize inventory-related costs and enhance overall company performance. This research employs a quantitative descriptive method, utilizing data collection techniques such as observation, interviews, and documentation. The analysis is conducted using the Economic Order Quantity (EOQ) model as the proposed inventory control method. The findings indicate that implementing the EOQ model provides significant efficiency improvements compared to the company’s current practices. Specifically, the adoption of EOQ enables the company to reduce inventory costs by up to 12% annually. Additionally, inventory turnover rates increase to 14.59 times for wheat flour and 12.29 times for granulated sugar. These results demonstrate that the EOQ method is a more effective tool for supporting efficient inventory management within the company’s operational context
FENOMENA KELANGKAAN PUPUK KIMIA DAN ALTERNATIF SOLUSINYA Danapriatna, Nana
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 1 No. 1 (2009): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

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Abstract

Pupuk merupakan sarana produksi utama dalam setiap usahatani. Kebutuhan pupuk setiap musim tanam semakin meningkat sehingga terjadi kelangkaan pupuk pada beberapa sentra produksi pertanian. Kelangkaan pupuk terutama yang bersubsidi ini terjadi karena perbedaan perhitungan jumlah kebutuhan pupuk antara petani dengan Deptan, adanya pemborosan ditingkat petani karena belum sesuainya dosis, waktu pemberian dan cara pemupukan untuk setiap lokasi, jenis dan fase pertumbuhan tanaman. Selain itu, penyebab terjadi kelangkaan pupuk karena adanya kenakalan dan kemacetan dalam jalur distribusi pupuk bersubsidi dan terjadi penggunaan pupuk bersubsidi untuk industri dan bukan langsung didistribusikan ke petani. Upaya untuk mengatasi kelangkaan pupuk antara lain adalah pengelolaan hara spesifik lokasi, pemanfaatan bahan organik, dan penggunaan pupuk hayati. Selain itu juga dilakukan upaya perbaikan budaya dan karakter semua pelaku yang berhubungan dengan pupuk.
PERANAN TRYPTOPHAN DAN KONSENTRASI AWAL INOKULAN DALAM PENINGKATAN KANDUNGAN IAA, NITROGEN TOTAL DAN KEPADATAN SEL PADA PUPUK HAYATI CAIR Azospirillum Danapriatna, Nana
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 5 No. 1 (2013): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

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Abstract

Inoculant with N2 fixation capacity and optimal cell density and the concentration of precursor in the synthesis of growth hormone is required in the production process of liquid biofertilizers Azospirillum. This experiment was conducted in order to study the effect of the combination of the concentration of tryptophan as precursors and initial concentration of inoculants Azospirillum to the increased production of hormones, nitrogen, and the cell density of liquid biofertilizers. Completely randomized design with nine treatment combinations initial concentration inoculant (5, 10 and 15%) and the concentration of tryptophan (without, 50 and 100 g mL-1) with three replications was used in this study. The results showed a positive effect occurs from the initial inoculum concentration Azospirillum and tryptophan concentration on nitrogen and production of IAA, but has no effect on cell density Azospirillum. The technology to manufacture biofertilizer liquid inoculant Azospirilum with an initial concentration of 10% and 50 g ml-1 tryptophan is the best combination in producing of liquid biofertilizer.
PENGARUH KONVERSI LAHAN PERTANIAN TERHADAP TINGKAT KESEJAHTERAAN PETANI (Kasus di Kecamatan Setu, Kabupaten Bekasi) Danapriatna, Nana; Panuntun, Yunita Utami
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 4 No. 2 (2013): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

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Abstract

This study aims to determine the factors associated with the decision of farmers to convert agricultural land and agricultural land conversion effect on the welfare of farm households. Primary data were obtained through questionnaires to the respondents and in-depth interviews to key informants (PPL Agriculture, village officials and PLKB), while the secondary data obtained from the relevant agencies, both government documents and village leaders and village existing institutions. The respondents were selected purposively as many as 34 respondents in village Lubang Buaya, District Setu. Data were analyzed using SPSS. The statistical test used was a cross-tabulation with chi- square test and Spearman rank correlation test. The results showed that the dominant factor influencing farmers' land conversion is the effect of the frequency of arrival of businessmen and entrepreneurs. The greater area of land conversion, the income of farmers after land conversion becomes less. More and more land is converted, the welfare of farmers has declined
PENGGUNAAN FAKTOR PRODUKSI USAHATANI CAISIM (Brassica chinensis L.) Muzalifah, Muzalifah; Danapriatna, Nana; Nursinah, Is Zunaini
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 2 No. 1 (2010): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

