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All Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat JEBD Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Akuntansi Bisnis dan Humaniora
Umi Khabibah
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pembuatan Media Promosi Dalam Bentuk Desain Kemasan Menggunakan Aplikasi Canva Pada UPPKS Sumber Rahayu Tumpang Kabupaten Malang Elsa Sugandy; Umi Khabibah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research has an aim to create promotional media in the form of effective packaging design with Canva application. The method used in this research is Action Research with research procedures consisting of planning, action, observation and reflection. The data collection was conducted with observation, interviews, documentation, and questionnaires. The questionnaires were distributed to 15 respondents consisting of 1 business pemilik, 2 graphic design experts, 2 marketing experts, and 10 potential consumers. The method for measuring of effectiveness used the EPIC Model (Empathy, Persuasion, Impact, Communication). The analysis results after improvements showed an average EPIC Rate of 4.52, indicating that the packaging design is very effective and suitable for use. Based on the results of the research, it can be concluded that the created packaging design is very effective and suitable for use as a promotional media through packaging design. Thus, it is recommended that Sumber Rahayu use attractive, informative, and innovative packaging designs that can compete with other products in the market.
Pembuatan Video Promosi Produk Menggunakan CapCut di Instagram untuk Meningkatkan Brand Awareness pada Warung Bakso Boss Lumajang Areta Annora Safir; Umi Khabibah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/h13gx497

Abstract

Advancements in information technology have made social media a vital tool for communication and promotion, with Instagram widely used to reach broad audiences and boost consumer engagement. This study was motivated by suboptimal promotion at Warung Bakso Boss Lumajang, where existing content lacked visual appeal and clear messaging, resulting in low brand awareness. This study aimed to develop a product video as a promotional medium using the CapCut application, published on Instagram, to increase brand awareness for Warung Bakso Boss Lumajang. The Action Research method was employed, comprising planning, action, observation, and reflection. The units of analysis included one owner, two multimedia experts, two computer experts, and ten potential customers, assessed using the EPIC Model (empathy, persuasion, impact, and communication dimensions). Results showed an EPIC rate of 4.37, categorized as very effective, and a Brand Awareness score of 88%, indicating an excellent level of awareness. These findings suggest that the promotional video is effective in boosting brand awareness. It is concluded that promotional videos created with CapCut and published on Instagram can increase brand awareness for Warung Bakso Boss Lumajang.
Pembuatan Video Promosi Menggunakan Adobe Premiere untuk Meningkatkan Engagement di Instagram Toko Thrift Baju Defiant Kabupaten Blitar Muhammad Jauhar Annas Daud; Ahmad Fauzi; Umi Khabibah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4wg4ra22

Abstract

Defiant Thrift Store is a secondhand-clothing store in Blitar Regency that has relied on Instagram as its main promotional channel, yet its video content has not been planned systematically, resulting in low audience engagement and limited brand awareness. This study aims to design a promotional video using the Adobe Premiere application as a digital promotional medium for Instagram Reels and to measure its effectiveness in increasing audience engagement on the Instagram account of Defiant Thrift Store. This study used the action research method comprising four stages: planning, action, observation, and reflection. Primary data were obtained through observation, interviews, and questionnaires distributed to 20 respondents consisting of the business owner, employees, computer experts, marketing experts, and consumers, while secondary data were obtained from Instagram Insight. The effectiveness of the video was measured using the EPIC Model (Empathy, Persuasion, Impact, Communication) and the Customer Response Index (CRI), while audience engagement was measured through Engagement Rate by Reach (ERR) and Engagement Rate by Impression (ERI). The results show that the EPIC Rate reached 4.10, categorized as effective, while the CRI score reached 63.9%, categorized as fairly effective. Instagram Insight data recorded an increase in account reach by 96.28% to 1,268 accounts, impressions by 96.93% to 3,653 views, and interactions by 62.22% to 78 interactions, with ERR of 5.83% and ERI of 2.14%. This study concludes that the promotional video produced through Adobe Premiere is effective in increasing engagement on the Instagram account of Defiant Thrift Store, so that consistency in visual identity and content planning needs to be maintained sustainably.
Co-Authors Abdul Waris Abdullah Helmy Achmad Zaini Ahmad Fauzi Areta Annora Safir Asminah Rachmi Az zuhri, Fahmi Muhammad Becik Gati Anjari Delvia Imayuri Rudianto Doni Diaraga Rudita Drs. Joko Samboro Dwi Sudjanarti Elsa Sugandy Erma Yanuarni Fatkhur Rochman Halid Hasan Heru Utomo Joni Dwi Pribadi Listyo Ferdi Suhendar Mahmudatul Himma Mohamad Rafi Mohammad Maskan Muhammad Jauhar Annas Daud Musthofa Hadi Nurtjahjani, Fullchis Rizka Rahmawati Rizki Ira Sindi Rizky Kurniawan Murtiyanto Rr. Tri Istining Wardani Septi Wulandari Shinta Maharani Trivena Titien Indrianti Tri Ist. Wardani Tri Istining Wardani Tri Ramadani A Tri Ramadani Arjo Vincentius Kevin Febrilian Yulis Nurul Aini