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Journal : Journal of Innovative and Creativity

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Understanding Flight Attendant Motivation Through Maslow's Hierarchy Theory I Wayan Sunarsa; I Wayan Seniartha; Ni Ketut Sekarti; Ni Ketut Iswarini; Putu Gede Eka Darmaputra
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2036

Abstract

This study aims to understand the work motivation of flight attendants at Hotel X through the application of Maslow's Hierarchy of Needs Theory. Maslow's theory offers an effective framework for identifying and analyzing the various levels of needs that influence employee motivation, particularly in the context of housekeeping work. The methodology used was a qualitative approach with in-depth interviews with flight attendant employees. The results showed that the flight attendants' basic needs, such as salary and security, were generally met, although there were aspects that needed improvement, such as the maintenance of work equipment. Good social relationships and recognition of employee contributions significantly increased their sense of self-worth and motivation. Employees also showed high career aspirations and a desire for further development. Recommendations for Hotel X include improving the efficiency of work equipment replacement, strengthening safety and health, conducting team-building activities, implementing a reward program, providing career training, and regularly evaluating programs to improve employee motivation and well-being.
Understanding Room Attendant Motivation Through Maslow's Hierarchy Theory I Wayan Sunarsa; I Wayan Seniartha; Ni Ketut Sekarti; Ni Ketut Iswarini; Putu Gede Eka Darmaputra
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2949

Abstract

Penelitian ini bertujuan untuk memahami motivasi kerja pramugraha di Hotel X melalui penerapan Teori Hierarki Kebutuhan Maslow. Teori Maslow menawarkan kerangka kerja yang efektif untuk mengidentifikasi dan menganalisis berbagai tingkatan kebutuhan yang memengaruhi motivasi karyawan, khususnya dalam konteks pekerjaan housekeeping. Metodologi yang digunakan adalah pendekatan kualitatif dengan wawancara mendalam terhadap karyawan pramugraha. Hasil penelitian menunjukkan bahwa kebutuhan dasar pramugraha, seperti gaji dan rasa aman, umumnya terpenuhi, meskipun ada aspek yang perlu ditingkatkan, seperti pemeliharaan alat kerja. Hubungan sosial yang baik dan pengakuan terhadap kontribusi karyawan secara signifikan meningkatkan rasa harga diri dan motivasi mereka. Karyawan juga menunjukkan aspirasi karir yang tinggi dan keinginan untuk berkembang lebih jauh. Saran yang dapat diberikan terhadap Hotel X adalah perlu meningkatkan efisiensi penggantian alat kerja, memperkuat keamanan dan kesehatan, mengadakan kegiatan team-building, menerapkan program penghargaan, menyediakan pelatihan karir, serta rutin mengevaluasi program untuk meningkatkan motivasi dan kesejahteraan karyawan.
Co-Authors Anak Agung Istri Ratna Sari Wulan Ariana, I Gede Gita Dewa Gede Putra Dianasari, Dewa Ayu Made Lily Grace, Gabriela I Gede Darmawijaya I Gusti Agung Gede Witarsana I Gusti Ayu Niken Launingtia, I Gusti Ayu Niken I Gusti Ayu Putu Wita Indrayani I Wayan Redi Aryanta I Wayan Seniartha I Wayan Sunarsa, I Wayan Ida Ayu Sri Puspa Adi Iswarini, Ni Ketut Kalpikawati, Ida Ayu Ni Kadek Indri Meliati Ni Ketut Sekarti Ni Made Sri Rukmiyati Ni Made Tirtawati Ni Putu Eka Trisdayanti Pitanatri, Made Uttari Putra, Dewa Gede Putu Arin Melia Nugrahani Sasmita, M. Tanggap Seniartha, I Wayan Sulistyawati, Ni Luh Ketut Sri Swandeni, Ni Kadek Vania Dwiokta Prameswari Wayan Melano