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Abstract

This study aims to determine the factors that affect the amount of production in one growing season and measure the efficiency of production factors for a one-time harvest. The method used in this study is a survey method with the case in Kampung Rawa Ants RT / RW 04/12 Margahayu Village, East Bekasi. A total of 30 farmers caisim as respondents. The analysis model used is the Cobb-Douglas models, followed by analysis of the elasticity of production factors. The results showed that (a) chicken manure significantly affect yield while seed, urea fertilizer , KCl fertilizer, NPK fertilizer, TSP fertilizers and pesticides have no effect, (b) the use of factors of production is not efficient KCl fertilizer, chicken manure fertilizer and pesticides, while seeds, urea fertilizers , NPK and TSP fertilizer inefficient.
PENGARUH PUPUK ORGANIK SAMPAH KOTA DAN Gliocladium sp. TERHADAP PERTUMBUHAN DAN HASIL CABE (Capsicum annum L.) PADA ULTISOL ASAL BEKASI Danapriatna, Nana; Hasyim, Emma Agustien
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 2 No. 2 (2011): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

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Abstract

Utilization of a combination of municipal solid waste compost and Gliocladium sp. as decomposing microorganisms in the chili farm business is still a little revealed, although the chilli plants have high economic value. This study revealed the combined effect of organic manure from domestic waste and Gliocladium sp. on growth and yield of chili (Capsicum annum L.). Organic matter can reduce the use of inorganic fertilizers up to 50% with no different yield compared with yield on chili plants use inorganic fertilizer in accordance with recommended dosage
VIABILITAS PUPUK HAYATI PENAMBAT NITROGEN (Azotobacter dan Azospirillum ) EKOSISTEM PADI SAWAH PADA BERBAGAI FORMULASI BAHAN PEMBAWA Danapriatna, Nana; Simarmata, Tualar
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 3 No. 1 (2011): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

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Abstract

Generally microbes in biofertilizer packaged in a carrier material powder and liquid form. Each inoculant requires media requirements and characteristics of differentcarrier materials. This research aims to study the composition of the carrier material N2 fixation biofertilizer (Azotobacter and Azospirillum) from paddy ecosystem in the form of powder. The study was conducted in two stages: (a) Test Viability of biofertilizer compositions from three carriers which performed at the Laboratory with the observed response variable bacterial populations on a regular basis ie 1, 2, 6, 10, 14, 18, 30 and, 42 weeks after production and (b) Testing the addition of nutrients and the ratio of pure cultures with the carrier materials on viability of bacteria using a complete randomized block design consisting of 12 treatment combinations of nutrients and the addition of pure cultures with different ratios of carrier. The experimental results show that the carrier material of peat and compost is the best carrier with the highest bacterial viability until the age of 42 weeks after the production of fertilizer. The formulation of biofertilizer with addition of 0.5% nutrient + 35% culture and biofertilizer formulation with the addition of 1% nutrient + 30% culture better in supporting the viability of the bacteria until the age of 20 weeks after production.
PEMULIHAN KESEHATAN TANAH SAWAH MELALUI APLIKASI PUPUK HAYATI PENAMBAT N DAN KOMPOS JERAMI PADI Danapriatna, Nana; Simarmata, Tualar; Nursinah, Is Zunaini
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 3 No. 2 (2012): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

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Abstract

Increased intensity of use of inorganic fertilizers affect the soil health declinecharacterized by the decline of soil organic carbon. Attempts to paddy soil healthremediation can be conducted by using straw compost and biofertilizer which adaptive onpaddy soil ecosystems. This research aimed to study of restore of soil health and fertilitythrough the use of biological fertilizers, rice straw compost and fertilizer urea in lowlandrice. The research was conducted use factorial randomized block design consisting of twofactors, ie the combination of nitrogen fixation biofertilizer and straw compost (factor A)and nitrogen fertilizer (factor B). The results showed that the application of biofertilizer400 g ha-1 and 2 ha-1 tons of rice straw compost can restore soil health as indicated byan increase in soil organic C from 1.25% to over 2% and the increased population andactivity of bacteria.